The Art of Asking

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 1455581070
Total Pages : 224 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Art of Asking by : Amanda Palmer

Download or read book The Art of Asking written by Amanda Palmer and published by Grand Central Publishing. This book was released on 2014-11-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY BRENE BROWN and POSTSCRIPT FROM BRAIN PICKINGS CREATOR MARIA POPOVA Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of THE ART OF ASKING. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. THE ART OF ASKING will inspire readers to rethink their own ideas about asking, giving, art, and love.

When Love Hurts

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Publisher : Penguin
ISBN 13 : 0698155300
Total Pages : 208 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis When Love Hurts by : Jill Cory

Download or read book When Love Hurts written by Jill Cory and published by Penguin. This book was released on 2016-10-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Every woman who is struggling to understand the mistreatment she is experiencing in her relationship should begin by reading [this] wonderful book.”—Lundy Bancroft, author of Why Does He Do That? What do you do when the one you love hurts you? Have you been searching for answers to difficult questions about your relationship? Do you feel confused about why your partner seems loving one moment and angry the next? Summoning the courage to ask these challenging questions can seem daunting. You know something is wrong in your relationship, but you are not sure what. If you are beginning to wonder if you are experiencing abuse, this book can offer you support, information, and, most of all, hope as you look for answers. Written by two women with a wealth of experience supporting victims of abuse, When Love Hurts introduces exercises and resources to help you make sense of your relationship, addressing all forms of abuse, including verbal, emotional, financial, sexual, and physical. This practical guidebook is a supportive and nonjudgmental friend to those who don’t know where to turn and is filled with stories from women who have been in the same position. By drawing on your own wisdom and that of the many others who have shared your experience, When Love Hurts can help you find the answers you have been looking for.

Make Just One Change

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Author :
Publisher : Harvard Education Press
ISBN 13 : 161250454X
Total Pages : 192 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Make Just One Change by : Dan Rothstein

Download or read book Make Just One Change written by Dan Rothstein and published by Harvard Education Press. This book was released on 2011-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of Make Just One Change argue that formulating one’s own questions is “the single most essential skill for learning”—and one that should be taught to all students. They also argue that it should be taught in the simplest way possible. Drawing on twenty years of experience, the authors present the Question Formulation Technique, a concise and powerful protocol that enables learners to produce their own questions, improve their questions, and strategize how to use them. Make Just One Change features the voices and experiences of teachers in classrooms across the country to illustrate the use of the Question Formulation Technique across grade levels and subject areas and with different kinds of learners.

A More Beautiful Question

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620401460
Total Pages : 273 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis A More Beautiful Question by : Warren Berger

Download or read book A More Beautiful Question written by Warren Berger and published by Bloomsbury Publishing USA. This book was released on 2014-03-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.

When You Ask Me Where I'm Going

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Publisher : HarperCollins
ISBN 13 : 0062912631
Total Pages : 267 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis When You Ask Me Where I'm Going by : Jasmin Kaur

Download or read book When You Ask Me Where I'm Going written by Jasmin Kaur and published by HarperCollins. This book was released on 2019-10-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for fans of Rupi Kaur and Elizabeth Acevedo, Jasmin Kaur’s stunning debut novel is a collection of poetry, illustrations, and prose. scream so that one day a hundred years from now another sister will not have to dry her tears wondering where in history she lost her voice The six sections of the book explore what it means to be a young woman living in a world that doesn’t always hear her and tell the story of Kiran as she flees a history of trauma and raises her daughter, Sahaara, while living undocumented in North America. Delving into current cultural conversations including sexual assault, mental health, feminism, and immigration, this narrative of resilience, healing, empowerment, and love will galvanize readers to fight for what is right in their world.

The ONE Thing

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Publisher : Bard Press
ISBN 13 : 1885167806
Total Pages : 246 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis The ONE Thing by : Gary Keller

Download or read book The ONE Thing written by Gary Keller and published by Bard Press. This book was released on 2013-04-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: • More than 500 appearances on national bestseller lists • #1 Wall Street Journal, New York Times, and USA Today • Won 12 book awards • Translated into 35 languages • Voted Top 100 Business Book of All Time on Goodreads People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships. YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH — LESS AND MORE. In The ONE Thing, you'll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

They Ask, You Answer

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Ask and You Will Succeed

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Publisher : John Wiley & Sons
ISBN 13 : 0470483563
Total Pages : 272 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Ask and You Will Succeed by : Ken D. Foster

Download or read book Ask and You Will Succeed written by Ken D. Foster and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask and You Will Succeed is a breath of fresh air in a marketplace crowded with advice on what to believe and how to live. Filled with powerful questions that invite you to listen to your inner voice and tap into the strength you need to create your ideal life, this book makes you the final authority in your own life not outside forces that you can't control. Packed with thought-provoking questions related to the creative laws of success, Ask and You Will Succeed shatters the myth that your success depends on the advice, hard work, or ambition of others. Instead, Kenneth Foster presents life-changing questions that when answered by you will help you define and attain success in every area of your life. By utilizing the questions in this book, you'll uncover the true nature of your own mind. If you ask the right questions and do the work, you'll find that prosperous thinking flows into every aspect of your life effortlessly, relieving you of the stressful, negative thoughts that block your creativity and halt your drive for success. Through the process of asking and answering these wise questions, you'll learn to live in harmony with yourself, succeed in business, improve your physical health, build strong relationships, and engender fulfillment, energy, and enthusiasm for life. No matter what you do in life, you'll find a renewed sense of purpose, extraordinary wealth, and an unending love for what you choose to do in life. All you have to do is ask. Ask and You Will Succeed is the result of Foster'slifetime of work helping people transfer their attention from failure to success, worry to calm, distraction to concentration, restlessness to peace, and negativity to positivity. When you ask yourself these questions, you'll grow from mastering tasks to mastering yourself and begin a journey to unlimited wealth and unending success. To find out more about Kenneth???s programs, go to www.premiercoaching.com.

What to Ask When You Don't Know What to Say

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Author :
Publisher : M J F Books
ISBN 13 : 9781567311907
Total Pages : 338 pages
Book Rating : 4.3/5 (119 download)

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Book Synopsis What to Ask When You Don't Know What to Say by : Sam Deep

Download or read book What to Ask When You Don't Know What to Say written by Sam Deep and published by M J F Books. This book was released on 1997-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of questions -- How to ask magical questions -- Managing your workload -- Satisfying bosses -- Surviving plateaus, layoffs, and firings -- Getting promotions and raises -- Dealing with difficult employees -- Working together -- Responding to ideas of others -- Selling your ideas -- Pleasing tough customers -- Resolving conflict -- Running meetings -- Attending meetings -- Negotiating -- Being interviewed for a job -- Interviewing job applicants -- Presenting on the podium -- Resolving ethical dilemmas -- Handling criticisms and complaints -- Responding to a changing world.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181814
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Doesn't Hurt to Ask

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Publisher : Forum Books
ISBN 13 : 0593138910
Total Pages : 290 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Doesn't Hurt to Ask by : Trey Gowdy

Download or read book Doesn't Hurt to Ask written by Trey Gowdy and published by Forum Books. This book was released on 2020-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Former congressman and prosecutor Trey Gowdy teaches you how to effectively communicate and persuade on the issues that matter most to you, drawing on his experience in the courtroom and the halls of Congress. “A must-read for people who want to learn how best to succeed.”—Dana Perino, Fox News host and bestselling author of Everything Will Be Okay You do not need to be in a courtroom to advocate for others. You do not need to be in Congress to champion a cause. From the boardroom to the kitchen table, opportunities to make your case abound, and Doesn’t Hurt to Ask shows you how to seize them. By blending gripping case studies from nearly two decades in a courtroom and four terms in national politics with personal stories and practical advice, Trey Gowdy walks you through the tools and the mindset needed to effectively communicate your message. Along the way, Gowdy reflects on the moments in his life when he learned the most about how to argue and convince. He recounts his missteps during his first murder trial, the conversation that changed his view on criminal justice reform, and what he learned while questioning James Comey and Secretary Hillary Clinton. Sharing the techniques he perfected advocating in law and politics, Gowdy helps you identify your objective, understand your personal jury, and engage in the art of questioning so you can be heard, be understood, and, ultimately, move others. Whether it’s getting a boss to take a chance on your idea, convincing someone to support your cause, or urging a child to invest more effort in an important task, movement requires persuasion. Doesn’t Hurt to Ask shows you how to persuade, no matter the jury and no matter the cause.

Why Do You Ask?

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Author :
Publisher : Oxford University Press
ISBN 13 : 9780198041900
Total Pages : 376 pages
Book Rating : 4.0/5 (419 download)

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Book Synopsis Why Do You Ask? by : Alice Freed

Download or read book Why Do You Ask? written by Alice Freed and published by Oxford University Press. This book was released on 2010-01-26 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The act of questioning is the primary speech interaction between an institutional speaker and someone outside the institution. These roles dictate their language practices. "Why Do You Ask?" is the first collected volume to focus solely on the question/answer process, drawing on a range of methodological approaches like Conversational Analysis, Discourse Analysis, Discursive Psychology, and Sociolinguistics-and using as data not just medical, legal, and educational environments, but also less-studied institutions like telephone call centers, broadcast journalism (i.e. talk show interviews), academia, and telemarketing. An international roster of well-known contributors addresses such issues as: the relationship between the syntax of the question and its discourse function; the kind of institutional work that questions perform; the degree to which the questioner can control the direction of the conversation; and how questions are used to repackage responses, to construct meaning, and to serve the institutional goals of speakers. Why Do You Ask? will appeal to linguists and others interested in institutional discourse, as well as those interested in the grammatical/pragmatic nature of questions.

Fearless Prayer

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Publisher : Harvest House Publishers
ISBN 13 : 0736973796
Total Pages : 178 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Fearless Prayer by : Craig J. Hazen

Download or read book Fearless Prayer written by Craig J. Hazen and published by Harvest House Publishers. This book was released on 2018-08-07 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you remain in me and my words remain in you, ask whatever you wish, and it will be done for you." John 15:7 You've likely scratched your head over this verse, wondering how literally to take it. Could Jesus have been serious about His over-the-top declaration? Can you really ask for anything? If you think these words can't possibly mean what they say, Craig Hazen wants to reveal the astonishing reality of this promise. You'll learn why Christians hesitate to embrace this powerful statement and how you can put it to work in your life for the sake of God's kingdom. According to the Lord himself, "asking" is the center point of prayer. He wants us to bring our fruit-bearing requests to him boldly and with expectation for the blessing of his answer. He wants to hear our Fearless Prayer!

50 Top Tools for Coaching

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Publisher : Kogan Page Publishers
ISBN 13 : 1789666562
Total Pages : 353 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis 50 Top Tools for Coaching by : Gillian Jones

Download or read book 50 Top Tools for Coaching written by Gillian Jones and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of exercises, models, checklists and templates, this book covers how to assess the needs of clients, select the right tool for the circumstance and deliver effective coaching with confidence. A complete resource for both in-house and external coaches, 50 Top Tools for Coaching presents the techniques required for every coaching situation. It focuses on every stage of the coaching process, from setting up and managing the coaching relationship, understanding and resolving conflict, developing client confidence and performance to enhancing leadership styles and coaching during periods of change. Supporting hints and tips are found throughout to maximise the effectiveness and impact of the tools. This fully revised fifth edition of 50 Top Tools for Coaching includes new tools for managers for performance coaching and for building your own coaching practice. It remains an indispensable resource for coaches of all levels of experience and in all remits, as well as managers and leaders looking to improve performance in their organizations through coaching. Online supporting resources include additional tools, interactive templates and videos of the tools in action demonstrated by the authors.

40 Days of Decrease

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Author :
Publisher : Thomas Nelson
ISBN 13 : 0718077075
Total Pages : 268 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis 40 Days of Decrease by : Alicia Britt Chole

Download or read book 40 Days of Decrease written by Alicia Britt Chole and published by Thomas Nelson. This book was released on 2016-01-05 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you fasted regret? What if your friends fasted comparison? What if your generation fasted escapism? What if your community fasted spectatorship? Trigger a spiritual revolution with this daily devotional for Lent. Decrease life's unnecessary details and increase your relationship with the Lord so you can live in awe of Christ's resurrection! 40 Days of Decrease is a guide for those hungering for a fresh Lenten/Easter experience. Dr. Alicia Britt Chole guides you through a study of Jesus’ uncommon and uncomfortable call to abandon the world’s illusions, embrace His kingdom’s realities, and journey cross-ward and beyond. Containing readings, refection questions, daily fasts, ancient quotes, and more, each day offers a meaningful consideration of Jesus’ journey and then invites you into a daily fast of heart-clutter—the stuff that sticks to your soul and weighs you down. You can begin your forty-day journey any time of the year, but you may find it especially meaningful as a Lenten preparation to live in awe of Jesus’ resurrection. Each daily, 1000-word entry includes a: Devotion based on Jesus’ life Reflection question to guide journaling or group discussion Heart fast to inspire a tangible response Thought-provoking Lenten quote Optional sidebar into the historical development of Lent Suggested reading that takes you from John 12 to John 21 Journaling space for reflection In the same way self cannot satisfy self no matter how long it feasts, self cannot starve self no matter how long it fasts. Decrease—like increase—is only holy when its destination is love. Dare to live awed by Christ’s resurrection!

The Visual Sale

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Author :
Publisher : IdeaPress Publishing
ISBN 13 : 9781646870189
Total Pages : 220 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis The Visual Sale by : Marcus Sheridan

Download or read book The Visual Sale written by Marcus Sheridan and published by IdeaPress Publishing. This book was released on 2020-10-27 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

Start with Why

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Author :
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.