The Power Of Cult Branding

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The Power of Cult Branding

Author : Matthew W. Ragas
Publisher : Crown Currency
ISBN 13 : 0307781526
Total Pages : 226 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Power of Cult Branding by : Matthew W. Ragas

Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Currency. This book was released on 2011-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.

Cult of the Luxury Brand

Author : Radha Chadha
Publisher : Nicholas Brealey International
ISBN 13 : 1904838294
Total Pages : 320 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis Cult of the Luxury Brand by : Radha Chadha

Download or read book Cult of the Luxury Brand written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

The Culting of Brands

Author : Douglas Atkin
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis The Culting of Brands by : Douglas Atkin

Download or read book The Culting of Brands written by Douglas Atkin and published by . This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Don't Call it a Cult

Author : Sarah Berman
Publisher : Steerforth
ISBN 13 : 1586422766
Total Pages : 320 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Don't Call it a Cult by : Sarah Berman

Download or read book Don't Call it a Cult written by Sarah Berman and published by Steerforth. This book was released on 2021-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: They draw you in with the promise of empowerment, self-discovery, women helping women. The more secretive those connections are, the more exclusive you feel. Little did you know, you just joined a cult. Sex trafficking. Self-help coaching. Forced labor. Mentorship. Multi-level marketing. Gaslighting. Investigative journalist Sarah Berman explores the shocking practices of NXIVM, a cult run by Keith Raniere and many enablers. Through the accounts of central NXIVM figures, Berman uncovers how dozens of women seeking creative coaching and networking opportunities instead were blackmailed, literally branded, near-starved, and enslaved. Don't Call It a Cult is a riveting account of NXIVM's rise to power, its ability to evade prosecution for decades, and the investigation that finally revealed its dark secrets to the world.

Going Social

Author : Jeremy Goldman
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432557
Total Pages : 306 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Going Social by : Jeremy Goldman

Download or read book Going Social written by Jeremy Goldman and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful lessons from the frontlines of social media marketing.

Rituals and Power

Author : S. R. F. Price
Publisher : Cambridge University Press
ISBN 13 : 9780521312684
Total Pages : 324 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Rituals and Power by : S. R. F. Price

Download or read book Rituals and Power written by S. R. F. Price and published by Cambridge University Press. This book was released on 1984 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simon Price attempts to discover why the Roman Emperor was treated like a god.

Leaving Isn't the Hardest Thing

Author : LAUREN. HOUGH
Publisher : Coronet
ISBN 13 : 9781529382525
Total Pages : 320 pages
Book Rating : 4.3/5 (825 download)

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Book Synopsis Leaving Isn't the Hardest Thing by : LAUREN. HOUGH

Download or read book Leaving Isn't the Hardest Thing written by LAUREN. HOUGH and published by Coronet. This book was released on 2022-04-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scarred

Author : Sarah Edmondson
Publisher : Chronicle Books
ISBN 13 : 1797201468
Total Pages : 243 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis Scarred by : Sarah Edmondson

Download or read book Scarred written by Sarah Edmondson and published by Chronicle Books. This book was released on 2019-09-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in the HBO docuseries THE VOW: The shocking and subversive memoir of a 12-year-NXIVM-member-turned-whistleblower, and her inspiring true story of abuse, escape, and redemption. "'Master, would you brand me? It would be an honor.' From the second I climb onto the table, acutely aware that I am lying in the sweat of my sisters, I will have blocked that out. Lying there completely naked, I am at my most vulnerable but determined to prove my strength. I try to keep my legs closed as my body wills itself to protect my most private area. . . . I tell myself: I am a warrior. I birthed a human. I can handle pain. But nothing could have ever prepared me for the feel of this fire on my skin." Scarred is Sarah Edmondson's compelling memoir of her recruitment into the NXIVM cult, the 12 years she spent within the organization (during which she enrolled over 2,000 members and entered DOS—NXIVM's "secret sisterhood"), her breaking point, and her harrowing fight to get out, to expose Keith Raniere and the leadership, to help others, and to heal. Complete with personal photographs, Scarred is also an eye-opening story about abuses of power, female trust and friendship, and how sometimes the search to be "better" can override everything else. • In the tradition of Unorthodox by Deborah Feldman, Escape by Carolyn Jessop, and Troublemaker by Leah Remini • This tell-all follows Sarah from the moment she takes her first NXIVM seminar, to the invitation she accepts from her best friend, Lauren Salzman, into DOS, to her journey toward become a key witness in the federal case against its founders • Evokes questions about friendship, ethics, good and evil, making it a brilliant selection for book clubs Audio edition read by the author.

The Phenomenon of Cult Brands

Author : Dimitri Wittwer
Publisher : BoD – Books on Demand
ISBN 13 : 3735795145
Total Pages : 210 pages
Book Rating : 4.7/5 (357 download)

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Book Synopsis The Phenomenon of Cult Brands by : Dimitri Wittwer

Download or read book The Phenomenon of Cult Brands written by Dimitri Wittwer and published by BoD – Books on Demand. This book was released on 2014-10-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands. In his research he revealed the key characteristics of cult brands, drawing on interdisciplinary literature and both qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author empha- sizes the strong relevance of a brand’s cultural change orienta- tion in its evolution to becoming a cult brand and develops two models: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand’s cult status from a consumer perspective.

The Cult of the Leader

Author : Christopher Bones
Publisher : John Wiley & Sons
ISBN 13 : 1119978041
Total Pages : 297 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Cult of the Leader by : Christopher Bones

Download or read book The Cult of the Leader written by Christopher Bones and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical look at the way that business leadership has gone so badly wrong. Modern business is obsessed with leaders. We talk about leadership all the time, but its real meaning is becoming more and more obscure. Recent corporate crises have shown that all too often, our leaders are missing in action when we need them most. In this groundbreaking and provocative new book, Chris Bones shows how we need to: Restore trust and confidence Be more realistic about what leaders can and can't do Redefine talent Revalue experience Reconsider remuneration

The Stalin Cult

Author : Jan Plamper
Publisher : Yale University Press
ISBN 13 : 0300169523
Total Pages : 337 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Stalin Cult by : Jan Plamper

Download or read book The Stalin Cult written by Jan Plamper and published by Yale University Press. This book was released on 2012-01-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the late 1920s and the early 1950s, one of the most persuasive personality cults of all times saturated Soviet public space with images of Stalin. A torrent of portraits, posters, statues, films, plays, songs, and poems galvanized the Soviet population and inspired leftist activists around the world. In the first book to examine the cultural products and production methods of the Stalin cult, Jan Plamper reconstructs a hidden history linking artists, party patrons, state functionaries, and ultimately Stalin himself in the alchemical project that transformed a pock-marked Georgian into the embodiment of global communism. Departing from interpretations of the Stalin cult as an outgrowth of Russian mysticism or Stalin's psychopathology, Plamper establishes the cult's context within a broader international history of modern personality cults constructed around Napoleon III, Mussolini, Hitler, and Mao. Drawing upon evidence from previously inaccessible Russian archives, Plamper's lavishly illustrated and accessibly written study will appeal to anyone interested in twentieth-century history, visual studies, the politics of representation, dictator biography, socialist realism, and real socialism.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Building Your Cult

Author : Dantalion Jones
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781450590839
Total Pages : 0 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis Building Your Cult by : Dantalion Jones

Download or read book Building Your Cult written by Dantalion Jones and published by Createspace Independent Publishing Platform. This book was released on 2010-02-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the art and science of protecting and promoting your own interests. It is about reaching that pentacle of accomplishment where you have groups of people devoted to you, your goals and your ambitions. In other words, it is about the politics of life. It is about making your own cult. No one has to build a cult from this book. That's a personal decision and you'll get some very useful tools to do that... if you decide. What this book should do is help you to create a personal sense of purpose. More often when someone talks about a sense of purpose or a feeling of destiny they are met with cynicism. People generally don't even have a language to understand the concept of purpose and destiny. Yes, we have plans and goals and problems to solve and we work to solve those problems but there are few who can say they are driven by a sense of purpose. Those who are are usually are live like unstoppable forces of nature. If you have to wait to find your sense of purpose then it will likely never happen. Right NOW you are in the perfect place to choose your purpose. When you do, life gains a clearer perspective and you can do the ordinary and mundane acts of daily life with more vigor and joy because everything is connected by your sense of purpose.

Cults in Our Midst

Author : Margaret Thaler Singer
Publisher : John Wiley & Sons
ISBN 13 : 0787967416
Total Pages : 438 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Cults in Our Midst by : Margaret Thaler Singer

Download or read book Cults in Our Midst written by Margaret Thaler Singer and published by John Wiley & Sons. This book was released on 2003-04-11 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cults today are bigger than ever, with broad ramifications for national and international terrorism. In this newly revised edition of her definitive work on cults, Singer reveals what cults really are and how they work, focusing specifically on the coercive persuasion techniques of charismatic leaders seeking money and power. The book contains fascinating updates on Heaven's Gate, Falun Gong, Aum Shinrikyo, Hare Krishna, the Reverend Sun Myung Moon, and the connection between cults and terrorism in Al Queda and the PLO.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Follow the Feeling

Author : Kai D. Wright
Publisher : John Wiley & Sons
ISBN 13 : 1119600499
Total Pages : 310 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Follow the Feeling by : Kai D. Wright

Download or read book Follow the Feeling written by Kai D. Wright and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.