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What Is Web Analytics
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Book Synopsis Web Analytics For Dummies by : Pedro Sostre
Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
Book Synopsis Practical Web Analytics for User Experience by : Michael Beasley
Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Book Synopsis Web Analytics Demystified by : Eric T. Peterson
Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Web Analytics Action Hero by : Brent Dykes
Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Synopsis Understanding User-Web Interactions Via Web Analytics by : Bernard J. Jansen
Download or read book Understanding User-Web Interactions Via Web Analytics written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Book Synopsis Google Analytics by : Justin Cutroni
Download or read book Google Analytics written by Justin Cutroni and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration
Book Synopsis Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications by : Gary Miner
Download or read book Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications written by Gary Miner and published by Academic Press. This book was released on 2012-01-11 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities"--
Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton
Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley and Sons. This book was released on 2010-04-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
Book Synopsis The Secret to Capitalizing on Analytics by : Tarek Riman
Download or read book The Secret to Capitalizing on Analytics written by Tarek Riman and published by Cap.TaiM Marketing Inc.. This book was released on 2019-09-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing and converting visitors.In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.
Book Synopsis Cult of Analytics: Driving online marketing strategies using web analytics by : Steve Jackson
Download or read book Cult of Analytics: Driving online marketing strategies using web analytics written by Steve Jackson and published by Routledge. This book was released on 2009-06-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.
Book Synopsis Piwik Web Analytics Essentials by : Stephan A. Miller
Download or read book Piwik Web Analytics Essentials written by Stephan A. Miller and published by Packt Publishing Ltd. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights."Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website's visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities."Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.
Book Synopsis Using Web Analytics in the Library by : Kate Marek
Download or read book Using Web Analytics in the Library written by Kate Marek and published by American Library Association. This book was released on 2011-12 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
Book Synopsis Web Analytics 2.0 by : Avinash Kaushik
Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Book Synopsis Actionable Web Analytics by : Jason Burby
Download or read book Actionable Web Analytics written by Jason Burby and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Book Synopsis Maths and STATS for Web Analytics and Conversion Optimization by : Himanshu Sharma
Download or read book Maths and STATS for Web Analytics and Conversion Optimization written by Himanshu Sharma and published by Blurb. This book was released on 2015-11-03 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway. "
Book Synopsis Web Analytics Strategies for Information Professionals by : Tabatha Farney
Download or read book Web Analytics Strategies for Information Professionals written by Tabatha Farney and published by American Library Association. This book was released on 2013-03-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another
