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Successfully Marketing Clinical Trial Results

Author : Dr Günter Umbach
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409458989
Total Pages : 228 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Successfully Marketing Clinical Trial Results by : Dr Günter Umbach

Download or read book Successfully Marketing Clinical Trial Results written by Dr Günter Umbach and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people, in the right way, you can benefit from this huge investment and add significant value to your product range and your brand. Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products. There are sections explaining how to: • identify your market and devise your strategy; • develop your content and translate data into a message that has impact; • use language, layout and illustrations to best effect; • communicate internally as well as externally; • make best use of the resources available; • align your sales force and the external agencies with whom you work; • lead the people in the project team; • co-operate with the medical researchers, external experts and the press. In this book are answers for everything from how to handle class-effect questions to developing a shared brand vocabulary. There are plenty of vivid examples and real-life applications to reinforce the ideas. Cases studies illustrate solutions to problems; checklists and tips will help to implement the suggestions and recommendations. Günter Umbach has distilled the essence both of 25 years' experience in the healthcare market and of his highly successful seminar series on marketing clinical trials into the professional advice given in this book. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting each of the (over 300) techniques that you can use in your marketing team meetings to develop great ideas of your own.

Managing Health Care Business Strategy

Author : George B. Moseley III
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284081109
Total Pages : 447 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Managing Health Care Business Strategy by : George B. Moseley III

Download or read book Managing Health Care Business Strategy written by George B. Moseley III and published by Jones & Bartlett Learning. This book was released on 2017-03-20 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Health Care Business Strategy is the definitive textbook on strategic planning and management for healthcare organizations. It offers all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. It includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).

Healthcare Value Selling

Author : Christopher D. Provines
Publisher :
ISBN 13 : 9780991048601
Total Pages : 232 pages
Book Rating : 4.0/5 (486 download)

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Book Synopsis Healthcare Value Selling by : Christopher D. Provines

Download or read book Healthcare Value Selling written by Christopher D. Provines and published by . This book was released on 2014-03-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salespeople and commercial leaders face a significant challenge and big opportunity. Purchasing in healthcare is undergoing a fundamental shift. Buying decisions, once driven by individual clinicians, are increasingly being made by data-driven committees, cost-driven administrators, and sophisticated buyers. The hospital supply chain and purchasing organization is growing into a powerful force, and is deploying sourcing tactics to gain unprecedented discounts and bring clearer transparency to value. Selling in this new healthcare market in the same old way is a recipe for price erosion, declining margins, frustrated salespeople, and dissatisfied customers. Based on extensive experience and research, this is a practical guide that provides salespeople and commercial teams with the insights to approach economic buyers with renewed confidence. It provides proven strategies and tools to educate customers, sell your value, and defend your value against tough buyers. This book will prove to be an invaluable source of ideas, strategies and tools for healthcare sales professionals, marketing teams, and executives responsible for leading winning commercial organizations.

Winning Healthcare Business

Author : Tim Jones
Publisher :
ISBN 13 : 9780955480348
Total Pages : 124 pages
Book Rating : 4.4/5 (83 download)

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Book Synopsis Winning Healthcare Business by : Tim Jones

Download or read book Winning Healthcare Business written by Tim Jones and published by . This book was released on 2008 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694313
Total Pages : 288 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-05-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization’s strategy development and execution. Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to: Understand how the rules of corporate competition translate to the healthcare sector Craft a vision for an uncertain future Segment your market to better serve diverse patient populations Achieve the best health outcomes--at the lowest cost Learn what disruptive innovation means for healthcare Use the Balanced Scorecard to measure your progress This collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.

An American Sickness

Author : Elisabeth Rosenthal
Publisher : Penguin
ISBN 13 : 0698407180
Total Pages : 434 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis An American Sickness by : Elisabeth Rosenthal

Download or read book An American Sickness written by Elisabeth Rosenthal and published by Penguin. This book was released on 2017-04-11 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the definitive guide to the past and future of health care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The Gene At a moment of drastic political upheaval, An American Sickness is a shocking investigation into our dysfunctional healthcare system - and offers practical solutions to its myriad problems. In these troubled times, perhaps no institution has unraveled more quickly and more completely than American medicine. In only a few decades, the medical system has been overrun by organizations seeking to exploit for profit the trust that vulnerable and sick Americans place in their healthcare. Our politicians have proven themselves either unwilling or incapable of reining in the increasingly outrageous costs faced by patients, and market-based solutions only seem to funnel larger and larger sums of our money into the hands of corporations. Impossibly high insurance premiums and inexplicably large bills have become facts of life; fatalism has set in. Very quickly Americans have been made to accept paying more for less. How did things get so bad so fast? Breaking down this monolithic business into the individual industries—the hospitals, doctors, insurance companies, and drug manufacturers—that together constitute our healthcare system, Rosenthal exposes the recent evolution of American medicine as never before. How did healthcare, the caring endeavor, become healthcare, the highly profitable industry? Hospital systems, which are managed by business executives, behave like predatory lenders, hounding patients and seizing their homes. Research charities are in bed with big pharmaceutical companies, which surreptitiously profit from the donations made by working people. Patients receive bills in code, from entrepreneurial doctors they never even saw. The system is in tatters, but we can fight back. Dr. Elisabeth Rosenthal doesn't just explain the symptoms, she diagnoses and treats the disease itself. In clear and practical terms, she spells out exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship and to hospital C-suites, explaining step-by-step the workings of a system badly lacking transparency. This is about what we can do, as individual patients, both to navigate the maze that is American healthcare and also to demand far-reaching reform. An American Sickness is the frontline defense against a healthcare system that no longer has our well-being at heart.

Managing Health Care Business Strategy

Author : George B. Moseley
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763734160
Total Pages : 361 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Managing Health Care Business Strategy by : George B. Moseley

Download or read book Managing Health Care Business Strategy written by George B. Moseley and published by Jones & Bartlett Learning. This book was released on 2009-05-29 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.

Doctorpreneur

Author : Clay Clark
Publisher :
ISBN 13 : 9781734229622
Total Pages : 208 pages
Book Rating : 4.2/5 (296 download)

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Book Synopsis Doctorpreneur by : Clay Clark

Download or read book Doctorpreneur written by Clay Clark and published by . This book was released on 2020-02-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this book worth buying and reading? Dr. Timothy Johnson and the 6x iTunes chart-topping podcast host and award-winning business coach, Clay Clark team up to teach their secrets for building a multi-million dollar time and financial freedom producing medical business including: - How to build a multi-million dollar, time freedom creating medical practice - How to get new patients - How to stand out in the cluttered world of saturated medical marketing - How to dominate search engine results of your potential patients - How to create time-freedom producing systems in the world of medicine - How to hire, inspire, train and retain quality medical employees - How to improve the patient care and overall level of customer service your practice provides - How to hold your team accountable for implementing a game-changing gameplan - How to increase patient loyalty - How to effectively manage a team of medical professionals

Never Pay the First Bill

Author : Marshall Allen
Publisher : Penguin
ISBN 13 : 0593190009
Total Pages : 289 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Never Pay the First Bill by : Marshall Allen

Download or read book Never Pay the First Bill written by Marshall Allen and published by Penguin. This book was released on 2021-06-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning ProPublica reporter Marshall Allen, a primer for anyone who wants to fight the predatory health care system--and win. Every year, millions of Americans are overcharged and underserved while the health care industry makes record profits. We know something is wrong, but the layers of bureaucracy designed to discourage complaints make pushing back seem impossible. At least, this is what the health care power players want you to think. Never Pay the First Bill is the guerilla guide to health care the American people and employers need. Drawing on 15 years of investigating the health care industry, reporter Marshall Allen shows how companies and individuals have managed to force medical providers to play fair, and shows how you can, too. He reveals the industry's pressure points and how companies and individuals have fought overbilling, price gouging, insurance denials, and more to get the care they deserve. Laying out a practical plan for protecting yourself against the system's predatory practices, Allen offers the inspiration you need and tried-and-true strategies such as: Analyze and contest your medical bills, so you don't pay more than you should Obtain the billing codes for a procedure in advance Write in an appropriate treatment clause before signing financial documents Get your way by suing in small claims court Few politicians and CEOs have been willing to stand up to the medical industry. It is up to the American people to equip ourselves to fight back for the sake of our families--and everyone else.

It's All about Money: Winning the Healthcare War!

Author : John Sanderson
Publisher : iUniverse
ISBN 13 : 0595488439
Total Pages : 152 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis It's All about Money: Winning the Healthcare War! by : John Sanderson

Download or read book It's All about Money: Winning the Healthcare War! written by John Sanderson and published by iUniverse. This book was released on 2008-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to fix healthcare in the United States, read this book! Healthcare costs have soared out of control for the past several decades. Much has been written about what "someone" should do to fix the problems. However, there has been very little written to tell you, your business, your community, and your elected officials HOW to lead the movement for change and how to take control of the healthcare business. This book is written in simple terms and explains how the U.S. healthcare business evolved; it identifies the major contributors to problems plaguing healthcare in the United States; and it leads you through the steps you can take to create a healthcare system that focuses on you and your family. Unfortunately, healthcare in the United States has not been designed to focus on you and your family-it has evolved around payment systems. It's all about money, not you! This is like the tail wagging the dog. You can lead the movement for change in healthcare and we can have a system in which the dog wags the tail.

Successfully Marketing Clinical Trial Results

Author : Günter Umbach
Publisher : Routledge
ISBN 13 : 1351148346
Total Pages : 340 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Successfully Marketing Clinical Trial Results by : Günter Umbach

Download or read book Successfully Marketing Clinical Trial Results written by Günter Umbach and published by Routledge. This book was released on 2017-11-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people, in the right way, you can benefit from this huge investment and add significant value to your product range and your brand. Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products. There are sections explaining how to: identify your market and devise your strategy; develop your content and translate data into a message that has impact; use language, layout and illustrations to best effect; communicate internally as well as externally; make best use of the resources available; align your sales force and the external agencies with whom you work; lead the people in the project team; co-operate with the medical researchers, external experts and the press. In this book are answers for everything from how to handle class-effect questions to developing a shared brand vocabulary. There are plenty of vivid examples and real-life applications to reinforce the ideas. Cases studies illustrate solutions to problems; checklists and tips will help to implement the suggestions and recommendations. Günter Umbach has distilled the essence both of 25 years' experience in the healthcare market and of his highly successful seminar series on marketing clinical trials into the professional advice given in this book. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting e

The Price We Pay

Author : Marty Makary
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1635574129
Total Pages : 305 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis The Price We Pay by : Marty Makary

Download or read book The Price We Pay written by Marty Makary and published by Bloomsbury Publishing USA. This book was released on 2019-09-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller Business Book of the Year--Association of Business Journalists From the New York Times bestselling author comes an eye-opening, urgent look at America's broken health care system--and the people who are saving it--now with a new Afterword by the author. "A must-read for every American." --Steve Forbes, editor-in-chief, FORBES One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr. Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research, and his own experience, The Price We Pay paints a vivid picture of the business of medicine and its elusive money games in need of a serious shake-up. Dr. Makary shows how so much of health care spending goes to things that have nothing to do with health and what you can do about it. Dr. Makary challenges the medical establishment to remember medicine's noble heritage of caring for people when they are vulnerable. The Price We Pay offers a road map for everyday Americans and business leaders to get a better deal on their health care, and profiles the disruptors who are innovating medical care. The movement to restore medicine to its mission, Makary argues, is alive and well--a mission that can rebuild the public trust and save our country from the crushing cost of health care.

Healthcare Disrupted

Author : Jeff Elton
Publisher : John Wiley & Sons
ISBN 13 : 1119171903
Total Pages : 226 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Healthcare Disrupted by : Jeff Elton

Download or read book Healthcare Disrupted written by Jeff Elton and published by John Wiley & Sons. This book was released on 2016-02-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare system. Using a powerful mix of real world examples and unanswered questions, Elton and O’Riordan lead you to see that ‘no action’ is not an option—and push you to answer the most important question: ‘What is your role in this digitally driven change and how can your firm can gain competitive advantage and lead?’”—David Epstein, Division Head, Novartis Pharmaceuticals “Healthcare Disrupted is an inspirational call-to-action for everyone associated with healthcare, especially the innovators who will develop the next generation of therapeutics, diagnostics, and devices.”—Bob Horvitz, Ph.D., David H. Koch Professor of Biology, MIT; Nobel Prize in Physiology or Medicine “In a time of dizzying change across all fronts: from biology, to delivery, to the use of big data, Health Disrupted captures the impact of these forces and thoughtfully develops new approaches to value creation in the healthcare industry. A must-read for those who strive to capitalize on change and reinvent the industry.”—Deborah Dunsire, M.D., president and CEO, FORUM Pharmaceuticals Healthcare at a Crossroad: Seismic Shifts, New Business Models for Success Healthcare Disrupted is an in-depth look at the disruptive forces driving change in the the healthcare industry and provides guide for defining new operating and business models in response to these profound changes. Based on original research conducted by Accenture and years of experience working with the most successful companies in the industry, healthcare experts Jeff Elton and Anne O’Riordan provide an informed, insightful view of the state of the industry, what's to come, and new emerging business models for life sciences companies play a different role from the past in to driving superior outcomes for patients and playing a bigger role in creating greater value for healthcare overall. Their book explains how critical global healthcare trends are challenging legacy strategies and business models, and examines why historical leaders in the industy must evolve, to stay relevant and compete with new entrants. Healthcare Disrupted captures this pivotal point in time to give executives and senior managers across pharmaceutical, biopharmaceutical, medical device, medical diagnostics, digital technology, and health services companies an opportunity to step back and consider the changing landscape. This book gives companies options for how to adapt and stay relevant and outlines four new business models that can drive sustainable growth and performance. It demonstrates how real-world data (from Electronic Medical Records, health wearables, Internet of Things, digital media, social media, and other sources) is combining with scalable technologies and advanced analytics to fundamentally change how and where healthcare is delivered, bridging to the health of populations, and broadening the resposibility for both. It reveals how this shift in healthcare delivery will significantly improve patient outcomes and the value health systems realize.

It’s All About Money and Politics: Winning the Healthcare War

Author : John D Sanderson
Publisher : iUniverse
ISBN 13 : 1532084390
Total Pages : 152 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis It’s All About Money and Politics: Winning the Healthcare War by : John D Sanderson

Download or read book It’s All About Money and Politics: Winning the Healthcare War written by John D Sanderson and published by iUniverse. This book was released on 2019-09-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare business in the United States is broken! There are basically two choices for change. The first is to create a consumer-driven healthcare system. A properly designed system can reduce administrative costs, create competition based on price, quality, and service; provide a foundation for restructuring Medicare, and include those covered by Medicaid and the uninsured. The second choice is a single-payer national health plan run by the government that will result in extended waiting times for specialized services and potentially rationing based on age, diagnosis or other criteria. Some are now advocating Medicare for all including illegal residents the economic impact of which is incomprehensible and would guarantee rationing in one form or another. Examine the Veteran’s Administration system and then make your choice. Get involved or accept without complaint what others dictate!

Unaccountable

Author : Marty Makary
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608198383
Total Pages : 257 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Unaccountable by : Marty Makary

Download or read book Unaccountable written by Marty Makary and published by Bloomsbury Publishing USA. This book was released on 2013-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues for more transparent, democratic and safer healthcare practices to keep patients better informed and hold poor-performing doctors and flawed systems accountable.

An American Sickness

Author : Elisabeth Rosenthal
Publisher : Penguin
ISBN 13 : 0143110853
Total Pages : 434 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis An American Sickness by : Elisabeth Rosenthal

Download or read book An American Sickness written by Elisabeth Rosenthal and published by Penguin. This book was released on 2018-03-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the definitive guide to the past and future of health care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The Gene At a moment of drastic political upheaval, An American Sickness is a shocking investigation into our dysfunctional healthcare system - and offers practical solutions to its myriad problems. In these troubled times, perhaps no institution has unraveled more quickly and more completely than American medicine. In only a few decades, the medical system has been overrun by organizations seeking to exploit for profit the trust that vulnerable and sick Americans place in their healthcare. Our politicians have proven themselves either unwilling or incapable of reining in the increasingly outrageous costs faced by patients, and market-based solutions only seem to funnel larger and larger sums of our money into the hands of corporations. Impossibly high insurance premiums and inexplicably large bills have become facts of life; fatalism has set in. Very quickly Americans have been made to accept paying more for less. How did things get so bad so fast? Breaking down this monolithic business into the individual industries—the hospitals, doctors, insurance companies, and drug manufacturers—that together constitute our healthcare system, Rosenthal exposes the recent evolution of American medicine as never before. How did healthcare, the caring endeavor, become healthcare, the highly profitable industry? Hospital systems, which are managed by business executives, behave like predatory lenders, hounding patients and seizing their homes. Research charities are in bed with big pharmaceutical companies, which surreptitiously profit from the donations made by working people. Patients receive bills in code, from entrepreneurial doctors they never even saw. The system is in tatters, but we can fight back. Dr. Elisabeth Rosenthal doesn't just explain the symptoms, she diagnoses and treats the disease itself. In clear and practical terms, she spells out exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship and to hospital C-suites, explaining step-by-step the workings of a system badly lacking transparency. This is about what we can do, as individual patients, both to navigate the maze that is American healthcare and also to demand far-reaching reform. An American Sickness is the frontline defense against a healthcare system that no longer has our well-being at heart.

Mindful Healthcare

Author : Scott Kashman
Publisher :
ISBN 13 : 9781619617742
Total Pages : 300 pages
Book Rating : 4.6/5 (177 download)

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Book Synopsis Mindful Healthcare by : Scott Kashman

Download or read book Mindful Healthcare written by Scott Kashman and published by . This book was released on 2017-10-18 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A healthcare organization needs to be more than capable nurses and doctors, sterile operating theaters, a business office, and an emergency room. Every successful medical organization should be an optimal healing environment. This holistic, person-centered approach to the business of medicine focuses on empowering the hospital and health system's working community. It reduces stress, eliminates burnout, and increases staff resiliency, helping your team to remember why they chose to pursue a career in healthcare. When your healers thrive, your hospital will flourish. It begins with three guiding practices: 1) Patient and family-centered care 2) Financial sustainability 3) Staff health and well-being Combining these guiding practices with six practical applications, the management team and staff of Florida-based Lee Health's Cape Coral Hospital transformed a medical center into an award-winning model of healthcare and business excellence. In this book, you'll learn about Cape Coral's remarkable success story and how it can serve as a blueprint for health-service managers. Mindful Healthcare is your essential guide to organizational wellness and better business outcomes, offering a bold new paradigm for medical care.