Winning Reputations

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Fame & Fortune

Author : Charles J. Fombrun
Publisher : FT Press
ISBN 13 : 9780130937377
Total Pages : 316 pages
Book Rating : 4.9/5 (373 download)

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Book Synopsis Fame & Fortune by : Charles J. Fombrun

Download or read book Fame & Fortune written by Charles J. Fombrun and published by FT Press. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.

Winning Reputations

Author : C. Genasi
Publisher : Springer
ISBN 13 : 1403937532
Total Pages : 209 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Winning Reputations by : C. Genasi

Download or read book Winning Reputations written by C. Genasi and published by Springer. This book was released on 2001-10-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Winning the Reputation Game

Author : Grahame R. Dowling
Publisher : MIT Press
ISBN 13 : 0262335093
Total Pages : 275 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Winning the Reputation Game by : Grahame R. Dowling

Download or read book Winning the Reputation Game written by Grahame R. Dowling and published by MIT Press. This book was released on 2016-04-22 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.

Winning the Reputation Game

Author : Grahame R. Dowling
Publisher : MIT Press
ISBN 13 : 0262034468
Total Pages : 275 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Winning the Reputation Game by : Grahame R. Dowling

Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader

Author : Charles Fombrun
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780131480704
Total Pages : 304 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader by : Charles Fombrun

Download or read book Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader written by Charles Fombrun and published by Financial Times/Prentice Hall. This book was released on 2004-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Leadership Reputations Are Won and Lost

Author : Dr Richard Ford
Publisher : Libri Publishing Limited
ISBN 13 : 1911450670
Total Pages : 275 pages
Book Rating : 4.9/5 (114 download)

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Book Synopsis How Leadership Reputations Are Won and Lost by : Dr Richard Ford

Download or read book How Leadership Reputations Are Won and Lost written by Dr Richard Ford and published by Libri Publishing Limited. This book was released on 2020-01-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stands out from the crowd in providing a fresh original perspective on the relatively underexplored area of a leader's reputation. Reputation is a consequence of everything you say or do; no other tangible or intangible asset is worth as much as your reputation or has such a positive or detrimental impact on your career. Many studies reveal that we care more about what other people think about us than we do about what may have actually happened in reality, and yet there is so little written about the subject. This book gets to grips with how our reputation is formed in the real world and what really makes the difference in winning and losing a good reputation. The book uncovers the impact of the 'secret vocabulary' used in organizations to shape reputations, and offers tips and advice about how to manage your reputation and how to develop a personal brand to shape your future career direction with integrity and authenticity. Dr Richard Ford is one of the UK's leading leadership coaching and assessment psychologists who has helped hundreds of senior and potential leaders develop successful careers, and now Dr Ford shares 35 years of learning to help you achieve career success.

Building a Winning Team

Author : Joseph Jones
Publisher : Rowman & Littlefield
ISBN 13 : 1475846150
Total Pages : 163 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Building a Winning Team by : Joseph Jones

Download or read book Building a Winning Team written by Joseph Jones and published by Rowman & Littlefield. This book was released on 2019-11-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a Winning Team is about the critical need for schools and districts to promote a positive reputation for the community in which they serve. There is a growing need to recruit and retain teachers in the field of education, and this book addresses new ways to approach what we call “the talent equation.” We provide stories from real practitioners along with new and innovative ways to approach vision work, branding, culture, recruitment, human resources, and more. This book combines the research, theory, and practical application in both a how-to guide for implementation and the inspiration needed to grow your team to be the best that they can be. At the heart of this book is the notion that great schools consist of great teams that have a winning mentality. If you’re looking for new ways to tell your school’s story, develop an award-winning reputation, and recruit top talent, this book is perfect for you.

Winning

Author : Jack Welch
Publisher : Harper Collins
ISBN 13 : 0061757586
Total Pages : 388 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Winning by : Jack Welch

Download or read book Winning written by Jack Welch and published by Harper Collins. This book was released on 2009-10-13 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success. Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.

Winning Reviews

Author : Yehuda Baruch
Publisher : Palgrave Macmillan
ISBN 13 : 9781403992239
Total Pages : 288 pages
Book Rating : 4.9/5 (922 download)

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Book Synopsis Winning Reviews by : Yehuda Baruch

Download or read book Winning Reviews written by Yehuda Baruch and published by Palgrave Macmillan. This book was released on 2006-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major activities of academics is reviewing colleagues' manuscripts, yet no formal training on how to put together a meaningful review is usually provided by Ph.D. programs or professional associations. Winning Reviews brings together highly-respected scholars to discuss the fundamental nuts and bolts of writing a review. Insights are offered by leading journal editors and the vital role that reviews play in the knowledge creation process is examined. The book provides a comprehensive and much-needed guide to evaluating and reviewing scholarly writing.

How to Win Friends and Influence People

Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Corporate Reputation and the News Media

Author : Craig Carroll
Publisher : Routledge
ISBN 13 : 1135252432
Total Pages : 708 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Corporate Reputation and the News Media by : Craig Carroll

Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09-01 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

Moneyball: The Art of Winning an Unfair Game

Author : Michael Lewis
Publisher : W. W. Norton & Company
ISBN 13 : 0393066231
Total Pages : 337 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Moneyball: The Art of Winning an Unfair Game by : Michael Lewis

Download or read book Moneyball: The Art of Winning an Unfair Game written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2004-03-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Lewis’s instant classic may be “the most influential book on sports ever written” (People), but “you need know absolutely nothing about baseball to appreciate the wit, snap, economy and incisiveness of [Lewis’s] thoughts about it” (Janet Maslin, New York Times). One of GQ's 50 Best Books of Literary Journalism of the 21st Century Just before the 2002 season opens, the Oakland Athletics must relinquish its three most prominent (and expensive) players and is written off by just about everyone—but then comes roaring back to challenge the American League record for consecutive wins. How did one of the poorest teams in baseball win so many games? In a quest to discover the answer, Michael Lewis delivers not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” (Weekly Standard). Lewis first looks to all the logical places—the front offices of major league teams, the coaches, the minds of brilliant players—but discovers the real jackpot is a cache of numbers?numbers!?collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors. What these numbers prove is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information had been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, general manager of the Oakland Athletics. He paid attention to those numbers?with the second-lowest payroll in baseball at his disposal he had to?to conduct an astonishing experiment in finding and fielding a team that nobody else wanted. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win . . . how can we not cheer for David?

Corporate Communication

Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 131761917X
Total Pages : 235 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Corporate Communication by : Klement Podnar

Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

The Go-To Expert

Author : Heather Townsend
Publisher : Pearson UK
ISBN 13 : 1292014946
Total Pages : 303 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Go-To Expert by : Heather Townsend

Download or read book The Go-To Expert written by Heather Townsend and published by Pearson UK. This book was released on 2014-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winning

Author : Tim S. Grover
Publisher : Simon and Schuster
ISBN 13 : 1982168862
Total Pages : 240 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Winning by : Tim S. Grover

Download or read book Winning written by Tim S. Grover and published by Simon and Schuster. This book was released on 2021-05-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the elite performance coach for Michael Jordan, Kobe Bryant, Dwyane Wade, and many others-and the author of the powerful bestseller Relentless-a no-holds-barred formula for winning that is ideal for business people, athletes, and anybody wanting to achieve success. In Relentless, Tim Grover showed that you need to be tough and ruthless-toward others and yourself-to achieve your goals. Now, in Winning he takes that skill repertoire to an even higher level, demonstrating why he is one of the world's most sought-after mindset experts. Based on three decades of work with elite competitors like Michael Jordan, Kobe Bryant, and Dwyane Wade, Winning challenges you to destroy every obstacle in your path, even if, at the moment of greatest triumph, it may be all taken away. Whether you're an athlete striving to win, an entrepreneur building a business, a CEO managing an empire, a salesperson looking to close a deal, or a high achiever determined to stand in the winner's circle, Winning offers thirteen key principles for ramping up your performance to the maximum. If you're addicted to the taste of success and crave more, then you're ready for the results-driven performance formula found here. And if you're already winning and want to learn how to execute excellence repeatedly-so you can own not just this moment, but the next, and the next-then Winning is for you"--

Who Fights for Reputation

Author : Keren Yarhi-Milo
Publisher : Princeton University Press
ISBN 13 : 0691181284
Total Pages : 376 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Who Fights for Reputation by : Keren Yarhi-Milo

Download or read book Who Fights for Reputation written by Keren Yarhi-Milo and published by Princeton University Press. This book was released on 2018-09-11 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: How psychology explains why a leader is willing to use military force to protect or salvage reputation In Who Fights for Reputation, Keren Yarhi-Milo provides an original framework, based on insights from psychology, to explain why some political leaders are more willing to use military force to defend their reputation than others. Rather than focusing on a leader's background, beliefs, bargaining skills, or biases, Yarhi-Milo draws a systematic link between a trait called self-monitoring and foreign policy behavior. She examines self-monitoring among national leaders and advisers and shows that while high self-monitors modify their behavior strategically to cultivate image-enhancing status, low self-monitors are less likely to change their behavior in response to reputation concerns. Exploring self-monitoring through case studies of foreign policy crises during the terms of U.S. presidents Carter, Reagan, and Clinton, Yarhi-Milo disproves the notion that hawks are always more likely than doves to fight for reputation. Instead, Yarhi-Milo demonstrates that a decision maker's propensity for impression management is directly associated with the use of force to restore a reputation for resolve on the international stage. Who Fights for Reputation offers a brand-new understanding of the pivotal influence that psychological factors have on political leadership, military engagement, and the protection of public prestige.

Who Cares Wins

Author : David Jones
Publisher : Pearson UK
ISBN 13 : 0273762974
Total Pages : 207 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Who Cares Wins by : David Jones

Download or read book Who Cares Wins written by David Jones and published by Pearson UK. This book was released on 2012-06-13 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.