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Author : Stephen Michael Tong
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.:/5 (53 download)
Download or read book Wine Retailer Purchase Behavior and Perceptions of Consumer Behavior written by Stephen Michael Tong and published by . This book was released on 1993 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wade H. Shafer
Publisher : Springer Science & Business Media
ISBN 13 : 1461519691
Total Pages : 426 pages
Book Rating : 4.4/5 (615 download)
Download or read book Masters Theses in the Pure and Applied Sciences written by Wade H. Shafer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masters Theses in the Pure and Applied Sciences was first conceived, published, and disseminated by the Center for Information and Numerical Data Analysis and Synthesis (CINDAS)* at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dis semination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought that such an arrangement would be more beneficial to the academic and general scientific and technical community. After five years of this joint undertaking we had concluded that it was in the interest of all concerned if the printing and distribution of the volumes were handled by an international publishing house to assure improved service and broader dissemination. Hence, starting with Volume 18, Masters Theses in the Pure and Applied Sciences has been disseminated on a worldwide basis by Plenum Publishing Corporation of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 38 (thesis year 1993) a total of 13,787 thesis titles from 22 Canadian and 164 United States universities. We are sure that this broader base for these titles reported will greatly enhance the value of this impor tant annual reference work. While Volume 38 reports theses submitted in 1993, on occasion, certain uni versities do report theses submitted in previous years but not reported at the time.
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Cristina Santini
Publisher : Woodhead Publishing
ISBN 13 : 008101046X
Total Pages : 216 pages
Book Rating : 4.0/5 (81 download)
Download or read book Case Studies in the Wine Industry written by Cristina Santini and published by Woodhead Publishing. This book was released on 2018-11-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry
Author : Dr Paul Custance
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409458687
Total Pages : 404 pages
Book Rating : 4.4/5 (94 download)
Download or read book Market Orientation written by Dr Paul Custance and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Sonia Massari
Publisher : Woodhead Publishing
ISBN 13 : 0128178221
Total Pages : 374 pages
Book Rating : 4.1/5 (281 download)
Download or read book Transdisciplinary Case Studies on Design for Food and Sustainability written by Sonia Massari and published by Woodhead Publishing. This book was released on 2021-04-25 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Broken into six parts, the book begins with the theory behind food and design. The following five sections include several case studies highlighting the different forms and applications of food design, including the use of food design in production and distribution, in food and restaurant businesses, in territory-identity, in social food design, and with regard to post-consumption. Using a case study approach to meet the needs of both academics and practitioners, Transdisciplinary Case Studies on Design for Food and Sustainability includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory. - Includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory - Considers impacts, use assessments, and scalability assets when presenting projects and case studies - Addresses practical problems in food design
Author : Pierre Mora
Publisher : Springer
ISBN 13 : 3319244817
Total Pages : 225 pages
Book Rating : 4.3/5 (192 download)
Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Author : Sade H Shafer
Publisher : Springer Science & Business Media
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.0/5 ( download)
Download or read book Masters Theses in the Pure and Applied Sciences written by Sade H Shafer and published by Springer Science & Business Media. This book was released on 1995 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cited in Sheehy, Chen, and Hurt . Volume 38 (thesis year 1993) reports a total of 13,787 thesis titles from 22 Canadian and 164 US universities. As in previous volumes, thesis titles are arranged by discipline and by university within each discipline. Any accredited university or college with a grad
Author : Alessandro Bortolotti
Publisher : Alessandro Bortolotti
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.8/5 (527 download)
Download or read book Neuromarketing and unconscious choices in the wine market: The role of color written by Alessandro Bortolotti and published by Alessandro Bortolotti. This book was released on 2023-07-25 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The structure of the book is designed to provide a comprehensive exploration of the principles of neuromarketing and their application to the wine production industry in the Abruzzo region of Italy. Overall, the structure of the book is designed to provide a comprehensive analysis of the principles of neuromarketing and their application to the wine industry, with a particular emphasis on the role of color in consumer decision-making processes
Author : Gong Sun
Publisher : Frontiers Media SA
ISBN 13 : 2832507433
Total Pages : 438 pages
Book Rating : 4.8/5 (325 download)
Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denton Marks
Publisher : Edward Elgar Publishing
ISBN 13 : 1849805970
Total Pages : 273 pages
Book Rating : 4.8/5 (498 download)
Download or read book Wine and Economics written by Denton Marks and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is distinctive about the economics of wine? Wine's health benefits stir debate, but many appreciate life-enhancing qualities from its production and enjoyment. Few products enjoy such wide distribution, rich history, and interest.
Author : Stefan Hoffmann
Publisher : Springer Nature
ISBN 13 : 3658394765
Total Pages : 192 pages
Book Rating : 4.6/5 (583 download)
Download or read book Consumer Behavior written by Stefan Hoffmann and published by Springer Nature. This book was released on 2023-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 625 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Author : Ann A. O'Connell
Publisher : SAGE
ISBN 13 : 9780761929895
Total Pages : 124 pages
Book Rating : 4.9/5 (298 download)
Download or read book Logistic Regression Models for Ordinal Response Variables written by Ann A. O'Connell and published by SAGE. This book was released on 2006 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ordinal measures provide a simple and convenient way to distinguish among possible outcomes. The book provides practical guidance on using ordinal outcome models.
Author : Daniele Scarpi
Publisher : Springer Nature
ISBN 13 : 3030438767
Total Pages : 207 pages
Book Rating : 4.0/5 (34 download)
Download or read book Hedonism, Utilitarianism, and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)
Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.
