When The Tv Broke Promo

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The Routledge Companion to Advertising and Promotional Culture

Author : Emily West
Publisher : Routledge
ISBN 13 : 1135095566
Total Pages : 470 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Ebook: Advertising and Promotion

Author : Belch
Publisher : McGraw Hill
ISBN 13 : 0077170474
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis Ebook: Advertising and Promotion by : Belch

Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion

Advertising and Promotion

Author : Dr. Chris Hackley
Publisher : SAGE
ISBN 13 : 1848600526
Total Pages : 273 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Advertising and Promotion by : Dr. Chris Hackley

Download or read book Advertising and Promotion written by Dr. Chris Hackley and published by SAGE. This book was released on 2005-01-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

Advertising and Promotion

Author : Chris Hackley
Publisher : SAGE Publications
ISBN 13 : 1849201463
Total Pages : 361 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE Publications. This book was released on 2010-03-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.

Authorship as Promotional Discourse in the Screen Industries

Author : Leora Hadas
Publisher : Routledge
ISBN 13 : 100007465X
Total Pages : 208 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Authorship as Promotional Discourse in the Screen Industries by : Leora Hadas

Download or read book Authorship as Promotional Discourse in the Screen Industries written by Leora Hadas and published by Routledge. This book was released on 2020-04-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

The Beatles Diary Volume 2: After The Break-Up 1970-2001

Author : Keith Badman
Publisher : Omnibus Press
ISBN 13 : 0857120018
Total Pages : 990 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Beatles Diary Volume 2: After The Break-Up 1970-2001 by : Keith Badman

Download or read book The Beatles Diary Volume 2: After The Break-Up 1970-2001 written by Keith Badman and published by Omnibus Press. This book was released on 2009-10-28 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1970 onwards the disbanded Beatles were at last free to follow their individual interests. From that point on there were four separate stories... but they were stories that would form a complex overlapping history of quarrels and reconciliations, personal projects and sporadic collaborations. For the first time ever, a noted Beatles expert has meticulously documented the entire period of The Beatles after the break-up.

Advertising And Sales Promotion

Author : S H H Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174466396
Total Pages : 682 pages
Book Rating : 4.4/5 (663 download)

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Book Synopsis Advertising And Sales Promotion by : S H H Kazmi

Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

FCS: Advertising & Promotions L4

Author :
Publisher : Pearson South Africa
ISBN 13 : 9781770253261
Total Pages : 284 pages
Book Rating : 4.2/5 (532 download)

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Book Synopsis FCS: Advertising & Promotions L4 by :

Download or read book FCS: Advertising & Promotions L4 written by and published by Pearson South Africa. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Black Actor's Guide to Not Working

Author : Darrell Kiedo
Publisher : Xlibris Corporation
ISBN 13 : 1462840612
Total Pages : 338 pages
Book Rating : 4.4/5 (628 download)

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Book Synopsis The Black Actor's Guide to Not Working by : Darrell Kiedo

Download or read book The Black Actor's Guide to Not Working written by Darrell Kiedo and published by Xlibris Corporation. This book was released on 2003-11-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Black Actors Guide...is the personal journey of Actor/Comedian Darrell Kiedo as recorded in his journal. The personal tale of one mans struggle to pursue his dream. It is a hard hitting look at the entertainment business from a black actors perspective, funny and poignant it will open your eyes to an industry that continues to close doors to performers of color while shouting diversity from their studio boardrooms. The book also includes the screenplay " Before The Dawn " a dynamic story of a young black gangmember struggling for a way off the streets and into a better life. The films message of hope and opportunity despite ones circumstances is sure to inspire people around the world. Before The Dawn an original film was written by actor/comedian/writer Darrell Kiedo. For more information: Darrell Kiedo may be contacted at Hagan International Media Inc.: Beverly Hills, Ca. 90210. Ph. 323-451-2805 Additional Information available at www.Darrell-Kiedo.com, xlibris.com. Amazon.com, or imdb.com.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1951-03-31 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Breaking Grounds

Author : Bingxin Hu
Publisher : Homa & Sekey Books
ISBN 13 : 1931907153
Total Pages : 264 pages
Book Rating : 4.9/5 (319 download)

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Book Synopsis Breaking Grounds by : Bingxin Hu

Download or read book Breaking Grounds written by Bingxin Hu and published by Homa & Sekey Books. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hu records her experiences as a pioneering Chinese business woman who succeeded in modernizing the aging Chinese retail business. Based on her years of business experience, Hu recounts the turmoil, clashes of concepts and behind-the-scene decisions in the Chinese retail business, as well as psychological shocks, emotional perplexes, and intellectual apprehension she went through. As CEO of a large department store in China, Bingxin Hu initiated a number of groundbreaking moves that substantially changed and revitalized the Chinese retail business.

Marketing Communications

Author : Paul Russell Smith
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442651
Total Pages : 736 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Marketing Communications by : Paul Russell Smith

Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Entertainment and Society

Author : Shay Sayre
Publisher : Routledge
ISBN 13 : 1135839956
Total Pages : 601 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Entertainment and Society by : Shay Sayre

Download or read book Entertainment and Society written by Shay Sayre and published by Routledge. This book was released on 2010-04-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.

When the TV Broke

Author : Harriet Ziefert
Publisher : Turtleback Books
ISBN 13 : 9780833548719
Total Pages : 0 pages
Book Rating : 4.5/5 (487 download)

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Book Synopsis When the TV Broke by : Harriet Ziefert

Download or read book When the TV Broke written by Harriet Ziefert and published by Turtleback Books. This book was released on 1993-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For use in schools and libraries only. When the television breaks, Jeffrey is forced to find fun and imaginative ways to entertain himself.

Democracy Promotion and Conflict-Based Reconstruction

Author : Matthew Alan Hill
Publisher : Routledge
ISBN 13 : 1136668004
Total Pages : 273 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Democracy Promotion and Conflict-Based Reconstruction by : Matthew Alan Hill

Download or read book Democracy Promotion and Conflict-Based Reconstruction written by Matthew Alan Hill and published by Routledge. This book was released on 2012-05-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates US foreign policy and tests the hypothesis that transition-inspired democracy promotion will successfully establish liberal democracy around the world, and thus fulfil the aims of the American mission and its application of the democratic peace. It features two detailed case studies exploring political liberalization in Bosnia and Afghanistan, and suggests that the conclusions are applicable to other cases by highlighting the US mission in Iraq. The author critically examines US foreign policy in a theoretical and historical context, focusing on the United States Agency for International Development’s (USAID) democracy assistance. It demonstrates that if liberal democracy is the end-goal of USAID’s strategy then the theoretical and practical limitations of transition-inspired assistance will impede the attainment of this goal. In examining US democracy promotion in Bosnia, Afghanistan and Iraq during the Clinton and Bush administrations, the book concludes by considering its future during the Obama administration. This book will be of interest to students and scholars of International Relations, US Foreign Policy and Democratization Studies. A video of a panel discussing Matthew Hill's book and associated topics in more detail can be found here: http://www.sas.ac.uk/videos-and-podcasts/politics-development-human-rights/old-wine-new-bottle-democratisation-lessons-af

The Tables All Were Broken

Author : Pat McNeill
Publisher : iUniverse
ISBN 13 : 0595224040
Total Pages : 392 pages
Book Rating : 4.5/5 (952 download)

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Book Synopsis The Tables All Were Broken by : Pat McNeill

Download or read book The Tables All Were Broken written by Pat McNeill and published by iUniverse. This book was released on 2002 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pro wrestling is big business in North America, as millions of fans tune in every week on cable and network television. But in 2001, the business took a turn for the worse, and two of the three major wrestling promotions went out of business.Critically acclaimed wrestling columnist Pat McNeill of Pro Wrestling Torch was there for all the great (and not-so-great) wrestling moments of the year. This collection of McNeill's best work is pithy, insightful, tragic and comic. And that's not a bad thing, that's a good thing.