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Author : Alexander Hiam
Publisher :
ISBN 13 : 9781119115748
Total Pages : pages
Book Rating : 4.1/5 (157 download)
Download or read book Wiley Pathways Marketing written by Alexander Hiam and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 0470111259
Total Pages : 352 pages
Book Rating : 4.4/5 (71 download)
Download or read book Wiley Pathways Selling written by Tom Hopkins and published by John Wiley & Sons. This book was released on 2007-03-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.
Author : Alexander Hiam
Publisher : John Wiley & Sons
ISBN 13 : 0471790796
Total Pages : 5 pages
Book Rating : 4.4/5 (717 download)
Download or read book Wiley Pathways Marketing written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2006-08-18 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author : Greg Holden
Publisher :
ISBN 13 : 9781119111641
Total Pages : 0 pages
Book Rating : 4.1/5 (116 download)
Download or read book Wiley Pathways E-Business written by Greg Holden and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marty Brounstein
Publisher : John Wiley & Sons
ISBN 13 : 9780471790778
Total Pages : 0 pages
Book Rating : 4.7/5 (97 download)
Download or read book Wiley Pathways Business Communication written by Marty Brounstein and published by John Wiley & Sons. This book was released on 2006-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications. * Resolve conflicts effectively. * Choose the best words and voice for your audience. * Craft persuasive business letters. * Avoid common writing mistakes. * Plan and lead successful business meetings. * Overcome your fears of public speaking. * Write winning business proposals. * Create a resume that helps you get the job you want. * Present yourself professionally in an interview. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author : Richard M. Hodgetts
Publisher : John Wiley & Sons
ISBN 13 : 0470111267
Total Pages : 629 pages
Book Rating : 4.4/5 (71 download)
Download or read book Wiley Pathways Small Business Management written by Richard M. Hodgetts and published by John Wiley & Sons. This book was released on 2007-03-16 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
Author : Christie L. Nordhielm
Publisher : John Wiley & Sons
ISBN 13 : 1118014553
Total Pages : 434 pages
Book Rating : 4.1/5 (18 download)
Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author : Bob Nelson
Publisher : John Wiley & Sons
ISBN 13 : 0470111275
Total Pages : 416 pages
Book Rating : 4.4/5 (71 download)
Download or read book Wiley Pathways Supervision written by Bob Nelson and published by John Wiley & Sons. This book was released on 2007-03-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acquire the knowledge and tools to manage employees as well as to deal with the increasingly complex changes that occur in the business world. One of the important areas covered is how to handle office politics and ethical questions. Mastering this section will open up new doors to upper management positions.
Author : Stanley E. Portny
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 ( download)
Download or read book Wiley Pathways Project Management written by Stanley E. Portny and published by . This book was released on 2007-03-09 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text provides students with clear step-by-step techniques for creating, developing, and evaluating essential project management tools. Readers will learn concepts and skills using project plans, work breakdown structures, budgets, network diagrams, resource allocations, and project evaluations.
Author :
Publisher :
ISBN 13 : 9780730382966
Total Pages : pages
Book Rating : 4.3/5 (829 download)
Download or read book Marketing written by and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Padgett
Publisher :
ISBN 13 : 9781119571162
Total Pages : pages
Book Rating : 4.5/5 (711 download)
Download or read book Marketing written by Daniel Padgett and published by . This book was released on 2019-01-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Dalrymple
Publisher :
ISBN 13 : 9780471516729
Total Pages : 499 pages
Book Rating : 4.5/5 (167 download)
Download or read book Instructor's Manual to Accompany Marketing Management written by Douglas J. Dalrymple and published by . This book was released on 1990 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Padgett
Publisher : John Wiley & Sons
ISBN 13 : 1119500745
Total Pages : 352 pages
Book Rating : 4.1/5 (195 download)
Download or read book Applied Marketing written by Daniel Padgett and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.
Author : Greg Elliott
Publisher :
ISBN 13 : 9781742467214
Total Pages : 0 pages
Book Rating : 4.4/5 (672 download)
Download or read book Marketing written by Greg Elliott and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This interactive study guide contains a series of interactive modules and local videos to enhance your understanding of key introductory marketing concepts." --rear cover of Marketing Interactive study guide folder.
Author : Freeman F. Gosden
Publisher :
ISBN 13 :
Total Pages : 225 pages
Book Rating : 4.:/5 (13 download)
Download or read book Direct Marketing Success written by Freeman F. Gosden and published by . This book was released on 1985 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greg Holden
Publisher : John Wiley & Sons
ISBN 13 : 0470198575
Total Pages : 477 pages
Book Rating : 4.4/5 (71 download)
Download or read book Wiley Pathways E-Business written by Greg Holden and published by John Wiley & Sons. This book was released on 2008-03-28 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
Author : Alice M. Tybout
Publisher :
ISBN 13 : 9781119199892
Total Pages : 426 pages
Book Rating : 4.1/5 (998 download)
Download or read book Kellogg on Marketing written by Alice M. Tybout and published by . This book was released on 2010 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing.
