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Wine Positioning
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Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Book Synopsis Origin and Branding in International Market Entry Processes by : Silva, Carlos Francisco e
Download or read book Origin and Branding in International Market Entry Processes written by Silva, Carlos Francisco e and published by IGI Global. This book was released on 2023-09-07 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Book Synopsis The Dirty Guide to Wine: Following Flavor from Ground to Glass by : Alice Feiring
Download or read book The Dirty Guide to Wine: Following Flavor from Ground to Glass written by Alice Feiring and published by The Countryman Press. This book was released on 2017-06-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover new favorites by tracing wine back to its roots
Book Synopsis Big Macs & Burgundy by : Vanessa Price
Download or read book Big Macs & Burgundy written by Vanessa Price and published by Abrams. This book was released on 2020-10-13 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The national bestseller that turns you into “an expert at pairing wine with just about anything, from pizza and Lucky Charms to pad thai and Popeye’s” (Maxim). Featured on Today and CBS This Morning Named one of the best books of the year by Food & Wine, Saveur, and Town & Country Sancerre and Cheetos go together like milk and cookies. The science behind this unholy alliance is as elemental as acid, fat, salt, and minerals. Wine pro Vanessa Price explains how to create your own pairings while proving you don’t necessarily need fancy foods to unlock the joys of wine. Building upon the outsize success of her weekly column in Grub Street, Price offers delightfully bold wine and food pairings alongside hilarious tales from her own unlikely journey as a Kentucky girl making it in the Big Apple and in the wine business. Using language everyone can understand, she reveals why each dynamic duo is a match made in heaven, serving up memorable takeaways that will help you navigate any wine list or local bottle shop. Charmingly illustrated and bubbling with personality, Big Macs & Burgundy will open your mind to the entirely fun and entirely accessible wine pairings out there waiting to be discovered—and make you do a few spit-takes along the way. “The book explores all different kinds of combinations, including breakfast pairings like avocado toast and Rueda Verdejo, pairings for entertaining like shrimp cocktail & Valdeorras Godello, and even some pairings with popular Trader Joe’s items.” —Food & Wine “A smart, useful guide to drinking the world’s great wine, whether you’re pairing it with foie gras or Fritos.” —Town & Country
Book Synopsis Successful Wine Marketing by : James Lapsley
Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Book Synopsis Get Slightly Famous by : Steven Van Yoder
Download or read book Get Slightly Famous written by Steven Van Yoder and published by Bay Tree Pub. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.
Book Synopsis Wine and Society by : Stephen Charters
Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Book Synopsis The Australian & New Zealand Wine Industry Journal by :
Download or read book The Australian & New Zealand Wine Industry Journal written by and published by . This book was released on 1991 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Eastward Position, Unscriptural, and Not Primitive and Catholic, Including a Reply to the Rev. M. Shaw's Letter on the "Position of the Celebrant at the Holy Communion.". by : John Harrison (Vicar of Fenwick.)
Download or read book The Eastward Position, Unscriptural, and Not Primitive and Catholic, Including a Reply to the Rev. M. Shaw's Letter on the "Position of the Celebrant at the Holy Communion.". written by John Harrison (Vicar of Fenwick.) and published by . This book was released on 1876 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reports and Awards ... by : United States Centennial Commission
Download or read book Reports and Awards ... written by United States Centennial Commission and published by . This book was released on 1877 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Family Business Debates by : Oscar Javier Montiel Méndez
Download or read book Family Business Debates written by Oscar Javier Montiel Méndez and published by Emerald Group Publishing. This book was released on 2022-11-28 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Business Debates provides a novel, ground-breaking approach to diverse and contemporary topics in current business management research, focusing on family enterprises to study both the positive and negative aspects of such commercial structures.
Book Synopsis The Wines of Scripture; Or, Total Abstinence the True Temperance, Vindicated from the Attacks of Dr. Watts, Etc by : Samuel Macnaughton
Download or read book The Wines of Scripture; Or, Total Abstinence the True Temperance, Vindicated from the Attacks of Dr. Watts, Etc written by Samuel Macnaughton and published by . This book was released on 1876 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Tourism Experiences by : Noel Scott
Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Book Synopsis A Millionaire's Folly by : Symmes M. Jelley
Download or read book A Millionaire's Folly written by Symmes M. Jelley and published by . This book was released on 1888 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Tasting written by Ronald S. Jackson and published by Elsevier. This book was released on 2022-10-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine Tasting: A Professional Handbook, Fourth Edition presents the latest information behind tasting, including insights on physiological, psychological and physicochemical limitations associated with sensory evaluation. The book's author notes how techniques may guide in achieving improved wine quality and adjusting production procedures to match consumer preferences, occupational hazards of professional wine tasters, and the latest information on types of wine, vineyard and winery sources of quality, and the principles of food and wine combination. Fully updated, this new edition includes coverage of the statistical aspect of wine tasting, including multiple examples to demonstrate the science of wine characteristic measurement and analysis. With its inclusion of illustrative data and testing technique descriptions, the book is ideal for both those who train members of tasting panels, those involved in designing wine tastings, and the connoisseur seeking to maximize their perception and appreciation of wine through a clear and applicable understanding of the wine tasting experience. Presents worked examples of complex statistics applied to wine tasting Provides a flow chart of wine tasting steps and production procedures, incorporating course and appreciation practices Discusses various types, purposes and organization of wine tastings Cautions about design errors that could invalidate data interpretation Explains practical details on wine storage and the problems that can occur, both during and following bottle opening
Book Synopsis The Director of Ceremonies by : Algernon Sidney Rose
Download or read book The Director of Ceremonies written by Algernon Sidney Rose and published by . This book was released on 1920 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Perfect Score written by Kathryn Hall and published by Center Street. This book was released on 2016-09-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively husband and wife team recounts their twenty-year climb from amateur winemakers to recipients of an almost unheard-of perfect score from Robert Parker's Wine Advocate. Kathryn and Craig Hall launched themselves head first into Napa Valley 20 years ago with the purchase of an 1885 winery and never looked back. Since the couple's purchase of their debut winery, their critically acclaimed HALL Wines and WALT Wines have become fixtures of the California wine industry, winning numerous accolades including a coveted 100-point "perfect score." A PERFECT SCORE weaves a vibrant tale of the HALL brand's meteoric rise to success, Napa Valley's tug-of-war between localism and tourism, and the evolving nature of the wine industry as a whole. Readers who love a good glass of wine will find much to savor in the Halls' expert account of the art, soul, and business of a modern winery.
