What Your Employees Really Want From You

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RESPECT

Author : Jack Wiley
Publisher : John Wiley & Sons
ISBN 13 : 1118124014
Total Pages : 228 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis RESPECT by : Jack Wiley

Download or read book RESPECT written by Jack Wiley and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that the way to win in business is to give employees exactly what they want? Yes. As RESPECT reveals, managers and organizations who give their employees what they want outperform those who don't. This is no hunch – it's a fact based on more than 25 years of global research. Drs. Jack Wiley and Brenda Kowske have amassed a research database unlike any other, and it all started with this simple question: "What is the most important thing you want from the organization for which you work?" Organizations that apply this research have more engaged employees, more satisfied customers, and better shareholder returns. It all boils down to seven key elements, summarized by the acronym RESPECT. These are the seven things that employees really want: Recognition, Exciting Work, Security, Pay, Education, Conditions and Truth. This book taps the authors' "in the trenches" consulting experience and offers real solutions on each element of RESPECT. Written for all types of leaders—from supervisors to the c-suite—readers can pick and choose the proven solutions that are relevant to their own organizations. By weaving stories and narrative, the authors make complex information easy to understand and fun to read. In addition, RESPECT meets the demands of the global economy, offering an international perspective with corresponding cultural nuances that are critical to helping leaders manage the needs of their workforces.

What Your Employees Really Want from You

Author : Mark Byrne
Publisher : iUniverse
ISBN 13 : 0595420451
Total Pages : 37 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis What Your Employees Really Want from You by : Mark Byrne

Download or read book What Your Employees Really Want from You written by Mark Byrne and published by iUniverse. This book was released on 2007-06 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know the true price of employee turnover? Losing employees is costly: experts say that you should expect to spend 150 percent of the original salary each time you have to replace an employee. Isn't it better for your business to invest the time, energy, and money to keep as many quality employees as possible? In this practical guide, Mark Byrne offers fresh, effective ideas to help you reduce employee turnover. Employees want money and benefits, but most people want more from the workplace: to be respected and to be cared about as a person. Written for CEOs, executives, and business owners, What Your Employees Really Want from You has real-world strategies to help companies improve in both of these areas and also provides: New ideas to help your organization connect with employees Insight from the employees' perspectives on how they like to be treated and what makes them work harder Inspiration for all levels of employees to bring more to your organization, making it a desirable company to work for By giving attention to these vital employee needs-and treating employees as you would customers-your company can realize a dramatic reduction in your organization's turnover rate!

How Not to Manage People

Author : Mike Wicks
Publisher : HarperCollins Leadership
ISBN 13 : 1400218527
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis How Not to Manage People by : Mike Wicks

Download or read book How Not to Manage People written by Mike Wicks and published by HarperCollins Leadership. This book was released on 2020-08-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: You play it cool, letting your team take half days on Friday and overlooking the occasional latecomer to the office. You stand up for your people and make sure they know you’re there for them, but they still hate working for you. What gives? Well, you’re clearly screwing something up, and it’s time you find out what it is. It’s frustrating. You’ve put in the work and finally made it to the management team, and you haven’t stopped there. You show up first and leave last. You’re there every time one of your employees needs something. To any outsider looking in, you’re killing this management thing. But still, your employees want nothing to do with you. They scoff when you tell them what to do and suddenly get quiet when you walk into the room. You know you have to get your team behind you if you’re going to stay on the management team. Chances are it’s not about what you’re doing right--it’s about what you’re doing wrong. How Not to Manage is filled with interviews and stories of people who were being held back by the things they didn’t realize were working against them. The workplace is a minefield filled with politics and unspoken rules. This book is here to teach you: How you’re screwing it up and what to do about it How other people screwed it up before figuring it out What you should stop doing immediately What you should be doing more of Now, stop panicking and letting frustration hold you back. This book is the tool you need to get your team on your side and rock the manager title!

Work Happy

Author : Jill Geisler
Publisher : Center Street
ISBN 13 : 1455511234
Total Pages : 155 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Work Happy by : Jill Geisler

Download or read book Work Happy written by Jill Geisler and published by Center Street. This book was released on 2012-06-05 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management guru Jill Geisler has coached countless men and women who want to build their leadership skills, help employees do their best work, and make workplaces happy and successful. In WORK HAPPY, she provides a practical, step-by-step guide, based on real-world experience, respected research, and lessons that will transform managers and their teams. It's a workshop-in-a-book, designed to produce positive, immediate and lasting results. Whether the reader is an experienced manager, a rookie boss or an aspiring leader, WORK HAPPY will supercharge their skills and celebrate the values that make anyone look forward to going to work. Jill Geisler offers concrete steps for improving each element of management including collaboration, communication, conflict resolution, motivation, coaching, and feedback, so that everyone on the team-whether in the office or working offsite-can do their best. WORK HAPPY takes management skills to the next level and proves that learning, leadership and life at work can (and should) be fun.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Ideal Team Player

Author : Patrick M. Lencioni
Publisher : John Wiley & Sons
ISBN 13 : 1119209617
Total Pages : 194 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Ideal Team Player by : Patrick M. Lencioni

Download or read book The Ideal Team Player written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

Dying for a Paycheck

Author : Jeffrey Pfeffer
Publisher : HarperBusiness
ISBN 13 : 9780062800923
Total Pages : 272 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis Dying for a Paycheck by : Jeffrey Pfeffer

Download or read book Dying for a Paycheck written by Jeffrey Pfeffer and published by HarperBusiness. This book was released on 2018-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one survey, 61 percent of employees said that workplace stress had made them sick and 7 percent said they had actually been hospitalized. Job stress costs US employers more than $300 billion annually and may cause 120,000 excess deaths each year. In China, 1 million people a year may be dying from overwork. People are literally dying for a paycheck. And it needs to stop. In this timely, provocative book, Jeffrey Pfeffer contends that many modern management commonalities such as long work hours, work-family conflict, and economic insecurity are toxic to employees—hurting engagement, increasing turnover, and destroying people’s physical and emotional health—and also inimical to company performance. He argues that human sustainability should be as important as environmental stewardship. You don’t have to do a physically dangerous job to confront a health-destroying, possibly life-threatening, workplace. Just ask the manager in a senior finance role whose immense workload, once handled by several employees, required frequent all-nighters—leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a sixty-pound weight gain thanks to having no down time to eat properly or exercise. Or the marketing professional prescribed antidepressants a week after joining her employer. In Dying for a Paycheck, Jeffrey Pfeffer marshals a vast trove of evidence and numerous examples from all over the world to expose the infuriating truth about modern work life: even as organizations allow management practices that literally sicken and kill their employees, those policies do not enhance productivity or the bottom line, thereby creating a lose-lose situation. Exploring a range of important topics including layoffs, health insurance, work-family conflict, work hours, job autonomy, and why people remain in toxic environments, Pfeffer offers guidance and practical solutions all of us—employees, employers, and the government—can use to enhance workplace wellbeing. We must wake up to the dangers and enormous costs of today’s workplace, Pfeffer argues. Dying for a Paycheck is a clarion call for a social movement focused on human sustainability. Pfeffer makes clear that the environment we work in is just as important as the one we live in, and with this urgent book, he opens our eyes and shows how we can make our workplaces healthier and better.

Brave New Work

Author : Aaron Dignan
Publisher : Penguin
ISBN 13 : 0525536205
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Brave New Work by : Aaron Dignan

Download or read book Brave New Work written by Aaron Dignan and published by Penguin. This book was released on 2019-02-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life. He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more. Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work? That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released. Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting. Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency. Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

How I Learned to Let My Workers Lead

Author : Ralph Stayer
Publisher : Harvard Business Review Press
ISBN 13 : 1633691381
Total Pages : 80 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How I Learned to Let My Workers Lead by : Ralph Stayer

Download or read book How I Learned to Let My Workers Lead written by Ralph Stayer and published by Harvard Business Review Press. This book was released on 2009-09-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your employees like a synchronized "V" of geese in flight-sharing goals and taking turns leading? Or are they more like a herd of buffalo-blindly following you and standing around awaiting instructions? If they're like buffalo, their passivity and lack of initiative could doom your company. In How I Learned to Let My Workers Lead, you'll discover how to transform buffalo into geese-by reshaping organizational systems and redefining employees' expectations about what it takes to succeed. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Drive

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101524383
Total Pages : 275 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Drive by : Daniel H. Pink

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Help Them Grow Or Watch Them Go

Author : Beverly Kaye
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609946324
Total Pages : 143 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Help Them Grow Or Watch Them Go by : Beverly Kaye

Download or read book Help Them Grow Or Watch Them Go written by Beverly Kaye and published by Berrett-Koehler Publishers. This book was released on 2012 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaye and Giulioni identify three broad types of conversations that have the power to motivate employees more deeply than any well-intentioned development event or process to help with career development.

Work Won't Love You Back

Author : Sarah Jaffe
Publisher : Bold Type Books
ISBN 13 : 1568589387
Total Pages : 432 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Work Won't Love You Back by : Sarah Jaffe

Download or read book Work Won't Love You Back written by Sarah Jaffe and published by Bold Type Books. This book was released on 2021-01-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.

Choosing Courage

Author : Jim Detert
Publisher : Harvard Business Press
ISBN 13 : 164782009X
Total Pages : 218 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Choosing Courage by : Jim Detert

Download or read book Choosing Courage written by Jim Detert and published by Harvard Business Press. This book was released on 2021-05-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational, practical, and research-based guide for standing up and speaking out skillfully at work. Have you ever wanted to disagree with your boss? Speak up about your company's lack of diversity or unequal pay practices? Make a tough decision you knew would be unpopular? We all have opportunities to be courageous at work. But since courage requires risk—to our reputations, our social standing, and, in some cases, our jobs—we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to handle these crucial moments—and Choosing Courage provides the moral imperative and research-based tactics to help you become more competently courageous at work. Doing for courage what Angela Duckworth has done for grit and Brene Brown for vulnerability, Jim Detert, the world's foremost expert on workplace courage, explains that courage isn't a character trait that only a few possess; it's a virtue developed through practice. And with the right attitude and approach, you can learn to hone it like any other skill and incorporate it into your everyday life. Full of stories of ordinary people who've acted courageously, Choosing Courage will give you a fresh perspective on the power of voicing your authentic ideas and opinions. Whether you’re looking to make a mark, stay true to your values, act with more integrity, or simply grow as a professional, this is the guide you need to achieve greater impact at work.

Courageous Cultures

Author : Karin Hurt
Publisher : HarperCollins Leadership
ISBN 13 : 140021954X
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Courageous Cultures by : Karin Hurt

Download or read book Courageous Cultures written by Karin Hurt and published by HarperCollins Leadership. This book was released on 2020-07-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels. Many leaders are convinced they have an open environment that encourages employees to speak up and are shocked when they learn that employees are holding back. Employees have ideas and want to be heard. Leadership wants to hear them. Too often, however, employees and leaders both feel that no one cares about making things better. The disconnect typically only widens over time, with both sides becoming more firmly entrenched in their viewpoints. Becoming a courageous culture means building teams of microinnovators, problem solvers, and customer advocates working together. In our world of rapid change, a courageous culture is your competitive advantage. It ensures that your company is “sticky” for both customers and employees. In Courageous Cultures, you’ll learn practical tools that help you: Learn the difference between microinnovators, problem solvers, and customer advocates and how they work together. See how the latest research conducted by the authors confirms why organizations struggle when it comes to creating strong cultures where employees are encouraged to contribute their best thinking. Learn proven models and tools that leaders can apply throughout all levels of the organization, to reengage and motivate employees. Understand best practices from companies around the world and learn how to apply these strategies and techniques in your own organization. This book provides you with the practical tools to uncover, leverage, and scale the best ideas from every level of your organization.

Radical Candor

Author : Kim Malone Scott
Publisher : Macmillan
ISBN 13 : 1760553026
Total Pages : 375 pages
Book Rating : 4.7/5 (65 download)

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Book Synopsis Radical Candor by : Kim Malone Scott

Download or read book Radical Candor written by Kim Malone Scott and published by Macmillan. This book was released on 2017-03-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.

Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results

Author : Lee J. Colan
Publisher : McGraw Hill Professional
ISBN 13 : 007160216X
Total Pages : 225 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results by : Lee J. Colan

Download or read book Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results written by Lee J. Colan and published by McGraw Hill Professional. This book was released on 2008-08-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement is the cornerstone of achieving a sustainable competitive advantage. In Engaging the Hearts and Minds of All Your Employees, leadership expert Lee J. Colan delivers the “how to” for inspiring your team so they deliver unparalleled value to your customers. Proven at Fortune 500 companies across the globe, Colan's simple but powerful formula is this: meet your employees' basic intellectual and emotional needs, and they will perform at peak ability. Their minds and hearts will be fully engaged, they will be energetic and innovative-and they will keep your customers satisfied and loyal. To do this, he equips you with the practical tools to engage employees at all levels, and ignite the fire of “Passionate Performance.” With clear, concise strategies, Colan reveals how to view employees as human beings, not just workers, in order to fulfill their six basic needs: intellectual (Achievement, Autonomy, and Mastery) and emotional (Purpose, Intimacy, and Appreciation). He gives you concrete action steps to: Identify ways to eliminate barriers to achievement Define boundaries within which employees have the autonomy to do their jobs Create a compelling purpose for your team Focus resources and time to best support your purpose Answer the Fundamental Four questions that employees are always asking, whether you hear them or not Create team rituals that help build intimacy Packed with proven strategies for meeting your people's needs as well as instructive examples from stellar companies including Nordstrom, Southwest Airlines, Toyota, and General Electric, Engaging the Hearts and Minds of All Your Employees is your field guide for conquering your competition...one employee at a time.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.