Whipple

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Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119164036
Total Pages : 400 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 0470267712
Total Pages : 347 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

The Ballad of Lucy Whipple

Author : Karen Cushman
Publisher : HarperCollins
ISBN 13 : 0547532881
Total Pages : 213 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis The Ballad of Lucy Whipple by : Karen Cushman

Download or read book The Ballad of Lucy Whipple written by Karen Cushman and published by HarperCollins. This book was released on 1996-08-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1849 a twelve-year-old girl who calls herself Lucy is distraught when her mother moves the family from Massachusetts to a small California mining town. There Lucy helps run a boarding house and looks for comfort in books while trying to find a way to return "home."

The Gatekeepers

Author : Chris Whipple
Publisher : Crown Publishing Group (NY)
ISBN 13 : 0804138249
Total Pages : 386 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Gatekeepers by : Chris Whipple

Download or read book The Gatekeepers written by Chris Whipple and published by Crown Publishing Group (NY). This book was released on 2017 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first in-depth, behind-the-scenes look at the White House Chiefs of Staff, whose actions--and inactions--have defined the course of our country. Since George Washington, presidents have depended on the advice of key confidants. But it wasn't until the twentieth century that the White House chief of staff became the second most powerful job in government. Unelected and unconfirmed, the chief serves at the whim of the president, hired and fired by him alone. He is the president's closest adviser and the person he depends on to execute his agenda. He decides who gets to see the president, negotiates with Congress, and--most crucially--enjoys unparalleled access to the leader of the free world. When the president makes a life-and-death decision, often the chief of staff is the only other person in the room. Each chief can make or break an administration, and each president reveals himself by the chief he picks. Through extensive, intimate interviews with all seventeen living chiefs and two former presidents, award-winning journalist and producer Chris Whipple pulls back the curtain on this unique fraternity, whose members have included Rahm Emanuel, Dick Cheney, Leon Panetta, and Donald Rumsfeld. In doing so, he revises our understanding of presidential history, showing us how James Baker and Panetta skillfully managed the presidencies of Ronald Reagan and Bill Clinton, ensuring their reelections--and, conversely, how Jimmy Carter never understood the importance of a chief, crippling his ability to govern. From Watergate to Iran-Contra to the Monica Lewinsky scandal to the Iraq War, Whipple shows us how the chief of staff can make the difference between success and disaster. As an outsider president tries to govern after a bitterly divisive election, The Gatekeepers could not be more timely. Filled with shrewd analysis and never-before-reported details, it is a compelling history that changes our perspective on the presidency."--Jacket flap.

The Fantastic Family Whipple

Author : Matthew Ward
Publisher : Penguin
ISBN 13 : 1595146903
Total Pages : 402 pages
Book Rating : 4.5/5 (951 download)

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Book Synopsis The Fantastic Family Whipple by : Matthew Ward

Download or read book The Fantastic Family Whipple written by Matthew Ward and published by Penguin. This book was released on 2014-09-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every child who’s ever dreamed of being in the Guinness Book of World Records comes the story of eleven-year-old Arthur Whipple and his fantastic family of world record breakers . . . - Most Crème Brulée Eaten in One Minute - Highest Number of Matching Outfits Worn by a Stuffed Toy and Its Owner - Youngest Person to Summit the Third-Highest Mountain in the World These are just three of the 49,521 records won by Arthur’s twelve brothers and sisters. Unfortunately, unlike his siblings, Arthur hasn’t broken a single, solitary world record! But when the Whipples suffer a spate of catastrophes and a curious amount of attention from a pair of irregularly sized and unusually menacing clowns, Arthur might be the only one who can save his family from losing their collective crown . . . or worse. A 2013 BOOK EXPO AMERICA (BEA) BUZZ PANEL SELECTION!

Someone at a Distance

Author : Dorothy Whipple
Publisher : Persephone Books
ISBN 13 : 9781906462000
Total Pages : 0 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Someone at a Distance by : Dorothy Whipple

Download or read book Someone at a Distance written by Dorothy Whipple and published by Persephone Books. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: J. B. Priestly describes Dorothy Whipple as a "Jane Austen of the Twentieth Century."

Cleveland's Colorful Characters

Author : Kit Whipple
Publisher : Covenant Books, Inc.
ISBN 13 : 1645593282
Total Pages : 273 pages
Book Rating : 4.6/5 (455 download)

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Book Synopsis Cleveland's Colorful Characters by : Kit Whipple

Download or read book Cleveland's Colorful Characters written by Kit Whipple and published by Covenant Books, Inc.. This book was released on 2020-02-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cleveland's Colorful Characters" is an easy to read, insightful book on some of Cleveland's most influential individuals. These individuals helped create the grand and unique city which at one time was one of the most respected cities in the word. The first chapter is on the Mather family and how they helped create many of Cleveland's world class institutions. On a lighter side they were the first documented individuals to throw a 'toga party'. The 2nd chapter provides insights into the Van Sweringens who built many of Cleveland's finest homes and buildings as well as being the largest railroad owners in the country. Through the author's research he was able to determine they were the bases for the book, The Great Gatsby. The 3rd chapter concerns Jim Backus who was the creator of Mr. Magoo as well as the millionaire on Gilligan's Island. He attended University school and great up in Bratenahl. Local lore states Mr. Magoo was based on a University School teacher. The other chapters inform readers on Charles Schweinfurth, aka "Cleveland's Castle Creator", a brief insight into Camp Cleveland a 20,000 person Civil War camp in University Heights, unusual ghost stories and the last three chapters are dedicated to Cleveland's automotive history. This is when Cleveland was the car capital of the country, if not the world. Much of the intriguing information in this fact-packed book is new information which the author derived from his in-depth research and conversations with family descendants of those depicted in the book.

Staging Laparoscopy

Author : P. Hohenberger
Publisher : Springer Science & Business Media
ISBN 13 : 3642562906
Total Pages : 206 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Staging Laparoscopy by : P. Hohenberger

Download or read book Staging Laparoscopy written by P. Hohenberger and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Included here is a discussion of the pathophysiological aspects and risks of laparoscopic staging (such as trocar metastases) on the basis of international experience.

A Journey to the New World: The Diary of Remember Patience Whipple, Mayflower, 1620 (Dear America)

Author : Kathryn Lasky
Publisher : Scholastic Inc.
ISBN 13 : 0545414962
Total Pages : 133 pages
Book Rating : 4.5/5 (454 download)

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Book Synopsis A Journey to the New World: The Diary of Remember Patience Whipple, Mayflower, 1620 (Dear America) by : Kathryn Lasky

Download or read book A Journey to the New World: The Diary of Remember Patience Whipple, Mayflower, 1620 (Dear America) written by Kathryn Lasky and published by Scholastic Inc.. This book was released on 2011-08-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newbery Honor author Kathryn Lasky's A JOURNEY TO THE NEW WORLD is now back in print with a gorgeous new package!Twelve-year-old Remember Patience Whipple ("Mem" for short) has just arrived in the New World with her parents after a grueling 65-day journey on the MAYFLOWER. Mem has an irrepressible spirit, and leaps headfirst into life in her new home. Despite harsh conditions, Mem is fearless. She helps to care for the sick and wants more than anything to meet and befriend a Native American.

The Priory

Author : Dorothy Whipple
Publisher : New York, The Macmillan Company
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis The Priory by : Dorothy Whipple

Download or read book The Priory written by Dorothy Whipple and published by New York, The Macmillan Company. This book was released on 1939 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transparent

Author : Natalie Whipple
Publisher : Harper Collins
ISBN 13 : 0062120174
Total Pages : 197 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Transparent by : Natalie Whipple

Download or read book Transparent written by Natalie Whipple and published by Harper Collins. This book was released on 2013-05-21 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transparent’s Fiona McClean could be a superhero. She has a mutation that allows her to become invisible. But her father, a Las Vegas crime lord, forces her to use her power for evil. Since she was five, she’s been stealing cars, robbing banks, and spying on people. Fiona’s had enough, so she escapes to a small town far from her father’s reach. Happiness is hard to find surrounded by a mother she hates, a brother she can’t trust, and a guy at school she can’t stand, but Fiona manages to make some friends. And when her father finally tracks her down, Fiona discovers how far she’ll go to protect everyone she’s come to love. Fans of strong heroines like Daughter of Smoke and Bone’s Karou or Maximum Ride’s Max will fall in love with Transparent by Natalie Whipple.

Whooo Knew? the Truth about Owls

Author : Annette Whipple
Publisher :
ISBN 13 : 9781478869634
Total Pages : 32 pages
Book Rating : 4.8/5 (696 download)

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Book Synopsis Whooo Knew? the Truth about Owls by : Annette Whipple

Download or read book Whooo Knew? the Truth about Owls written by Annette Whipple and published by . This book was released on 2021-02-28 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do owls see in the dark? Can owls spin their heads all the way around? Why do owls puke? These and other questions are answered by an owl expert, along with some extra information provided by the owls themselves!

The Memoirs of Allen Oldfather Whipple

Author : Allen Oldfather Whipple
Publisher : Tfm Publishing
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Memoirs of Allen Oldfather Whipple by : Allen Oldfather Whipple

Download or read book The Memoirs of Allen Oldfather Whipple written by Allen Oldfather Whipple and published by Tfm Publishing. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the abdominal surgeon a first successful Whipple's procedure is what a first combat mission is to the fighter pilot: a symbol of competence, the fruits of prolonged training. Not many surgeons managed to incorporate their names into a commonly used eponym - Allen Oldfather Whipple (1881-1963) did, and so became immortalized as a household name to surgeons worldwide. Yet little has been known and written about Whipple, the great American surgeon, his personal life, or his other interests. This is what this book is about: an edited version of Whipple's previously unpublished memoirs which, until now, for more than forty years have gathered dust. In these pages the retired Whipple describes the journey of his life from the very beginning in Persia, where he was born, to the very end in New Jersey, where he died. The editors have abbreviated the original manuscript by a third, and have added footnotes and illustrations. An introduction and 'end page' adds perspective to the memoirs. Samir Johna, MD, is an assistant professor of surgery at the Loma Linda School of Medicine, California, and Moshe Schein, MD, is a professor of surgery at Cornell University Medical College, and a surgeon at the Bronx Lebanon Hospital, in New York.

Common Surgeries Made Easy

Author : Efstathios Karamanos
Publisher : Springer Nature
ISBN 13 : 3030413500
Total Pages : 296 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Common Surgeries Made Easy by : Efstathios Karamanos

Download or read book Common Surgeries Made Easy written by Efstathios Karamanos and published by Springer Nature. This book was released on 2020-07-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are about 1,300 general surgery residency spots a year in the US alone. In addition, 20,000 medical students rotate through surgery a year. With medical students and residents routinely scrubbing into surgeries that they've never seen or have only seen a handful of times, an easy, practical, to the point, user friendly reminder of the major steps of an operation is vital. It is not uncommon to see medical students and residents watching videos or searching online frantically to understand a common operation. This book serves as a practical guide for the resident to easily carry in their pocket, quickly skim through, and have the basic steps of every major operation at their fingertips. Common Surgeries Made Easy is written in a bullet point format with clear illustrations to provide an easy to read, quick overview of the "core" surgeries encountered during residency with some added advanced operations for extended use in the beginning stages of a medical career. Geared towards quick review for the oral board exams, this study guide caters specifically to the resident.

Becoming a Whipple Warrior

Author : Kara S Draper
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.5/5 (786 download)

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Book Synopsis Becoming a Whipple Warrior by : Kara S Draper

Download or read book Becoming a Whipple Warrior written by Kara S Draper and published by . This book was released on 2020-12-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Whipple Warrior is one woman's story of survival. This is a first-hand account of Kara Draper's experience with one of the most complex surgeries out there - the Whipple, also known as a pancreaticoduodenectomy. This complex surgery, most often performed as a treatment for pancreatic cancer, removed the gallbladder, bile duct, head of the pancreas, bottom of the stomach, and first part of the small intestines. It is intense! The perspective shared in Becoming a Whipple Warrior will be especially helpful for patients, caregivers, friends, and even medical professionals. From diagnosis through surgery and recovery, and finally onto thriving in life, Kara shares the intimate details of her experience to prepare others, share information, give perspective, and provide helpful resources. What to prepare for before the surgery? What helped for the hospital stay? What were the best items for recovery at home?This book was born out of frustration on not being able to find any first-hand accounts longer than a few paragraphs or much information at all about what recovery was really like. Kara opens her life and shares the day-to-day experience and how she made it to a place of thriving.

The Whipple Museum of the History of Science

Author : Joshua Nall
Publisher : Cambridge University Press
ISBN 13 : 1108498272
Total Pages : 355 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis The Whipple Museum of the History of Science by : Joshua Nall

Download or read book The Whipple Museum of the History of Science written by Joshua Nall and published by Cambridge University Press. This book was released on 2019-08-22 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into cultures of scientific practice drawing on the collection of the Whipple Museum of the History of Science. This title is also available as Open Access on Cambridge Core.

Mr. Whipple's Report, and Mr. Otis's Letter

Author : Rhode Island. General Assembly. House of Representatives. Select Committee to whom were referred the Resolutions of Mr. Wells, on Slavery
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Mr. Whipple's Report, and Mr. Otis's Letter by : Rhode Island. General Assembly. House of Representatives. Select Committee to whom were referred the Resolutions of Mr. Wells, on Slavery

Download or read book Mr. Whipple's Report, and Mr. Otis's Letter written by Rhode Island. General Assembly. House of Representatives. Select Committee to whom were referred the Resolutions of Mr. Wells, on Slavery and published by . This book was released on 1839 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Atherton resolutions, passed in the United States House of Representatives, December 12, 1838, relative to petitions for the abolition of slavery. The resolutions are characterized "as a dangerous invasion of the right of the people to petition Congress, and in violation of the Constitution of the United States."