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Author : Daniel Alef
Publisher : Titans of Fortune Publishing
ISBN 13 : 160804159X
Total Pages : 15 pages
Book Rating : 4.6/5 (8 download)
Download or read book William Randolph Hearst: Media Myth and Mystique written by Daniel Alef and published by Titans of Fortune Publishing. This book was released on 2010-04-26 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Alef
Publisher : Titans of Fortune Publishing
ISBN 13 : 1608043126
Total Pages : 40 pages
Book Rating : 4.6/5 (8 download)
Download or read book Sold! How America's Greatest Sales and Marketing Titans Pulled it Off written by Daniel Alef and published by Titans of Fortune Publishing. This book was released on 2010-10-26 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the best of our abilities. Lots of books have been written about this subject, giving us tips, rules, comments, anecdotes and suggestions, and many more will be written in the future. After all, according to the Bureau of Labor Statistics there are more than 14 million people employed in sales and related occupations. And every one of them would like to improve their ability to close sales. "SOLD! HOW AMERICA'S GREATEST SALES AND MARKETING TITANS PULLED IT OFF" takes a different tack. Instead of listing rules or techniques, it lets you study, embrace and emulate the best salesmen/entrepreneurs who ever lived in America. Olympic skier Jean-Claude Killy once said: "The best and fastest way to learn a sport is to watch and imitate a champion." Cadets at the West Point Military Academy study the strategies of the great military leaders of the past to acquire the skills they will need in future combat. Chess players study the strategies employed by the grand chess masters to develop and improve their game. Improving sales techniques and capabilities is no different. Learning how America's super salesmen and saleswomen achieved their success is immensely instructive, all with a view to providing the reader with insight into what made these men and women so successful "Sold!" is the story of 35 titans, from Henry J. Heinz and William Wrigley, Jr., to Steve Jobs, Mary Kay Ash and Jeff Bezos, men and women who created industries, giant corporations, new products, and did it by selling--pitching their ideas and companies to investors and banks, and their products to the public.
Author : David Abrahamson
Publisher : Routledge
ISBN 13 : 1317524535
Total Pages : 670 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author : Florida. Statewide Audiovisual Service
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (126 download)
Download or read book Statewide Audiovisual Service ... Catalog written by Florida. Statewide Audiovisual Service and published by . This book was released on 1995 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric W. Rothenbuhler
Publisher : SAGE Publications
ISBN 13 : 150631970X
Total Pages : 368 pages
Book Rating : 4.5/5 (63 download)
Download or read book Media Anthropology written by Eric W. Rothenbuhler and published by SAGE Publications. This book was released on 2005-05-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.
Author : John A. Britton
Publisher : UNM Press
ISBN 13 : 0826353983
Total Pages : 488 pages
Book Rating : 4.8/5 (263 download)
Download or read book Cables, Crises, and the Press written by John A. Britton and published by UNM Press. This book was released on 2013-12-30 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades the Internet has played what may seem to be a unique role in international crises. This book reveals an interesting parallel in the late nineteenth century, when a new communications system based on advances in submarine cable technology and newspaper printing brought information to an excitable mass audience. A network of insulated copper wires connecting North America, the Caribbean, South America, and Europe delivered telegraphed news to front pages with unprecedented speed. Britton surveys the technological innovations and business operations of newspapers in the United States, the building of the international cable network, and the initial enthusiasm for these electronic means of communication to resolve international conflicts. Focusing on United States rivalries with European nations in Latin America, he examines the Spanish American War, in which war correspondents like Richard Harding Davis fed accounts of Spanish atrocities and Cuban heroism into the American press, creating pressure on diplomats and government leaders in the United States and Spain. The new information system also played important roles in the U.S.-British confrontation in the Venezuelan boundary dispute, the building of the Panama Canal, and the establishment of the U.S. empire in the Caribbean and the Pacific.
Author : Nathan Vernon Madison
Publisher : McFarland
ISBN 13 : 1476601364
Total Pages : 241 pages
Book Rating : 4.4/5 (766 download)
Download or read book Anti-Foreign Imagery in American Pulps and Comic Books, 1920-1960 written by Nathan Vernon Madison and published by McFarland. This book was released on 2013-02-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thorough history, the author demonstrates, via the popular literature (primarily pulp magazines and comic books) of the 1920s to about 1960, that the stories therein drew their definitions of heroism and villainy from an overarching, nativist fear of outsiders that had existed before World War I but intensified afterwards. These depictions were transferred to America's "new" enemies, both following U.S. entry into the Second World War and during the early stages of the Cold War. Anti-foreign narratives showed a growing emphasis on ideological, as opposed to racial or ethnic, differences--and early signs of the coming "multiculturalism"--indicating that pure racism was not the sole reason for nativist rhetoric in popular literature. The process of change in America's nativist sentiments, so virulent after the First World War, are revealed by the popular, inexpensive escapism of the time, pulp magazines and comic books.
Author : Reuben R. McDaniel
Publisher : Springer Science & Business Media
ISBN 13 : 9783540237730
Total Pages : 220 pages
Book Rating : 4.2/5 (377 download)
Download or read book Uncertainty and Surprise in Complex Systems written by Reuben R. McDaniel and published by Springer Science & Business Media. This book was released on 2005-03-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complexity science has been a source of new insight in physical and social systems and has demonstrated that unpredictability and surprise are fundamental aspects of the world around us. This book is the outcome of a discussion meeting of leading scholars and critical thinkers with expertise in complex systems sciences and leaders from a variety of organizations, sponsored by the Prigogine Center at The University of Texas at Austin and the Plexus Institute, to explore strategies for understanding uncertainty and surprise. Besides contributions to the conference, it includes a key digest by the editors as well as a commentary by the late nobel laureate Ilya Prigogine, "Surprises in half of a century". The book is intended for researchers and scientists in complexity science, as well as for a broad interdisciplinary audience of both practitioners and scholars. It will well serve those interested in the research issues and in the application of complexity science to physical and social systems.
Author : Daniel J. Czitrom
Publisher : Univ of North Carolina Press
ISBN 13 : 0807899208
Total Pages : 269 pages
Book Rating : 4.8/5 (78 download)
Download or read book Media and the American Mind written by Daniel J. Czitrom and published by Univ of North Carolina Press. This book was released on 2010-02-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.
Author : David Nasaw
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547524722
Total Pages : 676 pages
Book Rating : 4.5/5 (475 download)
Download or read book The Chief written by David Nasaw and published by Houghton Mifflin Harcourt. This book was released on 2013-08-12 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive and “utterly absorbing” biography of America’s first news media baron based on newly released private and business documents (Vanity Fair). William Randolph Hearst, known to his staff as the Chief, was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including twenty-eight newspapers, the Cosmopolitan Picture Studio, radio stations, and thirteen magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. The son of a gold miner, Hearst underwent a public metamorphosis from Harvard dropout to political kingmaker; from outspoken populist to opponent of the New Deal; and from citizen to congressman. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane. With unprecedented access to Hearst’s personal and business papers, Nasaw details Heart’s relationship with his wife Millicent and his romance with Marion Davies; his interactions with Hitler, Mussolini, Churchill, and every American president from Grover Cleveland to Franklin Roosevelt; and his acquaintance with movie giants such as Louis B. Mayer, Jack Warner, and Irving Thalberg. An “absorbing, sympathetic portrait of an American original,” The Chief sheds light on the private life of a very public man (Chicago Tribune).
Author :
Publisher :
ISBN 13 :
Total Pages : 1942 pages
Book Rating : 4.3/5 (91 download)
Download or read book On Cassette written by and published by . This book was released on 1991 with total page 1942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781414406299
Total Pages : 1424 pages
Book Rating : 4.4/5 (62 download)
Download or read book Video Source Book written by and published by . This book was released on 2006 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to programs currently available on video in the areas of movies/entertainment, general interest/education, sports/recreation, fine arts, health/science, business/industry, children/juvenile, how-to/instruction.
Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)
Download or read book Southwest Review written by and published by . This book was released on 1959 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Gallagher
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (91 download)
Download or read book Unequal Opportunities written by Margaret Gallagher and published by . This book was released on 1981 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.
Author : William E. Shapiro
Publisher : Millbrook Press
ISBN 13 : 9781562945145
Total Pages : 808 pages
Book Rating : 4.9/5 (451 download)
Download or read book Young People's Encyclopedia of the United States written by William E. Shapiro and published by Millbrook Press. This book was released on 1997-12 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia contains nearly 250,000 words and covers topics ranging science, history, and geography to sports, conservation, and show business.
Author : John T. Flynn
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book The Roosevelt Myth written by John T. Flynn and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Alef
Publisher : Titans of Fortune Publishing
ISBN 13 : 1608043118
Total Pages : 20 pages
Book Rating : 4.6/5 (8 download)
Download or read book Mark Zuckerberg written by Daniel Alef and published by Titans of Fortune Publishing. This book was released on 2010-10-17 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition of Zuckerberg CoreView biographical profile (7,648-words).
