Why Wellness Sells

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Why Wellness Sells

Author : Colleen Derkatch
Publisher : JHU Press
ISBN 13 : 1421445298
Total Pages : 270 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Why Wellness Sells by : Colleen Derkatch

Download or read book Why Wellness Sells written by Colleen Derkatch and published by JHU Press. This book was released on 2022-12-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

Why Wellness Sells

Author : Colleen Derkatch
Publisher : JHU Press
ISBN 13 : 1421445298
Total Pages : 270 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Why Wellness Sells by : Colleen Derkatch

Wellness Marketing

Author : Aurelio Gisco
Publisher : EGEA spa
ISBN 13 : 8823813743
Total Pages : 154 pages
Book Rating : 4.8/5 (238 download)

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Book Synopsis Wellness Marketing by : Aurelio Gisco

Download or read book Wellness Marketing written by Aurelio Gisco and published by EGEA spa. This book was released on 2014-12-17T00:00:00+01:00 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wellness market is being formed by the convergence of various fields such as functional food, healthcare, pharmaceutical, dental, and fitness. The traditional dental practice evolves towards the model of «smile clinics chains». The traditional pharmacy gives way to genuine retailers with large exhibition spaces, sophisticated merchandising and a wide range within which prescription drugs are only one of the types on sale. The companies in the healthcare industry are gradually miniaturizing and digitalizing their devices. And more, if primary care physicians and dentists use diagnostic equipment once the exclusive domain of clinics and hospitals, and sometimes they buy online through portals, pharmaceutical companies suffer from the competition of cosmetic companies operating in the line of food. With food and functional products - from anti-cholesterol yoghurt that strengthens bones, through dietary supplements – they replace, fir illnesses and diseases which are not serious, some categories of drugs. While gyms and spas on the one hand and clinics on the other come to resemble more and more: the first offer beauty and health treatments, the latter wellness treatments. Thus a new competitive environment that requires special expertise is arising: The Wellness Marketing, where customer and market orientation must be integrated with technological skills essential for success, and where specific strategies are needed and marketing activities targeted. Then what is the identikit of the successful company in the market of Wellness Marketing? The book offers concrete answers, first clearly defining the concept and boundaries of Wellness Marketing, then delving into real cases, the emerging issues, to provide the management of the sector strategic responses and guidance on activities essential to success.

5 Pillars of Mental Wellness for Sales Professionals

Author : Mark Weisenburger
Publisher :
ISBN 13 : 9781693884078
Total Pages : 187 pages
Book Rating : 4.8/5 (84 download)

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Book Synopsis 5 Pillars of Mental Wellness for Sales Professionals by : Mark Weisenburger

Download or read book 5 Pillars of Mental Wellness for Sales Professionals written by Mark Weisenburger and published by . This book was released on 2019-09-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: You cannot love others until you learn to love yourself first. As you discover yourself throughout this book, it is my goal for you to love yourself more. Allowing you to love your family more and loving those that you sell to more.Are you tired of being stressed, feeling anxiety and depression? Are you always mentally and emotionally exhausted? Do you think to yourself, "is this normal" and/or "is this all there is to life?"If you relate to any or all of these questions this book is for you. If you know someone that feels this way, then this book is for you and them. You will hear my story in the first chapter, so for now, I just want you to know, I've been where you are at. I've had those feelings of depression and sadness. Feelings of being unworthy of success.That is why I'm writing this book. To bring awareness to the sales profession of the mental wellness challenges that you face as a professional salesperson. It is not normal for you to feel this way and you are not alone. Those around you are hiding their feelings deep inside, just as you are.There is hope. In this book we do not look at mental wellness as an illness, but rather as a challenge to perform better than you are right now. Feel better tomorrow than you do today, so you can create an edge over your competition. Create a better life for you and your family, as well as those you sell to.

Why Wellness Works

Author : Ben Erlandson
Publisher :
ISBN 13 : 9781497591967
Total Pages : 152 pages
Book Rating : 4.5/5 (919 download)

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Book Synopsis Why Wellness Works by : Ben Erlandson

Download or read book Why Wellness Works written by Ben Erlandson and published by . This book was released on 2014-02-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Wellness Works talks about a wellness paradigm towards health care and how chiropractic can play a pivotal role in prevention and wellness.

Dun's Consultants Directory

Author :
Publisher :
ISBN 13 :
Total Pages : 2852 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Dun's Consultants Directory by :

Download or read book Dun's Consultants Directory written by and published by . This book was released on 1992 with total page 2852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reflections That Freed Me

Author : Lenda Faye Matthews
Publisher : Infinity Publishing
ISBN 13 : 0741433222
Total Pages : 1 pages
Book Rating : 4.7/5 (414 download)

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Book Synopsis Reflections That Freed Me by : Lenda Faye Matthews

Download or read book Reflections That Freed Me written by Lenda Faye Matthews and published by Infinity Publishing. This book was released on 2006-07 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bio-dynamics

Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Bio-dynamics by :

Download or read book Bio-dynamics written by and published by . This book was released on 2004 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Christian Science Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Christian Science Journal by :

Download or read book The Christian Science Journal written by and published by . This book was released on 2004 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Health & Nutrition Index

Author :
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Consumer Health & Nutrition Index by :

Download or read book Consumer Health & Nutrition Index written by and published by . This book was released on 1994 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business World

Author :
Publisher :
ISBN 13 :
Total Pages : 1436 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Business World by :

Download or read book Business World written by and published by . This book was released on 2002 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Druggist

Author :
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.3/5 (555 download)

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Download or read book American Druggist written by and published by . This book was released on 1991 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 1050 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Next by :

Download or read book Next written by and published by . This book was released on 1980 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Rebel Sell

Author : Joseph Heath
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Rebel Sell by : Joseph Heath

Download or read book The Rebel Sell written by Joseph Heath and published by . This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti-consumer critiques like ADBUSTERS and Naomi Klien's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate-dominated world. But do these vocal opponents of the status quo offer us a real political alternative?" "In this work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture, a world outside the consumer-dominated one that encompasses us, pervades everything from the anti-globalization movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose." "In a blend of pop culture, history and philosophical analysis, Heath and Potter offer a startling, clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Book jacket.

Health Care Worker Burnout

Author : Pamela K. S. Patrick
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis Health Care Worker Burnout by : Pamela K. S. Patrick

Download or read book Health Care Worker Burnout written by Pamela K. S. Patrick and published by . This book was released on 1981 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational psychology textbook on mental stress of medical personnel - discusses causes (incl. Lack of job satisfaction and human relations), signs and symptoms, esp. Fatigue, and psychological aspects, etc.; includes guidelines to encourage self-care and to assist personnel management to assess and reduce stress and enhance Motivation through better personal medical care, work organization, etc.). Illustrations and references.

Smoking and Health 1987

Author : Masakazu Aoki
Publisher : Amsterdam ; New York : Excerpta Medica ; New York, NY, USA : Sole distributors for the USA and Canada, Elsevier Science Publishing Company
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Smoking and Health 1987 by : Masakazu Aoki

Download or read book Smoking and Health 1987 written by Masakazu Aoki and published by Amsterdam ; New York : Excerpta Medica ; New York, NY, USA : Sole distributors for the USA and Canada, Elsevier Science Publishing Company. This book was released on 1988 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of New York University ... Annual Institute on Federal Taxation

Author : New York University. Institute on Federal Taxation
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Proceedings of New York University ... Annual Institute on Federal Taxation by : New York University. Institute on Federal Taxation

Download or read book Proceedings of New York University ... Annual Institute on Federal Taxation written by New York University. Institute on Federal Taxation and published by . This book was released on 2009 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: