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Author : Manfred Grieger
Publisher :
ISBN 13 : 9783935112253
Total Pages : 339 pages
Book Rating : 4.1/5 (122 download)
Download or read book Volkswagen Chronicle - From the Beetle to a Global Player written by Manfred Grieger and published by . This book was released on 2015-07-21 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Markus Lupa
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.3/5 (555 download)
Download or read book Volkswagen Chronicle written by Markus Lupa and published by . This book was released on 2003 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernhard Rieger
Publisher : Harvard University Press
ISBN 13 : 0674075757
Total Pages : 298 pages
Book Rating : 4.6/5 (74 download)
Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author : Graham Robson
Publisher : Publications International Limited
ISBN 13 : 9780785315995
Total Pages : 216 pages
Book Rating : 4.3/5 (159 download)
Download or read book Volkswagen Chronicle written by Graham Robson and published by Publications International Limited. This book was released on 1996-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrea Hiott
Publisher : Ballantine Books
ISBN 13 : 0345521447
Total Pages : 514 pages
Book Rating : 4.3/5 (455 download)
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author : David Kiley
Publisher : John Wiley & Sons
ISBN 13 : 0471225983
Total Pages : 321 pages
Book Rating : 4.4/5 (712 download)
Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-04-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.
Author : Andrea Hiott
Publisher : Random House Digital, Inc.
ISBN 13 : 0345521420
Total Pages : 514 pages
Book Rating : 4.3/5 (455 download)
Download or read book Thinking Small written by Andrea Hiott and published by Random House Digital, Inc.. This book was released on 2012 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to coincide with the release of the newly redesigned VW Beetle, a history of the iconic car reveals the agendas of famous design contributors including Ferdinand Porsche, Adolf Hitler and Heinrich Nordhoff, describing the 1950s advertising campaign in America that launched its phenomenal success.
Author : Erika Graf
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311077240X
Total Pages : 374 pages
Book Rating : 4.1/5 (17 download)
Download or read book International marketing in times of sustainability and digitalization written by Erika Graf and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-03-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges. Supplementary materials for the book are available!
Author : Etzold
Publisher : Motorbooks International
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.F/5 ( download)
Download or read book The Beetle written by Etzold and published by Motorbooks International. This book was released on 1991 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans R. Etzold
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (742 download)
Download or read book The Beetle written by Hans R. Etzold and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Patton
Publisher : Simon and Schuster
ISBN 13 : 0743202422
Total Pages : 264 pages
Book Rating : 4.7/5 (432 download)
Download or read book Bug written by Phil Patton and published by Simon and Schuster. This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patton chronicles the remarkable journey of the Volkswagen Beetle--the world's most famous car--from Nazism to the sixties counterculture, the Cold War and today's global manufacturing.
Author : Walter Henry Nelson
Publisher : Bentley Publishers
ISBN 13 : 9780837601472
Total Pages : 418 pages
Book Rating : 4.6/5 (14 download)
Download or read book Small Wonder written by Walter Henry Nelson and published by Bentley Publishers. This book was released on 1998 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the history of the popular German automobile the Volkswagen Beetle up to 1970, including its origins, its favor in the Nazi party, and the involvement of Britain and the U.S. in its production and marketing.
Author : H. R. Etzold
Publisher : Haynes Publications
ISBN 13 : 9780854298457
Total Pages : 240 pages
Book Rating : 4.2/5 (984 download)
Download or read book The Beetle written by H. R. Etzold and published by Haynes Publications. This book was released on 1990-03-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence Minsky
Publisher : Kogan Page Publishers
ISBN 13 : 074948361X
Total Pages : 329 pages
Book Rating : 4.7/5 (494 download)
Download or read book Global Brand Management written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Author : Kevin Clemens
Publisher : Enthusiast Books
ISBN 13 : 9781583881583
Total Pages : 0 pages
Book Rating : 4.8/5 (815 download)
Download or read book Thirty Years of the Volkswagen Golf & Rabbit written by Kevin Clemens and published by Enthusiast Books. This book was released on 2006-04-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1970s, Volkswagen was in deep trouble. Its venerable rear-engine air-cooled Beetle could no longer meet upcoming government regulations and its once phenomenal sales numbers had begun to slide. Something new was needed and the Giugiaro-designed Volkswagen Golf rose above all of the other concepts and designs. The Golf (called the Rabbit in the U.S.) was a modern car so different from the ancient Beetle, and in fact so different from anything else on the market that in Europe it's not called the "compact" class or "hatchback" class; it's called the "GOLF" class. This book covers the fascinating transition from Beetle to Golf and the subsequent development of the car that became Volkswagen's new icon. Included are Volkswagen archival photographs of early development projects and details about the people who built these charismatic cars. The story is more than facts and figures. It is an adventurous tale of a company whose future rested on the fenders of a hatchback economy car - a car that ultimately became a favorite of car enthusiasts around the world.
Author : Jack Ewing
Publisher : W. W. Norton & Company
ISBN 13 : 0393254526
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)
Download or read book Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud written by Jack Ewing and published by W. W. Norton & Company. This book was released on 2017-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book Review Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install “defeat devices” in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.
Author : David Newhardt
Publisher : Motorbooks
ISBN 13 : 1610587553
Total Pages : 242 pages
Book Rating : 4.6/5 (15 download)
Download or read book The Art of the Muscle Car written by David Newhardt and published by Motorbooks. This book was released on 2013-05-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Just what is a Muscle Car?” Road Test magazine asked in June 1967. The answer: “Exactly what the name implies. It is a product of the American car industry adhering to the hot rodder’s philosophy of taking a small car and putting a BIG engine in it. . . . The Muscle Car is Charles Atlas kicking sand in the face of the 98 horsepower weakling.” Unconcerned with such trivial details as comfort and handling, the vintage American muscle car was built for straight-line speed and quickly became the ride of choice for power-hungry racers and serious gearheads. In a country where performance was measured in brute force, a quarter mile at a time, the muscle car was the perfect machine. In the intervening years, these down-and-dirty, high-performing beauties have earned their place in the automotive pantheon. As prized by collectors and aficionados as they are by denizens of garages and drag strips, classic muscle cars now fetch upwards of a million dollars at auctions and feature in any story of America’s automotive glory days. The icons of muscle car art—including Camaro and Chevelle SS, the Hemi and 440-6 ’Cuda, Challenger, Roadrunner, Super Bee, GTX, Super Bird, Daytona Charger, Super Cobra Jet and Boss Mustang, Talladega Torino, Buick GSX and W30 Oldsmobile 442, and AMX Javelin—are all here, on full display in this lavishly illustrated volume, each described in a detailed essay followed by a gallery of portraits and special gatefold presentations that capture the art of the muscle car at its finest.
