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Author : Tommy G. Thomason
Publisher :
ISBN 13 : 9781465249067
Total Pages : 0 pages
Book Rating : 4.2/5 (49 download)
Download or read book Writing for Media Audiences written by Tommy G. Thomason and published by . This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Sullivan
Publisher : SAGE Publications
ISBN 13 : 1506397387
Total Pages : 290 pages
Book Rating : 4.5/5 (63 download)
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Author : Jan Johnson Yopp
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 ( download)
Download or read book Reaching Audiences written by Jan Johnson Yopp and published by Allyn & Bacon. This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.
Author : Tommy G. Thomason
Publisher :
ISBN 13 : 9781524941772
Total Pages : pages
Book Rating : 4.9/5 (417 download)
Download or read book Writing for Media Audiences written by Tommy G. Thomason and published by . This book was released on 2017-08-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurel Richardson
Publisher : SAGE
ISBN 13 : 9780803935228
Total Pages : 112 pages
Book Rating : 4.9/5 (352 download)
Download or read book Writing Strategies written by Laurel Richardson and published by SAGE. This book was released on 1990-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of strategies for writing up the same research in different ways - preparing the writer for approaching and addressing diverse audiences.
Author : Scott A. Kuehn
Publisher : CQ Press
ISBN 13 : 1506308112
Total Pages : 505 pages
Book Rating : 4.5/5 (63 download)
Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author : Jan Johnson Yopp
Publisher : Pearson Higher Ed
ISBN 13 : 0205943764
Total Pages : 332 pages
Book Rating : 4.2/5 (59 download)
Download or read book Reaching Audiences written by Jan Johnson Yopp and published by Pearson Higher Ed. This book was released on 2013-03-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945
Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author : Tee Morris
Publisher : Imagine That! Studios
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4./5 ( download)
Download or read book Social Media for Writers written by Tee Morris and published by Imagine That! Studios. This book was released on 2020-08-25 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: All new second edition, featuring chapters on streaming media, and crisis management. Maximize the Potential of Your Online Brand! Social media has transformed into a necessity for writers. This second edition offers something for both authors new to the social space, and experienced ones looking for fresh approaches to platforms old and new. The variety of social media options alone is dizzying: WordPress, Tumblr, Facebook, Twitter, YouTube, Pinterest, and more. Social Media for Writers, second edition will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: • Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice • Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform • Build a community: make connections and create a fan base to endorse your work • Refine your voice, and online persona through platforms like podcasting and streaming media With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!
Author : Douglas M. Walls
Publisher : CSU Open Press
ISBN 13 : 9781607328612
Total Pages : 0 pages
Book Rating : 4.3/5 (286 download)
Download or read book Social Writing/social Media written by Douglas M. Walls and published by CSU Open Press. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education.
Author : Vincent F. Filak
Publisher : SAGE Publications
ISBN 13 : 1544385668
Total Pages : 517 pages
Book Rating : 4.5/5 (443 download)
Download or read book Dynamics of Media Writing written by Vincent F. Filak and published by SAGE Publications. This book was released on 2021-07-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.2/5 (311 download)
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author : Kayla Hicks
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.7/5 (115 download)
Download or read book The BackUp Superhero written by Kayla Hicks and published by . This book was released on 2021-03-02 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a superhero isn't all that it's cracked up to be. Let's be realistic, people don't have super-powers. But if you have enough determination to make it through training, you have a chance to be the modern-day superhero, stopping one criminal at a time...or doing everyone else's job and getting none of the credit. After Tanser girl comes to terms with her non-celebrity level status in the superhero world, someone else from Level D decides it's their moment to shine, shaking up the entire system, while leaving her to pick up the pieces.
Author : Kristyn Gorton
Publisher : Edinburgh University Press
ISBN 13 : 0748630368
Total Pages : 192 pages
Book Rating : 4.7/5 (486 download)
Download or read book Media Audiences written by Kristyn Gorton and published by Edinburgh University Press. This book was released on 2009-09-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan cultures; 'quality' television; television aesthetics; reality television; individualism and its links to television consumption.The book is divided into two sections: the first covers theoretical work on the audience, fan cultures, global television, theorising emotion and affect in feminist theory and film and television studies. The second half offers a series of case studies on television programmes such as Wife Swap, The Sopranos and Six Feet Under in order to explore how emotion is fashioned, constructed and valued in televisual texts. The final chapter features original material from interviews with industry professionals in the UK and Irish soap industries along with advice for students on how to conduct their own small-scale ethnographic projects.
Author : Jacob L. Nelson
Publisher : Journalism and Pol Commun Unbo
ISBN 13 : 019754259X
Total Pages : 233 pages
Book Rating : 4.1/5 (975 download)
Download or read book Imagined Audiences written by Jacob L. Nelson and published by Journalism and Pol Commun Unbo. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.
Author : Jake Batsell
Publisher : Columbia University Press
ISBN 13 : 0231538677
Total Pages : 233 pages
Book Rating : 4.2/5 (315 download)
Download or read book Engaged Journalism written by Jake Batsell and published by Columbia University Press. This book was released on 2015-02-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.
Author : Virginia Nightingale
Publisher : John Wiley & Sons
ISBN 13 : 111872139X
Total Pages : 562 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
