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Working Papers And Proceedings Of The Center For Psychosocial Studies Advertising Gender And Sex Whats Wrong With A Little Objectification
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Book Synopsis Working Papers and Proceedings of the Center for Psychosocial Studies: Advertising, gender, and sex : What's wrong with a little objectification? by : Richard J. Parmentier
Download or read book Working Papers and Proceedings of the Center for Psychosocial Studies: Advertising, gender, and sex : What's wrong with a little objectification? written by Richard J. Parmentier and published by . This book was released on 1986 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Working Papers and Proceedings of the Center for Psychosocial Studies: Rational choice models in economics and in law by : Richard J. Parmentier
Download or read book Working Papers and Proceedings of the Center for Psychosocial Studies: Rational choice models in economics and in law written by Richard J. Parmentier and published by . This book was released on 1989 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Working Papers and Proceedings of the Center for Psychosocial Studies: Mixtecs, migrants, multilingualism, and murder by : Richard J. Parmentier
Download or read book Working Papers and Proceedings of the Center for Psychosocial Studies: Mixtecs, migrants, multilingualism, and murder written by Richard J. Parmentier and published by . This book was released on 1986 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Working Papers and Proceedings of the Center for Psychosocial Studies: Staging boundaries : institutional limits to legitimate theatre by : Richard J. Parmentier
Download or read book Working Papers and Proceedings of the Center for Psychosocial Studies: Staging boundaries : institutional limits to legitimate theatre written by Richard J. Parmentier and published by . This book was released on 1989 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Working Papers and Proceedings of the Center for Psychosocial Studies: The cultural mediation of the print medium by : Richard J. Parmentier
Download or read book Working Papers and Proceedings of the Center for Psychosocial Studies: The cultural mediation of the print medium written by Richard J. Parmentier and published by . This book was released on 1989 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sex in Advertising by : Tom Reichert
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Book Synopsis Gender, Race, and Class in Media by : Gail Dines
Download or read book Gender, Race, and Class in Media written by Gail Dines and published by SAGE. This book was released on 2003 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Book Synopsis Can't Buy My Love by : Jean Kilbourne
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2000-11-02 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.
Book Synopsis Divining Desire by : Liza Featherstone
Download or read book Divining Desire written by Liza Featherstone and published by OR Books. This book was released on 2018-02-15 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.
Book Synopsis Learning to Sell Sex(ism) by : Aileen O'Driscoll
Download or read book Learning to Sell Sex(ism) written by Aileen O'Driscoll and published by Springer. This book was released on 2018-10-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Book Synopsis Objectification by : Susanna Paasonen
Download or read book Objectification written by Susanna Paasonen and published by Routledge. This book was released on 2020-08-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a concise and accessible introduction into the concept of objectification, one of the most frequently recurring terms in both academic and media debates on the gendered politics of contemporary culture, and core to critiquing the social positions of sex and sexism. Objectification is an issue of media representation and everyday experiences alike. Central to theories of film spectatorship, beauty fashion and sex, objectification is connected to the harassment and discrimination of women, to the sexualization of culture and the pressing presence of body norms within media. This concise guidebook traces the history of the term’s emergence and its use in a variety of contexts such as debates about sexualization and the male gaze, and its mobilization in connection with the body, selfies and pornography, as well as in feminist activism. It will be an essential introduction for undergraduate and postgraduate students in Gender Studies, Media Studies, Sociology, Cultural Studies or Visual Arts.
Book Synopsis Deadly Persuasion by : Jean Kilbourne
Download or read book Deadly Persuasion written by Jean Kilbourne and published by . This book was released on 1999 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.
Book Synopsis Sexual Objectification of Women in Advertising by : Yiqiao Wang
Download or read book Sexual Objectification of Women in Advertising written by Yiqiao Wang and published by . This book was released on 2016-10-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley
Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Book Synopsis The Advertising and Consumer Culture Reader by : Joseph Turow
Download or read book The Advertising and Consumer Culture Reader written by Joseph Turow and published by . This book was released on 2009 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos C. Zotos
Download or read book Current Research on Gender Issues in Advertising written by Yorgos C. Zotos and published by Routledge. This book was released on 2020-08-14 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Book Synopsis Social Psychology of Dress by : Sharron J. Lennon
Download or read book Social Psychology of Dress written by Sharron J. Lennon and published by Bloomsbury Publishing USA. This book was released on 2017-03-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including: - The study of dress and how to do it - Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual - Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations - Individual-focused theories on deviance, personality variables, self, values, body image and social cognition - Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress. Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook. Social Psychology of Dress STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary - Download worksheets to complete chapter activities
