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What Is Social Media Marketing Why Social Media Marketing Is The Most Potent Form Of Marketing The Benefits Of Companies Implementing Social Media Marketing Activities And The Problems With Companies Not Implementing Social Media Marketing Activities
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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis What Is Social Media Marketing, Why Social Media Marketing Is The Most Potent Form Of Marketing, The Benefits Of Companies Implementing Social Media Marketing Activities, And The Problems With Companies Not Implementing Social Media Marketing Activities by : Dr. Harrison Sachs
Download or read book What Is Social Media Marketing, Why Social Media Marketing Is The Most Potent Form Of Marketing, The Benefits Of Companies Implementing Social Media Marketing Activities, And The Problems With Companies Not Implementing Social Media Marketing Activities written by Dr. Harrison Sachs and published by The Epic Books Of Dr. Harrison Sachs. This book was released on 2024-07-14 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on what is social media marketing, demystifies why social media marketing is the most potent form of marketing, reveals the benefits of companies implementing social media marketing activities, and delineates the problems with companies not implementing social media marketing activities. Succinctly stated, social media marketing is a form of marketing that involves promoting product offerings and service offerings via social media platforms. There are a bevy of disparate social media platforms that promotional content can be uploaded onto for the prospect of elevating awareness of product offerings, amplifying awareness of service offerings, and heightening brand awareness. The implementation of social media marketing activities can help companies to amplify their sales volume, sales revenue, and profits if their promotional content on their social media channels entices the members of their target market to purchase their product offerings and service offerings. The implementation of social media marketing activities can also help companies to amplify their brand recognition, bolster their brand equity, and attain a robust brand image. The implementation of social media marketing activities can also help companies to significantly augment their marketing prowess, expand their content reservoir on their social media channel, and cultivate their followings across their social media channels. It is an act of prudence to implement social media marketing activities in lieu of implementing traditional marketing activities since doing so does not require a marketing fund. In other words, in stark contrast to the implementation of traditional marketing activities, social media marketing activities can be implemented without expending marketing dollars to do so. Implementing social media marketing activities via uploading promotional content to your social media channels allows you to gain access to social media user-driven analytics, allows you to receive feedback from your target market about your product offerings and service offerings, and is inapt to culminate in the promotional content on your social media channels perishing from the internet. Social media marketing activities are not limited to uploading promotional videos onto social media channels. Some of the other types of social media marketing activities encompass broadcasting promotional archivable live-stream broadcasts on social media channels, uploading promotional photos onto social media channels, and posting promotional messages on social media channels. Social media marketing activities are not only able to receive exposure from people from around the world, but are also marketing activities which people from around the world can seamlessly share with their friends by emailing them the links to the promotional content on social media platforms. Social media marketing activities that the embodiments of promotional content can also build traction and attain viral status. Social media marketing activities are also monetizable marketing activities since they can generate advertisement revenue and other types of revenue, such as social media channel membership revenue. It can be lucrative for companies to upload their promotional content onto their social media channels if their social media channels are monetized social media channels that have sizeable followings. When companies upload promotional content to their social media channels, it does not only get recommended to social media users via content recommendation algorithms on social media platforms, but also populates in the subscription feeds of their subscribers on social media platforms. It stands to preponderantly reason that social media marketing activities have tremendous utility as marketing activities. Social media marketing activities are not characterized by ephemerality since they can remain active on the internet without needing to be fueled by marketing dollars to sustain their existence. Users of social media platforms from around the world are able to access social media platforms remotely via their smartphones, tablets, and computers. Users of social media platforms from around the world are also metaphorically mentally entrenched on social media platforms for ample time everyday. As of January of 2024, users of social media platforms on average expend “2 hours and 31 minutes daily” on social media platforms.
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Book Synopsis What Is Content Marketing, Why Content Marketing Is A Potent Form Of Marketing, The Benefits Of Companies Implementing Content Marketing Activities On Social Media Platforms, And The Problems With Companies Not Implementing Content Marketing Activities On Social Media Platforms by : Dr. Harrison Sachs
Download or read book What Is Content Marketing, Why Content Marketing Is A Potent Form Of Marketing, The Benefits Of Companies Implementing Content Marketing Activities On Social Media Platforms, And The Problems With Companies Not Implementing Content Marketing Activities On Social Media Platforms written by Dr. Harrison Sachs and published by The Epic Books Of Dr. Harrison Sachs. This book was released on 2024-08-16 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on what is content marketing, demystifies why content marketing is one of the utmost potent forms of marketing, reveals the benefits of companies implementing content marketing activities on social media platforms, and delineates the problems with companies not implementing content marketing activities on social media platforms. Succinctly stated, content marketing is a form of marketing that involves producing content for the prospect of driving profitable customer actions. “Content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer actions”. The different types of content that can be leveraged for content marketing purposes encompass articles, videos, archivable live-stream broadcasts, newsletters, webinars, images, and podcast episodes. Other types of content that can be leveraged for content marketing purposes encompass episodic content, guides, and infographics. Content marketing activities are not only able to amplify brand awareness and elevate product awareness, but can also play a pivotal role in helping companies to generate interest in their product offerings among the members of their target market. A surfeit of content marketing activities are often implemented by companies on their social media channels. In addition to implementing content marketing activities on their social media channels, companies also often implement content marketing activities on their websites. Even though content marketing activities are “promotional in nature”, insightful content that is produced for content marketing purposes can even be curated in an editorial format. The content that is produced for content marketing purposes is often not curated in traditional marketing content formats, such as in the formats of commercials and infomercials. An example of a content marketing activity entails “The Pokemon Company” releasing the “Pokemon Generations series” on its YouTube channel, “The Official Pokemon YouTube channel”. The “Pokemon Generations series is a Japanese-animated original net animation series” that features short stories that are derived from the fictitious Pokemon universe which are inspired by the “Pokemon video game series”. The overarching purpose of “The Pokemon Company” releasing the “Pokemon Generations series” on its YouTube channel, “The Official Pokemon YouTube channel” was to further elevate awareness of the Pokemon franchise and to further amplify interest in the Pokemon franchise among of the members of the target market of “The Pokemon Company”. The fictitious Pokemon universe is intriguing to fans of the fantasy genre since it is replete with interesting characters, compelling stories, and incredible settings. When members of a target market deem an episodic series that is derived from a mass media franchise to be entertaining, then they will be all the more inclined to purchase the product offerings that are derived from a mass media franchise. Some of the ample product offerings that are derived from a mass media franchise encompass video games, manga, movies, toys, garments, board games, and a trading card game. The utilization of content marketing activities can render a mass media franchise all the more appealing to the members of a company’s target market if they deem the content that the company produces about its mass media franchise to be entertaining content. Content marketing is a form of marketing that is not only able to raise brand awareness, but that is also able to cultivate interest in a brand among the members of a company’s target market without it attempting to directly sell product offerings to the members of a company’s target market in an unsolicited manner. Content marketing activities are the antithesis of the plethora of traditional marketing activities that involve attempting to directly sell product offerings to the members of a company’s target market in an unsolicited manner. Content marketing activities often focus on providing value to the members of a company’s target market either by having a company produce entertaining content or insightful content. Most customers have an aversion to being exposed to unsolicited direct marketing activities.
Book Synopsis Understanding Digital Marketing by : Damian Ryan
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Book Synopsis Digital Marketing Outreach by : Kavita Sharma
Download or read book Digital Marketing Outreach written by Kavita Sharma and published by Taylor & Francis. This book was released on 2022-08-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Marketing in Practice by : Hanne Knight
Download or read book Digital Marketing in Practice written by Hanne Knight and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Naim, Arshi
Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Book Synopsis Social Computing and Social Media by : Adela Coman
Download or read book Social Computing and Social Media written by Adela Coman and published by Springer Nature. This book was released on 2023-07-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 14025 and 14026 constitutes the refereed proceedings of the 15th International Conference on Social Computing and Social Media, SCSM 2023, held as part of the 25th International Conference, HCI International 2023, held in Copenhagen, Denmark in July 2023. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings was carefully reviewed and selected from 7472 submissions. The SCSM 2023 conference offers a wide range of topics related to the design, development, assessment, use, and impact of social media.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668462885 Total Pages :2012 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Book Synopsis 1st International Conference, ‘Resonance’: on Cognitive Approach, Social Ethics and Sustainability by : Raul V. Rodriguez
Download or read book 1st International Conference, ‘Resonance’: on Cognitive Approach, Social Ethics and Sustainability written by Raul V. Rodriguez and published by Taylor & Francis. This book was released on 2024-06-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has been fast growing since its evolution and experiments with various new add-on features; human efficiency is one among those and the most controversial topic. This chapter focuses on its attention towards studying human consciousness and AI independently and in conjunction. It provides theories and arguments on AI being able to adapt human-like consciousness, cognitive abilities and ethics. This chapter studies responses of more than 300 candidates of the Indian population and compares it against the literature review. Furthermore, it also discusses whether AI could attain consciousness, develop its own set of cognitive abilities (cognitive AI), ethics (AI ethics) and overcome human beings’ efficiency. This chapter is a study of the Indian population’s understanding of consciousness, cognitive AI and AI ethics.
Book Synopsis The Complete Idiot's Guide to Social Media Marketing, 2nd Edition by : Jennifer Abernethy
Download or read book The Complete Idiot's Guide to Social Media Marketing, 2nd Edition written by Jennifer Abernethy and published by Penguin. This book was released on 2012-04-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
Book Synopsis Resilient Businesses for Sustainability by : Rajnish Kumar Misra
Download or read book Resilient Businesses for Sustainability written by Rajnish Kumar Misra and published by Emerald Group Publishing. This book was released on 2024-10-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity.
Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge
Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
