What Every Business Owner Should Know about Valuing Their Business

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071409926
Total Pages : 260 pages
Book Rating : 4.4/5 (99 download)

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Book Synopsis What Every Business Owner Should Know about Valuing Their Business by : Stanley J. Feldman

Download or read book What Every Business Owner Should Know about Valuing Their Business written by Stanley J. Feldman and published by McGraw Hill Professional. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical, money-saving advice from experts. Covers a range of industries and valuation situations.

Know and Grow the Value of Your Business

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Author :
Publisher : Apress
ISBN 13 : 1430247851
Total Pages : 236 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Know and Grow the Value of Your Business by : Tim McDaniel

Download or read book Know and Grow the Value of Your Business written by Tim McDaniel and published by Apress. This book was released on 2013-02-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of M&A deals—knows all too well, most owners work in their businesses and not on their businesses. He has seen the look of surprise on client faces far too often: “It’s only worth that much?!” In the rush of day-to-day work and decisions, business owners sometimes forget that their business is an investment—and something they need to watch, nurture, and care for just as they would a valuable antique vase or painting. Know and Grow the Value of Your Business: An Owner's Guide to Retiring Rich shows readers how to develop the “investment mindset,” value the business, bolster that value and maximize the return on their investment, and, finally, exit the business either through a sale to outside parties or by passing it on to family or other business insiders. This information couldn’t be more important: Typically, 60–80% of a business owner’s wealth is tied up in the value of the business. This is their most important asset, but they usually guess at its value and have no concrete plan to increase it. That’s why this book shows: The importance of treating your ownership interest in a business as something deserving near-daily attention. How a company is valued, and how others outside the business view that value. Steps you can take immediately to increase the value of your business. The different kinds of potential buyers and what attracts them. How to remove yourself from the day-to-day work of the business to plan for a brighter future. How to exit the business on your terms. In short, this book helps business owners get the most for their business when they decide it’s time to move on. What you’ll learn The importance of treating your ownership interest in a business the same way you would treat the shares in your stock portfolio: “Like an Investment.” How a company is valued, using terms that business owners can understand. The ways you can increase the value of your business and how an outside buyer will view your company. Existing exit strategies, and the advantages and disadvantages of each. Why timing might be the most critical component of your exit strategy. How to begin the succession planning process and knowing the critical components of a good succession plan. Who this book is for Those with businesses with revenues up to about $30 million—90 percent of all business owners in the U.S., according to the United States Census Bureau. This amounts to over 12 million businesses in the United States alone. The principles the book espouses will be just as valid in countries besides the U.S. except for the tax advice author Tim McDaniel offers. Table of Contents Country Club Lifestyle The Investment Mindset Valuation Fundamentals Valuation Approaches Growing Your Value Selling Your Business The Hardest Step: Succession Planning Know Your Exit Options Know your Exit Strategy Time for Action Epilogue IRS Revenue Ruling 59-60 Sample Engagement Letter Sample Due Diligence Request Sample Family Business Creed AICPA Statement on Standards for Valuation Services No. 1

The Upstart Guide to Buying, Valuing, and Selling Your Business

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Author :
Publisher : Dearborn Trade Publishing
ISBN 13 : 9781574100877
Total Pages : 340 pages
Book Rating : 4.1/5 (8 download)

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Book Synopsis The Upstart Guide to Buying, Valuing, and Selling Your Business by : Scott Gabehart

Download or read book The Upstart Guide to Buying, Valuing, and Selling Your Business written by Scott Gabehart and published by Dearborn Trade Publishing. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide covering the top three critical issues every business owner faces, this book ensures that all parties understand each other's needs, thus clarifying a complex process and opening the door to successful negotiations. The volume includes an extensive stand-alone glossary of relevant terms and concepts, as well as comprehensive lists of business opportunity sources, contact lists, and reference materials. The disk contains all the forms from the book.

The Art of Business Valuation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119605997
Total Pages : 438 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Art of Business Valuation by : Gregory R. Caruso

Download or read book The Art of Business Valuation written by Gregory R. Caruso and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting from the practical viewpoint of, “I would rather be approximately right than perfectly wrong” this book provides a commonsense comprehensive framework for small business valuation that offers solutions to common problems faced by valuators and consultants both in performing valuations and providing ancillary advisory services to business owners, sellers, and buyers. If you conduct small business valuations, you may be seeking guidance on topics and problems specific to your work. Focus on What Matters: A Different Way of Valuing a Small Business fills a previous void in valuation resources. It provides a practical and comprehensive framework for small and very small business valuation (Companies under $10 million of revenues and often under $5 million of revenues), with a specialized focus on the topics and problems that confront valuators of these businesses. Larger businesses typically have at least Reviewed Accrual Accounting statements as a valuation starting point. However, smaller businesses rarely have properly reviewed and updated financials. Focus on What Matters looks at the issue of less reliable data, which affects every part of the business valuation. You’ll find valuation solutions for facing this challenge. As a small business valuator, you can get direction on working with financial statements of lower quality. You can also consider answers to key questions as you explore how to value each small business. Is this a small business or a job? How much research and documentation do you need to comply with standards? How can you use cash basis statements when businesses have large receivables and poor cutoffs? Should you use the market method or income method of valuation? Techniques that improve reliability of the market method multiplier How might you tax affect using the income method with the advent of the Estate of Jones and Section 199A? Do you have to provide an opinion of value or will a calculation work? How do you calculate personal goodwill? As a valuation professional how can you bring value to owners and buyers preparing to enter into a business sale transaction? How does the SBA loan process work and why is it essential to current small business values? What is the business brokerage or sale process and how does it work? How do owners increase business value prior to a business sale? This book examines these and other questions you may encounter in your valuation process. You’ll also find helpful solutions to common issues that arise when a small business is valued.

How to Value Your Business and Increase Its Potential

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Author :
Publisher : McGraw-Hill
ISBN 13 : 9780071700719
Total Pages : 322 pages
Book Rating : 4.7/5 (7 download)

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Book Synopsis How to Value Your Business and Increase Its Potential by : Jay Abrams

Download or read book How to Value Your Business and Increase Its Potential written by Jay Abrams and published by McGraw-Hill. This book was released on 2004-08-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Value Your Business and Increase Its Potential helps business owners determine the value of their businesses, attorneys and financial professionals better represent and advise their clients, and virtually all professionals involved in business valuation do their jobs more efficiently. It reduces research time and expense by introducing and explaining key valuation concepts, while bypassing areas that require training and knowledge the typical business owner simply doesn't have."--BOOK JACKET.

Built to Sell

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Publisher : Penguin
ISBN 13 : 1591845823
Total Pages : 177 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Built to Sell by : John Warrillow

Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

The Art of Selling Your Business

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1733478167
Total Pages : 246 pages
Book Rating : 4.7/5 (334 download)

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Book Synopsis The Art of Selling Your Business by : John Warrillow

Download or read book The Art of Selling Your Business written by John Warrillow and published by Greenleaf Book Group. This book was released on 2021-01-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.

Business Valuation For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 0470523387
Total Pages : 379 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Business Valuation For Dummies by : Lisa Holton

Download or read book Business Valuation For Dummies written by Lisa Holton and published by John Wiley & Sons. This book was released on 2009-04-22 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying or selling a business? Acquire the tools and learn the methods for accurate business valuation Business valuation is the process of determining the value of a business enterprise or ownership interest. Business Valuation For Dummies covers valuation methods, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, forecasting performance; estimating the cost of capital; and cash flow methods of valuation. Written in plain English, this no-nonsense guide is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses. Business Valuation For Dummies takes you step-by-step through the business valuation process, explaining the major methods in an easy-to-understand manner with real-world examples. Inside you'll discover: The value of business valuation, including when it's necessary The fundamental methods and approaches to business valuation How to read a valuation report and financial statements The other players in the valuation process How to decide you're ready to sell -- and the best time to do so The three stages of due diligence: the meet and greet; the hunting and gathering; the once-over How to decide you're ready to buy -- and find the right business for you What due diligence means on the buying side of things When to call in the experts: divorce; estate planning and gifting; attracting investors and lenders This is an essential guide for anyone buying a business, selling a business, participating in a merger or acquisition, or evaluating for tax, loan, or credit purposes. Get your copy of Business Valuation For Dummies to get the information you need to successfully and accurately place a value on any business.

The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top

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Author :
Publisher : Charles E Gaudet II
ISBN 13 : 9781940745909
Total Pages : 198 pages
Book Rating : 4.7/5 (459 download)

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Book Synopsis The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top by : Charles E. Gaudet II

Download or read book The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top written by Charles E. Gaudet II and published by Charles E Gaudet II. This book was released on 2014-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

The Art of Business Value

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Author :
Publisher : IT Revolution
ISBN 13 : 1942788053
Total Pages : 163 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis The Art of Business Value by : Mark Schwartz

Download or read book The Art of Business Value written by Mark Schwartz and published by IT Revolution. This book was released on 2016-04-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business stakeholders. An empowered team needs to understand its goal! Playful and thought-provoking, The Art of Business Value explores what business value means, why it matters, and how it should affect your software development and delivery practices. More than any other IT delivery approach, DevOps (and Agile thinking in general) makes business value a central concern. This book examines the role of business value in software and makes a compelling case for why a clear understanding of business value will change the way you deliver software. This book will make you think deeply about not only what it means to deliver value but also the relationship of the IT organization to the rest of the enterprise. It will give you the language to discuss value with the business, methods to cut through bureaucracy, and strategies for incorporating Agile teams and culture into the enterprise. Most of all, this book will startle you into new ways of thinking about the cutting-edge of Agile practice and where it may lead.

Business Valuation

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Publisher : John Wiley & Sons
ISBN 13 : 0470178663
Total Pages : 291 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Business Valuation by : Z. Christopher Mercer

Download or read book Business Valuation written by Z. Christopher Mercer and published by John Wiley & Sons. This book was released on 2007-09-24 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Business Valuation: An Integrated Theory, 2nd Edition "The Second Edition of Business Valuation: An Integrated Theory manages to present the theoretical analysis of valuation from the first edition and expand on that discussion by providing additional guidance on implementing the relevant valuation theories, notably in its expanded discussion of the Quantitative Marketability Discount Model." —Dr. David Tabak, NERA Economic Consulting Your Essential Valuations Reference Whether you are an accountant, auditor, financial planner, or attorney, Business Valuation: An Integrated Theory, 2nd Edition enables you to understand and correctly apply fundamental valuation concepts. Thoroughly revised and expanded, the Second Edition demystifies modern valuation theory, bringing together various valuation concepts to reveal a comprehensive picture of business valuation. With the implementation of new accounting pronouncements mandating the recognition of numerous assets and liabilities at fair value, it has become critical for CPAs charged with auditing financial statements to understand valuation concepts. With thoughtful and balanced treatment of both theory and application, this essential guide reveals: The "GRAPES of Value"-Growth, Risk and Reward, Alternative Investments, Present Value, Expectations, and Sanity The relationship between the Gordon Model and the discounted cash flow model of valuation The basis for commonly applied, but commonly misunderstood valuation premiums and discounts A practical perspective on the analysis of potential business acquisitions Grounded in the real world of market participants, Business Valuation, 2nd Edition addresses your need to understand business valuation, providing a means of articulating valuation concepts to help you negotiate value-enhancing transactions. If you want to get back to valuation basics, this useful reference will become your guide to defining the various levels of value and developing a better understanding of business appraisal reports.

Understanding Business Valuation

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Author :
Publisher :
ISBN 13 :
Total Pages : 626 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Understanding Business Valuation by : Gary R. Trugman

Download or read book Understanding Business Valuation written by Gary R. Trugman and published by . This book was released on 2008 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Private Firm Valuation

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Publisher : John Wiley & Sons
ISBN 13 : 047148721X
Total Pages : 192 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Principles of Private Firm Valuation by : Stanley J. Feldman

Download or read book Principles of Private Firm Valuation written by Stanley J. Feldman and published by John Wiley & Sons. This book was released on 2005-04-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete explanation of the issues that determine private firm value Principles of Private Firm Valuation combines recent academic research and practical real-world experience to help readers better understand the multitude of factors that determine private firm value. For the financial professional serving private firms-who are increasingly being called upon to give advice on issues related to firm valuation and deal structure-this comprehensive guide discusses critical topics, including how firms create value and how to measure it, valuing control, determining the size of the marketability discount, creating transparency and the implications for value, the value of tax pass-through entities versus a C corporation, determining transaction value, and the valuation implications of FASB 141 (purchase price accounting) and 142 (goodwill impairment). Dr. Stanley J. Feldman (Lowell, MA) is Associate Professor of Finance at Bentley College, where he currently teaches courses in corporate finance with a focus on business valuation and business strategy at both the graduate and undergraduate levels. He is a member of the FASB Valuation Resource Group and is Chairman and cofounder of Axiom Valuation Solutions.

Business Valuation Bluebook

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Publisher :
ISBN 13 : 9781889150475
Total Pages : 0 pages
Book Rating : 4.1/5 (54 download)

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Book Synopsis Business Valuation Bluebook by : Chad Simmons

Download or read book Business Valuation Bluebook written by Chad Simmons and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for successfully buying or selling a business. Learn the latest valuation techniques to price almost any small business and identify business bargains. This user-friendly manual includes forms, checklists, tables, examples and anecdotes that enable entrepreneurs to get professional valuation results. With this book in hand owners and buyers will win negotiations by dealing from a position of strength.

Selling Your IT Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118737989
Total Pages : 180 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Selling Your IT Business by : Robert J. Chalfin

Download or read book Selling Your IT Business written by Robert J. Chalfin and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For close to twenty years I have observed Mr. Chalfin helping owners, business advisors, and students get a grip on the slippery issues of selling a business. This book is a valuable distillation of his expertise. " --Ian MacMillan, Dhirubhai Ambani Professor of Innovation and Entrepreneurship The Wharton School, University of Pennsylvania "Bob provided us with valuable outside perspective while we prepared our business for sale and during the sale process. His book is an excellent guideline for business owners thinking about selling their company." --Steve Gerlicher, Entrepreneur "Bob Chalfin's experience and intellect make this book essential reading for IT business owners. Provides thoughtful analysis and practical advice invaluable to anybody who is even considering selling their business." --Louis W. Fryman, Esq. Chairman Emeritus Fox Rothschild LLP "Bob Chalfin brings unparalleled experience to developing and executing these transactions. His insights are tempered by years of formulating these deals and then describing the methods to hundreds of students at The Wharton School." --Stephen M. Sammut Senior Fellow, Wharton Entrepreneurial Programs Managing Director, Burrill International "This book covers all the bases for someone selling an IT (or really any) business. The observations on buyer motivations are particularly insightful." --Mark Goodwin Executive Vice President and Chief Operating Officer Pioneer Investments

Damodaran on Valuation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470049375
Total Pages : 698 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Damodaran on Valuation by : Aswath Damodaran

Download or read book Damodaran on Valuation written by Aswath Damodaran and published by John Wiley & Sons. This book was released on 2016-02-08 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aswath Damodaran is simply the best valuation teacher around. If you are interested in the theory or practice of valuation, you should have Damodaran on Valuation on your bookshelf. You can bet that I do." -- Michael J. Mauboussin, Chief Investment Strategist, Legg Mason Capital Management and author of More Than You Know: Finding Financial Wisdom in Unconventional Places In order to be a successful CEO, corporate strategist, or analyst, understanding the valuation process is a necessity. The second edition of Damodaran on Valuation stands out as the most reliable book for answering many of today?s critical valuation questions. Completely revised and updated, this edition is the ideal book on valuation for CEOs and corporate strategists. You'll gain an understanding of the vitality of today?s valuation models and develop the acumen needed for the most complex and subtle valuation scenarios you will face.

The Automatic Customer

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Author :
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.