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When Marketing Strategy First Meets Wall Street
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Book Synopsis A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition) by : Burton G. Malkiel
Download or read book A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition) written by Burton G. Malkiel and published by W. W. Norton & Company. This book was released on 2007-12-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, the bestselling guide to investing evaluates the full range of financial opportunities.
Book Synopsis A Random Walk Down Wall Street by : Burton Gordon Malkiel
Download or read book A Random Walk Down Wall Street written by Burton Gordon Malkiel and published by W. W. Norton & Company. This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative guide to successful investing, offering a vast array of advice on how investors can tilt the odds in their favour.
Book Synopsis One Up On Wall Street by : Peter Lynch
Download or read book One Up On Wall Street written by Peter Lynch and published by Simon and Schuster. This book was released on 2000-04-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NATIONAL BESTSELLING BOOK THAT EVERY INVESTOR SHOULD OWN Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research. Now, in a new introduction written specifically for this edition of One Up on Wall Street, Lynch gives his take on the incredible rise of Internet stocks, as well as a list of twenty winning companies of high-tech '90s. That many of these winners are low-tech supports his thesis that amateur investors can continue to reap exceptional rewards from mundane, easy-to-understand companies they encounter in their daily lives. Investment opportunities abound for the layperson, Lynch says. By simply observing business developments and taking notice of your immediate world -- from the mall to the workplace -- you can discover potentially successful companies before professional analysts do. This jump on the experts is what produces "tenbaggers," the stocks that appreciate tenfold or more and turn an average stock portfolio into a star performer. The former star manager of Fidelity's multibillion-dollar Magellan Fund, Lynch reveals how he achieved his spectacular record. Writing with John Rothchild, Lynch offers easy-to-follow directions for sorting out the long shots from the no shots by reviewing a company's financial statements and by identifying which numbers really count. He explains how to stalk tenbaggers and lays out the guidelines for investing in cyclical, turnaround, and fast-growing companies. Lynch promises that if you ignore the ups and downs of the market and the endless speculation about interest rates, in the long term (anywhere from five to fifteen years) your portfolio will reward you. This advice has proved to be timeless and has made One Up on Wall Street a number-one bestseller. And now this classic is as valuable in the new millennium as ever.
Book Synopsis An Investor’s Perspective on Marketing Excellence by : Dominik Kemsa
Download or read book An Investor’s Perspective on Marketing Excellence written by Dominik Kemsa and published by Springer. This book was released on 2018-12-18 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Book Synopsis The Mind of Wall Street by : Leon Levy
Download or read book The Mind of Wall Street written by Leon Levy and published by PublicAffairs. This book was released on 2009-03-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As stock prices and investor confidence have collapsed in the wake of Enron, WorldCom, and the dot-com crash, people want to know how this happened and how to make sense of the uncertain times to come. Into the breach comes one of Wall Street's legendary investors, Leon Levy, to explain why the market so often confounds us, and why those who ought to understand it tend to get chewed up and spat out. Levy, who pioneered many of the innovations and investment instruments that we now take for granted, has prospered in every market for the past fifty years, particularly in today's bear market. In The Mind of Wall Street he recounts stories of his successes and failures to illustrate how investor psychology and willful self-deception so often play critical roles in the process. Like his peers George Soros and Warren Buffett, Levy takes a long and broad view of the rhythms of the markets and the economy. He also offers a provocative analysis of the spectacular Internet bubble, showing that the market has not yet completely recovered from its bout of "irrational exuberance." The Mind of Wall Street is essential reading for all of us, whether we are active traders or simply modest contributors to our 401(k) plans, as volatile and unnerving markets come to define so much of our net worth.
Book Synopsis Handbook of Marketing and Finance by : Shankar Ganesan
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Book Synopsis A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Tenth Edition) by : Burton G. Malkiel
Download or read book A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Tenth Edition) written by Burton G. Malkiel and published by W. W. Norton & Company. This book was released on 2012-01-02 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an informative guide to financial investment, explaining how to maximize gains and minimize losses and examining a broad spectrum of financial opportunities, from mutual funds to real estate to gold.
Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt
Download or read book Measurement and Research Methods in International Marketing written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Book Synopsis Customer Equity by : Julian Villanueva
Download or read book Customer Equity written by Julian Villanueva and published by Now Publishers Inc. This book was released on 2007 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.
Book Synopsis Flash Boys: A Wall Street Revolt by : Michael Lewis
Download or read book Flash Boys: A Wall Street Revolt written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2014-03-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that post-crisis Wall Street continues to be controlled by large banks and explains how a small, diverse group of Wall Street men have banded together to reform the financial markets.
Book Synopsis Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto by : Donald P. Cushman
Download or read book Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto written by Donald P. Cushman and published by State University of New York Press. This book was released on 2012-02-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
Book Synopsis What Works on Wall Street by : James P. O'Shaughnessy
Download or read book What Works on Wall Street written by James P. O'Shaughnessy and published by McGraw Hill Professional. This book was released on 2005-06-14 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A major contribution . . . on the behavior of common stocks in the United States." --Financial Analysts' Journal The consistently bestselling What Works on Wall Street explores the investment strategies that have provided the best returns over the past 50 years--and which are the top performers today. The third edition of this BusinessWeek and New York Times bestseller contains more than 50 percent new material and is designed to help you reshape your investment strategies for both the postbubble market and the dramatically changed political landscape. Packed with all-new charts, data, tables, and analyses, this updated classic allows you to directly compare popular stockpicking strategies and their results--creating a more comprehensive understanding of the intricate and often confusing investment process. Providing fresh insights into time-tested strategies, it examines: Value versus growth strategies P/E ratios versus price-to-sales Small-cap investing, seasonality, and more
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis The Physics of Wall Street by : James Owen Weatherall
Download or read book The Physics of Wall Street written by James Owen Weatherall and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young scholar tells the story of the physicists and mathematicians who created the models that have become the basis of modern finance and argues that these models are the "solution" to--not the source of--our current economic woes.
Book Synopsis Wall Street and the Financial Crisis: Anatomy of a Financial Collapse by :
Download or read book Wall Street and the Financial Crisis: Anatomy of a Financial Collapse written by and published by DIANE Publishing. This book was released on 2011 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thought Economics written by Vikas Shah and published by Michael O'Mara Books. This book was released on 2021-02-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including conversations with world leaders, Nobel prizewinners, business leaders, artists and Olympians, Vikas Shah quizzes the minds that matter on the big questions that concern us all.
Book Synopsis Wall Street to Main Street by : Edwin J. Perkins
Download or read book Wall Street to Main Street written by Edwin J. Perkins and published by Cambridge University Press. This book was released on 1999-04-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 1999 biography of Charles Merrill, the founder of the world's largest brokerage and investment firm.
