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Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

The Hockey Book of Why (and Who, What, When, Where, and How)

Author : Martin Gitlin
Publisher : Rowman & Littlefield
ISBN 13 : 1493070932
Total Pages : 179 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis The Hockey Book of Why (and Who, What, When, Where, and How) by : Martin Gitlin

Download or read book The Hockey Book of Why (and Who, What, When, Where, and How) written by Martin Gitlin and published by Rowman & Littlefield. This book was released on 2023-10-01 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is fighting more accepted in hockey than in other sports? Who inspired the name of the Stanley Cup? How do players on the bench know when to make line changes? When did goalies begin wearing masks? What teams made up the NHL’s Original Six? What is an “odd man rush”? This book provides a slew of questions and in-depth answers concerning the traditions, rules, records, and history of hockey. From the early days of the sport to the hugely popular game seen today, Martin Gitlin answers questions even the most knowledgeable fan may have pondered. Whether the topic is goalies or coaches, famous “firsts”, or memorable moments, if a who, what, when, where, why, or how? question is on your mind, this is the book for you.

Find Your Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 0143111728
Total Pages : 258 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Find Your Why by : Simon Sinek

Download or read book Find Your Why written by Simon Sinek and published by Penguin. This book was released on 2017-09-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

The Art of Asking

Author : Amanda Palmer
Publisher : Grand Central Publishing
ISBN 13 : 1455581070
Total Pages : 224 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Art of Asking by : Amanda Palmer

Download or read book The Art of Asking written by Amanda Palmer and published by Grand Central Publishing. This book was released on 2014-11-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY BRENE BROWN and POSTSCRIPT FROM BRAIN PICKINGS CREATOR MARIA POPOVA Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of THE ART OF ASKING. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. THE ART OF ASKING will inspire readers to rethink their own ideas about asking, giving, art, and love.

Tricks of the Trade

Author : Howard S. Becker
Publisher : University of Chicago Press
ISBN 13 : 0226040992
Total Pages : 246 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Tricks of the Trade by : Howard S. Becker

Download or read book Tricks of the Trade written by Howard S. Becker and published by University of Chicago Press. This book was released on 2008-09-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on more than four decades of experience as a researcher and teacher, Howard Becker now brings to students and researchers the many valuable techniques he has learned. Tricks of the Trade will help students learn how to think about research projects. Assisted by Becker's sage advice, students can make better sense of their research and simultaneously generate fresh ideas on where to look next for new data. The tricks cover four broad areas of social science: the creation of the "imagery" to guide research; methods of "sampling" to generate maximum variety in the data; the development of "concepts" to organize findings; and the use of "logical" methods to explore systematically the implications of what is found. Becker's advice ranges from simple tricks such as changing an interview question from "Why?" to "How?" (as a way of getting people to talk without asking for a justification) to more technical tricks such as how to manipulate truth tables. Becker has extracted these tricks from a variety of fields such as art history, anthropology, sociology, literature, and philosophy; and his dazzling variety of references ranges from James Agee to Ludwig Wittgenstein. Becker finds the common principles that lie behind good social science work, principles that apply to both quantitative and qualitative research. He offers practical advice, ideas students can apply to their data with the confidence that they will return with something they hadn't thought of before. Like Writing for Social Scientists, Tricks of the Trade will bring aid and comfort to generations of students. Written in the informal, accessible style for which Becker is known, this book will be an essential resource for students in a wide variety of fields. "An instant classic. . . . Becker's stories and reflections make a great book, one that will find its way into the hands of a great many social scientists, and as with everything he writes, it is lively and accessible, a joy to read."—Charles Ragin, Northwestern University

Selling Your Screenplay

Author : Ashley Scott Meyers
Publisher :
ISBN 13 : 9781601451484
Total Pages : 0 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Selling Your Screenplay by : Ashley Scott Meyers

Download or read book Selling Your Screenplay written by Ashley Scott Meyers and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Your Screenplay is a step-by-step guide to getting your screenplay sold and produced. Learn how to get your script into the hands of the producers and directors who can turn your story into a movie.

The Basketball Book of Why (and Who, What, When, Where, and How)

Author : Wayne Stewart
Publisher : Rowman & Littlefield
ISBN 13 : 1493072773
Total Pages : 185 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis The Basketball Book of Why (and Who, What, When, Where, and How) by : Wayne Stewart

Download or read book The Basketball Book of Why (and Who, What, When, Where, and How) written by Wayne Stewart and published by Rowman & Littlefield. This book was released on 2023-11-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was basketball born? Why is the area in the paint and around the free throw circle known as the key? When did the NBA begin play? What team was arguably the worst NBA squad ever? Who was the highest drafted college player who never played a single game in the NBA? This book provides over 100 questions and detailed answers concerning the traditions, rules, and history of basketball. Organized by the sport’s three eras—its birth through 1945, the NBA from 1946 through 1999, and the game today—it answers questions about the sport at all levels, from college games to the Olympics. A bonus chapter provides a who, what, when, where, why, and how of basketball—the perfect resource to settle arguments or to answer challenging trivia questions.

Social evolution and the what, when, why and how of the major evolutionary transitions in the history of life

Author : Peter Nonacs
Publisher : Frontiers Media SA
ISBN 13 : 2832512119
Total Pages : 154 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Social evolution and the what, when, why and how of the major evolutionary transitions in the history of life by : Peter Nonacs

Download or read book Social evolution and the what, when, why and how of the major evolutionary transitions in the history of life written by Peter Nonacs and published by Frontiers Media SA. This book was released on 2023-01-27 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Football Book of Why (and Who, What, When, Where, and How)

Author : Wayne Stewart
Publisher : Rowman & Littlefield
ISBN 13 : 149306858X
Total Pages : 251 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis The Football Book of Why (and Who, What, When, Where, and How) by : Wayne Stewart

Download or read book The Football Book of Why (and Who, What, When, Where, and How) written by Wayne Stewart and published by Rowman & Littlefield. This book was released on 2022-10-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is a football field sometimes called a gridiron? Who are some of the best left-handed quarterbacks ever? Who was the first Black quarterback to win a Super Bowl? Why do players form a huddle when plays are called? When did quarterback sacks become an official statistic? What is the record for the most passes thrown by a quarterback in a game? This book provides a slew of questions and in-depth answers concerning the traditions, rules, records, and history of pro football (and more). From the early days of football to the hugely popular game seen today, Wayne Stewart answers questions even the most knowledgeable fan may have pondered. Whether the topic is quarterbacks or coaches, famous “firsts” or memorable moments, if a Who, What, When, Where, Why, or How? question is on your mind, this is the book for you.

What, Why, How

Author : Bhante Gunaratana
Publisher : Simon and Schuster
ISBN 13 : 1614296170
Total Pages : 328 pages
Book Rating : 4.6/5 (142 download)

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Book Synopsis What, Why, How by : Bhante Gunaratana

Download or read book What, Why, How written by Bhante Gunaratana and published by Simon and Schuster. This book was released on 2020-01-21 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you ever wanted to know but never had a chance to ask about meditation and Buddhist spiritual practice, from one of the greatest mindfulness teachers of our time. How can I fit meditation into my busy life? How should I understand karma and rebirth? Is enlightenment even possible for me? Sound familiar? If you’ve ever meditated or studied Buddhism, you may have found yourself asking these questions—and many more! Here’s the good news: there are answers, and you’ll find them all in this book. Imagine that you could sit down with one of Buddhism’s most accomplished and plainspoken teachers—and imagine that he patiently agreed to answer any question you had about meditation, living mindfully, and key Buddhist concepts—even the myriad brilliant questions you’ve never thought to ask! What, Why, How condenses into one volume a half-century of Bhante G.’s wise answers to common questions about the Buddha’s core teachings on meditation and spiritual practice. With his kind and clear guidance, you’ll gain simple yet powerful insights and practices to end unhealthy patterns and habits so that you can transform your experience of the world—from your own mind to your relationships, your job, and beyond.

Popular Science Kids: The Giant Book of Who, What, When, Where, Why & How

Author : Centennial Books
Publisher : Simon and Schuster
ISBN 13 : 1951274857
Total Pages : 92 pages
Book Rating : 4.9/5 (512 download)

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Book Synopsis Popular Science Kids: The Giant Book of Who, What, When, Where, Why & How by : Centennial Books

Download or read book Popular Science Kids: The Giant Book of Who, What, When, Where, Why & How written by Centennial Books and published by Simon and Schuster. This book was released on 2021-10-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Giant Book of Who, What, When, Where, Why and How is loaded with interesting information and inviting images. It answers all the questions kids really want to know! Through more than 1,000 fascinating facts and hundreds of awe-inspiring photos, kids will uncover answers to questions such as: Why are clownfish and sea anemones such close coral companions?; Why do scientists study dino poop? What is the slimiest and snottiest creature on the planet?; Where is the tallest waterfall?; What were the Vikings really like?; What is the largest living organism?; and Why does your body make so many gross noises? This must-read book includes chapters on animals, nature, amazing places, space, technology, history, the human body, sports, incredible inventions, and science. Kids will also discover record-breaking facts in Top 10 lists and Popular Science quizzes.

Atomic Habits

Author : James Clear
Publisher : Penguin
ISBN 13 : 0735211302
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

The First 20 Hours

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101623047
Total Pages : 288 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The First 20 Hours by : Josh Kaufman

Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

Why I Write

Author : George Orwell
Publisher : Renard Press Ltd
ISBN 13 : 1913724263
Total Pages : 15 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Why I Write by : George Orwell

Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Politics: Who Gets What, When, How

Author : Harold D. Lasswell
Publisher : Pickle Partners Publishing
ISBN 13 : 178912557X
Total Pages : 252 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Politics: Who Gets What, When, How by : Harold D. Lasswell

Download or read book Politics: Who Gets What, When, How written by Harold D. Lasswell and published by Pickle Partners Publishing. This book was released on 2018-12-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics: Who Gets What, When, How, which was first published in 1936, is the classic analysis of power and manipulation by ruling elites and counter-elites. The themes that occur throughout this essay have become the guideposts for most modern research in techniques of propaganda and political organization. “It is unquestionably one of the most influential treatments of politics published in this century.”—David B. Truman, Prof.of Public Law and Government, Columbia University “This book is a landmark of modern political science.”—Daniel Lerner, Professor of Sociology, M.I.T. “For over three decades the students of politics have had their intellectual horizons constantly broadened by Harold Lasswell. There is probably no man in American political science who has brought to bear as many new approaches to the analysis of political behaviour as he has. There is perhaps no better way to get the essence of Lasswell’s thought than in his book, Politics: Who Gets What, When, How.”—Seymour Martin Lipset, Department of Sociology, U.C. Berkeley

What Management Is

Author : Joan Magretta
Publisher : Simon and Schuster
ISBN 13 : 0743242246
Total Pages : 250 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis What Management Is by : Joan Magretta

Download or read book What Management Is written by Joan Magretta and published by Simon and Schuster. This book was released on 2012-12-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Whether you’re new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test? What Management Is is both a beginner’s guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Joan Magretta, a former top editor at the Harvard Business Review, distills the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organizations and how that logic is embodied in practice. Magretta makes rich use of examples— contemporary and historical—to bring to life management’s High Concepts: value creation, business models, competitive strategy, and organizational design. She devotes equal attention to the often unwritten rules of execution that characterize the best-performing organizations. Throughout she shows how the principles of management that work in for-profit businesses can—and must—be applied to nonprofits as well. Most management books preach a single formula or a single fad. This one roams knowledgeably over the best that has been thought and written with a practical eye for what matters in real organizations. Not since Peter Drucker’s great work of the 1950s and 1960s has there been a comparable effort to present the work of management as a coherent whole, to take stock of the current state of play, and to write about it thoughtfully for readers of all backgrounds. Newcomers will find the basics demystified. More experienced readers will recognize a store of useful wisdom and a framework for improving their own performance. This is the big-picture management book for our times. It defines a common standard of managerial literacy that will help all of us lead more productive lives, whether we aspire to be managers or not.