Vivid Rhetoric And Visual Persuasion

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Vivid Rhetoric and Visual Persuasion

Author : Meghan Henning
Publisher : Wm. B. Eerdmans Publishing
ISBN 13 : 1467467200
Total Pages : 333 pages
Book Rating : 4.4/5 (674 download)

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Book Synopsis Vivid Rhetoric and Visual Persuasion by : Meghan Henning

Download or read book Vivid Rhetoric and Visual Persuasion written by Meghan Henning and published by Wm. B. Eerdmans Publishing. This book was released on 2024-02-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major scholarly collaboration exploring vivid visual rhetoric in the New Testament From Jesus’s miraculous walk on water to the graphic horrors of hell, New Testament authors make vivid and unforgettable images appear before their audience’s eyes. In the past decade, scholarship on early Christian use of ancient rhetorical techniques has flourished. One focus of rhetorical criticism of the New Testament has been the function of ekphrasis, or vivid visual description. In this landmark collection, leading New Testament scholars come together to probe the purpose and import of ekphrasis in early Christian literature. The research in this collection explores the relationship between vivid rhetoric and genre, taking into account technical features, authorial intent, and audience response. Specific topics include: • The New Testament’s rhetoric compared against Greco-Roman rhetorical handbooks • Juxtaposition between vivid and non-vivid rhetoric • The use of energeia in John’s Gospel to draw upon the reader’s multiple senses • Aesthetics and the grotesque in Revelation • The use of travelogue to create a virtual journey for the audience • Vivid rhetoric in early martyr literature Vivid Rhetoric and Visual Persuasion is a must-read for scholars of early Christianity and rhetorical criticism. Readers will find this collection indispensable in understanding a complex feature of the New Testament in its historical context. Contributors Contributors Bart B. Bruehler, Diane Fruchtman, Meghan Henning, Martina Kepper, Susanne Luther, Harry O. Maier, Gudrun Nassauer, Nils Neumann, Vernon K. Robbins, Gary S. Selby, Aldo Tagliabue, Sunny Kuan-Hui Wang, Annette Weissenrieder, Robyn J. Whitaker

Defining Visual Rhetorics

Author : Charles A. Hill
Publisher : Taylor & Francis
ISBN 13 : 1135628556
Total Pages : 355 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Defining Visual Rhetorics by : Charles A. Hill

Download or read book Defining Visual Rhetorics written by Charles A. Hill and published by Taylor & Francis. This book was released on 2012-08-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Visual Persuasion

Author : Paul Messaris
Publisher : SAGE
ISBN 13 : 9780803972469
Total Pages : 324 pages
Book Rating : 4.9/5 (724 download)

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Book Synopsis Visual Persuasion by : Paul Messaris

Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies

Techniques of Visual Persuasion

Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 0136766749
Total Pages : 667 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Techniques of Visual Persuasion by : Larry Jordan

Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice

Author : Ruth Webb
Publisher : Routledge
ISBN 13 : 1317145364
Total Pages : 252 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice by : Ruth Webb

Download or read book Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice written by Ruth Webb and published by Routledge. This book was released on 2016-04-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of ekphrasis, the art of making listeners and readers 'see' in their imagination through words alone, as taught in ancient rhetorical schools and as used by Greek writers of the Imperial period (2nd-6th centuries CE). The author places the practice of ekphrasis within its cultural context, emphasizing the importance of the visual imagination in ancient responses to rhetoric, poetry and historiography. By linking the theoretical writings on ekphrasis with ancient theories of imagination, emotion and language, she brings out the persuasive and emotive function of vivid language in the literature of the period. This study also addresses the contrast between the ancient and the modern definitions of the term ekphrasis, underlining the different concepts of language, literature and reader response that distinguish the ancient from the modern approach. In order to explain the ancient understanding of ekphrasis and its place within the larger system of rhetorical training, the study includes a full analysis of the ancient technical sources (rhetorical handbooks, commentaries) which aims to make these accessible to non-specialists. The concluding chapter moves away from rhetorical theory to consider the problems and challenges involved in 'turning listeners into spectators' with a particular focus on the role of ekphrasis within ancient fiction. Attention is also paid to texts that lie at the intersection of the modern and ancient definitions of ekphrasis, such as Philostratos' Imagines and the many ekphraseis of buildings and monuments to be found in Late Antique literature.

Jewish, Christian, and Muslim Travel Experiences

Author : Susanne Luther
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110717484
Total Pages : 364 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Jewish, Christian, and Muslim Travel Experiences by : Susanne Luther

Download or read book Jewish, Christian, and Muslim Travel Experiences written by Susanne Luther and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and pilgrimage have become central research topics in recent years. Some archaeologists and historians have applied globalization theories to ancient intercultural connections. Classicists have rediscovered travel as a literary topic in Greek and Roman writing. Scholars of early Judaism, Christianity, and Islam have been rethinking long-familiar pilgrimage practices in new interdisciplinary contexts. This volume contributes to this flourishing field of study in two ways. First, the focus of its contributions is on experiences of travel. Our main question is: How did travelers in the ancient world experience and make sense of their journeys, real or imaginary, and of the places they visited? Second, by treating Jewish, Christian, and Islamic experiences together, this volume develops a longue durée perspective on the ways in which travel experiences across these three traditions resembled each other. By focusing on "experiences of travel," we hope to foster interaction between the study of ancient travel in the humanities and that of broader human experience in the social sciences.

The Oxford Handbook of the Synoptic Gospels

Author : Stephen P. Ahearne-Kroll
Publisher : Oxford University Press
ISBN 13 : 0190887451
Total Pages : 633 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of the Synoptic Gospels by : Stephen P. Ahearne-Kroll

Download or read book The Oxford Handbook of the Synoptic Gospels written by Stephen P. Ahearne-Kroll and published by Oxford University Press. This book was released on 2023 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The field of Synoptic studies traditionally has had two basic foci. The question of how Matthew, Mark, and Luke are related to each other, what their sources are, and how the Gospels use their sources constitutes the first focus. Collectively, scholarship on the Synoptic Problem has tried to address these issues, and recent years have seen renewed interest and rigorous debate about some of the traditional approaches to the Synoptic Problem and how these approaches might inform the understanding of the origins of the early Jesus movement. The second focus involves thematic studies across the three Gospels. These are usually, but not exclusively, performed for theological purposes to tease out the early Jesus movement's thinking about the nature of Jesus, the motivations for his actions, the meaning of his death and resurrection, and his relationship to God. These studies pay less attention to the particular voices of the three individual Synoptic Gospels because they are trying to get to the overall theological character of Jesus"--

Living Martyrs in Late Antiquity and Beyond

Author : Diane Shane Fruchtman
Publisher : Taylor & Francis
ISBN 13 : 1000630919
Total Pages : 307 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Living Martyrs in Late Antiquity and Beyond by : Diane Shane Fruchtman

Download or read book Living Martyrs in Late Antiquity and Beyond written by Diane Shane Fruchtman and published by Taylor & Francis. This book was released on 2023-02-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates that living martyrdom was an important spiritual aspiration in the late antique Latin west and argues that, consequently, attempts to define, study, or locate martyrdom must move away from conceptualizations that require or center on death. After an introduction that traces the persistence of "living martyrs" as real objects of spiritual devotion and emulation across the span of Christian history and discusses why such martyrs have been overlooked, the book focuses on three significant authors from the late ancient Latin west for whom martyrdom did not require death: the Spanish poet Prudentius (c. 348–413), the senator-turned-ascetic Paulinus of Nola (353–431), and the influential North African bishop Augustine of Hippo (354–430). Through historically and literarily contextualized close readings of their work, this book shows that each of these three authors attempted to create a new paradigm of martyrdom focused on living, rather than dying, for God. By focusing on these living martyrs, we are able to see more clearly the aspirations and agendas of those who promoted them as martyrs and how their martyrological discourse illuminates the variety of ways that martyrdom is and can be mobilized (in any era) to construct new, community-creating worldviews. Living Martyrs in Late Antiquity and Beyond is an important resource for historians of Christianity, scholars of religious studies, and anyone interested in exploring or understanding martyrological discourse. The Introduction of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Visual Impact

Author : Susan B. Barnes
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Visual Impact by : Susan B. Barnes

Download or read book Visual Impact written by Susan B. Barnes and published by Hampton Press (NJ). This book was released on 2009 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyse van de 'taal' van beelden met behulp van verschillende wetenschappelijke stromingen waaronder visuele retorica. De insteek is hoe beelden ons overtuigen zonder dat wij hier echt bewust van zijn.

Hell Hath No Fury

Author : Meghan R. Henning
Publisher : Yale University Press
ISBN 13 : 0300262663
Total Pages : 284 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Hell Hath No Fury by : Meghan R. Henning

Download or read book Hell Hath No Fury written by Meghan R. Henning and published by Yale University Press. This book was released on 2021-09-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first major book to examine ancient Christian literature on hell through the lenses of gender and disability studies Throughout the Christian tradition, descriptions of hell’s fiery torments have shaped contemporary notions of the afterlife, divine justice, and physical suffering. But rarely do we consider the roots of such conceptions, which originate in a group of understudied ancient texts: the early Christian apocalypses. In this pioneering study, Meghan Henning illuminates how the bodies that populate hell in early Christian literature—largely those of women, enslaved persons, and individuals with disabilities—are punished after death in spaces that mirror real carceral spaces, effectually criminalizing those bodies on earth. Contextualizing the apocalypses alongside ancient medical texts, inscriptions, philosophy, and patristic writings, this book demonstrates the ways that Christian depictions of hell intensified and preserved ancient notions of gender and bodily normativity that continue to inform Christian identity.

Go Figure! New Directions in Advertising Rhetoric

Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Go Figure! New Directions in Advertising Rhetoric by : Edward F. McQuarrie

Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

Posters for Peace

Author : Thomas W. Benson
Publisher : Penn State Press
ISBN 13 : 0271067357
Total Pages : 226 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Posters for Peace by : Thomas W. Benson

Download or read book Posters for Peace written by Thomas W. Benson and published by Penn State Press. This book was released on 2015-06-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the spring of 1970, Americans were frustrated by continuing war in Vietnam and turmoil in the inner cities. Students on American college campuses opposed the war in growing numbers and joined with other citizens in ever-larger public demonstrations against the war. Some politicians—including Ronald Reagan, Spiro Agnew, and Richard Nixon—exploited the situation to cultivate anger against students. At the University of California at Berkeley, student leaders devoted themselves, along with many sympathetic faculty, to studying the war and working for peace. A group of art students designed, produced, and freely distributed thousands of antiwar posters. Posters for Peace tells the story of those posters, bringing to life their rhetorical iconography and restoring them to their place in the history of poster art and political street art. The posters are vivid, simple, direct, ironic, and often graphically beautiful. Thomas Benson shows that the student posters from Berkeley appealed to core patriotic values and to the legitimacy of democratic deliberation in a democracy—even in a time of war.

Persuading People

Author : Robert Cockcroft
Publisher : Bloomsbury Publishing
ISBN 13 : 1137055278
Total Pages : 208 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Persuading People by : Robert Cockcroft

Download or read book Persuading People written by Robert Cockcroft and published by Bloomsbury Publishing. This book was released on 2013-12-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Persuasion in Your Life

Author : Shawn T. Wahl
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Speaking to Persuade

Author : Barbara Breaden
Publisher :
ISBN 13 : 9781524928087
Total Pages : 326 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis Speaking to Persuade by : Barbara Breaden

Download or read book Speaking to Persuade written by Barbara Breaden and published by . This book was released on 2021-07-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Rhetorical Studies

Author : Michael J. MacDonald
Publisher : Oxford University Press
ISBN 13 : 0190689897
Total Pages : 784 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Rhetorical Studies by : Michael J. MacDonald

Download or read book The Oxford Handbook of Rhetorical Studies written by Michael J. MacDonald and published by Oxford University Press. This book was released on 2017-09-20 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most remarkable trends in the humanities and social sciences in recent decades has been the resurgence of interest in the history, theory, and practice of rhetoric: in an age of global media networks and viral communication, rhetoric is once again "contagious" and "communicable" (Friedrich Nietzsche). Featuring sixty commissioned chapters by eminent scholars of rhetoric from twelve countries, The Oxford Handbook of Rhetorical Studies offers students and teachers an engaging and sophisticated introduction to the multidisciplinary field of rhetorical studies. The Handbook traces the history of Western rhetoric from ancient Greece and Rome to the present and surveys the role of rhetoric in more than thirty academic disciplines and fields of social practice. This combination of historical and topical approaches allows readers to chart the metamorphoses of rhetoric over the centuries while mapping the connections between rhetoric and law, politics, science, education, literature, feminism, poetry, composition, philosophy, drama, criticism, digital media, art, semiotics, architecture, and other fields. Chapters provide the information expected of a handbook-discussion of key concepts, texts, authors, problems, and critical debates-while also posing challenging questions and advancing new arguments. In addition to offering an accessible and comprehensive introduction to rhetoric in the European and North American context, the Handbook includes a timeline of major works of rhetorical theory, translations of all Greek and Latin passages, extensive cross-referencing between chapters, and a glossary of more than three hundred rhetorical terms. These features will make this volume a valuable scholarly resource for students and teachers in rhetoric, English, classics, comparative literature, media studies, communication, and adjacent fields. As a whole, the Handbook demonstrates that rhetoric is not merely a form of stylish communication but a pragmatic, inventive, and critical art that operates in myriad social contexts and academic disciplines.

The Art of Rhetoric

Author : Aristotle
Publisher : Arcturus Publishing
ISBN 13 : 1398805815
Total Pages : 293 pages
Book Rating : 4.3/5 (988 download)

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Book Synopsis The Art of Rhetoric by : Aristotle

Download or read book The Art of Rhetoric written by Aristotle and published by Arcturus Publishing. This book was released on 2020-10-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.