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Watch This Listen Up Click Here
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Book Synopsis Watch This, Listen Up, Click Here by : David Verklin
Download or read book Watch This, Listen Up, Click Here written by David Verklin and published by John Wiley & Sons. This book was released on 2007-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
Book Synopsis Watch This, Listen Up, Click Here by : David Verklin
Download or read book Watch This, Listen Up, Click Here written by David Verklin and published by . This book was released on 2007-07-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Think Again written by Adam Grant and published by Penguin. This book was released on 2023-12-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.” —Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead The #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become. Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.
Download or read book Just Ask! written by Sonia Sotomayor and published by Penguin. This book was released on 2019-09-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Justice Sonia Sotomayor and award-winning artist Rafael Lopez create a kind and caring book about the differences that make each of us unique. A #1 New York Times bestseller! Winner of the Schneider Family Book Award! Feeling different, especially as a kid, can be tough. But in the same way that different types of plants and flowers make a garden more beautiful and enjoyable, different types of people make our world more vibrant and wonderful. In Just Ask, United States Supreme Court Justice Sonia Sotomayor celebrates the different abilities kids (and people of all ages) have. Using her own experience as a child who was diagnosed with diabetes, Justice Sotomayor writes about children with all sorts of challenges--and looks at the special powers those kids have as well. As the kids work together to build a community garden, asking questions of each other along the way, this book encourages readers to do the same: When we come across someone who is different from us but we're not sure why, all we have to do is Just Ask. Praise for Just Ask: * "Addressing topics too often ignored, this picture book presents information in a direct and wonderfully child-friendly way." --Booklist, *STARRED REVIEW* "An affirmative, delightfully diverse overview of disabilities." --Kirkus Reviews "A hopeful and sunny exploration of the many things that make us unique [with] dynamic and vibrant illustrations [that] emphasize each character’s unique abilities. . . . A thoughtful and empathetic story of inclusion." --SLJ
Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Book Synopsis Basics Marketing 02: Online Marketing by : Brian Sheehan
Download or read book Basics Marketing 02: Online Marketing written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-10-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Book Synopsis Discourses on Business Education at the College Level by : Sabra E. Brock
Download or read book Discourses on Business Education at the College Level written by Sabra E. Brock and published by Academic Studies PRess. This book was released on 2019-09-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors from New York University’s Steinhardt School of Culture, Education, and Human Development describe their experiences in upgrading and expanding the quality of the business education experience. Business school instructors can use this edited collection to draw inspiration and learn specific techniques to bring their courses to the cutting edge of curriculum. Topics range from teaching accounting, financial literacy, marketing, and teamwork to gamification, improving international student and intern experience, not-for credit education, and virtual workplace learning.
Book Synopsis The Approximate Parent by : Michael Y. Simon
Download or read book The Approximate Parent written by Michael Y. Simon and published by Fine Optics Press. This book was released on 2012-08-15 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a smart, funny, and friendly tone, The Approximate Parent: Discovering the Strategies That Work with Your Teenager helps you translate what your teen thinks, feels, and does¿to give you practical ways of supporting your teen, from adolescence into adulthood. Learn to strategize wisely, taking into account both the current American culture of adolescents and your particular teen¿s biology, temperament, and developmental challenges. This highly accessible book is informed by the latest research on adolescent development, effects of digital media on youth and identity formation, relationships/ sexuality and trends in drug and alcohol use, drawing on work in such diverse fields as clinical psychology, cognitive neuroscience, epigenetics, sociology, anthropology, philosophy and religious studies. Michael Simon uses his 25 years of work with teens¿as a psychotherapist, school counselor, and parent¿to help make your job easier as a parent, educator or health professional.
Download or read book Media Effects written by Mary Beth Oliver and published by Routledge. This book was released on 2019-06-26 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Book Synopsis Engineering Management and Industrial Engineering by : A. Leung
Download or read book Engineering Management and Industrial Engineering written by A. Leung and published by CRC Press. This book was released on 2015-05-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering Management and Industrial Engineering endeavors to provide a comprehensive and in-depth understanding of recent advances in management industrial engineering. The book is divided in the sections below: Modeling, Simulation and Engineering Application Manufacturing Systems and Industrial Design Information Processing and Engineering
Author :NICK DYER-WITHEFORD Publisher :Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika ISBN 13 :8323141797 Total Pages : pages Book Rating :4.3/5 (231 download)
Book Synopsis Gry Imperium. Globalny kapitalizm i gry wideo by : NICK DYER-WITHEFORD
Download or read book Gry Imperium. Globalny kapitalizm i gry wideo written by NICK DYER-WITHEFORD and published by Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: PRZEKŁAD – Krzysztof Abriszewski, Paweł Gąska, Adrian Zabielski REDAKCJA NAUKOWA ORAZ NAUKOWE OPRACOWANIE PRZEKŁADU – Krzysztof Abriszewski i Paweł Gąska Gry wideo są modelowymi mediami zarówno Imperium, jak i niektórych sił, które się mu sprzeciwiają – taka teza przyświeca Grom Imperium, książce czerpiącej garściami z dzieł Micheala Hardta, Antonia Negriego, Michela Foucualta, Gillesa Deleuza i Felixa Guattariego. Jest to pierwsze takie dzieło, w którym autorzy, za pomocą narzędzi współczesnej myśli krytycznej, przyglądają się grom wideo w kontekście krążenia kapitału, kompleksu wojskowo-przemysłowego czy wyzysku pracowników kognitywnych. Krytyka jest tu rzetelna, napisana przystępnym językiem, nie popada nigdy ani w bezpodstawną panikę moralną, ani w przesadny technooptymizm. W tekście utrzymano równowagę między teorią a empirycznymi przykładami (wśród których znajdują się choćby Full Spectrum Warrior, World of Warcraft, seria Grand Theft Auto czy konsola Sony Playstation). Gry Imperium to książka dla szerokiego grona odbiorców. Krytycy neoliberalnego kapitalizmu znajdą kolejne przykłady jego destrukcyjnego wpływu. Kulturoznawcy i groznawcy poznają nową perspektywę, z której można spoglądać na gry wideo. Wreszcie gracze będą mogli w przystępnej formie przeczytać o jasnych i ciemnych stronach ważnego dla nich medium. Prezentowana książka otwiera nową serię wydawniczą Kultura Współczesności, która ma podjąćtrudne zadanie zrozumienia współczesnej kultury w ciekawy sposób. Osoby pracujące nad przekładem łączą własne zaplecze teoretyczne z pracą empiryczną. Istotne jest także, by prace tego rodzaju zawierały element krytyczny, który pomoże wydobyć wielowymiarowość otaczającego nas świata. Obecność tych trzech warunków jest ważna o tyle, że żaden z nich z osobna nie oferuje satysfakcjonujących efektów podczas badania teraźniejszości, razem jednak dają szansę ukazania jej w sposób zaskakujący, nowy i inspirujący. Ufamy, że każda z publikowanych pozycji wniesie swój wkład w rozumienie kultury naszych czasów. Drugą planowaną pracą w serii jest przekład książki A Casual Revolution: Reinventing Video Games and Their Players Jespera Juula.
Book Synopsis Transforming Newsrooms by : Jonathan Groves
Download or read book Transforming Newsrooms written by Jonathan Groves and published by Routledge. This book was released on 2020-10-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Newsrooms offers a practical guide to navigating structural and culture change for news organizations facing economic disruption in today’s rapidly changing media landscape. Even when the need for change is obvious, the best ideas and intentions are often not followed by successful execution. This book offers a road map for understanding the obstacles to change in news organizations and how to overcome them. Providing a detailed overview of the ways in which news processes and routines are being fundamentally altered to meet new demands for multimedia, interactivity, and immediacy, the book offers tips to help news organizations better serve communities by understanding what information people need and how they want to engage and collaborate. The book also features a variety of case studies and examples from news organizations of all kinds, including a 10-year in-depth investigation of the Christian Science Monitor, the first national news organization to stop its daily presses for a digital report. Transforming Newsrooms is an invaluable resource for students and media professionals alike, demonstrating how to make research on organizational change actionable and help build a more equitable journalism model that will survive and thrive when we need it most.
Book Synopsis Lucky Strikes and a Three Martini Lunch by : Jennifer C. Dunn
Download or read book Lucky Strikes and a Three Martini Lunch written by Jennifer C. Dunn and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.
Book Synopsis The Art of Client Service by : Robert Solomon
Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Download or read book Be Kind written by Pat Zietlow Miller and published by Be Kind. This book was released on 2018-02-06 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Tanisha spills grape juice all over her new dress, her classmate contemplates how to make her feel better and what it means to be kind. From asking the new girl to play to standing up for someone being bullied, this moving and thoughtful story explores what a child can do to be kind, and how each act, big or small, can make a difference--or at least help a friend.With award-winning author Pat Zietlow Miller's gentle text and Jen Hill's irresistible art, Be Kind is an unforgettable story about how two simple words can change the world.
Download or read book In My Heart written by Jo Witek and published by Abrams. This book was released on 2014-10-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate feelings in all their shapes and sizes in this New York Times bestselling picture book from the Growing Hearts series! Happiness, sadness, bravery, anger, shyness . . . our hearts can feel so many feelings! Some make us feel as light as a balloon, others as heavy as an elephant. In My Heart explores a full range of emotions, describing how they feel physically, inside, with language that is lyrical but also direct to empower readers to practice articulating and identifying their own emotions. With whimsical illustrations and an irresistible die-cut heart that extends through each spread, this gorgeously packaged and unique feelings book is sure to become a storytime favorite.
Download or read book The Home Place written by J. Drew Lanham and published by Milkweed Editions. This book was released on 2016-08-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A groundbreaking work about race and the American landscape, and a deep meditation on nature…wise and beautiful.”—Helen Macdonald, author of H is for Hawk A Foreword Reviews Best Book of the Year and Nautilus Silver Award Winner In me, there is the red of miry clay, the brown of spring floods, the gold of ripening tobacco. All of these hues are me; I am, in the deepest sense, colored. Dating back to slavery, Edgefield County, South Carolina—a place “easy to pass by on the way somewhere else”—has been home to generations of Lanhams. In The Home Place, readers meet these extraordinary people, including Drew himself, who over the course of the 1970s falls in love with the natural world around him. As his passion takes flight, however, he begins to ask what it means to be “the rare bird, the oddity.” By turns angry, funny, elegiac, and heartbreaking, The Home Place is a meditation on nature and belonging by an ornithologist and professor of ecology, at once a deeply moving memoir and riveting exploration of the contradictions of black identity in the rural South—and in America today. “When you’re done with The Home Place, it won’t be done with you. Its wonders will linger like everything luminous.”—Star Tribune “A lyrical story about the power of the wild…synthesizes his own family history, geography, nature, and race into a compelling argument for conservation and resilience.”—National Geographic
