Why Women Mean Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 047068562X
Total Pages : 392 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Why Women Mean Business by : Avivah Wittenberg-Cox

Download or read book Why Women Mean Business written by Avivah Wittenberg-Cox and published by John Wiley & Sons. This book was released on 2009-11-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.” Harpers Bazaar “Wittenberg-Cox and Maitland have opened new ground.” Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

How Women Mean Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 047068884X
Total Pages : 425 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How Women Mean Business by : Avivah Wittenberg-Cox

Download or read book How Women Mean Business written by Avivah Wittenberg-Cox and published by John Wiley & Sons. This book was released on 2010-05-24 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.

Why Women Mean Business + How Women Mean Business Set

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Author :
Publisher : Wiley
ISBN 13 : 9780470669877
Total Pages : 0 pages
Book Rating : 4.6/5 (698 download)

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Book Synopsis Why Women Mean Business + How Women Mean Business Set by : Avivah Wittenberg-Cox

Download or read book Why Women Mean Business + How Women Mean Business Set written by Avivah Wittenberg-Cox and published by Wiley. This book was released on 2010-06-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2 in 1 set includes the internationally acclaimed bestseller Why Women Mean Business and the new follow-up book How Women Mean Business. Armed with both these books you will discover why business needs to change and how you can achieve a healthy and profitable balance. • Understand the gender divide • Balance your business for better bottom line results • Find out how companies are implementing balance – and making it work Praise for Why Women Mean Business “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.” Harpers Bazaar “Wittenberg-Cox and Maitland have opened new ground.” Management Today Praise for How Women Mean Business “A call to action for savvy executives.” Lois P Frankel, PhD, bestselling author of Nice Girls Don’t Get the Corner Office. “Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” John J. Harris, Chairman and CEO, Nestlé Waters “This book is the best overview of the extraordinary business opportunity women represent.” Julie Gilbert, Founder and CEO, Wolf “How Women Mean Business is a must-read for any manager.” Emilio Umeoka, President, Microsoft Asia Pacific “How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.” Cherie Blair “A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” Jean-Pascal Tricoire, President and CEO, Schneider Electric

Mean Business

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Author :
Publisher : Mr. Media Books
ISBN 13 : 1500498831
Total Pages : 364 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Mean Business by : Albert J. Dunlap

Download or read book Mean Business written by Albert J. Dunlap and published by Mr. Media Books. This book was released on 2014-07-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb--"to dunlap"--when describing a fast company turnaround.

Women Mean Business

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Publisher :
ISBN 13 : 9781988531762
Total Pages : 0 pages
Book Rating : 4.5/5 (317 download)

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Book Synopsis Women Mean Business by : Catherine Bishop

Download or read book Women Mean Business written by Catherine Bishop and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From Kaitaia in Northland to Oban on Stewart Island, New Zealand's nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expect, colonial women were not only wives and mothers or domestic servants. A surprising number ran their own businesses, supporting themselves and their families, sometimes in productive partnership with husbands, but in other cases compensating for a spouse's incompetence, intemperance, absence - or all three.The pages of this book overflow with the stories of hard-working milliners and dressmakers, teachers, boarding-house keepers and laundresses, colourful publicans, brothelkeepers and travelling performers, along with the odd taxidermist, bootmaker and butcher - and Australasia's first woman chemist.Then, as now, there was no 'typical' businesswoman. They were middle and working class; young and old; Māori and Pākehā; single, married, widowed and sometimes bigamists. Their businesses could be wild successes or dismal failures, lasting just a few months or a lifetime.In this fascinating and entertaining book, award-winning historian Dr Catherine Bishop showcases many of the individual businesswomen whose efforts, collectively, contributed so much to the making of urban life in New Zealand"--www.otago.ac.nz.

Girls Who Run the World: 31 CEOs Who Mean Business

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Author :
Publisher : National Geographic Books
ISBN 13 : 198489305X
Total Pages : 0 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Girls Who Run the World: 31 CEOs Who Mean Business by : Diana Kapp

Download or read book Girls Who Run the World: 31 CEOs Who Mean Business written by Diana Kapp and published by National Geographic Books. This book was released on 2019-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect graduation gift for future entrepreneurs! Part biography, part business how-to, and fully empowering, this book shows that you're never too young to dream BIG! With colorful portraits, fun interviews and DIY tips, Girls Who Run the World features the success stories of 31 leading ladies today of companies like Rent the Runway, PopSugar, and Soul Cycle. Girls run biotech companies. Girls run online fashion sites. Girls run environmental enterprises. They are creative. They are inventive. They mean business. Girls run the world. This collection gives girls of all ages the tools they need to follow their passions, turn ideas into reality and break barriers in the business world. INCLUDES: Jenn Hyman, Rent the Runway Sara Blakely, Spanx Emma Mcilroy, Wildfang Katrina Lake, Stitch Fix Natasha Case, Coolhaus Diane Campbell, The Candy Store Kara Goldin, Hint Water Anne Wojcicki, 23andMe Rachel Haurwitz, Caribou Bioscience Nina Tandon, EpiBone Jessica Matthews, Uncharted Power Jane Chen, Embrace Emily Núñez Cavness, Sword & Plough Hannah Lavon, Pals Leslie Blodgett, Bare Escentuals/Bare Minerals Katia Beauchamp, Birchbox Emily Weiss, Glossier Christina Stembel, Farmgirl Flowers Mariam Naficy, Minted Maci Peterson, On Second Thought Stephanie Lampkin, Blendoor Sarah Leary, Nextdoor Amber Venz, RewardStyle Lisa Sugar, Pop Sugar Beatriz Acevedo, MiTu network Julie Rice and Elizabeth Cutler, Soul Cycle Suzy Batiz, Poo-Pourri Tina Sharkey, Brandless Jesse Genet, Lumi Tracy Young, Plan Grid

The Glass Wall

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Publisher : Profile Books
ISBN 13 : 1782832807
Total Pages : 237 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis The Glass Wall by : Sue Unerman

Download or read book The Glass Wall written by Sue Unerman and published by Profile Books. This book was released on 2016-09-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never mind the glass ceiling. In the workplace today there's a glass wall. Men and women can see each other clearly through the divide, but they don't speak the same language or have the same expectations. And as a result, women and their careers are suffering. With more women than ever in the workforce, but still too few in the boardroom, now is the time to address the assumptions and miscommunication holding women back. This book gives women the tools they need to master any situation. Drawing on Unerman and Jacob's own experience in male-dominated businesses, as well as over a hundred interviews with both men and women, The Glass Wall provides clear, smart and easy-to apply strategies for success. From unlocking ambition and developing resilience to nurturing creativity and getting noticed, these are the skills that everyone needs to learn to help break down that wall and create better workplaces for all.

She Means Business

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401953166
Total Pages : 289 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis She Means Business by : Carrie Green

Download or read book She Means Business written by Carrie Green and published by Hay House, Inc. This book was released on 2017-02-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.

Mean Girls at Work: How to Stay Professional When Things Get Personal

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071802053
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Mean Girls at Work: How to Stay Professional When Things Get Personal by : Katherine Crowley

Download or read book Mean Girls at Work: How to Stay Professional When Things Get Personal written by Katherine Crowley and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development—working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week—even your year. Packed with proven advice from two of today’s leading experts in workplace relationships, this one-of-a-kind guide gives women the tools they need to navigate difficult situations unique to women-to-women relationships—whether with a boss, a colleague, a client, or an employee. Have you dealt with a woman in the workplace who: “Accidentally” excludes you from important meetings? Seems intent on taking you down professionally? Gossips about you with other coworkers? Makes you look bad by missing deadlines? Forms a “pack” of mean girls to make your life miserable? Mean Girls at Work isn’t just about surviving difficult situations. It’s about transforming a toxic relationship into one that benefits and supports both of you. This book is also for women who engage in mean behavior . . . but don’t know it. After all, who hasn’t gossiped about a female coworker? Who hasn’t rolled her eyes in the presence of a woman she doesn’t like? Who hasn’t scanned another woman head to toe—which is just a nonverbal way of saying, “You’ve just been judged”? The authors provide invaluable advice to the more subtle ways of being mean—even if they’re not intended. With a workforce composed of a higher percentage of women than ever, workplace dynamics have changed. Crowley and Elster cover every conceivable scenario, providing critical advice on how to rise above the fray and move forward professionally. Mean Girls at Work is your map to dodging the mines and moving forward in today’s transformed workplace. Praise for Mean Girls at Work “An invaluable suit of armor for surviving nine to five!” —Leil Lowndes, bestselling author of How to Talk to Anyone “If you think the emotional cruelty of comedies like Mean Girls and Heathers doesn’t exist in the real world workplace, think again. In Mean Girls at Work, Katherine Crowley and Kathi Elster valuably chronicle female vs. female predators and offer solid defensive strategies.” —Ann Kreamer, author of It’s Always Personal: Navigating Emotion in the New Workplace “Whether you are in your twenties and just starting your professional career, your midcareer forties, when you are supposed to have figured it out already, or a woman in her fifties or sixties who’s seen it all—this book is a must-read. . . . The authors have finally given women the tools and the sound advice necessary to deal with . . . conflicts that keep us all from succeeding. . . . Carry this book with you to work every day!” —Carolyn Cassin, President, Michigan Women’s Foundation “A must-read for women of all ages in today’s workforce. This book offers what we all need to develop the capacities to endure this ever-changing workplace. We know it is all about relationships and you need the skills outlined in this book to survive and thrive when the Mean Girls attack.” —Kim Harrington, Coordinator, Professional Development and Training, Office of Human Resources, California State University, Sacramento

Moms Mean Business

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634102
Total Pages : 288 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Moms Mean Business by : Erin Baebler

Download or read book Moms Mean Business written by Erin Baebler and published by Red Wheel/Weiser. This book was released on 2014-10-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are 9 million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of “how-to” they need. In this helpful guide, you will create a customized strategy that includes: A personal definition of success in both life and business—and the way to achieve it The tools needed to manage time and productivity when your priorities as a mom and business owner conflict A mom-friendly business plan to get you focused An approach to self-care that allows you to handle all that’s thrown your way Tips, checklists, and guidance to quickly solve the problems mom entrepreneurs encounter Behind-the-scenes stories and advice from well-known mom entrepreneurs make Moms Mean Business fun to read and full of that all-important “me, too!” factor. It is inspiring, motivating, and, above all, practical.

Lean In

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Author :
Publisher : Knopf
ISBN 13 : 0385349955
Total Pages : 241 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Lean In by : Sheryl Sandberg

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Women Mean Business

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Publisher :
ISBN 13 : 9781871305258
Total Pages : 164 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Women Mean Business by : Rosemary Delaney

Download or read book Women Mean Business written by Rosemary Delaney and published by . This book was released on 2011-09-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An honest, warts-and-all account of a woman's career to date - her inspirations, motivations, ups and downs, failures and achievements - Women Mean Business:

The Female Vision

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 157675894X
Total Pages : 158 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis The Female Vision by : Sally Helgesen

Download or read book The Female Vision written by Sally Helgesen and published by Berrett-Koehler Publishers. This book was released on 2010-06-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Female Vision shows why: • What women see matters to organizations • What women notice is what organizations need now • What women value Will Define Organizational Excellence in The Future Women often see the world from a different angle than men. But this fact has been overlooked in most organizations. In this brilliant and strongly argued new book, Sally Helgesen and Julie Johnson demonstrate why “the female vision”—what women notice, what they value, how they connect the dots—constitutes women's most powerful asset in the workplace. Drawing on multiple strands of research, including their own Satisfaction Profile Assessment, they show what companies must do to engage, energize, and support talented women. And they show women how to nurture and sustain their own greatest gifts.

Mean Girls, Meaner Women

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Author :
Publisher : Debolsillo
ISBN 13 : 9780981972602
Total Pages : 0 pages
Book Rating : 4.9/5 (726 download)

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Book Synopsis Mean Girls, Meaner Women by : Erika Holiday

Download or read book Mean Girls, Meaner Women written by Erika Holiday and published by Debolsillo. This book was released on 2009-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why can so many women form wonderfully close connections with each other while some intentionally hurt other women? Why are girls so mean to other girls? What motivates them to betray, backstab, trash-talk, and humiliate one another? Why does this same hurtful behavior continue between women well into adulthood? What can women do to have closer and more authentic connections with one another? Mean Girls, Meaner Women, written by Dr. Erika Holiday and Dr. Joan I. Rosenberg, two well-known psychologists long involved in women's issues, provide answers about this baffling behavior. They take a look at hurtful behavior between women from the perspective of both the target and the victim. The authors use groundbreaking brain research to explain why being the target of a woman's hurtful behavior and being socially excluded can be so excruciatingly painful to women. Holiday and Rosenberg offer compelling information for understanding the hidden dynamics (psychological, biological, social and media influences) that lead women to hurt or oppress women and that comprimise authentic female relationships. Mean Girls, Meaner Women is a riveting read for females interested in understanding women's relationships, building closer and more collaborative bonds with each other, and living authentically. Questions designed to help girls and women increase self awareness and add strength and depth to their relationships with each other are found throughout the book. Readers will also discover: how the female brain is wired to be more relatinal and suffer more hurt; the emotional cost of countless "no-win" situations including the "Original Sin of Being Female", the "Paradox of the Healthy Adult", and "Beauty and the Bind"; the role angry and competitive feelings between women has on authentic and deep connections; how being "different" could make you the target of hurtful behavior; how the media supports and reinforces hostile behavior through the "Money Shot"; behavior that catches the attention of the "Gender Police"; what women can learn from men about communicating with each other; and critical steps for healing and creating closer connections with women.

The Book of Gutsy Women

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Author :
Publisher : Simon & Schuster
ISBN 13 : 1501178415
Total Pages : 464 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Book of Gutsy Women by : Hillary Rodham Clinton

Download or read book The Book of Gutsy Women written by Hillary Rodham Clinton and published by Simon & Schuster. This book was released on 2019-10-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soon to be an eight-part docuseries on Apple TV+ Hillary Rodham Clinton and her daughter, Chelsea, share the stories of the gutsy women who have inspired them—women with the courage to stand up to the status quo, ask hard questions, and get the job done. She couldn’t have been more than seven or eight years old. “Go ahead, ask your question,” her father urged, nudging her forward. She smiled shyly and said, “You’re my hero. Who’s yours?” Many people—especially girls—have asked us that same question over the years. It’s one of our favorite topics. HILLARY: Growing up, I knew hardly any women who worked outside the home. So I looked to my mother, my teachers, and the pages of Life magazine for inspiration. After learning that Amelia Earhart kept a scrapbook with newspaper articles about successful women in male-dominated jobs, I started a scrapbook of my own. Long after I stopped clipping articles, I continued to seek out stories of women who seemed to be redefining what was possible. CHELSEA: This book is the continuation of a conversation the two of us have been having since I was little. For me, too, my mom was a hero; so were my grandmothers. My early teachers were also women. But I grew up in a world very different from theirs. My pediatrician was a woman, and so was the first mayor of Little Rock who I remember from my childhood. Most of my close friends’ moms worked outside the home as nurses, doctors, teachers, professors, and in business. And women were going into space and breaking records here on Earth. Ensuring the rights and opportunities of women and girls remains a big piece of the unfinished business of the twenty-first century. While there’s a lot of work to do, we know that throughout history and around the globe women have overcome the toughest resistance imaginable to win victories that have made progress possible for all of us. That is the achievement of each of the women in this book. So how did they do it? The answers are as unique as the women themselves. Civil rights activist Dorothy Height, LGBTQ trailblazer Edie Windsor, and swimmer Diana Nyad kept pushing forward, no matter what. Writers like Rachel Carson and Chimamanda Ngozi Adichie named something no one had dared talk about before. Historian Mary Beard used wit to open doors that were once closed, and Wangari Maathai, who sparked a movement to plant trees, understood the power of role modeling. Harriet Tubman and Malala Yousafzai looked fear in the face and persevered. Nearly every single one of these women was fiercely optimistic—they had faith that their actions could make a difference. And they were right. To us, they are all gutsy women—leaders with the courage to stand up to the status quo, ask hard questions, and get the job done. So in the moments when the long haul seems awfully long, we hope you will draw strength from these stories. We do. Because if history shows one thing, it’s that the world needs gutsy women.

The Rise of the Female Executive

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Author :
Publisher : Springer
ISBN 13 : 1137451432
Total Pages : 179 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Rise of the Female Executive by : Peninah Thomson

Download or read book The Rise of the Female Executive written by Peninah Thomson and published by Springer. This book was released on 2015-10-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a timely review of gender equality in the boardroom, and through interviews with mentors and mentees it illustrates how mentoring can play a part in helping women stay engaged in their career. This book includes international comparisons and an examination of the UK and EU political environments.

Taking Smart Risks: How Sharp Leaders Win When Stakes are High

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071778209
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Taking Smart Risks: How Sharp Leaders Win When Stakes are High by : Doug Sundheim

Download or read book Taking Smart Risks: How Sharp Leaders Win When Stakes are High written by Doug Sundheim and published by McGraw Hill Professional. This book was released on 2013-01-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s market, playing it safe is not an option Lead your company to sustainable success by taking the RIGHT RISKS The business world is in flux, and you have to think and act quickly in order to stay competitive. But the last thing you want to do is make reckless business decisions. You have to find the middle ground. You have to take SMART RISKS. In this groundbreaking book, leadership expert Doug Sundheim explains how to find that precise point between comfort and danger for generating the sustained ability to work at the highest level of performance. Taking Smart Risks reveals the secrets to discovering, planning for, and acting upon the kind of risks that will move your company forward and ahead of the competition. Learn how to: Find Something Worth Fighting For—What do you care enough about to risk time, energy, and money to try to make happen? Determining this is half the battle. See the Future Now—Clarify your big idea in terms of real objectives, plans, and intended results. Act Fast, Learn Fast—Make your move quickly, but be sure you don’t squander valuable resources in the process. Communicate Powerfully—Assume communication will break down at points, plan accordingly—and don’t shy away from the tough conversations. Create a Smart Risk Culture— Build teams that share the same mindsets and values about expected smart risk behavior. Applying Sundheim’s advice will help you let go of old assumptions, explore new possibilities, move your organization out of its comfort zone, and experience long-term success. When you take smart risks, you will create. You will innovate. You will grow. And you will WIN. “From Sherwin Williams to Moo.com, Doug Sundheim is onto something here: your work is worth fighting for. A worthy read for everyone in your organization.” —Seth Godin, Author, The Icarus Deception “The risk-taking concepts in this book lie at the heart of effective leadership. Using case studies and stories from executives who have ‘been there, done that,’ Doug Sundheim teaches us that sometimes the most dangerous thing to do—in business and life—is to play it safe.” —Marshall Goldsmith, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There “Sundheim delivers a message that every business needs to hear right now: excessive risk will kill you, but so will complacency. . . . If you’re charged with driving growth in your organization, buy this book—but more importantly, use it.” —Jed Hartman, Group Publisher, Fortune & CNNMoney.com “A spectacular book! The stories were powerful, the advice was crystal clear, and every few pages called me to action. I have bookmarked more pages in Taking Smart Risks than I have in any book since reading Peter Drucker’s classics.” —Michael Hejtmanek, President & CEO, Hasselblad Bron Inc. “Doug Sundheim does an excellent job of demonstrating not only how to take smart risks, but also how to lead the process of risk-taking—a critical skill set for leaders today.” —Cindy Zollinger, President & CEO, Cornerstone Research “A compelling case for why smart risk taking is so important in today’s fast-paced, uncertain world.” —Willie Pietersen, Professor, Columbia Business School; former CEO, Tropicana and Seagram USA