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Winning Strategies For The New Latin Markets
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Book Synopsis Presenting to Win by : Jerry Weissman
Download or read book Presenting to Win written by Jerry Weissman and published by FT Press. This book was released on 2003 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.
Book Synopsis Business in Emerging Latin America by : Fernando Robles
Download or read book Business in Emerging Latin America written by Fernando Robles and published by Routledge. This book was released on 2014-07-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America: Provides a thorough and nuanced understanding of the business environment Identifies major drivers of emerging market expansion within the region Analyzes the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America. For additional instructor resources, visit www.latinamericabusinessknowledge.com
Book Synopsis The New Laws of the Stock Market Jungle by : Michael J. Panzner
Download or read book The New Laws of the Stock Market Jungle written by Michael J. Panzner and published by Pearson Education. This book was released on 2004-06-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in the jungle, you must recognize thesubtle nuances that signal danger and opportunity. That's how it is inthe stock market, too. But the market's radically changed: followyesterday's signals and you'll get eaten alive. The New Laws of theStock Market Jungle systematically explains what's new -- and what itmeans to investors. Michael J. Panzner illuminates the impact ofchanging technologies, market participants, investment time horizons,speculative behavior, investor psychology, risk preferences, pricepatterns, performance metrics, and more. For the unaware, these changesmake the market far more treacherous. For those who know, they offerimmense opportunities. Join those who know: read this book.
Book Synopsis Marketing in the Emerging Markets of Latin America by : M. Marinov
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Download or read book Clued In written by Lewis Carbone and published by Pearson Education. This book was released on 2010-03-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
Book Synopsis Options for the Beginner and Beyond by : W. Edward Olmstead
Download or read book Options for the Beginner and Beyond written by W. Edward Olmstead and published by FT Press. This book was released on 2006-03-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brief, carefully paced lessons on options and trading strategies using verbal definitions and many trading examples for clarification. Each lesson builds on the one preceding it and explains options in plain English, from start to finish. Step-by-step coverage of controlling risk, protecting your investments -- even advanced strategies other introductory books ignore! Authored by Dr. W. Edward Olmstead, contributing editor to The Spear Report and editor of The Options Professor newsletter.
Download or read book On the Ball written by David M. Carter and published by FT Press. This book was released on 2003 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.
Book Synopsis Managing Biotechnology by : Francoise Simon
Download or read book Managing Biotechnology written by Francoise Simon and published by John Wiley & Sons. This book was released on 2017-09-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians and healthcare payers. Throughout case studies provide researchers, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models. JACQUALYN FOUSE, PhD, RETIRED PRESIDENT AND CHIEF OPERATING OFFICER, CELGENE “Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can–and must–apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system.” BRUCE DARROW, MD, PhD, CHIEF MEDICAL INFORMATION OFFICER, MOUNT SINAI HEALTH SYSTEM “Simon and Giovannetti have written an essential user’s manual explaining the complicated interplay of the patients who deserve cutting-edge medical care, the biotechnology companies (big and small) creating the breakthroughs, and the healthcare organizations and clinicians who bridge those worlds.” EMMANUEL BLIN, FORMER CHIEF STRATEGY OFFICER AND SENIOR VICE PRESIDENT, BRISTOL-MYERS SQUIBB “If you want to know where biopharma is going, read this book! Our industry is facing unprecedented opportunities driven by major scientific breakthroughs, while transforming itself to address accelerated landscape changes driven by digital revolutions and the emergence of value-based healthcare worldwide. In this ever-changing context, we all need to focus everything we do on the patients. They are why we exist as an industry, and this is ultimately what this insightful essay is really about.” JOHN MARAGANORE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ALNYLAM PHARMACEUTICALS “Since the mapping of the human genome was completed nearly 15 years ago, the biotechnology industry has led the rapid translation of raw science to today’s innovative medicines. However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book.”
Download or read book Options Made Easy written by Guy Cohen and published by Pearson Education. This book was released on 2005-07-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Options Made Easy, Second Edition, Guy Cohen clearly explains everything you need to know about options in plain English so that you can start trading fast and make consistent profits in any market, bull or bear! Simply and clearly, the author reveals secrets of options trading that were formerly limited to elite professionals–and exposes the dangerous myths that keep investors from profiting. As you set out on your options journey, you'll learn interactively through real-life examples, anecdotes, case studies, and pictures. Guy Cohen is your friendly expert guide, helping you pick the right stocks, learn the right strategies, create the trading plans that work, and master the psychology of the winning trader. Master all the essentials–and put them to work Options demystified so that you can get past the fear and start profiting! Learn the safest ways to trade options Identify high-probability trades that lead to consistent profits Design a winning Trading Plan–and stick to it Understand your risk profile and discover exactly when to enter and exit your trades Choose the right stocks for maximum profit Screen for your best opportunities–stocks that are moving–or are about to move Discover the optimum strategies for you Match your trading strategies to your personal investment goals No bull! The realities and myths of the markets What you must know about fundamental and technical analysis
Book Synopsis The New PR Toolkit by : Deirdre Breakenridge
Download or read book The New PR Toolkit written by Deirdre Breakenridge and published by FT Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
Book Synopsis Weirdos in the Workplace by : John Putzier
Download or read book Weirdos in the Workplace written by John Putzier and published by Pearson Education. This book was released on 2004-07-29 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The author has hit on something here; particularly the fact that it is high time we quit thinking that treating everyone the same is somehow fair. Like it or not, the realities uncovered in this book are just that...real! And if you plan to be a significant player in the workplace of the future, I suggest you take them seriously, because your success depends on it. As John says, ‘As goes the world, so goes the workplace.’” —Richard Irwin, President and CEO, IntegraCare Corporation “John captures a refreshing, winning formula in a practical, simple context to leverage weirdness into creativity and innovation, the core of sustainable competitive advantage and success. Rejoice in and celebrate our weirdos!” —James E. Hoffman, Jr., President, Catalyst Consultants, LLC, and the CEO Forum of Pittsburgh “To hear John Putzier tell it, there are so many ‘weirdos in the workplace’ that you’re almost weird if you’re...not. But if you’re a manager, don’t let how weird someone is distract you from what really matters—how well they’re performing. Here’s help for jumping to the right conclusions about people.” —Maureen Anderson, Host, “The Career Clinic®” radio program “This book gives a dose of medicine to cure the ‘paradigm bug’ that plagues most of us in the business world. The author takes complex situations and concepts and boils them down to their bare essence. I just wish I could have him by my side when they happen to me! I guess having this book is the next best thing.” —Mark A. Treat, Client Services Organization Development, Acxiom Corporation, CMTII Group “Putzier has nailed the American paradox: the tension between individuality and the need for organized group effort. His decision-making and problem-solving tools help to resolve this classic cultural conflict: the value of ‘weird’ thinking, diversity, and individuality pushing the bounds of what is normal, versus the utility of social norms in groups. His book is a primer for designing organizations, departments, or teams to maximize off-center behavior. This balance, already a rare one, will increase in importance as work becomes delocalized, cross-disciplinary, and global. This book provides basic knowledge for any company committed to innovation or excellence—or just competitive advantage.” —Margaret J. King, Ph.D., Director, The Center for Cultural Studies & Analysis, American Creativity Association Surviving and Thriving in the Age of the Individual One employee always wears the same outfit to work, another talks to herself all day, another moonlights as a stripper, another has fierce body odor, and still another adorns his cubicle with hateful messages about his boss. As a manager, what should you do about such behavior? The best answers aren’t obvious! Your most innovative and productive people are often your strangest, and while weirdness can be rooted in brilliance, it can also be a real annoyance that serves no purpose. Like it or not, as modern culture embraces the individual, weirdos—anyone different from you!—become more commonplace. In Weirdos in the Workplace, top human resources consultant John Putzier explains how managers can harness the natural weirdness often found in high performers at every level, while curbing behavior that’s disruptive. Putzier presents 32 fascinating, real-world case studies to illustrate the legal, human resources, and business ramifications of unusual behavior in the workplace, and which solutions are most effective. This book explains how to Manage unconventional people by understanding why they behave as they do, and what to do about it Migrate toward a high-performing organization built around the individual, and foster an environment that attracts, motivates, and retains the best and brightest Tap your own natural weirdness and find your niche by integrating your abilities, interests, and the market Weirdos in the Workplace is for every manager, human resources professional, or coworker who deals with unorthodox employees and their behaviors. This book also helps you maximize your performance and value by recognizing your own inner weirdo.
Download or read book It's Your Move written by Cyndi Maxey and published by FT Press. This book was released on 2004 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the coauthor of "Training from the Heart" comes a motivational book on living one's best life at home or at work.
Book Synopsis Fame & Fortune by : Charles J. Fombrun
Download or read book Fame & Fortune written by Charles J. Fombrun and published by FT Press. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
Book Synopsis Will it Fly? by : Thomas K. McKnight
Download or read book Will it Fly? written by Thomas K. McKnight and published by FT Press. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will your new business idea fly? Find out upfront, before you invest one dime! Will It Fly? introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
Book Synopsis Trading Commodities and Financial Futures by : George Kleinman
Download or read book Trading Commodities and Financial Futures written by George Kleinman and published by Pearson Education. This book was released on 2004-10-18 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: More fortunes are made and lost more quickly in the commodity futures markets than anywhere else. It is a game of consequence where profits won by one player are lost by another. The stakes are high, but for those who know how to play well, the rewards can be immense. Trading Commodities and Financial Futures shows you how to play the game to win. In this book, one of the world's most experienced traders introduces a new step-by-step methodology built on more than twenty-five years of success. George Kleinman begins with the basics—including a complete primer on how futures and options trading works, how traders' psychology impacts the markets, and how to avoid the pitfalls that trip up so many traders. This edition offers updated coverage of electronic trading, the latest contracts, and state-of-the-art trading techniques you won't find in any competing book. Previous editions of Kleinman's Commodity Futures and Options became international best sellers. This one offers even more insight for winning the commodities game—and winning big. Winning in a zero-sum game For every commodities winner, there's a loser: here's how to be the winner The trend is your friend How to use techniques designed to generate profits in a trending market The fundamentals: supply and demand in every key market Mastering the markets, from crude oil to soybeans, gold to coffee, foreign exchange to stock index futures TMVTT: The most valuable technical tool A unique trading methodology—how it works and how to use it When to get in, when to get out How to recognize the beginning—and end—of major market moves Twenty-five trading secrets of the pros A lifetime's experience, distilled into twenty-five crucial tips
Download or read book Franchising written by Stephen Spinelli and published by FT Press. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.
Book Synopsis Decide & Conquer by : Stephen P. Robbins
Download or read book Decide & Conquer written by Stephen P. Robbins and published by FT Press. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robbins identifies the major roadblocks that stand in the way of making high-quality decisions--and shows readers exactly how to overcome them.
