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Writing Copy For Dummies
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Book Synopsis Writing Copy For Dummies by : Jonathan Kranz
Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Book Synopsis Business Writing For Dummies by : Natalie Canavor
Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2017-04-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Book Synopsis Business Writing For Dummies by : Natalie Canavor
Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Book Synopsis Copywriting Second Edition by : Mark Shaw
Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis Writing Children's Books For Dummies by : Lisa Rojany Buccieri
Download or read book Writing Children's Books For Dummies written by Lisa Rojany Buccieri and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves a children's book. And many dream about writing one. But is it actually possible for an unpublished writer—armed with a good story idea and a love of kids—to write, sell, publish, and promote a book? Yes, it is! Veteran children's book publishing executive and author Lisa Rojany Buccieri and author Peter Economy show you how, in their incredibly useful 2005 first edition of Writing Children's Books For Dummies®. Buccieri and Economy begin by explaining the basics of the children's book business, from the nuts and bolts of the various formats and genres—with helpful illustrations to aid you—to the intricacies of the book publishing market, a list of recent award-winning books, and a first peek into the particular mind set that writing children's books requires. (Hint: Throw out the adult rules, and think like a kid!) Then the authors dive into the actual writing process itself, with tips on setting up a workspace, brainstorming great book ideas, researching the subject you decide on, even speaking with the sorts of kids you hope will eventually read the book. They show you how to create compelling characters and develop them in the manuscript; how to outline and write a plot "arc" of conflict, change, and resolution; how to master the difficult art of writing dialogue; and how to use active (rather than passive) language to keep your story moving along and interesting to young minds. Or, if you're planning to write a creative nonfiction children's book—on a topic such as science, nature, or a historical figure, for example—the authors include a chapter on this, too. Ready, set, go... it's time to sit down and write! Once you've finished your book, however, the process has only begun. Now you will refine, submit, and hopefully sell your manuscript. Here again, the authors of Writing Children's Books For Dummies come through for you. They deliver solid advice on hiring an illustrator—or not; participating in workshops and conferences to learn the business and hone a story; finding an agent; and, finally, submitting the manuscript to publishers and—if you are successful—signing a contract. Along the way, the authors also include tips on handling rejection; a quick primer on the various editors in publishing houses (and how they work to make your book its best); and making a plan to publicize the book, including hiring a publicist if necessary. Like all For Dummies® books, Writing Children's Books For Dummies highlights "The Part of Tens," which includes the Ten Best Ways to Promote Your Story and More Than Ten Great Sources for Storylines. And the ever-helpful Cheat Sheet includes Tips for Editing your Children's Book Manuscript, Children's Book No-No's, Twelve Commandments for Writing Younger Children's Books, and Tips on Promotion. From setting down that first word on paper to doing a successful publicity tour, Writing Children's Books For Dummies gives you the confidence and the insiders' know-how to write and sell the story you've always wanted to write.
Book Synopsis Copy(write) by : Martine Courant Rife
Download or read book Copy(write) written by Martine Courant Rife and published by Parlor Press LLC. This book was released on 2011-10-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together stories, theories, and research that can further inform the ways in which writing teachers situate and address intellectual property issues in writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes.
Book Synopsis Grant Writing For Dummies by : Beverly A. Browning
Download or read book Grant Writing For Dummies written by Beverly A. Browning and published by John Wiley & Sons. This book was released on 2009-01-23 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grant Writing For Dummies, 3rd Edition serves as a one-stop reference for readers who are new to the grant writing process or who have applied for grants in the past but had difficulties. It offers 25 percent new and revised material covering the latest changes to the grant writing process as well as a listing of where to apply for grants. Grant writers will find: The latest language, terms, and phrases to use on the job or in proposals. Ways to target the best websites to upload and download the latest and user-friendly application forms and writing guidelines. Major expansion on the peer review process and how it helps improve one's grant writing skills and successes. One-stop funding websites, and state agencies that publish grant funding opportunity announcements for seekers who struggle to find opportunities. New to third edition.
Download or read book Fight Write written by Carla Hoch and published by Penguin. This book was released on 2019-06-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.
Book Synopsis Copyediting and Proofreading For Dummies by : Suzanne Gilad
Download or read book Copyediting and Proofreading For Dummies written by Suzanne Gilad and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your knack for language into a lucrative career Must-know techniques and resources for maximizing your accuracy and speed Interested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you've always wanted. Books, magazines, Web sites, corporate documents - find out how to improve any type of publication and make yourself indispensable to writers, editors, and your boss. Balance between style and rules Master the art of the query Use proofreader symbols Edit and proof electronic documents Build a solid freelancing career
Book Synopsis How to Launch a Freelance Copywriting Business by : Jules Horne
Download or read book How to Launch a Freelance Copywriting Business written by Jules Horne and published by Texthouse. This book was released on 2018 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative.
Book Synopsis Copywriting For Beginners Guide by : Robert Alderman
Download or read book Copywriting For Beginners Guide written by Robert Alderman and published by Speedy Publishing LLC. This book was released on 2015-02-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
Book Synopsis Copywriting for Beginners: The Basics Most People Get Wrong Writing Copy by : David James
Download or read book Copywriting for Beginners: The Basics Most People Get Wrong Writing Copy written by David James and published by Independently Published. This book was released on 2019-03 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Double Your Sales with Easy Techniques? If you've been trying to sell online the scenario I'm about to describe may be familiar to you... You've finally completed a great product which you would love to sell. You're pretty certain it will make you a ton of money. So, you launch a well-designed product with an outstanding looking cover... Then once your product is listed for sale, you wake up excited to check to your dashboard - to see how many sales you've made... And...nothing. You even refresh the page just in case the numbers haven't updated yet. But still - zero sales, maybe one or two if you're lucky This continues for a couple of days, and after a few weeks you realize you won't even make your money back on this product. A sinking feeling of failure washes over you - your product is buried, even though you technically did everything "the right way." In fact, if you've been trying to sell online for a while, and haven't achieved the results you desire, this has probably happened more than once. Which leads us to the million-dollar question... Why in the World Are Your Products Not Selling? Well the answer to this is surprisingly simple... And many sellers online have the exact same problem as you. Customers either don't click on your products at all. Or they click on them, spend about 5 seconds reading your description - then close the tab. Because even if you're in a wildly profitable niche, you still have to convince your customers that your product is worth buying. Which leads us to the core problem... You Have No Idea How To Launch Products That Sell Using Words! And that's where the book Copywriting for Beginners: The Basics Most People Get Wrong Writing Copy comes in. In it we find major benefits that, if implemented, can easily double your sales! This book will teach you: How to sell through writing How a few words can make you money How to write enticing headlines which attract customers How to track your copy and easily improve it Powerful Tricks for Boosting Coversion Rates A simple but powerful method to write your copy step-by-step And much more... The truth is: If you're someone who procrastinates, then this bad habit is limiting your success in different ways. If you don't address this issue, then you'll reduce the likelihood that you'll achieve your dreams. So, without further ado, scroll to the top of this page and click the "Buy now button" to grab your copy of Copywriting for Beginners today! PS This can easily make you more money PPS Procrastination will cost you money-- a lot of money. Take action now!
Author :Josh Cooper Publisher :Createspace Independent Publishing Platform ISBN 13 :9781541180109 Total Pages :30 pages Book Rating :4.1/5 (81 download)
Book Synopsis Copywriting for Dummies by : Josh Cooper
Download or read book Copywriting for Dummies written by Josh Cooper and published by Createspace Independent Publishing Platform. This book was released on 2016-12-20 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel the passion for writing or enjoy playing with words? Good news! You can turn this passion into a full-time or a part-time income source just by becoming a "copywriter". Don't confuse copywriting with copyright because here you there is nothing related to protecting legal rights. The goal of copywriting is to create impressions about a product or a service so that you can convey your message to the potential customers and persuade them to make a purchase. For this, you will need to know more about the service or the product so that you can easily shape the knowledge into different formats or media and reach your targeted audiences. There are so many copywriting paths you can follow to your success. You can combine your writing with digital marketing to mesmerize your clients, or can lure the prospects using attractive headlines. Just like everyone, you too have a unique style of writing. Many pessimists will discourage you saying that you can earn only a few bucks a month. It's not true. You can start off being a professional copywriter and earn more than $1000 cash per month by polishing your skill and by following some clever strategies which you can learn from this book. Here, you will see* The actual meaning and purpose of copywriting.* The difference between copywriting and copyright.* The reason why copywriting is a highly demanding skill.* Different ways to improve copywriting skill.* The ways of earning lots of cash easily using copywriting.
Book Synopsis Copywriting Strategies by : Nicki Krawczyk
Download or read book Copywriting Strategies written by Nicki Krawczyk and published by Rockridge Press. This book was released on 2022-01-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Book Synopsis So You Think You Can Write? by : Julia McCoy
Download or read book So You Think You Can Write? written by Julia McCoy and published by Createspace Independent Publishing Platform. This book was released on 2016-04-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.
Book Synopsis Business Writing For Dummies? by : Sheryl Lindsell-Roberts
Download or read book Business Writing For Dummies? written by Sheryl Lindsell-Roberts and published by For Dummies. This book was released on 1999-03-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies six steps of effective business writing, covering everything from getting started to proofreading; discusses letters and memos, reports, proposals, and presentations; and examines issues unique to electronic messaging.
