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Winning The Story Wars
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Book Synopsis Winning the Story Wars by : Jonah Sachs
Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-06-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Download or read book Unsafe Thinking written by Jonah Sachs and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spirit Wars written by Kris Vallotton and published by Baker Books. This book was released on 2012-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know the battle is raging--but are you fighting the right enemy? Just as enemies fought Joshua in the Promised Land, and Nehemiah faced opposition as he rebuilt the walls of Jerusalem, our enemy will fight us as we approach the spiritual terrain God has promised us. Most Christians retreat at the first sign of conflict because they fail to recognize the true nature of the battle. But you can prevail in freedom and joy. Sharing his deeply personal story of demonic bondage, torment and ultimate deliverance, pastor and bestselling author Kris Vallotton turns the idea of spiritual warfare as we know it on its head. He reveals the diabolical lies and strategies of the enemy--attacks and traps so subtle and deceptive that we may find our souls and hearts imprisoned without even knowing it. No more! Now you can win the invisible battle against sin and the enemy. Victory is within your grasp. Will you take hold? "It is with great excitement that I recommend this book to you, knowing that fruit will increase until Jesus gets His full reward."--Bill Johnson, author, When Heaven Invades Earth and The Essential Guide to Healing, senior pastor, Bethel Church, Redding, California
Book Synopsis Star Wars Heroes by : Scholastic Inc
Download or read book Star Wars Heroes written by Scholastic Inc and published by Scholastic Inc.. This book was released on 2010 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming to a galaxy near you! A perfect introduction to the legendary Star Wars characters, this board book features the most popular heroes. Simple text and beautiful action-packed photos introduce Luke, Leia, and the others who fight to save the galaxy! Designed for the young Jedi-in-training, Star Wars: Heroes will take children to a galaxy far, far away...into the Star Wars story that was a defining moment for many of today's parents.
Book Synopsis Winning the War in Your Mind by : Craig Groeschel
Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Book Synopsis Nintendo Magic: Winning the Videogame Wars by : Osamu Inoue
Download or read book Nintendo Magic: Winning the Videogame Wars written by Osamu Inoue and published by Vertical Inc. This book was released on 2022-01-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software) Enlarging the pie: going after casual gamers (The art of mainstreaming) How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
Book Synopsis The Wednesday Wars by : Gary D. Schmidt
Download or read book The Wednesday Wars written by Gary D. Schmidt and published by Houghton Mifflin Harcourt. This book was released on 2007 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1967 school year, on Wednesday afternoons when all his classmates go to either Catechism or Hebrew school, seventh-grader Holling Hoodhood stays in Mrs. Baker's classroom where they read the plays of William Shakespeare and Holling learns muchof value about the world he lives in.
Book Synopsis Squirrel Wars by : George H Harrison
Download or read book Squirrel Wars written by George H Harrison and published by Willow Creek Press. This book was released on 2014-07-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just in time for spring, the popular Squirrel Wars book has received a new cover that is sure to catch the eye of home owners everywhere. Despite our reverence for wildlife, many of our most favorite species raise havoc in lawns and gardens from city to suburbia. This book solves backyard problems with squirrels, raccoons, deer, crows, insects and a host of other "pests" who raid backyard bird feeders and garbage cans, nest in chimneys, eat shrubbery, dig holes, tunnel in lawns, and attack garden foliage. Informative tips, devices, and methods are explained that will lead to a peaceful coexistence with all animals, great and small.
Book Synopsis Whoever Tells the Best Story Wins by : Annette Simmons
Download or read book Whoever Tells the Best Story Wins written by Annette Simmons and published by AMACOM. This book was released on 2007-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Book Synopsis This Is How You Lose the Time War by : Amal El-Mohtar
Download or read book This Is How You Lose the Time War written by Amal El-Mohtar and published by Simon and Schuster. This book was released on 2019-07-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: * HUGO AWARD WINNER: BEST NOVELLA * NEBULA AND LOCUS AWARDS WINNER: BEST NOVELLA * “[An] exquisitely crafted tale...Part epistolary romance, part mind-blowing science fiction adventure, this dazzling story unfolds bit by bit, revealing layers of meaning as it plays with cause and effect, wildly imaginative technologies, and increasingly intricate wordplay...This short novel warrants multiple readings to fully unlock its complexities.” —Publishers Weekly (starred review) From award-winning authors Amal El-Mohtar and Max Gladstone comes an enthralling, romantic novel spanning time and space about two time-traveling rivals who fall in love and must change the past to ensure their future. Among the ashes of a dying world, an agent of the Commandment finds a letter. It reads: Burn before reading. Thus begins an unlikely correspondence between two rival agents hellbent on securing the best possible future for their warring factions. Now, what began as a taunt, a battlefield boast, becomes something more. Something epic. Something romantic. Something that could change the past and the future. Except the discovery of their bond would mean the death of each of them. There’s still a war going on, after all. And someone has to win. That’s how war works, right? Cowritten by two beloved and award-winning sci-fi writers, This Is How You Lose the Time War is an epic love story spanning time and space.
Download or read book Power Wars written by Charlie Savage and published by Little, Brown. This book was released on 2015-11-03 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize-winning journalist Charlie Savage's penetrating investigation of the Obama presidency and the national security state. Barack Obama campaigned on changing George W. Bush's "global war on terror" but ended up entrenching extraordinary executive powers, from warrantless surveillance and indefinite detention to military commissions and targeted killings. Then Obama found himself bequeathing those authorities to Donald Trump. How did the United States get here? In Power Wars, Charlie Savage reveals high-level national security legal and policy deliberations in a way no one has done before. He tells inside stories of how Obama came to order the drone killing of an American citizen, preside over an unprecendented crackdown on leaks, and keep a then-secret program that logged every American's phone calls. Encompassing the first comprehensive history of NSA surveillance over the past forty years as well as new information about the Osama bin Laden raid, Power Wars equips readers to understand the legacy of Bush's and Obama's post-9/11 presidencies in the Trump era.
Book Synopsis Retelling the Stories of Our Lives: Everyday Narrative Therapy to Draw Inspiration and Transform Experience by : David Denborough
Download or read book Retelling the Stories of Our Lives: Everyday Narrative Therapy to Draw Inspiration and Transform Experience written by David Denborough and published by W. W. Norton & Company. This book was released on 2014-01-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful ideas from narrative therapy can teach us how to create new life stories and promote change. Our lives and their pathways are not fixed in stone; instead they are shaped by story. The ways in which we understand and share the stories of our lives therefore make all the difference. If we tell stories that emphasize only desolation, then we become weaker. If we tell our stories in ways that make us stronger, we can soothe our losses and ease our sorrows. Learning how to re-envision the stories we tell about ourselves can make an enormous difference in the ways we live our lives. Drawing on wisdoms from the field of narrative therapy, this book is designed to help people rewrite and retell the stories of their lives. The book invites readers to take a new look at their own stories and to find significance in events often neglected, to find sparkling actions that are often discounted, and to find solutions to problems and predicaments in unexpected places. Readers are introduced to key ideas of narrative practice like the externalizing problems - 'the person is not the problem, the problem is the problem' -and the concept of "re-membering" one's life. Easy-to-understand examples and exercises demonstrate how these ideas have helped many people overcome intense hardship and will help readers make these techniques their own. The book also outlines practical strategies for reclaiming and celebrating one's experience in the face of specific challenges such as trauma, abuse, personal failure, grief, and aging. Filled with relatable examples, useful exercises, and informative illustrations, Retelling the Stories of Our Lives leads readers on a path to reclaim their past and re-envision their future.
Book Synopsis A Memory Called Empire by : Arkady Martine
Download or read book A Memory Called Empire written by Arkady Martine and published by Tor Books. This book was released on 2019-03-26 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2020 Hugo Award for Best Novel A Locus, and Nebula Award nominee for 2019 A Best Book of 2019: Library Journal, Polygon, Den of Geek An NPR Favorite Book of 2019 A Guardian Best Science Fiction and Fantasy Book of 2019 and “Not the Booker Prize” Nominee A Goodreads Biggest SFF Book of 2019 and Goodreads Choice Awards Nominee "A Memory Called Empire perfectly balances action and intrigue with matters of empire and identity. All around brilliant space opera, I absolutely love it."—Ann Leckie, author of Ancillary Justice Ambassador Mahit Dzmare arrives in the center of the multi-system Teixcalaanli Empire only to discover that her predecessor, the previous ambassador from their small but fiercely independent mining Station, has died. But no one will admit that his death wasn't an accident—or that Mahit might be next to die, during a time of political instability in the highest echelons of the imperial court. Now, Mahit must discover who is behind the murder, rescue herself, and save her Station from Teixcalaan's unceasing expansion—all while navigating an alien culture that is all too seductive, engaging in intrigues of her own, and hiding a deadly technological secret—one that might spell the end of her Station and her way of life—or rescue it from annihilation. A fascinating space opera debut novel, Arkady Martine's A Memory Called Empire is an interstellar mystery adventure. "The most thrilling ride ever. This book has everything I love."—Charlie Jane Anders, author of All the Birds in the Sky And coming soon, the brilliant sequel, A Desolation Called Peace! At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis Winning Modern Wars by : Wesley Clark
Download or read book Winning Modern Wars written by Wesley Clark and published by . This book was released on 2003-10-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses America's involvement in Iraq, including the risks, triumphs, and repercussions, and offers alternatives to future dealings with Iraq and the War on Terrorism.
Book Synopsis Winning the Story Wars by : Jonah Sachs
Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-08-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Download or read book Ghost Wars written by Steve Coll and published by Penguin UK. This book was released on 2005-03-03 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news-breaking book that has sent schockwaves through the White House, Ghost Wars is the most accurate and revealing account yet of the CIA's secret involvement in al-Qaeada's evolution. Prize-winning journalist Steve Coll has spent years reporting from the Middle East, accessed previously classified government files and interviewed senior US officials and foreign spymasters. Here he gives the full inside story of the CIA's covert funding of an Islamic jihad against Soviet forces in Afghanistan, explores how this sowed the seeds of bn Laden's rise, traces how he built his global network and brings to life the dramatic battles within the US government over national security. Above all, he lays bare American intelligence's continual failure to grasp the rising threat of terrrorism in the years leading to 9/11 - and its devastating consequences.
Book Synopsis The Lemonade War by : Jacqueline Davies
Download or read book The Lemonade War written by Jacqueline Davies and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evan Treski, who is people-smart, and his younger sister Jesse, who is math-smart, battle it out through competing lemonade stands, each trying to be the first to earn one hundred dollars. Reprint.
