Brand Relevance

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Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Writing Research Papers

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Publisher : Pearson
ISBN 13 : 0134108841
Total Pages : 439 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Writing Research Papers by : James D. Lester (Late)

Download or read book Writing Research Papers written by James D. Lester (Late) and published by Pearson. This book was released on 2015-03-25 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive research paper guide, Writing Research Papers combines a traditional and practical approach to the research process with the latest information on electronic research and presentation. This market-leading text provides students with step-by-step guidance through the research writing process, from selecting and narrowing a topic to formatting the finished document. Writing Research Papers backs up its instruction with the most complete array of samples of any writing guide of this nature. The text continues its extremely thorough and accurate coverage of citation styles for a wide variety of disciplines. The fourteenth edition maintains Lester's successful approach while bringing new writing and documentation updates to assist the student researcher in keeping pace with electronic sources.

Critical Thinking

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Publisher :
ISBN 13 : 9780071101547
Total Pages : 497 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Critical Thinking by : Gregory Bassham

Download or read book Critical Thinking written by Gregory Bassham and published by . This book was released on 2008 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the use of humour, fun exercises, and a plethora of innovative and interesting selections from writers such as Dave Barry, Al Franken, J.R.R. Tolkien, as well as from the film 'The Matrix', this text hones students' critical thinking skills.

Behavior Management in Dentistry for Children

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Publisher : John Wiley & Sons
ISBN 13 : 111880435X
Total Pages : 272 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Behavior Management in Dentistry for Children by : Gerald Z. Wright

Download or read book Behavior Management in Dentistry for Children written by Gerald Z. Wright and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guiding patient behavior is as important as ever for the practicing dentist, and the behavior of pediatric patients is perhaps the most challenging to manage. Drs. Wright and Kupietzky here update Dr. Wright’s classic work on managing pediatric dental patients. Behavior Management in Dentistry for Children,2nd Edition, has been entirely rewritten and includes the latest and most effective management strategies from an international team of experts in the field. The book addresses the influence of family and parenting styles on children’s behavior and the factors that determine how children behave in the dental office. Pharmacological and non-pharmacological management techniques are described in depth, as are techniques for dealing with special needs patients. Clinical scenarios are described throughout the book, with practical application of the taught principles. The final part of the book covers the dental environment—training office personnel to manage children’s behavior, practical considerations for behavior guidance, and the effects of the physical dental office environment. Behavior Management in Dentistry for Children,2nd Edition, is ideal for pediatric residents, dental students, and practicing dentists who see children on a regular basis.

The Educated Mind

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Publisher : University of Chicago Press
ISBN 13 : 0226190404
Total Pages : 310 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Educated Mind by : Kieran Egan

Download or read book The Educated Mind written by Kieran Egan and published by University of Chicago Press. This book was released on 2007-12-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Educated Mind offers a bold and revitalizing new vision for today's uncertain educational system. Kieran Egan reconceives education, taking into account how we learn. He proposes the use of particular "intellectual tools"—such as language or literacy—that shape how we make sense of the world. These mediating tools generate successive kinds of understanding: somatic, mythic, romantic, philosophical, and ironic. Egan's account concludes with practical proposals for how teaching and curriculum can be changed to reflect the way children learn. "A carefully argued and readable book. . . . Egan proposes a radical change of approach for the whole process of education. . . . There is much in this book to interest and excite those who discuss, research or deliver education."—Ann Fullick, New Scientist "A compelling vision for today's uncertain educational system."—Library Journal "Almost anyone involved at any level or in any part of the education system will find this a fascinating book to read."—Dr. Richard Fox, British Journal of Educational Psychology "A fascinating and provocative study of cultural and linguistic history, and of how various kinds of understanding that can be distinguished in that history are recapitulated in the developing minds of children."—Jonty Driver, New York Times Book Review

The Norton Field Guide to Writing

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Publisher : W. W. Norton
ISBN 13 : 9780393919561
Total Pages : 0 pages
Book Rating : 4.9/5 (195 download)

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Book Synopsis The Norton Field Guide to Writing by : Richard Harvey Bullock

Download or read book The Norton Field Guide to Writing written by Richard Harvey Bullock and published by W. W. Norton. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible, easy to use, just enough detail--and now the number-one best seller.

Open Skies

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Publisher : Springer Nature
ISBN 13 : 3030323455
Total Pages : 652 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Open Skies by : Kenneth I. Kellermann

Download or read book Open Skies written by Kenneth I. Kellermann and published by Springer Nature. This book was released on 2020-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.

Edible Insects

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Publisher : Bright Sparks
ISBN 13 : 9789251075951
Total Pages : 0 pages
Book Rating : 4.0/5 (759 download)

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Book Synopsis Edible Insects by : Arnold van Huis

Download or read book Edible Insects written by Arnold van Huis and published by Bright Sparks. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edible insects have always been a part of human diets, but in some societies there remains a degree of disdain and disgust for their consumption. Although the majority of consumed insects are gathered in forest habitats, mass-rearing systems are being developed in many countries. Insects offer a significant opportunity to merge traditional knowledge and modern science to improve human food security worldwide. This publication describes the contribution of insects to food security and examines future prospects for raising insects at a commercial scale to improve food and feed production, diversify diets, and support livelihoods in both developing and developed countries. It shows the many traditional and potential new uses of insects for direct human consumption and the opportunities for and constraints to farming them for food and feed. It examines the body of research on issues such as insect nutrition and food safety, the use of insects as animal feed, and the processing and preservation of insects and their products. It highlights the need to develop a regulatory framework to govern the use of insects for food security. And it presents case studies and examples from around the world. Edible insects are a promising alternative to the conventional production of meat, either for direct human consumption or for indirect use as feedstock. To fully realise this potential, much work needs to be done by a wide range of stakeholders. This publication will boost awareness of the many valuable roles that insects play in sustaining nature and human life, and it will stimulate debate on the expansion of the use of insects as food and feed.

Insult to Intelligence

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Author :
Publisher : Heinemann Educational Books
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Insult to Intelligence by : Frank Smith

Download or read book Insult to Intelligence written by Frank Smith and published by Heinemann Educational Books. This book was released on 1988 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to warn parents and teachers against a traditional--and destructive--teaching method, this will be important to all who are involved with children's literacy and education in general.

All Our Futures

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Author :
Publisher : Department for Education and Employment
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis All Our Futures by : Great Britain. National Advisory Committee on Creative and Cultural Education

Download or read book All Our Futures written by Great Britain. National Advisory Committee on Creative and Cultural Education and published by Department for Education and Employment. This book was released on 1999 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Advisory Committee on Creative and Cultural Education was established in 1998 "to make recommendations to the Secretaries of State on the creative and cultural development of young people through formal and informal eduction: to take stock of current provision and to make proposals for principles, policies and practice" (-- p. 4). This is its report.

The World of Words

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Publisher :
ISBN 13 : 9780395750513
Total Pages : 436 pages
Book Rating : 4.7/5 (55 download)

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Book Synopsis The World of Words by : Margaret Ann Richek

Download or read book The World of Words written by Margaret Ann Richek and published by . This book was released on 1996 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring Theatre

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Publisher : McGraw-Hill Education
ISBN 13 : 9780314070166
Total Pages : 0 pages
Book Rating : 4.0/5 (71 download)

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Book Synopsis Exploring Theatre by : McGraw Hill

Download or read book Exploring Theatre written by McGraw Hill and published by McGraw-Hill Education. This book was released on 1996-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Theatre is an excellent introductory text for developing beginning theatre students and their appreciation for the theatre arts. Using Exploring Theatre, you can: Spark the creative spirit by exploring a wide range of performance skills and techniques Explore all aspects of the production process; acting, directing and producing, technical production, and set construction Provide historical and cultural perspective with Our Theatre Heritage content.

Songs in the Key of Z

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Publisher : Chicago Review Press
ISBN 13 : 156976493X
Total Pages : 306 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis Songs in the Key of Z by : Irwin Chusid

Download or read book Songs in the Key of Z written by Irwin Chusid and published by Chicago Review Press. This book was released on 2000-04-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsider musicians can be the product of damaged DNA, alien abduction, drug fry, demonic possession, or simply sheer obliviousness. This book profiles dozens of outsider musicians, both prominent and obscure—figures such as The Shaggs, Syd Barrett, Tiny Tim, Jandek, Captain Beefheart, Daniel Johnston, Harry Partch, and The Legendary Stardust Cowboy—and presents their strange life stories along with photographs, interviews, cartoons, and discographies. About the only things these self-taught artists have in common are an utter lack of conventional tunefulness and an overabundance of earnestness and passion. But, believe it or not, they're worth listening to, often outmatching all contenders for inventiveness and originality. A CD featuring songs by artists profiled in the book is also available.

Phys21

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Publisher :
ISBN 13 : 9780998252995
Total Pages : 72 pages
Book Rating : 4.2/5 (529 download)

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Book Synopsis Phys21 by : American Physical Society

Download or read book Phys21 written by American Physical Society and published by . This book was released on 2016-10-14 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report by the Joint Task Force on Undergraduate Physics Programs

Before Lift-off

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Publisher : JHU Press
ISBN 13 : 9780801835247
Total Pages : 296 pages
Book Rating : 4.8/5 (352 download)

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Book Synopsis Before Lift-off by : Henry S. F. Cooper

Download or read book Before Lift-off written by Henry S. F. Cooper and published by JHU Press. This book was released on 1987-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: First volume in the series (see above). An intimate account of the training of astronauts & their psychological interaction. For all popular & aerospace collections. Chronicles the day-to-day training of Space Shuttle crew 41-G from the selection of the crew members through the completion of their mission.

The Strategic Teacher

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Publisher : ASCD
ISBN 13 : 1416616977
Total Pages : 290 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis The Strategic Teacher by : Harvey F. Silver

Download or read book The Strategic Teacher written by Harvey F. Silver and published by ASCD. This book was released on 2007-10-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for high-impact, research-based strategies to transform your students into high-achieving and inspired learners? In The Strategic Teacher, you'll find a repertoire of strategies designed and proven to meet today's high standards and reach diverse learners. Twenty reliable, flexible strategies (along with dozens of variations) are organized into these groups of instruction: *mastery style to emphasize the development of student memory; *understanding style to expand students' capacities to reason and explain; *self-expressive style to stimulate and nourish students' imaginations and creativity; *interpersonal style to help students find meaning in the relationships they forge as partners and team members, united in the act of learning; and *four-style strategies that integrate all four styles. To guide teachers in delivering content to students, the authors started with the best research-based teaching and learning strategies and created a tool called the Strategic Dashboard. The dashboard provides information about each teaching strategy in a concise, visual profile; it is also designed to document how you incorporate current, highly respected research into your instructional plans. For each strategy, you'll find the following information: *a brief introduction to the strategy; *an example of a teacher using the strategy in the classroom; *the research base supporting the strategy and how the strategy benefits students; *how to implement the strategy using a list of clear steps; *guidance through the planning process, providing steps, examples, and suggestions for designing superior lessons; and *additional tools, strategies, and resources for adapting and expanding the use of each strategy. The authors have combined their years of research and practice to deliver reliable, high-impact, flexible teaching and learning strategies grounded in current, highly regarded research to teachers at all levels of experience.

Slave Species of the Gods

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1591438071
Total Pages : 529 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Slave Species of the Gods by : Michael Tellinger

Download or read book Slave Species of the Gods written by Michael Tellinger and published by Simon and Schuster. This book was released on 2012-09-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our origins as a slave species and the Anunnaki legacy in our DNA • Reveals compelling new archaeological and genetic evidence for the engineered origins of the human species, first proposed by Zecharia Sitchin in The 12th Planet • Shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA • Identifies a recently discovered complex of sophisticated ruins in South Africa as the city of the Anunnaki leader Enki Scholars have long believed that the first civilization on Earth emerged in Sumer some 6,000 years ago. However, as Michael Tellinger reveals, the Sumerians and Egyptians inherited their knowledge from an earlier civilization that lived at the southern tip of Africa and began with the arrival of the Anunnaki more than 200,000 years ago. Sent to Earth in search of life-saving gold, these ancient Anunnaki astronauts from the planet Nibiru created the first humans as a slave race to mine gold--thus beginning our global traditions of gold obsession, slavery, and god as dominating master. Revealing new archaeological and genetic evidence in support of Zecharia Sitchin’s revolutionary work with pre-biblical clay tablets, Tellinger shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA--which explains why less than 3 percent of our DNA is active. He identifies a recently discovered complex of sophisticated ruins in South Africa, complete with thousands of mines, as the city of Anunnaki leader Enki and explains their lost technologies that used the power of sound as a source of energy. Matching key mythologies of the world’s religions to the Sumerian clay tablet stories on which they are based, he details the actual events behind these tales of direct physical interactions with “god,” concluding with the epic flood--a perennial theme of ancient myth--that wiped out the Anunnaki mining operations. Tellinger shows that, as humanity awakens to the truth about our origins, we can overcome our programmed animalistic and slave-like nature, tap in to our dormant Anunnaki DNA, and realize the longevity and intelligence of our creators as well as learn the difference between the gods of myth and the true loving God of our universe.