Volkswagen Lifestyle

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The Power of Cult Branding

Author : Matthew W. Ragas
Publisher : Crown Currency
ISBN 13 : 0307781526
Total Pages : 226 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Power of Cult Branding by : Matthew W. Ragas

Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Currency. This book was released on 2011-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.

ADVERTISING

Author : SHARMA, SANGEETA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8195161103
Total Pages : 456 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis ADVERTISING by : SHARMA, SANGEETA

Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication

Welcome to the Scene

Author : Brian Moyer
Publisher :
ISBN 13 : 9781537220758
Total Pages : 138 pages
Book Rating : 4.2/5 (27 download)

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Book Synopsis Welcome to the Scene by : Brian Moyer

Download or read book Welcome to the Scene written by Brian Moyer and published by . This book was released on 2016-08-29 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for water-cooled Volkswagen enthusiasts. My main goal is to spread my love for the Volkswagen hobby to anyone that wants to learn. For me, it's been a lifetime love affair and I am lucky to say that I have turned what I love doing into a career, and it's awesome. I hope this book will help you to participate in a hobby that has been one of the most fulfilling parts of my life. I've also been lucky to surround myself with family and friends who love VWs too. I've learned invaluable skills. I get to shape and create things with my hands and feel proud when someone else recognizes my hard work. I get to go to several car shows a year and display my car (the culmination of my hard work), but I also get to create some of my favorite memories with some of the best people. The book is written roughly as a blueprint that I could have handed to 14 year old me to prevent a lot of the mistakes I made (or that others I know made) along the way. I hope any Volkswagen enthusiast will be able to take something of value away from reading this, but it's primarily directed at newcomers. If you are a brand new or relatively new Volkswagen enthusiast, my goal is to inform and educate you as much as possible so that you can get where you want to go as quickly as possible. Also, I want to arm you with knowledge that will hopefully help to minimize destruction (to your car, your budget or yourself). I want you to be able to enjoy your car and the VW community (and maybe become obsessed - it happens a lot) without wrecking your finances, personal relationships or putting yourself in harm's way. With all of that said, thanks again for reading and I hope you enjoy it.

Volkswagen T4 1990-2003

Author : Richard Copping
Publisher : Crowood
ISBN 13 : 1847976476
Total Pages : 396 pages
Book Rating : 4.8/5 (479 download)

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Book Synopsis Volkswagen T4 1990-2003 by : Richard Copping

Download or read book Volkswagen T4 1990-2003 written by Richard Copping and published by Crowood. This book was released on 2013-11-30 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Volkswagen enthusiast and prolific author Richard Copping examines, for the first time, the complete story of the T4 from the Transporter concept originated forty years before its presence at VW's Hanover factory, through its development period and full production life. Topics covered include: the background story 1949-1990; design concept to production in the 1980s; full analysis of the T4's specifications; face-lifted Caravelles and Multivans from 1996 onwards; petrol- and diesel-aspirated engines including the VR6, V6 and 2.5 litre TDI; the T4 story in the USA - the Euro Van and finally camping conversions. The complete story of the Volkswagen T4, produced between 1990 and 2003 and the first book in the English language to have been written, illustrated and published solely about the T4, beautifully illustrated with 300 colour photographs - a sparkling mixture of archive and modern-day imagery.

American Countercultures: An Encyclopedia of Nonconformists, Alternative Lifestyles, and Radical Ideas in U.S. History

Author : Gina Misiroglu
Publisher : Routledge
ISBN 13 : 1317477294
Total Pages : 980 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis American Countercultures: An Encyclopedia of Nonconformists, Alternative Lifestyles, and Radical Ideas in U.S. History by : Gina Misiroglu

Download or read book American Countercultures: An Encyclopedia of Nonconformists, Alternative Lifestyles, and Radical Ideas in U.S. History written by Gina Misiroglu and published by Routledge. This book was released on 2015-03-26 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterculture, while commonly used to describe youth-oriented movements during the 1960s, refers to any attempt to challenge or change conventional values and practices or the dominant lifestyles of the day. This fascinating three-volume set explores these movements in America from colonial times to the present in colorful detail. "American Countercultures" is the first reference work to examine the impact of countercultural movements on American social history. It highlights the writings, recordings, and visual works produced by these movements to educate, inspire, and incite action in all eras of the nation's history. A-Z entries provide a wealth of information on personalities, places, events, concepts, beliefs, groups, and practices. The set includes numerous illustrations, a topic finder, primary source documents, a bibliography and a filmography, and an index.

Consumer Behaviour

Author : C.L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126903306
Total Pages : 216 pages
Book Rating : 4.9/5 (33 download)

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Book Synopsis Consumer Behaviour by : C.L. Tyagi

Download or read book Consumer Behaviour written by C.L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.

Game-Based Marketing

Author : Gabe Zichermann
Publisher : John Wiley & Sons
ISBN 13 : 0470562234
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Game-Based Marketing by : Gabe Zichermann

Download or read book Game-Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

What's Holding You Back?

Author : Robert J. Herbold
Publisher : John Wiley & Sons
ISBN 13 : 0470934085
Total Pages : 224 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis What's Holding You Back? by : Robert J. Herbold

Download or read book What's Holding You Back? written by Robert J. Herbold and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading." —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to confront them head-on Why do managers at all levels sacrifice corporate success by shying away from making the tough decisions? What's Holding You Back? reveals exactly why managers often hesitate to confront difficult issues-whether it's the absence of a perfect solution, the knowledge that no decision will please everyone, etc.-and, most importantly, how they can overcome these common managerial obstacles to maximize their company's success. What's Holding You Back? elucidates the ten core principles of confident leadership, outlining proven tactics by which managers can confront their inner wimp and highlight their inner courage. Features dynamic real-world examples from Apple, Microsoft, Porsche, IBM, Merck, Canon, Sony, Whirlpool, IDEO, Tesco, P&G, Target, 3M, and more Pinpoints the corporate failures that can result from hesitant or self-conscious organizations, and what managers can do to avoid them Clearly delineates how managers can cultivate and deliver accountable and decisive leadership, even during the toughest dilemmas What's Holding You Back? proves that practicing gutsy leadership is the key to operational and innovative excellence in the workplace

The Spirit of VW

Author : Vaughan Grylls
Publisher : Batsford Books
ISBN 13 : 1849949557
Total Pages : 314 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis The Spirit of VW by : Vaughan Grylls

Download or read book The Spirit of VW written by Vaughan Grylls and published by Batsford Books. This book was released on 2024-05-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of VW, one of the most revered and enduring international car brands, with dynamic photography and insightful text that explains why we love them and why you should want to own one. With a second-to-none reputation for reliability, innovation and style, Volkswagen is one of the world's best-loved car manufacturers. From the adorable and unforgettable Type One, otherwise known as the Beetle or Bug, which reached huge heights of popularity in the 1960s, to today's groundbreaking hybrid and electric vehicles, good design has always been at the forefront of VW's philosophy. This fascinating book, written by a long-time VW fanatic who is also an expert in art and design, traces the development of Volkswagen design throughout the years, examining the most exciting and stylish models – not only the Beetle but the huge range of family cars, camper vans, SUVs and modern city cars the company has produced throughout the years, and not forgetting the iconic Golf GTI. The perfect gift for the car aficionado in your life, whether they own a VW or not, this fun and quirky book explores everything that's great about this classic brand.

Focus On: 100 Most Popular Station Wagons

Author : Wikipedia contributors
Publisher : e-artnow sro
ISBN 13 :
Total Pages : 1242 pages
Book Rating : 4./5 ( download)

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Book Synopsis Focus On: 100 Most Popular Station Wagons by : Wikipedia contributors

Download or read book Focus On: 100 Most Popular Station Wagons written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

America Dreaming Longshots

Author : Sean D. Wharton
Publisher : AuthorHouse
ISBN 13 : 1468500090
Total Pages : 627 pages
Book Rating : 4.4/5 (685 download)

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Book Synopsis America Dreaming Longshots by : Sean D. Wharton

Download or read book America Dreaming Longshots written by Sean D. Wharton and published by AuthorHouse. This book was released on 2011-11-18 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: America Dreaming Longshots Volume 2 ... THE LIFESTYLE CHANGER is a ALL-NEW 620 page Lottery Dream Books that is the World's Largest Dream Books ever written. This book gives the lottery player 205,000 + choices and chances to get that BIG HIT or LIFESTYLE CHANGER win that we all dream of winning everyday. Volume 2 contains 205,000 LUCKY LARGE PRINT NUMBERS covering 7,000 dreams, 9,800 Female names, 12,500 Male names and a daily lucky number pick that gives every name, dream, and daily pick a set of 7 LUCKY numbers covering the 3-Digit, 4-Digit, 5-Digit, 2by2 Lotto, Hot Ball Lotto, Mega Millions, and Powerball Lotto games played in 43 states throughout the United States.

Ugly Is Only Skin-Deep

Author : Dominik Imseng
Publisher : Troubador Publishing Ltd
ISBN 13 : 1785893173
Total Pages : 144 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Ugly Is Only Skin-Deep by : Dominik Imseng

Download or read book Ugly Is Only Skin-Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

VW Camper - The Inside Story

Author : David Eccles
Publisher : The Crowood Press
ISBN 13 : 1785007629
Total Pages : 1016 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis VW Camper - The Inside Story by : David Eccles

Download or read book VW Camper - The Inside Story written by David Eccles and published by The Crowood Press. This book was released on 2020-09-21 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and expanded third edition updates the story across six generations of the VW Bus and includes additional information and pictures, including more conversions, as well new information about the very early years and the latest models. Using archive and period brochure images, and photographs of original-condition models still surviving to illustrate the detailed text, it documents the various specifications, layouts, fitments and optional equipment of over forty different conversion companies, from well-known names like Devon and Westfalia, to lesser-known or unusual models such as Slumberwagen and Arcomobil. Since publication of the first edition in 2005, followed by a revised, expanded edition in 2012, VW Camper - The Inside Story has been acclaimed by enthusiasts and lovers of the VW Camper, and has become a definitive guide to the many different camping conversions built on the VW Transporter and Microbus.

Thinking Small

Author : Andrea Hiott
Publisher : Ballantine Books
ISBN 13 : 0345521447
Total Pages : 514 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Thinking Small by : Andrea Hiott

Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

COMPLETE MBA

Author : Rittik Chandra
Publisher : BookRix
ISBN 13 : 3730935798
Total Pages : 680 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis COMPLETE MBA by : Rittik Chandra

Download or read book COMPLETE MBA written by Rittik Chandra and published by BookRix. This book was released on 2013-07-25 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: "COMPLETE MBA" is the ULTIMATE GUIDE to provide knowledge of the underlying theoretical background and knowledge of management practice. This book comprises most important subjects such as: 1. BUSINESS ETHICS 2. BUSINESS LAWS 3. BUSINESS COMMUNICATION 4. ORGANIZATIONAL BEHAVIOUR 5. FINANCIAL MANAGEMENT 6. BANKING 7. PRODUCTION MANAGEMENT 8. MARKETING MANAGEMENT 9. PROJECT MANAGEMENT 10. HUMAN RESOURCE MANAGEMENT 11. INTERNATIONAL BUSINESS 12. RESEARCH METHODS IN MANAGEMENT 13. ENTREPRENEURSHIP The major objectives of this book , i.e. “COMPLETE MBA” are as follows: Foster knowledge of different business, administration and management disciplines. Appreciate the practice of management Develop critical thinking and analytical skills Develop problem solving and decision making skills Understand team dynamics and team work in the workplace Develop skills to write succinct reports and present reports to stakeholders Make students career ready for positions in business and management.

The People’s Car

Author : Bernhard Rieger
Publisher : Harvard University Press
ISBN 13 : 0674075757
Total Pages : 298 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis The People’s Car by : Bernhard Rieger

Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

My Journey to Rediscover Relationships

Author : Johnie Hinson
Publisher : Christian Faith Publishing, Inc.
ISBN 13 : 1640795502
Total Pages : 156 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis My Journey to Rediscover Relationships by : Johnie Hinson

Download or read book My Journey to Rediscover Relationships written by Johnie Hinson and published by Christian Faith Publishing, Inc.. This book was released on 2018-01-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnie Hinson's journey to rediscover relationships took him to a new level in his understanding of relationship dynamics. The Lord opened a door of opportunity allowing Johnie to glean precious knowledge about the greatest gift He gave to humanity. The Lord's revelations provided keen insight into how He views relationships and His expectations of how Johnie should approach them. The first revelation or divine insight Johnie discusses in his book reveals the significance of our connections. "Life is all about relationships, and relationships are all about life." Johnie discovered that nothing in life promotes greater satisfaction than meaningful connections with family, friends, and the Lord who made life possible. As a result, Johnie chose to make his relationships a priority. Johnie's journey also provided him with a greater understanding of marriage and his role in the home. He learned that marriage isn't a contract between a man and a woman but a covenant designed to connect them in a lifelong union. Johnie is constantly reminded by the Lord that "Your marriage isn't about you, it's about what you promised in your vows." Although a painful reality, the author is learning that fulfilling his promise to his wife, Rene, is the only way to make their house a home. Johnie chose to become her husband, now he chooses to fulfill his responsibilities. Johnie is convinced that life is a journey, and if he intends to enjoy the ride, vertical and horizontal connections will play a significant role. As a minister serving the Lord for 47 years and traveling around the globe, I can attest that everything rises and falls on relationships. As a minister, military officer, husband and father, Johnie Hinson's story can teach us a lifetime of lessons about relationships that we can all learn from. I highly recommend this book to you. Rev. Dr. Paul Ai President Vietnamese Outreach International Bishop Overseer Vietnamese Harvest Network