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The Complete Reference Manual CMAT 2022

Author : SK Singh
Publisher : Arihant Publications India limited
ISBN 13 : 9325790610
Total Pages : 928 pages
Book Rating : 4.3/5 (257 download)

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Book Synopsis The Complete Reference Manual CMAT 2022 by : SK Singh

Download or read book The Complete Reference Manual CMAT 2022 written by SK Singh and published by Arihant Publications India limited. This book was released on 2021-08-12 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. ‘CMAT 2022’ is a reference manual that covers the entire study material of entrance 2. Emphasis on all 4 sections equally 3. Each topic is well detailed and explained 4. Previous Years’ Solved Papers and Mock Test are given practice 5. Answer are provided for every question for concept clarity Preparing for entrances like MBA, aspirants require reference for the discussion of question topics and same applies for the Common Management Aptitude Test (CMAT) – A National level Management Entrances organized by the National Testing Agency (NTA). "The Complete Reference Manual for CMAT 2022" has been revised carefully and consciously designed to deliver an effective and well-organized set of exam-relevant study material. Driven completely concept, this study guide is divided into 4 key sections which enable aspirants to understand the situation described in the question asked. Apart from all theories provided in the book, 5 mock tests for practice and Previous Years' Solved Papers are provided to get the real feel of examination. Housed with the comprehensive and exam-oriented treatment of the latest syllabus, this is a must-have book for anyone who is preparing for CMAT 2022. TOC Solved Papers 2021 – 2013, Section A: Quantitative Techniques & Data Interpretation, Section B: Logical Reasoning, Section C: Language Comprehension Section D: General Awareness, Mock Tests (1-5).

The International Politics of Logos

Author : Matteo C.M. Casiraghi
Publisher : Taylor & Francis
ISBN 13 : 1003826415
Total Pages : 171 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The International Politics of Logos by : Matteo C.M. Casiraghi

Download or read book The International Politics of Logos written by Matteo C.M. Casiraghi and published by Taylor & Francis. This book was released on 2023-12-12 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Politics of Logos provides the first systematic analysis of logos and the role they play in international politics. Whilst there is growing scholarly interest in visual politics, logos have largely remained hidden in plain sight despite being the most important symbol of a variety of organizations. Visual artefacts, such as logos, play an increasingly central role in politics. Candidates running for office carefully choose the images they share on social media, political parties devise effective brands, and NGOs use visual artefacts for advocacy and advertisement. Visual artefacts are also vital for violent non-state actors, ranging from private military and security companies (PMSCs) to terrorists. This book provides a wealth of data on the logos chosen by a variety of organizations, examining how they vary between actors, across types of organizations, and over time. It offers methodological innovations to the study of logos and visual politics, highlighting the potential of combining quantitative and qualitative methodologies to study the colours, symbols, and types of logos and other visual artefacts. The book examines the role of colours as cues and the causal connection between chromatic choices and ideology, the influence of socialization and norm diffusion dynamics in the choice to showcase (or scrap) specific symbols, and the relationship between branding decisions and the structure and strategies of specific organizations. This book will appeal to students and scholars of visual politics and visual communication, as well as those researching political parties, PMSCs, and terrorist groups. It will also be of interest to political, security, and marketing professionals.

FireSigns

Author : Steven Skaggs
Publisher : MIT Press
ISBN 13 : 0262340070
Total Pages : 295 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis FireSigns by : Steven Skaggs

Download or read book FireSigns written by Steven Skaggs and published by MIT Press. This book was released on 2017-02-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.

Digital Objects, Digital Subjects

Author : David Chandler
Publisher : University of Westminster Press
ISBN 13 : 1912656094
Total Pages : 248 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Digital Objects, Digital Subjects by : David Chandler

Download or read book Digital Objects, Digital Subjects written by David Chandler and published by University of Westminster Press. This book was released on 2019-01-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores activism, research and critique in the age of digital subjects and objects and Big Data capitalism after a digital turn said to have radically transformed our political futures. Optimists assert that the ‘digital’ promises: new forms of community and ways of knowing and sensing, innovation, participatory culture, networked activism, and distributed democracy. Pessimists argue that digital technologies have extended domination via new forms of control, networked authoritarianism and exploitation, dehumanization and the surveillance society. Leading international scholars present varied interdisciplinary assessments of such claims – in theory and via dialogue – and of the digital’s impact on society and the potentials, pitfalls, limits and ideologies, of digital activism. They reflect on whether computational social science, digital humanities and ubiquitous datafication lead to digital positivism that threatens critical research or lead to new horizons in theory and society. An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched. KU is a collaborative initiative designed to make high quality books Open Access for the public good. More information about the initiative and details about KU’s Open Access programme can be found at www.knowledgeunlatched.org.

Helvete

Author : Helvete Journal
Publisher : punctum books
ISBN 13 : 0615894291
Total Pages : 145 pages
Book Rating : 4.6/5 (158 download)

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Book Synopsis Helvete by : Helvete Journal

Download or read book Helvete written by Helvete Journal and published by punctum books. This book was released on 2016-12-14 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Metal Theory is noise. Lacking one clear manifesto or position, it fails to become an elite circle. It is amplified and transmitted electronically: through instruments, lo-fi recordings, internets, and print-on-demand publishers...yet rather than a clear direction of progress we glean only its subversive raw dissonance, disruptions, animalistic screams, resonating disturbances, high-pitched feedback, primitive growls, and its atmospheric statics, hisses, and drones. Black Metal Theory refuses to be hi-fi. It quenches its sonic thirsts from primordial-ditch stews that resemble the dark sludge of recently melted snowfall - pristine white flakes transmuted into a tumultuously sexy and delicious mixture of trash and dirt and ash and poison that swirls and splashes in ditches before seeping into the underground. Our ears drink this disharmonious black bile and our bodies suspend in its intoxicating formless complexities. The third issue of Helvete, "Bleeding Black Noise," features artwork and essays that focus on the sonic aspects of Black Metal, specifically its interactions with Noise - the interruptions, creations, and destructions of signals as black noise. "Bleeding Black Noise" is a revision of Steven Parrino's statement, "My relation between Rock and visual art: I will bleed for you." In this issue, Rock is replaced with Noise, and Bleeding is celebrated as a release of the Black Noise - raw energy and formless potential. The essays and art portfolios included here experiment with sonic and conceptual feedback, as well as the way that black noise works through feedback as a process, resonating as background hums or drones, and cascading in foregrounded screams. TABLE OF CONTENTS // "Untitled," by Alessandro Keegan - "Black Noise: The Throb of the Anthropocene," by Susanna Pratt - "Dead Body of a Performance," by Micha l Sellam - "Vocal Distortion," by Simon Pr ll - "1558-2016," by Gast Bouschet and Nadine Hilbert - "Distraction," by Bagus Jalang - "Leaving the Self Behind," by Nathan Snaza - "Excerpts from z/w/a/r/t24 and Z/W/A/R/T Magazine 5," by Max Kuiper - "False Atonality, True Non-tonality," by Bert Stabler - "Untitled," by Faith Coloccia - "Nonevent: Grotesque Indexicality, Black Sites, and the Cryptology of the Sonorous Irreflective in T.O.M.B.," by Kyle McGee

The History of Lamborghinis

Author : Seth Kingston
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1538343797
Total Pages : 34 pages
Book Rating : 4.5/5 (383 download)

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Book Synopsis The History of Lamborghinis by : Seth Kingston

Download or read book The History of Lamborghinis written by Seth Kingston and published by The Rosen Publishing Group, Inc. This book was released on 2018-12-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn that Lamborghinis are some of the sportiest luxury vehicles on the market. They combine innovative design with high-end performance to become one of the most sought-after vehicles money can buy. Readers will be introduced to Ferruccio Lamborghini, who began his automobile company, Automobili Ferruccio Lamborghini, as a powerful and very wealthy man. His goal was to build a sports car capable of competing with Ferrari. In 1963, he purchased a large plot of land just outside of Bologna, Italy, on which he built a large, ultramodern factory. The first model, the 350 GTV, debuted at the Turin Auto Show in November 1963 and it was very well received.

Graphic Design School

Author : David Dabner
Publisher : John Wiley & Sons
ISBN 13 : 1119428858
Total Pages : 212 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Graphic Design School by : David Dabner

Download or read book Graphic Design School written by David Dabner and published by John Wiley & Sons. This book was released on 2017-04-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.

Principles of European Insurance Contract Law: A Model Optional Instrument

Author : Project Group Restatement of European Insurance Contract Law
Publisher : Walter de Gruyter
ISBN 13 : 3866539452
Total Pages : 161 pages
Book Rating : 4.8/5 (665 download)

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Book Synopsis Principles of European Insurance Contract Law: A Model Optional Instrument by : Project Group Restatement of European Insurance Contract Law

Download or read book Principles of European Insurance Contract Law: A Model Optional Instrument written by Project Group Restatement of European Insurance Contract Law and published by Walter de Gruyter. This book was released on 2011-05-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the publication of the Principles of European Insurance Contract Law (PEICL) in 2009, there has been significant political and academic discussion on their possible use as an optional instrument. Experts' views on this topic were exchanged at a conference held in Vienna in January 2010. The distinguished speakers represented European politics, legal science, insurance industry, insurance intermediaries and consumers. These independent experts, who were not involved in drafting the PEICL, presented their critical, unbiased opinions on the project. This volume presents the proceedings of the Vienna conference. It also includes a postscript in commemoration of the late Professor Dr. Fritz Reichert-Facilides, whose visionary ideas led to the creation of the Project Group "Restatement of European Insurance Contract Law" and to the drafting of the PEICL.

Media Practice in Iraq

Author : A. Al-Rawi
Publisher : Springer
ISBN 13 : 1137271647
Total Pages : 233 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Media Practice in Iraq by : A. Al-Rawi

Download or read book Media Practice in Iraq written by A. Al-Rawi and published by Springer. This book was released on 2012-08-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical survey of the Iraqi media from its beginning up to the present day, focusing on the post-2003 media scene and the political and societal divisions that occurred in Iraq after US-led occupation. Investigates the nature of the media outlets and offers an analysis of the way Iraqi satellite channels covered the 2010 general elections.

Brand Sense

Author : Martin Lindstrom
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Brand Sense by : Martin Lindstrom

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Consumption and Everyday Life

Author : Mark Paterson
Publisher : Taylor & Francis
ISBN 13 : 1000890635
Total Pages : 470 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Consumption and Everyday Life by : Mark Paterson

Download or read book Consumption and Everyday Life written by Mark Paterson and published by Taylor & Francis. This book was released on 2023-06-27 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.

Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era

Author : N.S. Subawa
Publisher : Nilacakra
ISBN 13 : 6231910024
Total Pages : 268 pages
Book Rating : 4.2/5 (319 download)

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Book Synopsis Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era by : N.S. Subawa

Download or read book Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era written by N.S. Subawa and published by Nilacakra. This book was released on 2022-12-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchise business, as discussed in this book, is one of the invisible hands of the global economy. If you are imagining an economic trojan horse, then franchising is exactly what it is. The goal of the franchise is not as extreme as the trojan horse that destroyed the city of Troy in Greek heroic tales, but because it is one of the right hands of capitalism, it has the potential for efficient expansion and infiltration.

Setting Up and Maintaining an Effective Private Practice

Author : Philippa Weitz
Publisher : Routledge
ISBN 13 : 0429918895
Total Pages : 106 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Setting Up and Maintaining an Effective Private Practice by : Philippa Weitz

Download or read book Setting Up and Maintaining an Effective Private Practice written by Philippa Weitz and published by Routledge. This book was released on 2018-03-29 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counsellors, psychotherapists and psychologists are proud to belong to the helping professions. Those working within these professions see themselves as caring people trying to help others to understand themselves better, to feel better about themselves, and to help them get over various traumas and difficulties that they have experienced either within their lives or personalities. Talking about money and thinking of their clients, and the units of therapy time, as items of income can be uncomfortable. Many counsellors, psychotherapists and psychologists may not easily view their private practice as a business. But that is what it is and the primary role of any business is to be profitable. In this volume, the author guides us through practicalities of setting up and maintaining a private practice, and addresses the tensions and problems faced by the practitioner trying to both provide care and run an effective business. The author provides clear models and examples that practitioners will be able to adapt to their own circumstances, for example showing them how to set up accounts.

Where Spirits Dwell

Author : Karina Machado
Publisher : Hachette Australia
ISBN 13 : 0733627269
Total Pages : 193 pages
Book Rating : 4.7/5 (336 download)

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Book Synopsis Where Spirits Dwell by : Karina Machado

Download or read book Where Spirits Dwell written by Karina Machado and published by Hachette Australia. This book was released on 2011-08-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHERE SPIRITS DWELL unearths the creaking, spine-chilling moments when ghosts appear in suburbia. Alongside infamous Australian haunted homes, like Junee?s Monte Cristo Homestead and Annandale?s haunted Abbey, WHERE SPIRITS DWELL also takes readers inside other haunted dwellings including schools, pubs and even shopping centres. As she did in her bestselling book SPIRIT SISTERS, described as 'addictive reading' by the Daily Telegraph and 'fascinating and thought-provoking' by the Sun Herald, Karina Machado spins a such web of wonder that often the interviewees? lives prove just as fascinating as the spooky experiences they?re sharing with her. Along with these real-life experiences, Machado also investigates the haunted house in history, literature and popular culture in this intriguing book. WHERE SPIRITS DWELL is a book to read with ALL the lights on!

Cultures of Commodity Branding

Author : Andrew Bevan
Publisher : Routledge
ISBN 13 : 1315430886
Total Pages : 268 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Cultures of Commodity Branding by : Andrew Bevan

Download or read book Cultures of Commodity Branding written by Andrew Bevan and published by Routledge. This book was released on 2016-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.

Storyworlds of Robin Hood

Author : Lesley Coote
Publisher : Reaktion Books
ISBN 13 : 1789142695
Total Pages : 305 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Storyworlds of Robin Hood by : Lesley Coote

Download or read book Storyworlds of Robin Hood written by Lesley Coote and published by Reaktion Books. This book was released on 2020-04-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robin Hood is one of the most enduring and well-known figures of English folklore. Yet who was he really? In this intriguing book, Lesley Coote reexamines the early tales about Robin in light of the stories, both English and French, that have grown up around them—stories with which they shared many elements of form and meaning. In the process, she returns to questions such as where did Robin come from, and what did these stories mean? The Robin who reveals himself is as spiritual as he is secular, and as much an insider as he is an outlaw. And in the context of current debates about national identity and Britain’s relationship with the wider world, Robin emerges to be as European as he is English—or perhaps, as Coote suggests, that is precisely the quality which made him fundamentally English all along.

The Edge: 50 Tips from Brands that Lead

Author : Allen P. Adamson
Publisher : St. Martin's Press
ISBN 13 : 1137332581
Total Pages : 285 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Edge: 50 Tips from Brands that Lead by : Allen P. Adamson

Download or read book The Edge: 50 Tips from Brands that Lead written by Allen P. Adamson and published by St. Martin's Press. This book was released on 2013-01-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand's image and integrity. In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.