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Vorsprung A Communicative Introduction To German Language And Culture Enhanced
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Book Synopsis Vorsprung: A Communicative Introduction to German Language and Culture by : Thomas A. Lovik
Download or read book Vorsprung: A Communicative Introduction to German Language and Culture written by Thomas A. Lovik and published by Cengage Learning. This book was released on 2019-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and lively first-year program, VORSPRUNG: A COMMUNICATIVE INTRODUCTION TO GERMAN LANGUAGE AND CULTURE, 3E uses a five-skills approach that emphasizes the acquisition of communicative and cultural competence without sacrificing attention to formal accuracy. Utilizing focus on form activities in an engaging, personalized fashion, VORSPRUNG helps students develop realistic abilities in speaking, listening, reading, and writing German. The program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. In addition, it provides students with the cultural knowledge that is relevant to their own lives and then asks them to compare their cultures to the habits and behaviors of the German-speaking people of Europe--thus activating cultural awareness in the classroom. Thoroughly preparing students for successful communication in today's rapidly changing world, VORSPRUNG exposes readers to a wealth of spoken and written authentic textual materials, while an array of in-class activities promotes accuracy and provides ample opportunities for students to practice German in current contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Vorsprung written by Thomas A. Lovik and published by Heinle & Heinle Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and lively introductory program, VORSPRUNG: A COMMUNICATIVE INTRODUCTION TO GERMAN LANGUAGE AND CULTURE, 3E uses a five-skills approach that emphasizes the acquisition of communicative and cultural competence without sacrificing attention to formal accuracy. Unique "focus on form" activities help readers develop realistic abilities in speaking, listening, reading, and writing German. The program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. It also provides relevant cultural knowledge as well as a wealth of spoken and written authentic textual materials.
Book Synopsis Custom Vorsprung by : Thomas A. Lovik
Download or read book Custom Vorsprung written by Thomas A. Lovik and published by Heinle. This book was released on 2014-04-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vorsprung: A Communicative Introduction to German Language And Culture, Enhanced by : Thomas A. Lovik
Download or read book Vorsprung: A Communicative Introduction to German Language And Culture, Enhanced written by Thomas A. Lovik and published by Cengage Learning. This book was released on 2016-01-01 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and lively first-year program, VORSPRUNG: A COMMUNICATIVE INTRODUCTION TO GERMAN LANGUAGE AND CULTURE, ENHANCED 3rd Edition, uses a unique five-skills approach to help you develop realistic abilities in speaking, hearing, reading, and writing German. Utilizing “focus on form” activities, the program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. It also provides you with cultural knowledge relevant to your own life and then asks you to compare your culture to the habits and behaviors of the German-speaking people of Europe--providing you with a more enriching language experience. To prepare you for successful communication in today’s rapidly changing world, VORSPRUNG exposes you to a wealth of spoken and written authentic textual materials and offers an array of in-class activities that provide ample opportunities for you to practice German in current contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis Vorsprung: A Communicative Introduction to German Language and Culture by : Thomas Lovik
Download or read book Vorsprung: A Communicative Introduction to German Language and Culture written by Thomas Lovik and published by Houghton Mifflin College Division. This book was released on 2006-03-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vorsprung is an innovative and lively first-year program that uses a five-skills approach, emphasizing the acquisition of communicative as well as cultural competence without sacrificing attention to formal accuracy. Utilizing "focus on form" activities in an engaging, personalized fashion, Vorsprung helps students develop realistic abilities in speaking, listening, and reading German. The program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. In addition, it provides students with the cultural knowledge that is relevant to their own lives and then asks them to compare their cultures to the habits and behaviors of the German-speaking peoples of Europe. In order to prepare students for successful communication in today's rapidly changing world, Vorsprung exposes them to a wealth of spoken and written authentic textual materials. To support this focus on spoken and written German, Vorsprung offers an array of in-class activities that foster accuracy and provide ample opportunities for students to practice German in authentic contexts. New! Streamlined grammar sequence enhances the balance in each chapter and enables instructors to more easily organize a semester-or quarter-long syllabus. New! Cross-cultural awareness activities (Kulturkreuzung) include thought-provoking questions following each cultural note that encourage students to reflect on the differences between the target culture and their own; raise awareness, sensitivity and appreciation of this diversity; and enable students to articulate the differences in German. New! Introduction of Austria as a chapter theme exposes students to another German-speaking country and helps them appreciate the Austrian cultural heritage. New! Added chapter material profiles three real-life American students who use their knowledge of German to study in Germany, providing motivation for students who might be uncertain about whether or not to continue their study of the language. New and updated! Authentic readings represent more contemporary texts or recent editions of original texts, all chosen for their appeal to college students. Topics include updated rules and regulations for bicycling in Germany; a 21st-century online blog discussion of the meaning of friendship; and experiences of two foreign students at a German university. Integration of grammar with function enables students to see and learn how grammar is used to communicate and provides more focused instruction on the truly meaningful and worthwhile aspects of German grammar. Linear presentation of grammar and vocabulary provides the instructor and the student with a clear sense of progression through the material and a solid understanding of how vocabulary and structure are linked for communication.
Download or read book Vorsprung written by Thomas A. Lovik and published by Houghton Mifflin. This book was released on 1996-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vorsprung written by Thomas A. Lovik and published by Houghton Mifflin College Division. This book was released on 2001-09-25 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory German program stresses authentic language material and the practice of communicative skills. Students are stimulated to learn through pair work, realia-based activities, and a continuous story line. Throughout the text, students follow the same tale of an American traveling through Germany. The story is supported by communicative activities, grammar recycling, corresponding chapter objectives and themes, and four-color images. In addition, Deutsch im Beruf business segments present German in a work environment.
Download or read book Vorsprung written by Thomas A. Lovik and published by Houghton Mifflin College Division. This book was released on 2001-12-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers activities for additional writing practice, practice of grammar concepts.
Book Synopsis Vorsprung, Enhanced Edition by : Thomas A. Lovik
Download or read book Vorsprung, Enhanced Edition written by Thomas A. Lovik and published by Cengage Learning. This book was released on 2011-01-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: VORSPRUNG is an innovative and lively first-year program that uses a five-skills approach, emphasizing the acquisition of communicative as well as cultural competence without sacrificing attention to formal accuracy. Utilizing focus on form activities in an engaging, personalized fashion, VORSPRUNG helps students develop realistic abilities in speaking, listening, and reading German. The program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. In addition, it provides students with the cultural knowledge that is relevant to their own lives and then asks them to compare their cultures to the habits and behaviors of the German-speaking people of Europe. In order to prepare students for successful communication in today's rapidly changing world, VORSPRUNG exposes them to a wealth of spoken and written authentic textual materials. To support this focus on spoken and written German, VORSPRUNG offers an array of in-class activities that fosters accuracy and provides ample opportunities for students to practice German in authentic contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Vorsprung written by Thomas A. Lovik and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vorsprung is an innovative and lively first-year program that uses a five-skills approach, emphasizing the acquisition of communicative as well as cultural competence without sacrificing attention to formal accuracy. Utilizing "focus on form" activities in an engaging, personalized fashion, Vorsprung helps students develop realistic abilities in speaking, listening, and reading German. The program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. In addition, it provides students with the cultural knowledge that is relevant to their own lives and then asks them to compare their cultures to the habits and behaviors of the German-speaking peoples of Europe. In order to prepare students for successful communication in today\'s rapidly changing world, Vorsprung exposes them to a wealth of spoken and written authentic textual materials. To support this focus on spoken and written German, Vorsprung offers an array of in-class activities that foster accuracy and provide ample opportunities for students to practice German in authentic contexts. Streamlined grammar sequence enhances the balance in each chapter and enables instructors to more easily organize a semester-or quarter-long syllabus. Cross-cultural awareness activities (Kulturkreuzung) include thought-provoking questions following each cultural note that encourage students to reflect on the differences between the target culture and their own; raise awareness, sensitivity and appreciation of this diversity; and enable students to articulate the differences in German. Introduction of Austria as a chapter theme exposes students to another German-speaking country and helps them appreciate the Austrian cultural heritage. Added chapter material profiles three real-life American students who use their knowledge of German to study in Germany, providing motivation for students who might be uncertain about whether or not to continue their study of the language. Authentic readings represent more contemporary texts or recent editions of original texts, all chosen for their appeal to college students. Topics include updated rules and regulations for bicycling in Germany; a 21st-century online blog discussion of the meaning of friendship; and experiences of two foreign students at a German university. Integration of grammar with function enables students to see and learn how grammar is used to communicate and provides more focused instruction on the truly meaningful and worthwhile aspects of German grammar. Linear presentation of grammar and vocabulary provides the instructor and the student with a clear sense of progression through the material and a solid understanding of how vocabulary and structure are linked for communication.
Download or read book Welten written by Prisca Augustyn and published by Heinle. This book was released on 2020-07-15 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a refreshingly new approach to studying a foreign language, Augustyn/Euba's WELTEN: INTRODUCTORY GERMAN, ENHANCED, 1st edition, takes you into the lives of 12 different people from German-speaking countries, allowing you to experience a variety of worldviews and even examine your own. Rich in culture, each chapter focuses on the life, work, interests and environment of one of these individuals -- ranging from a student in Jena to a designer in Basel to a chef in the Alps -- through different types of texts that are relevant to their "world". Selected for their accessibility and genre-specific characteristics, these texts bring each person's world to life while introducing you to grammar and vocabulary in a captivating context. Emphasizing reflexive and autonomous learning, WELTEN will strengthen your functional language abilities while helping you develop interpretive and analytical competencies and an appreciation of the aesthetic qualities of language. Also available: MindTap digital learning solution.
Book Synopsis Routledge Intensive German Course by : Paul Hartley
Download or read book Routledge Intensive German Course written by Paul Hartley and published by Routledge. This book was released on 2017-07-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This intensive foundation course in German is designed for students with no previous knowledge of the language. Offering an original and distinctive approach to language learning, the course presents German within its cultural context and encourages both practical language skills and enhanced communicative strategies. An answer key is supplied for all relevant exercises, and features of the course include: reading and listening texts as well as texts for closer analysis �language focus� sections on grammar, �test your knowledge� exercises and issues of style and social communication informative notes explaining cultural references lots of exercises, including revision of previously learnt vocabulary or language patterns. Using authentic language throughout, the Routledge Intensive German Course takes students from beginner to intermediate level in one year. Progress is carefully structured, starting with simple grammar and working towards more complex points with the acquisition of a significant body of vocabulary, so ultimately enabling students to understand complex language patterns and express themselves fluently in a wide range of situations. To perfect listening and pronunciation skills, audio materials are presented on accompanying CDs, available to order separately, and guidance for tutors, as well as links to related sites, is also available at: www.routledge.com/textbooks/0415253462
Download or read book Auf Geht's! written by and published by . This book was released on 2015 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph
Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Book Synopsis English Grammar for Students of German by : Cecile Zorach
Download or read book English Grammar for Students of German written by Cecile Zorach and published by Hodder Arnold. This book was released on 2003-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers explanations of grammatical terms and functions as they apply to English and German. It illustrates the similarities and differences between the two languages and stresses the common linguistics pitfalls for English speakers. It includes review exercises with answers at the back.
Book Synopsis Key Issues in Organizational Communication by : Owen Hargie
Download or read book Key Issues in Organizational Communication written by Owen Hargie and published by Routledge. This book was released on 2004-02-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights, and show how they reveal a way through these dilemmas. Based on cutting-edge research findings and case studies, this book features contributions from the UK, USA, Canada, New Zealand and Norway, bringing multiple perspectives to this topical subject. The result is a comprehensive guide to organizational communication useful for managers, academics and students.
