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Author : Catherine V. McIntyre
Publisher : Piccadilly Books, Ltd.
ISBN 13 : 9780941599191
Total Pages : 180 pages
Book Rating : 4.5/5 (991 download)
Download or read book Writing Effective News Releases- written by Catherine V. McIntyre and published by Piccadilly Books, Ltd.. This book was released on 1992 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henrietta J. Tichy
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (91 download)
Download or read book Effective Writing for Engineers, Managers, Scientists written by Henrietta J. Tichy and published by John Wiley & Sons. This book was released on 1966 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who done it?: an introduction; Getting started; Two dozen ways to begin: their advantages and disadvantages; Effective organizing; Easy outlining; Fallacies to forget: misconceptions and misinterpretations; Brevity: the soul of it; The standard of grammar for the professions; The standard of diction for the professions; Style: the personality and character of writing; Style and diction; Style and sentences; Style and paragraphs; Writing memorandums, letters, instructions, and other short forms; The editor and supervisor and the future editor and supervisor.
Author : Brian Cook
Publisher : Createspace Independent Pub
ISBN 13 : 9781466277007
Total Pages : 44 pages
Book Rating : 4.2/5 (77 download)
Download or read book How to Write a Press Release, Second Edition written by Brian Cook and published by Createspace Independent Pub. This book was released on 2011-08-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.
Author : Peter Bartram
Publisher : How to Books
ISBN 13 : 9781857034851
Total Pages : 0 pages
Book Rating : 4.0/5 (348 download)
Download or read book Writing a Press Release written by Peter Bartram and published by How to Books. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317765346
Total Pages : 138 pages
Book Rating : 4.3/5 (177 download)
Download or read book A Guide to Preparing Cost-Effective Press Releases written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author : Paul MacRae
Publisher : Broadview Press
ISBN 13 : 1460405919
Total Pages : 394 pages
Book Rating : 4.4/5 (64 download)
Download or read book Business and Professional Writing: A Basic Guide for Americans written by Paul MacRae and published by Broadview Press. This book was released on 2016-05-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author : Mimi Zeiger
Publisher : McGraw Hill Professional
ISBN 13 : 0071503854
Total Pages : 464 pages
Book Rating : 4.0/5 (715 download)
Download or read book Essentials of Writing Biomedical Research Papers. Second Edition written by Mimi Zeiger and published by McGraw Hill Professional. This book was released on 1999-10-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides immediate help for anyone preparing a biomedical paper by givin specific advice on organizing the components of the paper, effective writing techniques, writing an effective results sections, documentation issues, sentence structure and much more. The new edition includes new examples from the current literature including many involving molecular biology, expanded exercises at the end of the book, revised explanations on linking key terms, transition clauses, uses of subheads, and emphases. If you plan to do any medical writing, read this book first and get an immediate advantage.
Author : Peter Bartram
Publisher : How to Books Limited
ISBN 13 : 9781857031638
Total Pages : 144 pages
Book Rating : 4.0/5 (316 download)
Download or read book How to Write a Press Release written by Peter Bartram and published by How to Books Limited. This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Michael Moxley
Publisher : Rowman & Littlefield
ISBN 13 : 9780847682584
Total Pages : 258 pages
Book Rating : 4.6/5 (825 download)
Download or read book Writing and Publishing for Academic Authors written by Joseph Michael Moxley and published by Rowman & Littlefield. This book was released on 1997 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an inside look at how to publish scholarly articles, book reviews, grants, magazine articles, and commercial and scholarly books.
Author : Ed Shiller
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (76 download)
Download or read book Writing Effective News Releases for Alberta Agriculture written by Ed Shiller and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Marsh
Publisher : Routledge
ISBN 13 : 1317343875
Total Pages : 335 pages
Book Rating : 4.3/5 (173 download)
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author : Verne Meyer
Publisher : Great Source Education Group Incorporated
ISBN 13 : 9781932436006
Total Pages : 292 pages
Book Rating : 4.4/5 (36 download)
Download or read book Write for Business written by Verne Meyer and published by Great Source Education Group Incorporated. This book was released on 2005-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write for Business, an award-winning business writing and communication resource for professionals in every business field, helps promote effective written and oral communication skills. The easy-to-follow format includes guidelines, models, checklists, and templates to help you save time drafting, revising, and proofreading. Based on the "Seven Traits of Good Writing," Write for Business teaches employees and students to write clear and engaging e-mail messages, project reports, presentations, proposals, and more. The accompanying Companion CD features additional models, interactive lessons and exercises, and Microsoft Word templates, all in an easy-to-use electronic format. The Companion CD helps you improve your writing and communication skills on an individual basis. The Companion CD also includes an eBook version of Write for Business. This electronically searchable version of the print book features hypertext links to get you directly to the material you need. Because Write for Business and the Companion CD are integrated, you can access information in whichever format you prefer.
Author : David S. Hogsette
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532650086
Total Pages : 626 pages
Book Rating : 4.5/5 (326 download)
Download or read book Writing That Makes Sense, 2nd Edition written by David S. Hogsette and published by Wipf and Stock Publishers. This book was released on 2019-11-05 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Writing That Makes Sense takes students through the fundamentals of the writing process and explores the basic steps of critical thinking. Drawing upon over twenty years of experience teaching college composition and professional writing, David S. Hogsette combines relevant writing pedagogy and practical assignments with the basics of critical thinking to provide students with step-by-step guides for successful academic writing in a variety of rhetorical modes. New in the second edition: •Expanded discussion of how to write effective thesis statements for informative, persuasive, evaluative, and synthesis essays, including helpful thesis statement templates. •Extensive templates introducing students to conventions of academic discourse, including integrating outside sources, interacting with other writers’ ideas, and dialoguing with multiple perspectives. •Examples of academic writing from different disciplines illustrating essay titles, abstracts, thesis statements, introductions, conclusions, and voice. •Expanded discussion of voice in academic writing, including an exploration of active and passive voice constructions in different disciplines and tips on how to edit for clarity. •A new chapter on writing in the disciplines. •Updated sample student papers. •New readings with examples of opposing views and multiple perspectives.
Author : John Van Rys
Publisher : Houghton Mifflin College Division
ISBN 13 : 9780618370870
Total Pages : 796 pages
Book Rating : 4.3/5 (78 download)
Download or read book The Business Writer written by John Van Rys and published by Houghton Mifflin College Division. This book was released on 2005-08 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Writer functions both as a teaching tool and a lifelong reference to help students master the skills they need for effective workplace writing. The text's colorful, handbook-style design brings a fresh, new approach to teaching business writing by presenting material in one- or two-page spreads with bulleted lists, brief explanations, summary boxes, and graphic organizers that deliver information to readers quickly and clearly. Comprehensive and practical coverage—including a focus on the "Seven Traits of Effective Writing," detailed guidelines, models, and checklists—prepares students to complete a wide range of workplace writing tasks. In addition, a wealth of end-of-chapter exercises enables students to practice their writing skills, while helpful activities give students opportunities for effective oral communication. The text's consistent emphasis on the "Seven Traits of Effective Writing" (strong ideas, logical organization, conversational voice, clear words, smooth sentences, correct copy, and reader-friendly design) provides a benchmark for students as they plan and revise their work. It also helps instructors save time as they grade assignments. Annotated sample materials in each chapter show students the key features of typical workplace documents. The authors provide the latest information on using technology to research, write, and design effective documents in both print and electronic formats. Chapter 4, "Writing for Diversity," discusses how to write for individuals from different cultures or with limited English-language skills. Chapter 50, "Addressing ESL Issues," offers specialized guidance on sentence structure, word choice, grammar, and mechanics. Exercises at the end of each chapter help students think critically about the material they have just learned and apply that knowledge to various writing assignments.
Author : Jane E. Miller
Publisher : University of Chicago Press
ISBN 13 : 022618580X
Total Pages : 431 pages
Book Rating : 4.2/5 (261 download)
Download or read book The Chicago Guide to Writing About Numbers written by Jane E. Miller and published by University of Chicago Press. This book was released on 2015-04-09 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students, scientists, journalists and others, a comprehensive guide to communicating data clearly and effectively. Acclaimed by scientists, journalists, faculty, and students, The Chicago Guide to Writing about Numbers has helped thousands communicate data clearly and effectively. It offers a much-needed bridge between good quantitative analysis and clear expository writing, using straightforward principles and efficient prose. With this new edition, Jane Miller draws on a decade of additional experience and research, expanding her advice on reaching everyday audiences and further integrating non-print formats. Miller, an experienced teacher of research methods, statistics, and research writing, opens by introducing a set of basic principles for writing about numbers, then presents a toolkit of techniques that can be applied to prose, tables, charts, and presentations. She emphasizes flexibility, showing how different approaches work for different kinds of data and different types of audiences. The second edition adds a chapter on writing about numbers for lay audiences, explaining how to avoid overwhelming readers with jargon and technical issues. Also new is an appendix comparing the contents and formats of speeches, research posters, and papers, to teach writers how to create all three types of communication without starting each from scratch. An expanded companion website includes new multimedia resources such as slide shows and podcasts that illustrate the concepts and techniques, along with an updated study guide of problem sets and suggested course extensions. This continues to be the only book that brings together all the tasks that go into writing about numbers, integrating advice on finding data, calculating statistics, organizing ideas, designing tables and charts, and writing prose all in one volume. Field-tested with students and professionals alike, this is the go-to guide for everyone who writes or speaks about numbers.
Author : Joseph M. Zappala
Publisher : Taylor & Francis
ISBN 13 : 0415997534
Total Pages : 312 pages
Book Rating : 4.4/5 (159 download)
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Taylor & Francis. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing and planning resource that is suitable for public relations students and practitioners
Author : Wendy Laura Belcher
Publisher : SAGE
ISBN 13 : 141295701X
Total Pages : 376 pages
Book Rating : 4.4/5 (129 download)
Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.
