Words Like Loaded Pistols

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You Talkin' To Me?

Author : Sam Leith
Publisher : Profile Books
ISBN 13 : 1847654258
Total Pages : 287 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis You Talkin' To Me? by : Sam Leith

Download or read book You Talkin' To Me? written by Sam Leith and published by Profile Books. This book was released on 2011-10-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.

Words Like Loaded Pistols

Author : Sam Leith
Publisher : Basic Books
ISBN 13 : 0465096689
Total Pages : 322 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Words Like Loaded Pistols by : Sam Leith

Download or read book Words Like Loaded Pistols written by Sam Leith and published by Basic Books. This book was released on 2016-04-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Rhetorical Devices

Author : Brendan McGuigan
Publisher : Prestwick House Inc
ISBN 13 : 1580497659
Total Pages : 234 pages
Book Rating : 4.5/5 (84 download)

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Book Synopsis Rhetorical Devices by : Brendan McGuigan

Download or read book Rhetorical Devices written by Brendan McGuigan and published by Prestwick House Inc. This book was released on 2011 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Help students shine on the written portion of any standardized test by teaching the skills they need to craft powerful, compelling arguments using rhetorical devices. Students will learn to accurately identify and evaluate the effectiveness of rhetorical devices in not only famous speeches, advertisements, political campaigns, and literature, but also in the blog, newspaper, and magazine entries they read in their daily lives. Students will then improve their own writing strategy, style, and organization by correctly and skillfully using the devices they have learned. Each device is illustrated with clear, real-life examples to promote proper usage and followed up with meaningful exercises to maximize understanding. Pointers are provided throughout this book to help your students develop a unique writing style, and cumulative exercises will help students retain what they have learned."--

The Associated Press Guide To Punctuation

Author : Rene J. Cappon
Publisher : Basic Books
ISBN 13 : 0465004024
Total Pages : 112 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Associated Press Guide To Punctuation by : Rene J. Cappon

Download or read book The Associated Press Guide To Punctuation written by Rene J. Cappon and published by Basic Books. This book was released on 2007-03-20 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. In the no-nonsense, authoritative tradition of the best-selling AP Stylebook, the top editors at the AP have now written the definitive guide to punctuation. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.

BiblioTech

Author : John Palfrey
Publisher : Basic Books
ISBN 13 : 0465040608
Total Pages : 240 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis BiblioTech by : John Palfrey

Download or read book BiblioTech written by John Palfrey and published by Basic Books. This book was released on 2015-05-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries today are more important than ever. More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible—by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.

The History and Theory of Rhetoric

Author : James A. Herrick
Publisher : Routledge
ISBN 13 : 1317347846
Total Pages : 297 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The History and Theory of Rhetoric by : James A. Herrick

Download or read book The History and Theory of Rhetoric written by James A. Herrick and published by Routledge. This book was released on 2015-08-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies–such as the rhetoric of science and feminist rhetoric–this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.

Words Can Change Your Brain

Author : Andrew Newberg
Publisher : Penguin
ISBN 13 : 1101585706
Total Pages : 262 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Words Can Change Your Brain by : Andrew Newberg

Download or read book Words Can Change Your Brain written by Andrew Newberg and published by Penguin. This book was released on 2012-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one. Using brainscans as well as data collected from workshops given to MBA students at Loyola Marymount University, and clinical data from both couples in therapy and organizations helping caregivers cope with patient suffering, Newberg and Waldman have seen that Compassionate Communication can reposition a difficult conversation to lead to a satisfying conclusion. Whether you are negotiating with your boss or your spouse, the brain works the same way and responds to the same cues. The truth, though, is that you don't have to understand how Compassionate Communication works. You just have to do it. Some of the simple and effective takeaways in this book include: • Make sure you are relaxed; yawning several times before (not during) the meeting will do the trick • Never speak for more than 20-30 seconds at a time. After that they other person's window of attention closes. • Use positive speech; you will need at least three positives to overcome the effect of every negative used • Speak slowly; pause between words. This is critical, but really hard to do. • Respond to the other person; do not shift the conversation. • Remember that the brain can only hold onto about four ideas at one time Highly effective across a wide range of settings, Compassionate Communication is an excellent tool for conflict resolution but also for simply getting your point across or delivering difficult news.

Weaponized Words

Author : Kurt Braddock
Publisher : Cambridge University Press
ISBN 13 : 1108474527
Total Pages : 305 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Weaponized Words by : Kurt Braddock

Download or read book Weaponized Words written by Kurt Braddock and published by Cambridge University Press. This book was released on 2020-04-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover theories of persuasion that show how terrorist messages promote radicalization and how counter-messages fight terrorist propaganda.

The Glamour of Grammar

Author : Roy Peter Clark
Publisher : Little, Brown Spark
ISBN 13 : 0316089060
Total Pages : 328 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis The Glamour of Grammar by : Roy Peter Clark

Download or read book The Glamour of Grammar written by Roy Peter Clark and published by Little, Brown Spark. This book was released on 2010-08-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the history of English, the words "grammar" and "glamour" meant the same thing: the power to charm. Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

Verbal Judo

Author : George J. Thompson, PhD
Publisher : Zondervan
ISBN 13 : 0062031686
Total Pages : 224 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Verbal Judo by : George J. Thompson, PhD

Download or read book Verbal Judo written by George J. Thompson, PhD and published by Zondervan. This book was released on 2010-10-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes. Verbal Judo offers a creative look at conflict that will help you defuse confrontations and generate cooperation from your spouse, your boss, and even your teenager. As the author says, "when you react, the event controls you. When you respond, you’re in control." This new edition features a fresh new cover and a foreword demonstrating the legacy of Verbal Judo founder and author George Thompson, as well as a never-before-published final chapter presenting Thompson’s "Five Universal Truths" of human interaction.

Single-shot Rifles

Author : James J. Grant
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Single-shot Rifles by : James J. Grant

Download or read book Single-shot Rifles written by James J. Grant and published by . This book was released on 1947 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Language Intelligence

Author : Joseph J. Romm
Publisher :
ISBN 13 : 9781477452226
Total Pages : 0 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Language Intelligence by : Joseph J. Romm

Download or read book Language Intelligence written by Joseph J. Romm and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the tricks of the best communicators throughout history.

A Little History of Economics

Author : Niall Kishtainy
Publisher : Yale University Press
ISBN 13 : 0300226314
Total Pages : 257 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis A Little History of Economics by : Niall Kishtainy

Download or read book A Little History of Economics written by Niall Kishtainy and published by Yale University Press. This book was released on 2017-03-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively, inviting account of the history of economics, told through events from ancient to modern times and the ideas of great thinkers in the field What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy a helpful approach or a disastrous idea? The answers to such basic economic questions matter to everyone, yet the unfamiliar jargon and math of economics can seem daunting. This clear, accessible, and even humorous book is ideal for young readers new to economics and for all readers who seek a better understanding of the full sweep of economic history and ideas. Economic historian Niall Kishtainy organizes short, chronological chapters that center on big ideas and events. He recounts the contributions of key thinkers including Adam Smith, David Ricardo, Karl Marx, John Maynard Keynes, and others, while examining topics ranging from the invention of money and the rise of agrarianism to the Great Depression, entrepreneurship, environmental destruction, inequality, and behavioral economics. The result is a uniquely enjoyable volume that succeeds in illuminating the economic ideas and forces that shape our world.

The Road

Author : Cormac McCarthy
Publisher : Vintage
ISBN 13 : 0307267458
Total Pages : 257 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis The Road by : Cormac McCarthy

Download or read book The Road written by Cormac McCarthy and published by Vintage. This book was released on 2007-03-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE PULITZER PRIZE • NATIONAL BESTSELLER • A searing, post-apocalyptic novel about a father and son's fight to survive, this "tale of survival and the miracle of goodness only adds to McCarthy's stature as a living master. It's gripping, frightening and, ultimately, beautiful" (San Francisco Chronicle). • From the bestselling author of The Passenger A father and his son walk alone through burned America. Nothing moves in the ravaged landscape save the ash on the wind. It is cold enough to crack stones, and when the snow falls it is gray. The sky is dark. Their destination is the coast, although they don't know what, if anything, awaits them there. They have nothing; just a pistol to defend themselves against the lawless bands that stalk the road, the clothes they are wearing, a cart of scavenged food—and each other. The Road is the profoundly moving story of a journey. It boldly imagines a future in which no hope remains, but in which the father and his son, "each the other's world entire," are sustained by love. Awesome in the totality of its vision, it is an unflinching meditation on the worst and the best that we are capable of: ultimate destructiveness, desperate tenacity, and the tenderness that keeps two people alive in the face of total devastation. Look for Cormac McCarthy's latest bestselling novels, The Passenger and Stella Maris.

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Don't Take Yes for an Answer

Author : Steve Herz
Publisher : HarperCollins
ISBN 13 : 0062869728
Total Pages : 192 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Don't Take Yes for an Answer by : Steve Herz

Download or read book Don't Take Yes for an Answer written by Steve Herz and published by HarperCollins. This book was released on 2020-06-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the nation's premier talent agents and career advisors shows you how to catapult your career and your life forward with three key communication strategies—Authority, Warmth, and Energy. A self-empowerment guide to achieving your fullest professional and personal potential, Don’t Take YES for An Answer explains why positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack. To stand out, to attract the attention of those who can raise your profile, to protect yourself during lean times, or to gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: A—Authority. W—Warmth. E—Energy. When all else is equal—education, work ethic, intelligence, experience, ambition—the single biggest factor in winning business, promotions, friendships, or followers hinges on our ability to communicate and connect. Mastering AWE gives you an unparalleled advantage over the competition, no matter your field. Herz, who has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades, delivers a step-by-step program that helps you understand and hone your AWE skills. Packed with inspiring success stories, grounded in the latest social psychology and scientific research, and featuring "insider" anecdotes from some of the most popular entrepreneurs and professionals in broadcasting, sports, and the corporate world—many personally coached by Herz—Don’t Take YES for An Answer provides invaluable suggestions and practical techniques for “upping” your AWE in every aspect of your life.

A Place for Everything

Author : Judith Flanders
Publisher : Basic Books
ISBN 13 : 1541675061
Total Pages : 364 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis A Place for Everything by : Judith Flanders

Download or read book A Place for Everything written by Judith Flanders and published by Basic Books. This book was released on 2020-10-20 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a New York Times-bestselling historian comes the story of how the alphabet ordered our world. A Place for Everything is the first-ever history of alphabetization, from the Library of Alexandria to Wikipedia. The story of alphabetical order has been shaped by some of history's most compelling characters, such as industrious and enthusiastic early adopter Samuel Pepys and dedicated alphabet champion Denis Diderot. But though even George Washington was a proponent, many others stuck to older forms of classification -- Yale listed its students by their family's social status until 1886. And yet, while the order of the alphabet now rules -- libraries, phone books, reference books, even the order of entry for the teams at the Olympic Games -- it has remained curiously invisible. With abundant inquisitiveness and wry humor, historian Judith Flanders traces the triumph of alphabetical order and offers a compendium of Western knowledge, from A to Z. A Times (UK) Best Book of 2020