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Voices Of The Marketplace
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Book Synopsis Voices of the Marketplace by : Anne C. Rose
Download or read book Voices of the Marketplace written by Anne C. Rose and published by Rowman & Littlefield. This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1830 and 1860 while exploring three sets of concepts that provided common languages-Christianity, democracy, capitalism. Whereas many interpretations of American culture in this period have emphasized a single theme or have been preoccupied with the ensuing Civil War, Rose considers sharply divergent tendencies in religion and politics and a wide range of reformers, authors, and other public figures.
Book Synopsis Voices from the Marketplace by : Titilayo Ufomata
Download or read book Voices from the Marketplace written by Titilayo Ufomata and published by Kraft Books Limited. This book was released on 1998 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Voice of the Marketplace by : Joseph A. Pratt
Download or read book Voice of the Marketplace written by Joseph A. Pratt and published by Texas A&M University Press. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Petroleum Council (NPC) emerged out of the close cooperation between the petroleum industry and the federal government during World War II. An industry-financed advisory committee designed to work closely with the Department of the Interior, it enjoyed a remarkable independence from political or financial pressures. Including representatives of all phases of the petroleum business, the NPC could reach deep within the industry for information on vital issues. In the last fifty-plus years, the Council has evolved into a voice of the marketplace, analyzing conditions in the petroleum industry at the request of the government and publishing its findings in reports widely considered authoritative and useful. Three uniquely qualified historians here chronicle the development and contributions of the NPC to both the energy industry and the American market. While technological advances, skyrocketing world demand, the rise of OPEC, and far-reaching regulatory initiatives have fundamentally transformed the petroleum industry's structure and operating environment, the National Petroleum Council has remained a reliable source of authoritative information. Joseph A. Pratt, William H. Becker, and William McClenahan, Jr., analyze the choices and strategies that have given the Council the adaptability and resilience to survive and remain important. The authors look also at the actual reports generated by the Council--more than two hundred studies to date--and the impact they have had on both government and business. They examine the NPC's ability to tap information and personnel from all sectors of the industry and to fund from industry resources studies that would have exceeded the pockets of the federal government. They consider the way the Council has managed to encompass the varied viewpoints within a diverse, highly competitive industry, and particularly to bridge the sharp historical division between the "majors" and the "independents." Finally, the authors analyze the one political concern that has remained constant for the industry: antitrust. This engagingly written book not only sheds light on the petroleum industry and its regulatory context, but also addresses the larger questions of the U.S. government's relations with the industries it regulates.
Book Synopsis Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by : Ernan Roman
Download or read book Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay written by Ernan Roman and published by McGraw Hill Professional. This book was released on 2010-10-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Book Synopsis Voices from the Marketplace by : Oheta Sophia
Download or read book Voices from the Marketplace written by Oheta Sophia and published by . This book was released on 2024-04-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Voices from the Marketplace: Stories of Trade and Commerce" unveils the intricate tapestry of life within a bustling marketplace, where traders, vendors, and community leaders navigate a web of secrets, rivalries, and redemption. As the sun rises and sets over cobblestone streets and bustling stalls, readers are drawn into a world where greed and ambition collide with integrity and compassion. From the trials of a smuggler risking everything for profit to the revelations that shake the very foundation of the marketplace, each chapter weaves a suspenseful tale of human resilience and the power of unity in the face of adversity. Through vivid storytelling and compelling characters, this literary fiction illuminates the triumph of justice over corruption, leaving readers spellbound until the final page. "Voices from the Marketplace" invites readers to embark on a journey of discovery and redemption-a journey that will leave them forever changed.
Book Synopsis Voices From Subsistence Marketplaces by : John Hedeman
Download or read book Voices From Subsistence Marketplaces written by John Hedeman and published by eBook Partnership. This book was released on 2017-04-22 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we wake up, many of us have some idea as to what the day may hold. Though not everything is planned; we have a degree of control; we have backup options; and we can see some event or destination on the horizon. We have dreams, aspirations, expectations for fulfillment. If something goes wrong, we probably have a support system in place. Many people throughout the world live without these certainties and margins of error. Those living below the poverty line encounter many extreme challenges. Yet they feel the awe of each new day. They feel the broadening of their minds. They feel the deep connections that lead them to care for others.Within these pages you will find amazing stories of people in subsistence contexts - stories of poverty, struggles, brilliance, ingenuity, character, and the enduring human spirit. Explore the lives of these individuals brought to the forefront in their own voices. Seek this experience and listen to Voices From Subsistence Marketplaces.
Book Synopsis Listening to the Voice of the Market by : R. Eric Reidenbach
Download or read book Listening to the Voice of the Market written by R. Eric Reidenbach and published by CRC Press. This book was released on 2009-12-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships.
Download or read book Voices of Cancer written by Lynda Wolters and published by . This book was released on 2019-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: """I don't know what to say"" and ""I don't know what to do"" are common responses to a life-threatening diagnosis. Voices of Cancer is here to help. Every cancer story is different, but there is one commonality: both patients and the people supporting them often struggle to properly articulate their wants and needs through particularly challenging‚"‚€‚"and in many cases, uncharted‚"‚€‚"territory. Lynda Wolters knows firsthand: she was diagnosed with stage 4 terminal mantle cell lymphoma in August of 2016. Voices of Cancer offers a candid look into the world of a cancer patient, informed by Lynda's own story and conversations had with dozens of patients weighing in on their needs, wants, and dislikes as they navigate the complex world of diagnosis, treatment, and beyond. With comprehensive and accessible insight from people who've been there, Voices of Cancer helps educate, dispel fears, and start positive conversations about what a cancer diagnosis truly means, while shining a light on how bes
Book Synopsis Race in the Marketplace by : Guillaume D. Johnson
Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Book Synopsis The CMO's Periodic Table by : Drew Neisser
Download or read book The CMO's Periodic Table written by Drew Neisser and published by New Riders. This book was released on 2015-11-17 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher : ISBN 13 : Total Pages :96 pages Book Rating :4.:/5 (51 download)
Book Synopsis Local Competition in the Voice and Data Marketplace by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Download or read book Local Competition in the Voice and Data Marketplace written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2002 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Lark and the Wren by : Mercedes Lackey
Download or read book The Lark and the Wren written by Mercedes Lackey and published by Baen Publishing Enterprises. This book was released on 1994-11-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A GHOST OF A CHANCE A voice, an icy, whispering voice, came out of the darkness from all around her; from everywhere, yet nowhere. It could have been born of her imagination, yet Rune knew the voice was the Ghost's, and that to run was to die. Instantly, but in terror that would make dying seem to last an eternity. "Why have you come here, stupid child " it murmured, as fear urged her to run away. "Why were you waiting here For me Foolish child, do you not know what I am What I could do to you " Rune had to swallow twice before she could speak, and even then her voice cracked and squeaked with fear. "I've come to fiddle for you-sir " she said, gasping for breath between each word, trying to keep her teeth from chattering. The Ghost laughed, a sound with no humor in it, the kind of laugh that called up empty wastelands and icy peaks. "Well, then, girl. Fiddle, then. And pray to that Sacrificed God of yours that you fiddle well, very well. If you please me, if you continue to entertain me until dawn, I shall let you live, a favor I have never granted any other. But I warn you-the moment my attention lags, little girl-you'll die like all the others and you will join all the others in my own private little Hell." At the publisher's request, this title is sold without DRM (Digital Rights Management).
Book Synopsis Dissenting Voices in American Society by : Austin Sarat
Download or read book Dissenting Voices in American Society written by Austin Sarat and published by Cambridge University Press. This book was released on 2012-01-31 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissenting Voices in American Society: The Role of Judges, Lawyers, and Citizens explores the status of dissent in the work and lives of judges, lawyers, and citizens, and in our institutions and culture. It brings together under the lens of critical examination dissenting voices that are usually treated separately: the protester, the academic critic, the intellectual, and the dissenting judge. It examines the forms of dissent that institutions make possible and those that are discouraged or domesticated. This book also describes the kinds of stories that dissenting voices try to tell and the narrative tropes on which those stories depend. This book is the product of an integrated series of symposia at the University of Alabama School of Law. These symposia bring leading scholars into colloquy with faculty at the law school on subjects at the cutting edge of interdisciplinary inquiry in law.
Download or read book Jabari Jumps written by Gaia Cornwall and published by Candlewick Press. This book was released on 2020-10-06 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working up the courage to take a big, important leap is hard, but Jabari is almost absolutely ready to make a giant splash. Jabari is definitely ready to jump off the diving board. He’s finished his swimming lessons and passed his swim test, and he’s a great jumper, so he’s not scared at all. “Looks easy,” says Jabari, watching the other kids take their turns. But when his dad squeezes his hand, Jabari squeezes back. He needs to figure out what kind of special jump to do anyway, and he should probably do some stretches before climbing up onto the diving board. In a sweetly appealing tale of overcoming your fears, newcomer Gaia Cornwall captures a moment between a patient and encouraging father and a determined little boy you can’t help but root for.
Download or read book Raise Your Voice written by Brian Sooy and published by Rockbench Publishing Corporation. This book was released on 2014-03-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.
Book Synopsis Voices from Subsistence Marketplaces: East Africa by : Steven Morse
Download or read book Voices from Subsistence Marketplaces: East Africa written by Steven Morse and published by . This book was released on 2019-03-19 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perched atop the triumphant summit of Kilimanjaro stands a young man. A calm yet lively expression is spread across his face as his gaze travels over the boundless landscape beneath him. He has reached this summit many times before, yet his soul is still alive with the same thrill and vigor that this place has brought time and time again. This young man is Emanuel. A Maasai warrior and a Tanzanian citizen. He, like the others found in this book, has lived a life full of exploration, adversity, and passion. Only now, have their stories been able to gain a wider audience. This book is about those like Emanuel, whose voices are greatly limited by circumstance. They are individuals whom we have met in our work in various areas of east Africa. Their lives and provocative stories pull at the heart strings and serve to immerse us into an otherwise untold world. Whether it be refugees in the Nakivale settlement of Uganda, or rural pastoralist tribespeople, they deliver a unique perspective and lesson. Look through this window into their lives with Voices from Subsistence Marketplaces: East Africa. https://www.voiceseastafrica.com
Book Synopsis Voices of Innovation by : Edward W. Marx
Download or read book Voices of Innovation written by Edward W. Marx and published by CRC Press. This book was released on 2023-07-17 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization’s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless of its promise, innovation has been slow in healthcare. The second edition takes the critical lessons learned from the first edition, expands and refreshes the content as a result of changes in the industry and the world. For example, the pandemic really shifted things. Now providers are more ready and interested to innovate. In the past year alone, significant disruptors (such as access to digital health) have entered the provider space threatening the existence of many hospitals and practices. This has served as a giant wake-up call that healthcare has shifted. And finally, there is more emphasis today than before on the concept of patient and clinician experience. Perhaps hastened by the pandemic, the race is on for innovations that will help address clinician burnout while better engaging patients and families. Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage innovation to help fulfill the promise of healthcare information technology in enabling superior business and clinical outcomes.
