What The Heck Is Insight How To Find It

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What the heck is INSIGHT & how to find it?

Author : Lam Tran
Publisher : Lam Tran
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4./5 ( download)

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Book Synopsis What the heck is INSIGHT & how to find it? by : Lam Tran

Download or read book What the heck is INSIGHT & how to find it? written by Lam Tran and published by Lam Tran. This book was released on 2020-05-16 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."

Raising Critical Thinkers

Author : Julie Bogart
Publisher : Penguin
ISBN 13 : 0593542711
Total Pages : 353 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis Raising Critical Thinkers by : Julie Bogart

Download or read book Raising Critical Thinkers written by Julie Bogart and published by Penguin. This book was released on 2023-08-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for parents to help children of all ages process the onslaught of unfiltered information in the digital age. Education is not solely about acquiring information and skills across subject areas, but also about understanding how and why we believe what we do. At a time when online media has created a virtual firehose of information and opinions, parents and teachers worry how students will interpret what they read and see. Amid the noise, it has become increasingly important to examine different perspectives with both curiosity and discernment. But how do parents teach these skills to their children? Drawing on more than twenty years’ experience homeschooling and developing curricula, Julie Bogart offers practical tools to help children at every stage of development to grow in their ability to explore the world around them, examine how their loyalties and biases affect their beliefs, and generate fresh insight rather than simply recycling what they’ve been taught. Full of accessible stories and activities for children of all ages, Raising Critical Thinkers helps parents to nurture passionate learners with thoughtful minds and empathetic hearts.

Insight

Author : Santino Hassell
Publisher :
ISBN 13 : 9781626495067
Total Pages : pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis Insight by : Santino Hassell

Download or read book Insight written by Santino Hassell and published by . This book was released on 2017-03-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up the outcast in an infamous family of psychics, Nate Black never learned how to control his empath abilities. Then after five years without contact, his estranged twin turns up dead in New York City. The claim of suicide doesn't ring true, especially when a mysterious vision tells Nate it was murder. Now his long-hated gift is his only tool to investigate. Hitching from his tiny Texas town, Nate is picked up by Trent, a gorgeous engineer who thrives on sarcasm and skepticism. The heat that sparks between them is instant and intense, and Nate ends up trusting Trent with his secrets--something he's never done before. But once they arrive in the city, the secrets multiply when Nate discovers an underground supernatural community, more missing psychics, and frightening information about his own talent. Nate is left questioning his connection with Trent. Are their feelings real, or are they being propelled by abilities Nate didn't realize he had? His fear of his power grows, but Nate must overcome it to find his brother's killer and trust himself with Trent's heart.

Journaling The Journey: 25 Spiritual Insights to Light The Way

Author : Larry Pearlman
Publisher : Lulu.com
ISBN 13 : 1617508381
Total Pages : 158 pages
Book Rating : 4.6/5 (175 download)

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Book Synopsis Journaling The Journey: 25 Spiritual Insights to Light The Way by : Larry Pearlman

Download or read book Journaling The Journey: 25 Spiritual Insights to Light The Way written by Larry Pearlman and published by Lulu.com. This book was released on 2018-01-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take 25 Spiritual Insights discovered by the author on his journey through life represented by a "Route 66" adventure in a red Corvette and apply them to your own life through journaling and guided introspection. Journaling The Journey could be read just for the entertainment value and it would be worth the money, but here is an opportunity to literally change the direction of your life and discover the answer to the question of the Ages: Who Am I Really?

Hell of a Book

Author : Jason Mott
Publisher : Penguin
ISBN 13 : 0593330986
Total Pages : 337 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Hell of a Book by : Jason Mott

Download or read book Hell of a Book written by Jason Mott and published by Penguin. This book was released on 2022-06-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2021 NATIONAL BOOK AWARD WINNER*** ***THE NATIONAL BESTSELLER*** Winner of the 2021 Sir Walter Raleigh Award for Fiction, Joyce Carol Oates Literary Prize Finalist, 2022 Chautauqua Prize Finalist, Willie Morris Award for Southern Writing Shortlist, 2021 Aspen Words Literary Prize Shortlist, 2022 Maya Angelou Book Award Shortlist, 2022 Carnegie Medal Longlist A Read With Jenna Today Show Book Club Pick! An Ebony Magazine Publishing Book Club Pick! One of Washington Post's 50 Notable Works of Fiction | One of Philadelphia Inquirer's Best Books of 2021 | One of Shelf Awareness's Top Ten Fiction Titles of the Year | One of TIME Magazine’s 100 Must-Read Books | One of NPR.org's "Books We Love" | EW’s "Guide to the Biggest and Buzziest Books of 2021" | One of the New York Public Library's Best Books for Adults | San Diego Union Tribune—My Favorite Things from 2021 | Writer's Bone's Best Books of 2021 | Atlanta Journal Constitution—Top 10 Southern Books of the Year | One of the Guardian's (UK) Best Ten 21st Century Comic Novels | One of Entertainment Weekly's 15 Books You Need to Read This June | On Entertainment Weekly's "Must List" | One of the New York Post's Best Summer Reading books | One of GMA's 27 Books for June | One of USA Today's 5 Books Not to Miss | One of Fortune's 21 Most Anticipated Books Coming Out in the Second Half of 2021 | One of The Root's PageTurners: It’s Getting Hot in Here | One of Real Simple's Best New Books to Read in 2021 An astounding work of fiction from New York Times bestselling author Jason Mott, always deeply honest, at times electrically funny, that goes to the heart of racism, police violence, and the hidden costs exacted upon Black Americans and America as a whole In Jason Mott’s Hell of a Book, a Black author sets out on a cross-country publicity tour to promote his bestselling novel. That storyline drives Hell of a Book and is the scaffolding of something much larger and more urgent: Mott’s novel also tells the story of Soot, a young Black boy living in a rural town in the recent past, and The Kid, a possibly imaginary child who appears to the author on his tour. As these characters’ stories build and converge, they astonish. For while this heartbreaking and magical book entertains and is at once about family, love of parents and children, art and money, it’s also about the nation’s reckoning with a tragic police shooting playing over and over again on the news. And with what it can mean to be Black in America. Who has been killed? Who is The Kid? Will the author finish his book tour, and what kind of world will he leave behind? Unforgettably told, with characters who burn into your mind and an electrifying plot ideal for book club discussion, Hell of a Book is the novel Mott has been writing in his head for the last ten years. And in its final twists, it truly becomes its title.

Overcoming Resistance

Author : Albert Ellis PhD
Publisher : Springer Publishing Company
ISBN 13 : 9780826149121
Total Pages : 314 pages
Book Rating : 4.1/5 (491 download)

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Book Synopsis Overcoming Resistance by : Albert Ellis PhD

Download or read book Overcoming Resistance written by Albert Ellis PhD and published by Springer Publishing Company. This book was released on 2007-07-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new foreword by Raymond DiGiuseppe, PhD, ScD, St. John's University "Albert Ellis has written many books on his favorite topic Rational Emotive Behavior Therapy. Although he writes on that topic very well, he often does not write about generic psychotherapy. REBT is an integrative form of psychotherapy. Following this model, psychotherapists can incorporate many diverse techniques and strategies to change clients' dysfunctional behaviors and emotions . Much of what Al identifies as good REBT in this book is just good psychotherapy. Because people so universally identify Al with REBT, people may generally overlook his wisdom as a clinician. Having worked with Al for more than thirty years, I have been fortunate enough to learn from him. Much of the knowledge I learned from Al and cherish the most is not necessarily about REBT theory. They concern wise ways of thinking about clinical problems. That is why, out of all Al's books, this is my favorite. This is Al Ellis, the clinician." -- From the Foreword by Raymond DiGiuseppe, PhD, ScD, Director of Professional Education, Albert Ellis Institute; Professor and Chair, Department of Psychology, St. John's University Now available in an affordable paperback, this edition takes a look at the underlying causes of resisting cognitive-emotional-behavioral change and the methods used to overcome them. Written in present-action language, Ellis gives an overview of the basic principles of Rational Emotive Behavior Therapy and Cognitive Behavior Therapy. Ellis charts the changes in the field that have taken place in the 20 years leading up to 2002, when this edition was originally published. The book also integrates recent therapies into REBT, including psychotherapy, solution-focused therapy, and recent findings of experimental psychology.

98% Pure Potato

Author : John Griffiths
Publisher : Unbound Publishing
ISBN 13 : 1783522291
Total Pages : 345 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis 98% Pure Potato by : John Griffiths

Download or read book 98% Pure Potato written by John Griffiths and published by Unbound Publishing. This book was released on 2016-06-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.

What To Do Before Your Book Launch

Author : M.J. Rose
Publisher : Evil Eye Concepts, Incorporated
ISBN 13 : 1940887895
Total Pages : pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis What To Do Before Your Book Launch by : M.J. Rose

Download or read book What To Do Before Your Book Launch written by M.J. Rose and published by Evil Eye Concepts, Incorporated. This book was released on 2015-04-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

What the Hell Did I Just Read

Author : David Wong
Publisher : St. Martin's Press
ISBN 13 : 1250040205
Total Pages : 384 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis What the Hell Did I Just Read by : David Wong

Download or read book What the Hell Did I Just Read written by David Wong and published by St. Martin's Press. This book was released on 2017-10-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the story "They" don't want you to read. Though, to be fair, "They" are probably right about this one. To quote the Bible, "Learning the truth can be like loosening a necktie, only to realize it was the only thing keeping your head attached." No, don't put the book back on the shelf -- it is now your duty to purchase it to prevent others from reading it. Yes, it works with e-books, too, I don't have time to explain how. While investigating a fairly straightforward case of a shape-shifting interdimensional child predator, Dave, John and Amy realized there might actually be something weird going on. Together, they navigate a diabolically convoluted maze of illusions, lies, and their own incompetence in an attempt to uncover a terrible truth they -- like you -- would be better off not knowing. Your first impulse will be to think that a story this gruesome -- and, to be frank, stupid -- cannot possibly be true. That is precisely the reaction "They" are hoping for. John Dies at the End's "smart take on fear manages to tap into readers' existential dread on one page, then have them laughing the next" (Publishers Weekly) and This Book is Full of Spiders was "unlike any other book of the genre" (Washington Post). Now, New York Times bestselling author David Wong is back with What the Hell Did I Just Read, the third installment of this black-humored thriller series.

Insight

Author : Tasha Eurich
Publisher : Currency
ISBN 13 : 0451496817
Total Pages : 370 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Insight by : Tasha Eurich

Download or read book Insight written by Tasha Eurich and published by Currency. This book was released on 2017-05-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful. Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness—knowing who we are and how others see us—is the foundation for high performance, smart choices, and lasting relationships. There’s just one problem: most people don’t see themselves quite as clearly as they could. Fortunately, reveals organizational psychologist Tasha Eurich, self-awareness is a surprisingly developable skill. Integrating hundreds of studies with her own research and work in the Fortune 500 world, she shows us what it really takes to better understand ourselves on the inside—and how to get others to tell us the honest truth about how we come across. Through stories of people who have made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help you do the same—and how to use this insight to be more fulfilled, confident, and successful in life and in work. In Insight, you'll learn: • The 7 types of self-knowledge that self-aware people possess. • The 2 biggest invisible roadblocks to self-awareness. • Why approaches like therapy and journaling don't always lead to true insight • How to stop your confidence-killing habits and learn to love who you are. • How to benefit from mindfulness without uttering a single mantra. • Why other people don’t tell you the truth about yourself—and how to find out what they really think. • How to deepen your insight into your passions, gifts, and the blind spots that could be holding you back. • How to hear critical feedback without losing your mojo. • Why the people with the most power can often be the least-self-aware, and how smart leaders avoid this trap. • The 3 building blocks for self-aware teams. • How to deal with delusional bosses, clients, and coworkers.

Surf Is Where You Find It

Author : Gerry Lopez
Publisher : Patagonia
ISBN 13 : 1938340256
Total Pages : 240 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis Surf Is Where You Find It by : Gerry Lopez

Download or read book Surf Is Where You Find It written by Gerry Lopez and published by Patagonia. This book was released on 2015-04-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.

A Breath of Freedom

Author : Jorge Klapproth
Publisher : BoD – Books on Demand
ISBN 13 : 3756208001
Total Pages : 244 pages
Book Rating : 4.7/5 (562 download)

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Book Synopsis A Breath of Freedom by : Jorge Klapproth

Download or read book A Breath of Freedom written by Jorge Klapproth and published by BoD – Books on Demand. This book was released on 2022-04-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across Europe on two wheels. It's a dream - a breath of freedom. This indescribable feeling of being alive takes hold of you especially when you are at one with the elements of nature. Jorge Klapproth fulfils a long-cherished dream and tours Europe on his motorbike. The first leg of this journey leads from western Germany to the northernmost point of Europe, the North Cape in Norway. From there, the second leg leads to the southern tip of the continent, to Cape Tripiti on the small Greek island of Gavdos. The third stage then goes along the Adriatic Sea, over the Alps back home. A great tour that takes the author as a solo traveller over 13,000 kilometres and through 23 countries in Europe. He reports about countless encounters, experiences and valuable lessons learned in this exciting motorbike travelogue: from the idea to the planning to the implementation - in the midst of the worldwide pandemic.

Die Empty

Author : Todd Henry
Publisher : Penguin
ISBN 13 : 1591846994
Total Pages : 242 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Die Empty by : Todd Henry

Download or read book Die Empty written by Todd Henry and published by Penguin. This book was released on 2015-04-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must-read for anyone interested in moving from inspiration to action.” —Cal Newport, author of So Good They Can’t Ignore You Most of us fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we’re often left wondering if any of it really mattered. We feel the ticking of the clock, but we’re unsure of the path forward. Die Empty is a tool for people who aren’t willing to put off their most important work for another day. Todd Henry explains the forces that lead to stagnation and introduces practices that will keep you on a true and steady course. The key is embracing the idea that time is finite, so you should focus on the unique contribution to the world that only you can make. Henry shows how to sustain your enthusiasm, push through mental barriers, and unleash your best work each day.

Behind Every Good Decision

Author : Piyanka Jain
Publisher : AMACOM
ISBN 13 : 0814449220
Total Pages : 276 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Behind Every Good Decision by : Piyanka Jain

Download or read book Behind Every Good Decision written by Piyanka Jain and published by AMACOM. This book was released on 2014-11-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

The Burden of Hitler's Legacy

Author : Alfons Heck
Publisher : American Traveler Press
ISBN 13 : 9780939650804
Total Pages : 292 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis The Burden of Hitler's Legacy by : Alfons Heck

Download or read book The Burden of Hitler's Legacy written by Alfons Heck and published by American Traveler Press. This book was released on 1988 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares 40 years of soul searching in the aftermath of Germany's total defeat and destruction.

Making Peace with the Things in Your Life

Author : Cindy Glovinsky
Publisher : Macmillan
ISBN 13 : 9780312284886
Total Pages : 308 pages
Book Rating : 4.2/5 (848 download)

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Book Synopsis Making Peace with the Things in Your Life by : Cindy Glovinsky

Download or read book Making Peace with the Things in Your Life written by Cindy Glovinsky and published by Macmillan. This book was released on 2002-05-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you spend much of your time struggling against the growing ranks of papers, books, clothes, housewares, mementos, and other possessions that seem to multiply when you're not looking? Do these inanimate objects, the hallmarks of busy modern life, conspire to fill up every inch of your space, no matter how hard you try to get rid of some of them and organize the rest? Do you feel frustrated, thwarted, and powerless in the face of this ever-renewing mountain of stuff? Help is on the way. Cindy Glovinsky, practicing psychotherapist and personal organizer, is uniquely qualified to explain this nagging, even debilitating problem -- and to provide solutions that really work. Writing in a supportive, nonjudmental tone, Glovinsky uses humorous examples, questionnaires, and exercises to shed light on the real reasons why we feel so overwhelmed by papers and possessions and offers individualized suggestions tailored to specific organizing problems. Whether you're drowning in clutter or just looking for a new way to deal with the perennial challenge of organizing and managing material things, this fresh and reassuring approach is sure to help. Making Peace with the Things in Your Life will help you cut down on your clutter and cut down on your stress!

Food

Author : Mark Hyman
Publisher : Little, Brown
ISBN 13 : 0316338850
Total Pages : 400 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Food by : Mark Hyman

Download or read book Food written by Mark Hyman and published by Little, Brown. This book was released on 2018-02-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Dr. Mark Hyman sorts through the conflicting research on food to give us the skinny on what to eat. Did you know that eating oatmeal actually isn't a healthy way to start the day? That milk doesn't build bones, and eggs aren't the devil? Even the most health conscious among us have a hard time figuring out what to eat in order to lose weight, stay fit, and improve our health. And who can blame us? When it comes to diet, there's so much changing and conflicting information flying around that it's impossible to know where to look for sound advice. And decades of misguided "common sense," food-industry lobbying, bad science, and corrupt food polices and guidelines have only deepened our crisis of nutritional confusion, leaving us overwhelmed and anxious when we head to the grocery store. Thankfully, bestselling author Dr. Mark Hyman is here to set the record straight. In Food: What the Heck Should I Eat? -- his most comprehensive book yet -- he takes a close look at every food group and explains what we've gotten wrong, revealing which foods nurture our health and which pose a threat. From grains to legumes, meat to dairy, fats to artificial sweeteners, and beyond, Dr. Hyman debunks misconceptions and breaks down the fascinating science in his signature accessible style. He also explains food's role as powerful medicine capable of reversing chronic disease and shows how our food system and policies impact the environment, the economy, social justice, and personal health, painting a holistic picture of growing, cooking, and eating food in ways that nourish our bodies and the earth while creating a healthy society. With myth-busting insights, easy-to-understand science, and delicious, wholesome recipes, Food: What the Heck Should I Eat? is a no-nonsense guide to achieving optimal weight and lifelong health.