Women In Indian Advertisements

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Women in Indian Advertisements

Author : Dr Kisholoy Roy
Publisher : KISHOLOY ROY
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4./5 ( download)

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Book Synopsis Women in Indian Advertisements by : Dr Kisholoy Roy

Download or read book Women in Indian Advertisements written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2018-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

Advertising and Popular Culture

Author : Jib Fowles
Publisher : SAGE
ISBN 13 : 9780803954830
Total Pages : 304 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Advertising and Popular Culture by : Jib Fowles

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Design for Tomorrow—Volume 1

Author : Amaresh Chakrabarti
Publisher : Springer
ISBN 13 : 9789811600401
Total Pages : 864 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Design for Tomorrow—Volume 1 by : Amaresh Chakrabarti

Download or read book Design for Tomorrow—Volume 1 written by Amaresh Chakrabarti and published by Springer. This book was released on 2021-05-04 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.

The role of advertising in Indian women’s desire to be fair

Author : Christina Görke
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 395489324X
Total Pages : 73 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis The role of advertising in Indian women’s desire to be fair by : Christina Görke

Download or read book The role of advertising in Indian women’s desire to be fair written by Christina Görke and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-10 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study deals with the situation in India, in particular, with the situation of young Indian women. Ever since advertisers and multinational companies discovered India’s remarkable aspiration for light complexions, more and more fairness products and most importantly, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.

Television and Gender Representation

Author : Barrie Gunter
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Television and Gender Representation by : Barrie Gunter

Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.

Advertising: Methods, Research and Practices

Author : Noprita Herari
Publisher : Sayak Pal
ISBN 13 : 8196340257
Total Pages : 494 pages
Book Rating : 4.1/5 (963 download)

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Book Synopsis Advertising: Methods, Research and Practices by : Noprita Herari

Download or read book Advertising: Methods, Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Shikhandi

Author : Devdutt Pattanaik
Publisher : Penguin UK
ISBN 13 : 9351187373
Total Pages : 170 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Shikhandi by : Devdutt Pattanaik

Download or read book Shikhandi written by Devdutt Pattanaik and published by Penguin UK. This book was released on 2014-07-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patriarchy asserts men are superior to women Feminism clarifies women and men are equal Queerness questions what constitutes male and female Queerness isn’t only modern, Western or sexual, says mythologist Devdutt Pattanaik. Take a close look at the vast written and oral traditions in Hinduism, some over two thousand years old, and you will find tales of: Shikhandi, who became a man to satisfy her wife Mahadeva, who became a woman to deliver a devotee’s child Chudala, who became a man to enlighten her husband Samavan, who became the wife of his male friend and many more . . . Playful and touching—and sometimes disturbing—these stories when compared with tales of the Mesopotamian Gilgamesh, the Greek Ganymede, the biblical Sodom or the Chinese ‘cut sleeve’ Emperor reveal the unique Indian way of making sense of queerness. Devdutt Pattanaik’s new book builds on profound ideas that our ancestors shared but which we have rarely inherited. This book has content for mature audiences. Discretion advised.

How McGruff and the Crying Indian Changed America

Author : Wendy Melillo
Publisher : Smithsonian Institution
ISBN 13 : 1588342239
Total Pages : 233 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis How McGruff and the Crying Indian Changed America by : Wendy Melillo

Download or read book How McGruff and the Crying Indian Changed America written by Wendy Melillo and published by Smithsonian Institution. This book was released on 2023-08-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Shoveling Smoke

Author : William Mazzarella
Publisher : Duke University Press
ISBN 13 : 0822385198
Total Pages : 378 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Shoveling Smoke by : William Mazzarella

Download or read book Shoveling Smoke written by William Mazzarella and published by Duke University Press. This book was released on 2003-08-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.

Well-Behaved Indian Women

Author : Saumya Dave
Publisher : Penguin
ISBN 13 : 1984806157
Total Pages : 401 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Well-Behaved Indian Women by : Saumya Dave

Download or read book Well-Behaved Indian Women written by Saumya Dave and published by Penguin. This book was released on 2020-07-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Lilly's Library Book Club Pick! “A sparkling debut.”—Emily Giffin, #1 New York Times Bestselling Author From a compelling new voice in women's fiction comes a mother-daughter story about three generations of women who struggle to define themselves as they pursue their dreams. Simran Mehta has always felt harshly judged by her mother, Nandini, especially when it comes to her little "writing hobby." But when a charismatic and highly respected journalist careens into Simran's life, she begins to question not only her future as a psychologist, but her engagement to her high school sweetheart. Nandini Mehta has strived to create an easy life for her children in America. From dealing with her husband's demanding family to the casual racism of her patients, everything Nandini has endured has been for her children's sake. It isn’t until an old colleague makes her a life-changing offer that Nandini realizes she's spent so much time focusing on being the Perfect Indian Woman, she’s let herself slip away. Mimi Kadakia failed her daughter, Nandini, in ways she'll never be able to fix—or forget. But with her granddaughter, she has the chance to be supportive and offer help when it's needed. As life begins to pull Nandini and Simran apart, Mimi is determined to be the bridge that keeps them connected, even as she carries her own secret burden.

Can't Buy My Love

Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 372 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Can't Buy My Love by : Jean Kilbourne

Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Defining Girlhood in India

Author : Ashwini Tambe
Publisher : University of Illinois Press
ISBN 13 : 0252051580
Total Pages : 312 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Defining Girlhood in India by : Ashwini Tambe

Download or read book Defining Girlhood in India written by Ashwini Tambe and published by University of Illinois Press. This book was released on 2019-10-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: At what age do girls gain the maturity to make sexual choices? This question provokes especially vexed debates in India, where early marriage is a widespread practice. India has served as a focal problem site in NGO campaigns and intergovernmental conferences setting age standards for sexual maturity. Over the last century, the country shifted the legal age of marriage from twelve, among the lowest in the world, to eighteen, at the high end of the global spectrum. Ashwini Tambe illuminates the ideas that shaped such shifts: how the concept of adolescence as a sheltered phase led to delaying both marriage and legal adulthood; how the imperative of population control influenced laws on marriage age; and how imperial moral hierarchies between nations provoked defensive postures within India. Tambe takes a transnational feminist approach to legal history, showing how intergovernmental debates influenced Indian laws and how expert discourses in India changed UN terminology about girls. Ultimately, Tambe argues, the well-meaning focus on child marriage has been tethered less to the interests of girls themselves and more to parents’ interests, achieving population control targets, and preserving national reputation.

Women in the Indian National Movement

Author : Suruchi Thapar-Bjorkert
Publisher : SAGE
ISBN 13 : 9780761934073
Total Pages : 312 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Women in the Indian National Movement by : Suruchi Thapar-Bjorkert

Download or read book Women in the Indian National Movement written by Suruchi Thapar-Bjorkert and published by SAGE. This book was released on 2006-03-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the participation of the women of North India in the Indian nationalist movement, portraying how women's lives were significantly affected and reshaped by their involvement in the freedom struggle. The author discusses how women's participation in this mass movement was encouraged by `the domestication of the public sphere' so that they could enter the public domain without being alienated from their domestic lives. She argues that the raised consciousness engendered by women's participation in the freedom struggle paved the way for a gradually evolving idea of women's emancipation.

FUTURISTIC RESEARCH AND INNOVATION IN NURSING, HUMANITIES AND MANAGEMENT

Author : Dr. Sammi Kumari
Publisher : sarvad publication
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4./5 ( download)

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Book Synopsis FUTURISTIC RESEARCH AND INNOVATION IN NURSING, HUMANITIES AND MANAGEMENT by : Dr. Sammi Kumari

Download or read book FUTURISTIC RESEARCH AND INNOVATION IN NURSING, HUMANITIES AND MANAGEMENT written by Dr. Sammi Kumari and published by sarvad publication. This book was released on 2024-04-27 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: We realised that this book will create a lot of excitement, and challenge, joy, and happiness among all of us. Challenging consensus is never easy. This is because the system will try to maintain the status quo by any means necessary in any situation, of any type. After years of experience in the field of Management, Nursing, and Research we feel the need to share our knowledge, analysis, and conclusions. We hope it ignites a discussion that could lead to major cultural changes and shopping cart overhauls. The beneficiaries will be all of us – ourselves, our students, our loved ones, and society at large – living healthier and longer. Management research is challenging, exciting, engaging, and rewarding. The main idea of editing/writing this book is to help students from different fields and prepare and motivate them for more research. The purpose of writing this book was to make research more interesting for all students in different fields. It differs in approach and content from all other interdisciplinary textbooks. It will contain the work of all aspiring students of undergraduate, Postgraduate, and doctoral Research (M.Phil. and Ph.D.). It will help the research scholars to publish their original research work in an ISBN book. Futuristic Research and Innovation in Nursing, Humanities, and Management provides information to all students about research findings and provides new information to develop new foundations for the research profession.

Fearless Governance

Author : Kiran Bedi
Publisher : Diamond Pocket Books Pvt Ltd
ISBN 13 : 9354866026
Total Pages : 452 pages
Book Rating : 4.3/5 (548 download)

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Book Synopsis Fearless Governance by : Kiran Bedi

Download or read book Fearless Governance written by Kiran Bedi and published by Diamond Pocket Books Pvt Ltd. This book was released on 2022-01-12 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book ‘Fearless Governance’ by Dr. Kiran Bedi, former Lt. Governor of Puducherry and IPS (retd) is a revelation of stark realities of governance.This book is based on the ground realities of nearly five years of service of Dr. Bedi as Lt. Governor of Puducherry and her vast experience of 40 years in the Indian Police Service.The author demonstrates the right practises of responsible governance. She brought about team spirit, collaboration, financial prudence, effective policing, bonding in services and decision making through fearless leadership. 'Fearless Governance' is a book to read, see, hear and feel for good governance and leadership. It is illustrated with photographs, graphics and short videos that are accessible through QR Code.

Indian Women in Leadership

Author : Rajashi Ghosh
Publisher : Springer
ISBN 13 : 3319688162
Total Pages : 309 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Indian Women in Leadership by : Rajashi Ghosh

Download or read book Indian Women in Leadership written by Rajashi Ghosh and published by Springer. This book was released on 2018-10-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides intriguing insights into the development of highly qualified women leaders in diverse Indian contexts and their role at national and organizational levels. While India has made enormous economic strides in the past few decades, gender inequality and underutilization of female talent remain deeply rooted and widely spread in many parts of Indian society. This book addresses an urgent need to stop treating Indian women as under-developed human capital and begin realizing their potential as leaders of quality work. This book will fill the gap of research on international leadership for students, academics, and multinational organizations.

Indian Immigrant Women and Work

Author : Ramya Vijaya
Publisher : Taylor & Francis
ISBN 13 : 1134990170
Total Pages : 124 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Indian Immigrant Women and Work by : Ramya Vijaya

Download or read book Indian Immigrant Women and Work written by Ramya Vijaya and published by Taylor & Francis. This book was released on 2016-11-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, interest in the large group of skilled immigrants coming from India to the United States has soared. However, this immigration is seen as being overwhelmingly male. Female migrants are depicted either as family migrants following in the path chosen by men, or as victims of desperation, forced into the migrant path due to economic exigencies. This book investigates the work trajectories and related assimilation experiences of independent Indian women who have chosen their own migratory pathways in the United States. The links between individual experiences and the macro trends of women, work, immigration and feminism are explored. The authors use historical records, previously unpublished gender disaggregate immigration data, and interviews with Indian women who have migrated to the US in every decade since the 1960s to demonstrate that independent migration among Indian women has a long and substantial history. Their status as skilled independent migrants can represent a relatively privileged and empowered choice. However, their working lives intersect with the gender constraints of labor markets in both India and the US. Vijaya and Biswas argue that their experiences of being relatively empowered, yet pushing against gender constraints in two different environments, can provide a unique perspective to the immigrant assimilation narrative and comparative gender dynamics in the global political economy. Casting light on a hidden, but steady, stream within the large group of skilled immigrants to the United States from India, this book will be of interest to researchers in the fields of political economy, anthropology, and sociology, including migration, race, class, ethnic and gender studies, as well as Asian studies.