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Women In Greek Advertisements In The 1960s
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Book Synopsis Women in Greek Advertisements in the 1960s by : Johannis Tsoumas
Download or read book Women in Greek Advertisements in the 1960s written by Johannis Tsoumas and published by Cambridge Scholars Publishing. This book was released on 2019-05-22 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece? Are the women portrayed in print advertisements nothing but “hybrids” of the American consumption model and the Greek consumerism boom of the era? What were the technical and esthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women’s position in society? Through a detailed, historical case study with a wealth of illustrations and a concise analysis of advertising communication, this book investigates hitherto unknown data, and shows the importance of the role of Greek women, not only as consumers, but primarily as protagonists in the formation of a new consumption model which had been imported from the United States.
Book Synopsis Women in Greek Print Ads in the 1960s by : Johannis Tsoumas
Download or read book Women in Greek Print Ads in the 1960s written by Johannis Tsoumas and published by . This book was released on 2015-08-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the poles of the Cold War era's sales promotion standards, print advertising thrived in Greece in the 1960s - in particular relating to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960's Greece? Are the women portrayed in print ads nothing but 'hybrids' of the American consumption model and the Greek consumerism boom of that era? What are the technical and aesthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women's position in society? In a thorough historical case study with a wealth of illustrations and a concise analysis of advertising communications, Johannis Tsoumas investigates hitherto hardly known data and shows the importance of the role of Greek women - not only as consumers but primarily as protagonists in the formation of a then new consumption model which had been imported from the United States.
Book Synopsis Masculinity and Gender in Greek Cinema by : Achilleas Hadjikyriacou
Download or read book Masculinity and Gender in Greek Cinema written by Achilleas Hadjikyriacou and published by Bloomsbury Publishing USA. This book was released on 2013-10-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the end of the Civil War (1949) and the colonels' military coup (1967) Greece underwent tremendous political, economic, and social transformations which influenced gender identities and relations. During the same period, Greece also witnessed an unparalleled bloom in cinema productions. Based on the recently established paradigm that cinema and popular culture viewed as social institutions can inform a historical study, Masculinity and Gender in Greek Cinema explores the relationship between Greek cinema and the society within which it was created and viewed. The book's double analytical perspective on cinema and masculinity advances both the study of cinema and popular culture as historical sources, and of masculinity and gender relations as valid categories of historical analysis. Cinema as a medium of representation, not only managed to reflect on these issues, it also provided a whole new field for their interpretation. This is the first study to explore the dramatic transformation of masculinity and gender roles, as represented in Greek cinema during the turbulent 1950s and 1960s.
Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Download or read book Greek Whisky written by Tryfon Bampilis and published by Berghahn Books. This book was released on 2013-04-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.
Book Synopsis Reproductive Rights Issues in Popular Media by : Waltraud Maierhofer
Download or read book Reproductive Rights Issues in Popular Media written by Waltraud Maierhofer and published by McFarland. This book was released on 2017-06-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No woman can call herself free who does not own and control her body." Almost a century after Margaret Sanger wrote these words, women's reproductive rights are still hotly debated in the press and among policymakers, while film, television and other media address issues of birth control and abortion to global audiences. This collection of new essays brings fresh perspectives to the study of family planning, contraception and abortion with a focus on their representation in popular media. Topics include dramas of adoption and abortion, telling the story of the pill, Sanger's depiction in entertainment media, and a controversy about demographic developments stirred by Carl Djerassi, also known as "the father of the pill."
Book Synopsis The Greek Gastarbeiter in the Federal Republic of Germany (1960–1974) by : Maria Adamopoulou
Download or read book The Greek Gastarbeiter in the Federal Republic of Germany (1960–1974) written by Maria Adamopoulou and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Was migration to Germany a blessing or a curse? The main argument of this book is that the Greek state conceived labor migration as a traineeship into Europeanization with its shiny varnish of progress. Jumping on a fully packed train to West Germany meant leaving the past behind. However, the tensed Cold War realities left no space for illusions; specters of the Nazi past and the Greek Civil War still haunted them all. Adopting a transnational approach, this monograph retargets attention to the sending state by exploring how the Greek Gastarbeiter’s welfare was intrinsically connected with their homeland through its exercise of long-distance nationalism. Apart from its fresh take in postwar migration, the book also addresses methodological challenges in creative ways. The narrative alternates between the macro- and the micro-level, including subnational and transnational actors and integrating a diverse set of primary sources and voices. Avoiding the trap of exceptionalism, it contextualizes the Greek case in the Mediterranean and Southeast European experience.
Book Synopsis Greek Americans by : Charles C. Moskos
Download or read book Greek Americans written by Charles C. Moskos and published by Transaction Publishers. This book was released on 1989-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an engrossing account of Greek Americans--their history, strengths, conflicts, aspirations, and contributions. This is the story of immigrants, their children and grandchildren, most of whom maintain an attachment to Greek ethnic identity even as they have become one of this country's most successful ethnic groups.
Book Synopsis Cracking the Gender Code by : Melanie Stewart Millar
Download or read book Cracking the Gender Code written by Melanie Stewart Millar and published by Canadian Scholars’ Press. This book was released on 1998 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyses the discourse of Wired magazine from 1993 to 1998 to discuss ideas central to much of digital culture today using the methodology of gender discourse analysis.
Book Synopsis Ways to Modernity in Greece and Turkey by : Anna Frangoudaki
Download or read book Ways to Modernity in Greece and Turkey written by Anna Frangoudaki and published by Bloomsbury Publishing. This book was released on 2007-04-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a clear and original examination of the impact of modernity on Greece and Turkey, and the influence of the West on these former states of the Ottoman Empire during the crucial hundred years between 1850 and 1950. "Ways to Modernity in Greece and Turkey" explores the reactions and coping mechanisms displayed in both societies in reaction to Europe's all-pervasive influence. Elites in both societies engaged in defensive modernization, culminating in parallel attempts to mould their nations in line with the western blueprint. The authors examine reforms in the legal regime, the changing nature of family and gender relations, and re-engineered conceptions of space and the built environment. They describe and analyse different aspects of the changes in the two societies over this period, as they defined their practices and identities against Europe, and often against each other.
Book Synopsis Tobacco Goes to College by : Elizabeth Crisp Crawford
Download or read book Tobacco Goes to College written by Elizabeth Crisp Crawford and published by McFarland. This book was released on 2014-03-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.
Book Synopsis Abortion and Contraception in Modern Greece, 1830-1967 by : Violetta Hionidou
Download or read book Abortion and Contraception in Modern Greece, 1830-1967 written by Violetta Hionidou and published by Springer Nature. This book was released on 2020-05-15 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the history of abortion and contraception in Modern Greece from the time of its creation in the 1830s to 1967, soon after the Pill became available. It situates the history of abortion and contraception within the historiography of the fertility decline and the question of whether the decline was due to adjustment to changing social conditions or innovation of contraceptive methods. The study reveals that all methods had been in use for other purposes before they were employed as contraceptives. For example, Greek women were employing emmenagogues well before fertility was controlled; they did so in order to ‘put themselves right’ and to enhance their fertility. When they needed to control their fertility, they employed abortifacients, some of which were also emmenagogues, while others had been used as expellants in earlier times. Curettage was also employed since the late nineteenth century as a cure for sterility; once couples desired to control their fertility curettage was employed to procure abortion. Thus couples did not need to innovate but rather had to repurpose old methods and materials to new birth control methods. Furthermore, the role of physicians was found to have been central in advising and encouraging the use of birth control for ‘health’ reasons, thus facilitating and speeding fertility decline in Greece. All this occurred against the backdrop of a state and a church that were at times neutral and at other times disapproving of fertility control.
Book Synopsis Feminism and Pop Culture by : Andi Zeisler
Download or read book Feminism and Pop Culture written by Andi Zeisler and published by Seal Press. This book was released on 2008-10-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the reciprocal relationship shared between feminism and popular culture from the 1940s to the twenty-first century; and discusses representations of women on television and in films, music, advertisements, and other medias.
Book Synopsis Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) by : Augustin Holl
Download or read book Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) written by Augustin Holl and published by Springer Nature. This book was released on 2023-01-13 with total page 3270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. ICHESS started in 2018, the last four sessions of ICHESS have all been successfully published. ICHESS is to bring together innovative academics and industrial experts in the field of Humanities Education and Social Sciences to a common forum. And we achieved the primary goal which is to promote research and developmental activities in Humanities Education and Social Sciences, and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) was held on October 14-16, 2022 in Chongqing, China. ICHESS 2022 is to bring together innovative academics and industrial experts in the field of Humanities Education and Social Sciences to a common forum. The primary goal of the conference is to promote research and developmental activities in Humanities Education and Social Sciences and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Humanities Education and Social Sciences and related areas.
Download or read book Weaving Truth written by Ann Bergren and published by Harvard University Press. This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What if truth were a woman?" asked Nietzsche. In ancient Greek thought, truth in language has a special relation to the female by virtue of her pre-eminent art-form--the one Freud believed was even invented by women--weaving. The essays in this book explore the implications of this nexus: language, the female, weaving, and the construction of truth. The Homeric bard--male, to be sure--inherits from Indo-European culture the designation of his poetry as a weaving, the female's art. Like her tapestries, his "texts" can suspend, reverse, and re-order time. He can weave the content from one world into the interstices of another. The male poet shares the ambiguous power of the female Muses whose speech he channels. "We can say false things like to real things, and whenever we wish, we can utter the truth."
Book Synopsis Regarding the Popular by : Sascha Bru
Download or read book Regarding the Popular written by Sascha Bru and published by Walter de Gruyter. This book was released on 2011-11-30 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarding the Popular charts the complex relationship between the avant-gardes and modernisms on the one hand and popular culture on the other. Covering (neo-)avant-gardists and modernists from various European countries, this second volume in the series European Avant-Garde and Modernism Studies explores the nature of so-called “low” culture, dealing with aspects as diverse as the everyday and the folkloric. Regarding the Popular charts the many ways in which the allegedly “high” modernists and avant-gardists looked at and represented the “low”. As such, this book will appeal to all those with an interest in the dynamic of modern experimental arts and literatures.
Book Synopsis Cassell's Dictionary of Slang by : Jonathon Green
Download or read book Cassell's Dictionary of Slang written by Jonathon Green and published by Sterling Publishing Company, Inc.. This book was released on 2005 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its unparalleled coverage of English slang of all types (from 18th-century cant to contemporary gay slang), and its uncluttered editorial apparatus, Cassell's Dictionary of Slang was warmly received when its first edition appeared in 1998. 'Brilliant.' said Mark Lawson on BBC2's The Late Review; 'This is a terrific piece of work - learned, entertaining, funny, stimulating' said Jonathan Meades in The Evening Standard.But now the world's best single-volume dictionary of English slang is about to get even better. Jonathon Green has spent the last seven years on a vast project: to research in depth the English slang vocabulary and to hunt down and record written instances of the use of as many slang words as possible. This has entailed trawling through more than 4000 books - plus song lyrics, TV and movie scripts, and many newspapers and magazines - for relevant material. The research has thrown up some fascinating results
