Warp-Speed Branding

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Author :
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Warp-Speed Branding by : Agnieszka Winkler

Download or read book Warp-Speed Branding written by Agnieszka Winkler and published by Wiley-Interscience. This book was released on 1999-07-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expert Agnieszka M. Winkler offers an insider's perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she's trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor's note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.).

Manufacturing at Warp Speed

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Author :
Publisher : CRC Press
ISBN 13 : 1482279215
Total Pages : 376 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Manufacturing at Warp Speed by : Eli Schragenheim

Download or read book Manufacturing at Warp Speed written by Eli Schragenheim and published by CRC Press. This book was released on 2000-09-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturing systems don't exist in a vacuum, isolated from the rest of the company, but they are often managed that way. A truly effective, highly competitive manufacturing company integrates its manufacturing, marketing, sales, purchasing, and financial functions into a well-coordinated whole. Manufacturing at Warp Speed: Optimizing Supply Chain

The New Marketing

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Author :
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Branding Your Business

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749463023
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Branding Your Business by : James Hammond

Download or read book Branding Your Business written by James Hammond and published by Kogan Page Publishers. This book was released on 2011-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Warp Speed

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Author :
Publisher :
ISBN 13 : 9781645720546
Total Pages : 250 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Warp Speed by : Paul Mango

Download or read book Warp Speed written by Paul Mango and published by . This book was released on 2022-03-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful story of how our nation's leaders overcame the odds, saving the American people from the throes of a deadly pandemic. The prior record for vaccine development and distribution was approximately 4.5 years. Operation Warp Speed got the COVID-19 vaccine to the American people in less than 10 months. Operation Warp Speed did not happen by accident. It was the result of exceptional leadership, explicit strategy, and unprecedented teamwork. Author Paul Mango, the foremost leader of Operation Warp Speed and the former deputy chief of US Health and Human Services, chronicles the challenges and real dangers of developing the vaccine. In this harrowing, behind-the-scenes account of the most successful public-private partnership since World War II, we learn how the nation's biggest leaders accomplished the impossible. Through sheer will and exceptional commitment, a small group of leaders fulfilled its mission, making the United States the only country in the world which could offer a vaccine to any citizen by April 2021, scarcely 14 months after the genetic identification of the virus.

Brands and Branding

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Author :
Publisher : SAGE
ISBN 13 : 1473988047
Total Pages : 350 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

7 Products in 7 Days

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Author :
Publisher : CreateSpace
ISBN 13 : 9781503186637
Total Pages : 76 pages
Book Rating : 4.1/5 (866 download)

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Book Synopsis 7 Products in 7 Days by : Alan Rushing

Download or read book 7 Products in 7 Days written by Alan Rushing and published by CreateSpace. This book was released on 2013-06-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction Innovation and creation are such powerful abilities to have. To wake up in the morning with a brand new product idea and to be able to honestly say that you have so many ideas and not enough time to create them all is a great feeling indeed. It's also very profitable as you can imagine. Thankfully, this is no naturally occurring phenomenon and can be learned, practiced and mastered to the point of at least one new idea a day. The great thing here is that this doesn't just apply to online marketing either. It can be put to use in almost any type of business you can think of. All you need is the ability to observe, listen and pay attention to what's going on around you, and the ability to think laterally. It's not a complicated process at all, and doesn't even require an amazing imagination or creativeness. Strange that most people don't seem to have this ability, yet it's sitting there, ready for the taking. I'm going to teach you how to use this simple method now. Practice makes perfect, but start now and along with the info products guides that follow, you'll be able to come up with ideas for, and create as many products as you want, whenever and however often you wish to do so.

Brand Vision

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470028351
Total Pages : 292 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Brand Vision by : David Taylor

Download or read book Brand Vision written by David Taylor and published by John Wiley & Sons. This book was released on 2007-01-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

Branding: The 6 Easy Steps

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Author :
Publisher : e-agency
ISBN 13 : 0976058200
Total Pages : 84 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis Branding: The 6 Easy Steps by :

Download or read book Branding: The 6 Easy Steps written by and published by e-agency. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emotional Branding

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157371
Total Pages : 352 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Emotional Branding by : Marc Gobe

Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Warp Speed

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Author :
Publisher : Scholastic Inc.
ISBN 13 : 0545543428
Total Pages : 276 pages
Book Rating : 4.5/5 (455 download)

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Book Synopsis Warp Speed by : Lisa Yee

Download or read book Warp Speed written by Lisa Yee and published by Scholastic Inc.. This book was released on 2013-05-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Yee returns to her core strength in older middle-grade fiction and the characters that made her famous in this "Diary of a Wimpy Trekkie." Entering 7th grade is no big deal for Marley Sandelski: Same old boring classes, same old boring life. The only thing he has to look forward to is the upcoming Star Trek convention. But when he inadvertently draws the attention of Digger Ronster, the biggest bully in school, his life has officially moved from boring to far too dramatic . . . from invisible to center stage.

Strategic Brand Management

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0198704208
Total Pages : 347 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Strategic Brand Management by : Richard H. Elliott

Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2015 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Internet Marketing at Warp Speed

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Author :
Publisher : Interlinqua Publications Limited
ISBN 13 : 9781891628115
Total Pages : 120 pages
Book Rating : 4.6/5 (281 download)

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Book Synopsis Internet Marketing at Warp Speed by : James Harvey Stout

Download or read book Internet Marketing at Warp Speed written by James Harvey Stout and published by Interlinqua Publications Limited. This book was released on 2000-01-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Anarchy

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Author :
Publisher : A&C Black
ISBN 13 : 1408159694
Total Pages : 271 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Brand Anarchy by : Stephen Waddington

Download or read book Brand Anarchy written by Stephen Waddington and published by A&C Black. This book was released on 2012-03-29 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

Brand Culture

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Author :
Publisher : Routledge
ISBN 13 : 1134252323
Total Pages : 218 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Culture by : Jonathan Schroeder

Download or read book Brand Culture written by Jonathan Schroeder and published by Routledge. This book was released on 2006-03-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

Brand Hollywood

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Author :
Publisher : Routledge
ISBN 13 : 1134258976
Total Pages : 225 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Hollywood by : Paul Grainge

Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Wellness at Warp Speed

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Author :
Publisher : Mandala Media
ISBN 13 : 9781601091086
Total Pages : 0 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis Wellness at Warp Speed by : Noah McKay

Download or read book Wellness at Warp Speed written by Noah McKay and published by Mandala Media. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspirational speaker, pioneering physician, and international healthcare consultant, Dr. Noah McKay hit the limits of conventional medicine when he was hospitalized with heart failure in 1989. Desperate for a cure he was told was not possible, he began delving into quantum science and the formulas of Einstein, Heisenberg, and Bell. In "Wellness at Warp Speed, " Dr. McKay shares the hard-won results of his study. In lay terms, he explains the actions of atoms and subatomic particles in the body, which travel at "warp" speed, or the speed of light. Many of the advances in high-speed medical diagnostics -- for example, the CT, PET, and MRI scanners -- are attributable to the science he describes in this book. But Dr. McKay goes further in presenting a powerful case for attaining robust health and a sense of well-being by applying that same science to steering the light-speed operations occurring constantly within one's body.