Wow Your Way To Profit

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Wow! Your Way to Profit

Author : Lynn M Thomas
Publisher : CreateSpace
ISBN 13 : 9781511662352
Total Pages : 158 pages
Book Rating : 4.6/5 (623 download)

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Book Synopsis Wow! Your Way to Profit by : Lynn M Thomas

Download or read book Wow! Your Way to Profit written by Lynn M Thomas and published by CreateSpace. This book was released on 2015-04-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: WOW! Your Way to Profit - Learn How 5% of WOW! Can Boost Profits By Up To 85%! By Lynn M. Thomas In this country (USA), we lose 180 million customers a year! Additionally, it costs most companies, on average, six to eight times more to obtain a new customer than to retain an existing customer. So, let's do some simple calculations. If an average customer generates $1,000 of profit each year, and will stay with a company for an average of ten years, then that customer would create $10, 000 of profit for the business. If the average company pays $4,000 in acquisition costs to attract a new customer, but $500 to retain an existing one, where should the company focus most of its resources? Yes, on retaining existing customers, because doing so will have a multiplying effect on profits: it will reduce operating costs and increase profits, as well as increasing the company's sales hit ratios. In two to three years, a 5% increase in a company's retention rate will generate a 15% to 85% increase in profits. Tell me about another marketing or financial strategy that will generate this level of profitability. It is the most powerful leveraged opportunity in your company today. No doubts. No questions. No second thoughts. It is the winner, hands down. This is the only book on the market that offers you the unique opportunity to take advantage of these powerful dynamics to improve your company's effectiveness and profitability. After completing the exercises, you will have a much better idea of the strengths and weaknesses of your firm, and you will be able to identify specific ways to improve on its strengths and minimize its weaknesses. Improving your understanding of the whys and hows of customer retention will allow your company to soar!

World of Warcraft Gold Strategy Guide

Author : Eric Dekker
Publisher : Packt Publishing Ltd
ISBN 13 : 1849693633
Total Pages : 279 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis World of Warcraft Gold Strategy Guide by : Eric Dekker

Download or read book World of Warcraft Gold Strategy Guide written by Eric Dekker and published by Packt Publishing Ltd. This book was released on 2013-05-24 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich with examples, detailed breakdowns, and step-by-step instructions, this book gets down to the nuts and bolts of gold making, to help you become a World of Warcraft gold tycoon.This book is for every World of Warcraft player who's tired of scrapping for gold or has ever wanted to be the one showing off expensive items in town.

Turn Your Passion into Profit

Author : Walt F.J. Goodridge
Publisher : a company called W
ISBN 13 :
Total Pages : 375 pages
Book Rating : 4./5 ( download)

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Book Synopsis Turn Your Passion into Profit by : Walt F.J. Goodridge

Download or read book Turn Your Passion into Profit written by Walt F.J. Goodridge and published by a company called W. This book was released on 2021-06-10 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formula is simple: take a passion--something you love to do, something you're good at, something you already have expertise and interest in--and use it as the basis of a way to generate income. This Passion Profit strategy could be your "plan Bquot; during an economic downturn (or pandemic)! Yes, you CAN make money doing what you love. Steps: 1. Find your purpose. 2. Discover your passion. 3. Create a product. 4. Market it for profit. (338 pages; 7" x 10"; ISBN:978-0974531328) Read more at www.passionprofit.com Read more at : https://www.waltgoodridge.com/books/

Trade Your Way to Wealth

Author : Bill Kraft
Publisher : John Wiley & Sons
ISBN 13 : 1118045084
Total Pages : 254 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Trade Your Way to Wealth by : Bill Kraft

Download or read book Trade Your Way to Wealth written by Bill Kraft and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful trader and advisor Bill Kraft shows how to trade the financial markets in a way that limits risk and provides the potential for big profits. Kraft, who left a successful law practice to become an independent trader, explains his own educational process and how he arrived at a trading approach that primarily uses options to generate consistent income, limit risk, and participate in big market moves. In simple and down-to-earth language, Kraft explains a variety of strategies including buying and selling options; covered call writing; collars; using closed end mutual funds for income; debit spreads, volatility-based straddles; ratio backspreads; condors; and calendar spreads. Kraft emphasizes that traders need to first develop a sound and reasonable business plan ? in the same manner that any entrepreneur would plan a new business. Armed with the strategies explained in the book and a solid business plan, traders will have a blueprint for generating consistent profits in a relatively stress-free and efficient manner.

Profits Aren't Everything, They're the Only Thing

Author : George Cloutier
Publisher : Harper Collins
ISBN 13 : 0061832855
Total Pages : 198 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Profits Aren't Everything, They're the Only Thing by : George Cloutier

Download or read book Profits Aren't Everything, They're the Only Thing written by George Cloutier and published by Harper Collins. This book was released on 2009-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.

How to Wow

Author : Frances Cole Jones
Publisher : Ballantine Books
ISBN 13 : 0345507703
Total Pages : 226 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis How to Wow by : Frances Cole Jones

Download or read book How to Wow written by Frances Cole Jones and published by Ballantine Books. This book was released on 2008-04-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting “The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone Every encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your words, your tone of voice, and your body language all speak volumes. But the question is: What are they saying about you? As a corporate coach, Frances Cole Jones has helped countless CEOs, celebrities, and public figures present their best selves in the boardroom and in-person, on-camera and onstage. Now she shares the skills that are essential to professional and personal success. In How to Wow, you’ll learn how to • make a lasting impression with a simple introduction • effectively employ the twelve most persuasive words in the English language • read nonverbal responses accurately—and shift negative ones immediately • motivate your team under deadline • interview fearlessly and flawlessly • persuade investors to buy in to your product or idea—and help you sell it to others • write the perfect pitch, résumé, cover letter, or email • deliver speeches that bring people to their feet • transform a PowerPoint presentation into a power move Featuring tips and tricks you can employ right away, How to Wow will teach you how to ask the right questions, respond with confidence, and wow anyone, anywhere, anytime. “Wow is not optional. Neither is this book. Buy it, study it, put it into action—and wow your bank account!”—Jeffrey Gitomer, author of Little Red Book of Selling “No matter if you’re at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world.”—David Beal, co-CEO and co-founder, Green Hummingbird Entertainment “Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It’s the best makeover I ever got.”—Veronica Webb, television host

Locavesting

Author : Amy Cortese
Publisher : John Wiley & Sons
ISBN 13 : 1118085787
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Locavesting by : Amy Cortese

Download or read book Locavesting written by Amy Cortese and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How individuals and communities can profit from local investing In the wake of the financial crisis, investors are faced with a stark choice: entrust their hard-earned dollars to the Wall Street casino, or settle for anemic interest rates on savings, bonds, and CDs. Meanwhile, small businesses are being starved for the credit and capital they need to grow. There's got to be a better way. In Locavesting: The Revolution in Local Investing and How to Profit from It, Amy Cortese takes us inside the local investing movement, where solutions to some of the nation's most pressing problems are taking shape. The idea is that, by investing in local businesses, rather than faceless conglomerates, investors can earn profits while building healthy, self-reliant communities. Introduces you to the ideas and pioneers behind the local investing movement Profiles the people and communities who are putting their money to work in their own backyards and taking control of their destinies Explores innovative investment strategies, from community capital and crowdfunding to local stock exchanges With confidence in Wall Street and the government badly shaken, Americans are looking for alternatives. Local investing offers a way to rebuild our nest eggs, communities, and, just perhaps, our country.

How to Scheme Your Way to Profit

Author : Sidney Walton
Publisher :
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4.:/5 (118 download)

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Book Synopsis How to Scheme Your Way to Profit by : Sidney Walton

Download or read book How to Scheme Your Way to Profit written by Sidney Walton and published by . This book was released on 1961 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Finding Your Way

Author : Walter Boston, Jr.
Publisher : AuthorHouse
ISBN 13 : 1449087957
Total Pages : 154 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Finding Your Way by : Walter Boston, Jr.

Download or read book Finding Your Way written by Walter Boston, Jr. and published by AuthorHouse. This book was released on 2010-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding your way are down-to-earth lessons with practical solutions for aspiring and daring leaders. Walter Boston, Jr. in a riveting and humorous way, engages you in a learning adventure, that hubs around fundamentals guaranteed to help any leader in their time of uncertainty. He offers you proven and tried principles on: The power of Discovery The task of Decision-making The keys to personal Development The way to renew your passion for your Dream Timeless strategies for Dollars And so much more! Regardless of your arena of leadership, you will find the lessons of Walter helpful in your quest to become a better leader. If you read this book once, it is certain you will refer to it again and again for guidance for years to come as the lessons are timeless and boundless. This reading experience will address straightforward yourseasons of vagueness, and revive clarity and desire within you, in a manner youve never thought could be possible. You will FIND YOUR WAY!

The Way to Trade Better

Author : John Piper
Publisher : Harriman House Limited
ISBN 13 : 0857195328
Total Pages : 124 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Way to Trade Better by : John Piper

Download or read book The Way to Trade Better written by John Piper and published by Harriman House Limited. This book was released on 2016-02-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The long-awaited follow-up to The Way To Trade, John Piper's seminal work on trading psychology

The Way To Trade is back... and it's better. In The Way To Trade Better John Piper returns to the fundamental topic of transforming yourself into a winning trader. Building on more than 30 years of frontline trading experience and over two decades of teaching and coaching, he explains how winning at trading involves turning your trading into a business. To do this, you follow a five-step process: 1. Focus 2. Style 3. Right Trading 4. Right Size 5. Successful Habits John Piper guides you through these five stages and delves into essential areas that every winning trader needs to master, including Trading Systems, Money Management, Psychology, Good and Bad Habits, and Trading Professionally. Putting all this together, The Way To Trade Better is a complete guide to improving your trading and achieving better and more consistent profits. Whether you are brand new to trading or have some experience and now want to move to the next level, let John Piper shows you The Way To Trade... Better.

Triple Your Profit

Author : Albert D. Bates
Publisher : Hugo House Publishers
ISBN 13 : 9781936449071
Total Pages : 0 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Triple Your Profit by : Albert D. Bates

Download or read book Triple Your Profit written by Albert D. Bates and published by Hugo House Publishers. This book was released on 2011-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only 10% of All Companies Produce a Great Profit What's the Problem? Companies don't know what really drives profit (Hint: It isn't sales.) They think they can cut price and make it up with volume (They can't.) They think that improved productivity will lead to higher profit (It never has in the past, it won't now.) How do you Triple your Profit? - Focus on profit not sales. - Don't cut prices-ever. - Have a plan, not a meaningless budget. "Triple Your Profit!" contains a 4-part Profit-Improvement System: A step-by-step plan to drive higher profits. Twenty-One profit improvement exhibits that show how every concept works in your firm. A planning template to quickly and easily develop a high-profit plan. Quarterly Profit Improvement Reports to help you stay focused on profit. "Triple Your Profit! is for those who are serious about making more money. There is no fluff, only hard, proven techniques that work. Buy it, use it, and be prepared to watch your profits skyrocket! Bonus!!! The profit improvement exhibits are live Microsoft(R) Excel spreadsheets that you can download for free with purchase. Learn more at www.distperf.com/reports-books/triple-your-profit..

Hello Profit

Author : Darren Kelly
Publisher :
ISBN 13 : 9781549619397
Total Pages : 302 pages
Book Rating : 4.6/5 (193 download)

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Book Synopsis Hello Profit by : Darren Kelly

Download or read book Hello Profit written by Darren Kelly and published by . This book was released on 2017-08-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test Title Run Through Gamma. Do not go live.John Rachuna printing test titles using KDP Gamma.

The Lords of Easy Money

Author : Christopher Leonard
Publisher : Simon and Schuster
ISBN 13 : 1982166681
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Lords of Easy Money by : Christopher Leonard

Download or read book The Lords of Easy Money written by Christopher Leonard and published by Simon and Schuster. This book was released on 2022-01-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestselling business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stability at risk. If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us. But the Fed also has a unique power to reshape the American economy for the worse, which it did, fatefully, on November 4, 2010 through a radical intervention called quantitative easing. In just a few short years, the Fed more than quadrupled the money supply with one goal: to encourage banks and other investors to extend more risky debt. Leaders at the Fed knew that they were undertaking a bold experiment that would produce few real jobs, with long-term risks that were hard to measure. But the Fed proceeded anyway...and then found itself trapped. Once it printed all that money, there was no way to withdraw it from circulation. The Fed tried several times, only to see market start to crash, at which point the Fed turned the money spigot back on. That’s what it did when COVID hit, printing 300 years’ worth of money in two short months. Which brings us to now: Ten years on, the gap between the rich and poor has grown dramatically, stock prices are trading far above what’s justified by actual corporate profits, corporate debt in America is at an all-time high, and this debt is being traded by big banks on Wall Street, leaving them vulnerable—just as they were during the mortgage boom. Middle-class wages have barely budged in a decade, and consumers are buried under credit card debt, car loan debt, and student debt. The Lords of Easy Money tells the shocking, riveting tale of how quantitative easing is imperiling the American economy through the story of the one man who tried to warn us. This will be the first inside story of how we really got here—and why we face a frightening future.

Good Profit

Author : Charles G. Koch
Publisher : Crown Currency
ISBN 13 : 1101904143
Total Pages : 290 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Good Profit by : Charles G. Koch

Download or read book Good Profit written by Charles G. Koch and published by Crown Currency. This book was released on 2015-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life “This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods Market The technological innovations, extreme politics, civil unrest, cyber attacks, demographic shifts, and global pandemic that have affected all businesses since this book was published have only confirmed Charles Koch’s belief that “the only reason a business should exist (and the only way it can legitimately survive long term) is to create value in a responsible way.” Hence, the principles in Good Profit are more important today than ever before. What exactly does Koch Industries, Inc., do and why is it so remarkably profitable? Koch’s name may not be on your home’s plywood, vehicle’s grille, smartphone’s connectors, or baby’s ultra-absorbent diapers but it makes them all. And Koch’s Market-Based Management® (MBM) system is what drives these innovations and many more. The core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars. It results from a bottom-up culture where employees are empowered to act entrepreneurially to discover customers’ preferences and the best ways to improve their lives. Drawing on six decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, Charles Koch walks the reader through the five dimensions of MBM to show how to apply its framework in any business, industry, or organization of any size. Readers will learn how to: • Craft a vision for how to thrive in spite of increasingly rapid disruption and ever-changing consumer values • Select and retain a workforce possessing both virtue and talent • Create an environment of knowledge sharing that prizes respectful challenges from everyone at every level • Award employees with ownership and decision rights based on their comparative advantages and proven contributions, not job title • Motivate all employees to maximize their contributions by structuring incentives so compensation is limited only by the value they create A must-read for any leader, entrepreneur, or student, as well as anyone who wants a more civil, fair, and prosperous society, Good Profit is one of the greatest management books of all time.

The Book of all 20 Methodologies to Improve and Profit from Customer Experience and Service

Author : Heverton Anunciação
Publisher : Heverton Anunciação
ISBN 13 :
Total Pages : 403 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Book of all 20 Methodologies to Improve and Profit from Customer Experience and Service by : Heverton Anunciação

Download or read book The Book of all 20 Methodologies to Improve and Profit from Customer Experience and Service written by Heverton Anunciação and published by Heverton Anunciação. This book was released on 2023-12-04 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, medicine worked like this: a patient looked for a doctor who evaluated him carefully. After the evaluation, the doctor said to the patient: Are you willing to abandon everything that has made you sick so far? Only then do I accept to be your doctor. Now, I ask you: Is your company willing to abandon all the bad processes and bad strategies that have given your customers a bad experience? The big problem is that, in many cases, we look for doctors, pharmacists and software resellers and, what they want most, is to recommend medicines and CRM systems for a temporary cure, or imaginary cure to serve the media or advertising. What's wrong with that? It is that in the customer service sector, the side effect is worse than acting directly on the cause of the corporate pains that cause the bad experience to customers. If professionals don't know how to hire and build a long-term strategy, your suppliers will always want you to come back for new software purchases and more software, and not for a permanent cure. The objective of this book is to bring the most widely used and effective standards on the market to serious professionals who really want to embrace and offer excellent customer service. There is no methodology that will solve everything overnight, but the right methodology will help the company to respond quickly and without repression. As the conclusion, I wrote in this book too a table that help you to identify Why, when and how to use each one of those worldwide methodologies or tools to improve and profit from your customer service. This book is part of the CRM and Customer Experience Trilogy called CX Trilogy which aims to unite the worldwide community of CX, Customer Service, Data Science and CRM professionals. I believe that this union would facilitate the contracting of our sector and profession, as well as identifying the best professionals in the market. The CX Trilogy consists of 3 books and one Dictionary: 1st) 30 Advice from 30 greatest professionals in CRM and customer service in the world 2nd) The Book of all Methodologies and Tools to Improve and Profit from Customer Experience and Service 3rd) Data Science and Business Intelligence - Advice from reputable Data Scientists around the world and plus, the book: The Official Dictionary for Internet, Computer, ERP, CRM, UX, Analytics, Big Data, Customer Experience, Call Center, Digital Marketing and Telecommunication: The Vocabulary of One New Digital World

Get to Wow

Author : Mike Caslin
Publisher : Bookbaby
ISBN 13 : 9781543995176
Total Pages : 0 pages
Book Rating : 4.9/5 (951 download)

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Book Synopsis Get to Wow by : Mike Caslin

Download or read book Get to Wow written by Mike Caslin and published by Bookbaby. This book was released on 2020-01-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a SELF-GUIDING BOOK to take students, adult learners, businesspeople, makers and searchers on the path to finding and activating their INNER SOCIAL ENTREPRENEUR. Social Entrepreneurs run economically sustainable businesses and non-profits with a "4-P" mission, addressing an entrenched social problem to benefit "People, Profit, Planet & Place", making meaning, making money, and moving the world to a better place! We invite you to join us and GET TO WOW !GET TO WOW continues the journey toward social entrepreneurship for the general public, pivoting off the successes that GCSEN Foundation has developed over the past five years. GCSEN has been featured in numerous publications and media platforms, including MarketWatch, Yahoo Finance, in numerous economic blogs, and as an "On-trendpreneur" in Trends Journal. The New England Journal of Higher Education stated, "GSCEN's research has conclusively shown that SE education results in significant content knowledge gains retained by students; shows significant gains in self-confidence; is ranked highly as a life-changing learning experience by students; and is highly recommended by students to their peers."

But Are You Making Any Money?

Author : Marley Majcher
Publisher : Morgan James Publishing
ISBN 13 : 1600378927
Total Pages : 171 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis But Are You Making Any Money? by : Marley Majcher

Download or read book But Are You Making Any Money? written by Marley Majcher and published by Morgan James Publishing. This book was released on 2011-01-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs—learn how to double your income (and work less) with this proven, specialized method of job costing that’s simple, fast, and effective. Well-known celebrity party planner, Marley Majcher, in her signature witty, no-nonsense style shows you how to make a real profit without spinning your wheels. But Are You Making Any Money? answers the questions that you’re afraid to ask in a straightforward, easy to understand way. In But Are You Making Any Money? you will learn how to fatten up your bottom line in a unique, super simple, step-by-step process that shows you where all your money is really going. By learning from the trials and tribulations of Majcher’s own entrepreneurial journey, you will magically see yourself in her examples yet learn the skills necessary to turn a real profit, all while laughing out loud. Who knew business could be so much fun? Praise for But Are You Making Any Money? “For entrepreneurs of all stripes and sizes, getting to profitability is the key to sustaining your business. This book will take you through the steps you need to evaluate the hurdles you face and get your business earning money for you—and it’s told in a witty, conversational style that makes you want to keep reading more. A great how-to book for any entrepreneur.” —Kerry A. Dolan, senior editor, Forbes magazine “Here’s a sparkling yet profound journey to the heart of enterprise—how an entrepreneur makes money, keeps it, and then applies it to the next step forward. It’s a unique story of business and of life. Read it.” —Derek Leebaert, PhD, partner, MAP AG; co-author, The Future of the Electronic Marketplace; professor, Georgetown University “As a fellow entrepreneur I found Marley’s observations on running your own startup funny, insightful and uncannily accurate. Shave a couple of years off your path to success by applying a few of Marley’s simple, well thought out techniques.” —Chris Maloney, CEO, TriTech Software Systems “A lot of people will tell you their very polished and politically correct version of how to run a business. If you’d rather hear the truth, however, just ask Marley. She not only thinks outside the box, I’m not sure she even knows what a box is. Prepare to laugh and learn . . . and possibly get hand cramps while scribbling notes to yourself.” —Amy Swift Crosby, founder, SMARTY