Visual Metaphor

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Visual Metaphor

Author : Gerard J. Steen
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263477
Total Pages : 198 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Visual Metaphor by : Gerard J. Steen

Download or read book Visual Metaphor written by Gerard J. Steen and published by John Benjamins Publishing Company. This book was released on 2018-12-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Visual Metaphor and Embodiment in Graphic Illness Narratives

Author : Elisabeth El Refaie
Publisher : Oxford University Press, USA
ISBN 13 : 0190678178
Total Pages : 241 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Visual Metaphor and Embodiment in Graphic Illness Narratives by : Elisabeth El Refaie

Download or read book Visual Metaphor and Embodiment in Graphic Illness Narratives written by Elisabeth El Refaie and published by Oxford University Press, USA. This book was released on 2019-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphors help us understand abstract concepts, emotions, and social relations through the concrete experience of our own bodies. Conceptual Metaphor Theory (CMT), which dominates the field of contemporary metaphor studies, is centered on this claim. According to this theory, correlations in the way the world is perceived in early childhood (e.g., happy/good is up, understanding is seeing) persist in our conceptual system, influencing our thoughts throughout life at a mostly unconscious level. What happens, though, when ordinary embodied experience is disrupted by illness? In this book, Elisabeth El Refaie explores how metaphors change according to our body's alteration due to disease. She analyzes visual metaphor in thirty-five graphic illness narratives (book-length stories about disease in the comics medium), re-examining embodiment in traditional CMT and proposing the notion of "dynamic embodiment." Building on recent strands of research within CMT and engaging relevant concepts from phenomenology, psychology, semiotics, and media studies, El Refaie demonstrates how the experience of our own bodies is constantly adjusting to changes in our individual states of health, socio-cultural practices, and the modes and media by which we communicate. This fundamentally interdisciplinary work also proposes a novel classification system of visual metaphor, based on a three-way distinction between pictorial, spatial, and stylistic metaphors. This approach will enable readers to advance knowledge and understanding of phenomena involved in shaping our everyday thoughts, interactions, and behavior.

Visual Metaphors Inspirational Workbook

Author : Dario Paniagua
Publisher :
ISBN 13 : 9781515278580
Total Pages : 0 pages
Book Rating : 4.2/5 (785 download)

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Book Synopsis Visual Metaphors Inspirational Workbook by : Dario Paniagua

Download or read book Visual Metaphors Inspirational Workbook written by Dario Paniagua and published by . This book was released on 2016-05-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an inspirational workbook with 100 visual triggers and 200 visual metaphors. The idea is simple: On the left pages you'll see the trigger concept where you can add your drawings to create a visual metaphor. Need inspiration? Get inspired by the two examples on the right pages.The possibilities are endless. After you finish creating your visual metaphors, you may use the drawings as a coloring book.Have fun!

Presto Sketching

Author : Ben Crothers
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491994231
Total Pages : 370 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Presto Sketching by : Ben Crothers

Download or read book Presto Sketching written by Ben Crothers and published by "O'Reilly Media, Inc.". This book was released on 2017-10-19 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication. In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style. Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.

A Philosophy of Visual Metaphor in Contemporary Art

Author : Mark Staff Brandl
Publisher : Bloomsbury Publishing
ISBN 13 : 1350073849
Total Pages : 241 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis A Philosophy of Visual Metaphor in Contemporary Art by : Mark Staff Brandl

Download or read book A Philosophy of Visual Metaphor in Contemporary Art written by Mark Staff Brandl and published by Bloomsbury Publishing. This book was released on 2023-02-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor, which allows us to talk about things by comparing them to other things, is one of the most ubiquitous and adaptable features of language and thought. It allows us to clarify meaning, yet also evaluate and transform the ways we think, create and act. While we are alert to metaphor in spoken or written texts, it has, within the visual arts, been critically overlooked. Taking into consideration how metaphors are inventively embodied in the formal, technical, and stylistic aspects of visual artworks, Mark Staff Brandl shows how extensively artists rely on creative metaphor within their work. Exploring the work of a broad variety of artists – including Dawoud Bey, Dan Ramirez, Gaëlle Villedary, Raoul Deal, Sonya Clark, Titus Kaphar, Charles Boetschi, and more– he argues that metaphors are the foundation of visual thought, are chiefly determined by bodily and environmental experiences, and are embodied in artistic form. Visual artistic creation is philosophical thought. By grounding these arguments in the work of philosophers and cultural theorists, including Noël Carroll, Hans Georg Gadamer, and George Lakoff, Brandl shows how important metaphor is to understanding contemporary art. A Philosophy of Visual Metaphor in Contemporary Art takes a neglected feature of the visual arts and shows us what a vital role it plays within them. Bridging theory and practice, and drawing upon a capacious array of examples, this book is essential reading for art historians and practitioners, as well as analytic philosophers working in aesthetics and meaning.

Multimodal Metaphor

Author : Charles Forceville
Publisher : Walter de Gruyter
ISBN 13 : 3110205157
Total Pages : 487 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Multimodal Metaphor by : Charles Forceville

Download or read book Multimodal Metaphor written by Charles Forceville and published by Walter de Gruyter. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

Aspects of Metaphor

Author : Jaakko Hintikka
Publisher : Springer Science & Business Media
ISBN 13 : 9401583153
Total Pages : 264 pages
Book Rating : 4.4/5 (15 download)

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Book Synopsis Aspects of Metaphor by : Jaakko Hintikka

Download or read book Aspects of Metaphor written by Jaakko Hintikka and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor is one of the most frequently evoked but at the same time most poorly understood concepts in philosophy and literary theory. In recent years, several interesting approaches to metaphor have been presented or outlined. In this volume, authors of some of the most important new approaches re-present their views or illustrate them by means of applications, thus allowing the reader to survey some of the prominent ongoing developments in this field. These authors include Robert Fogelin, Susan Haack, Jaakko Hintikka (with Gabriel Sandu), Bipin Indurkhya and Eva Kittay (with Eric Steinhart). Their stance is in the main constructive rather than critical; but frequent comparisons of different views further facilitate the reader's overview. In the other contributions, metaphor is related to the problems of visual representation (Noël Carroll), to the open class test (Avishai Margalit and Naomi Goldblum) as well as to Wittgenstein's idea of 'a way of life' (E.M. Zemach).

Metaphor and Art

Author : Carl R. Hausman
Publisher : CUP Archive
ISBN 13 : 9780521363853
Total Pages : 264 pages
Book Rating : 4.3/5 (638 download)

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Book Synopsis Metaphor and Art by : Carl R. Hausman

Download or read book Metaphor and Art written by Carl R. Hausman and published by CUP Archive. This book was released on 1989-04-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Extended Conceptual Metaphor Theory

Author : Zoltán Kövecses
Publisher : Cambridge University Press
ISBN 13 : 1108860397
Total Pages : 211 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Extended Conceptual Metaphor Theory by : Zoltán Kövecses

Download or read book Extended Conceptual Metaphor Theory written by Zoltán Kövecses and published by Cambridge University Press. This book was released on 2020-04-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon known as metaphor is an extremely complex mental event - we cannot capture its complexity if we tie ourselves to existing standard views on metaphor. This book offers fresh insight into metaphor, updating an established theory, conceptual metaphor theory (CMT), in the context of current cognitive linguistic theory, and clarifying many of the issues that researchers in the study of metaphor have raised against conceptual metaphor theory. Starting with an introduction to CMT, the subsequent chapters set out propositions for Extended Conceptual Metaphor Theory, including a discussion on whether literal language exists at all, whether conceptual metaphors are both conceptual and contextual, and whether they are both offline and online. Providing a fresh take on a constantly developing field, this study will enrich the work of researchers in areas ranging from metaphorical cognition to literary studies.

The Oxford Handbook of Metaphor in Organization Studies

Author : Anders Ortenblad
Publisher : Oxford University Press
ISBN 13 : 0192895702
Total Pages : 529 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis The Oxford Handbook of Metaphor in Organization Studies by : Anders Ortenblad

Download or read book The Oxford Handbook of Metaphor in Organization Studies written by Anders Ortenblad and published by Oxford University Press. This book was released on 2024-02-17 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Metaphor in Organization Studies provides a comprehensive reference for researchers, educators, and managers. The book comprises twenty-nine chapters, which are authored by over forty contributors, many of whom have played major roles in the development of the field over the years.

A Universe of Terms

Author : Mona Oraby
Publisher : Religion and the Human
ISBN 13 : 9780253064103
Total Pages : 190 pages
Book Rating : 4.0/5 (641 download)

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Book Synopsis A Universe of Terms by : Mona Oraby

Download or read book A Universe of Terms written by Mona Oraby and published by Religion and the Human. This book was released on 2022-11 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: --Strikingly original presentation of religious scholarship, blending images and texts in innovative, provocative ways --intended for general readers and classrooms --directly addresses two key current issues: social inequality and climate change

Metaphor in Use

Author : Fiona MacArthur
Publisher : John Benjamins Publishing
ISBN 13 : 9027273464
Total Pages : 391 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor in Use by : Fiona MacArthur

Download or read book Metaphor in Use written by Fiona MacArthur and published by John Benjamins Publishing. This book was released on 2012-10-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

Metaphor in Communication, Science and Education

Author : Francesca Ervas
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110549921
Total Pages : 331 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Metaphor in Communication, Science and Education by : Francesca Ervas

Download or read book Metaphor in Communication, Science and Education written by Francesca Ervas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-08-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.

Metaphor and Metonymy in the Digital Age

Author : Marianna Bolognesi
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262292
Total Pages : 275 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor and Metonymy in the Digital Age by : Marianna Bolognesi

Download or read book Metaphor and Metonymy in the Digital Age written by Marianna Bolognesi and published by John Benjamins Publishing Company. This book was released on 2019-08-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes methods, risks, and challenges involved in the construction of metaphor and metonymy digital repositories. The first part of this volume showcases established and new projects around the world in which metaphors and metonymies are harvested and classified. The second part provides a series of cognitive linguistic studies focused on highlighting and discussing theoretical and methodological risks and challenges involved in building these digital resources. The volume is a result of an interdisciplinary collaboration between cognitive linguists, psychologists, and computational scientists supporting an overarching idea that metaphor and metonymy play a central role in human cognition, and that they are deeply entrenched in recurring patterns of bodily experience. Throughout the volume, a variety of methods are proposed to collect and analyze both conceptual metaphors and metonymies and their linguistic and visual expressions.

Pictorial Metaphor in Advertising

Author : Charles Forceville
Publisher : Routledge
ISBN 13 : 1134663153
Total Pages : 248 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Pictorial Metaphor in Advertising by : Charles Forceville

Download or read book Pictorial Metaphor in Advertising written by Charles Forceville and published by Routledge. This book was released on 2002-01-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.

Beauty in Context

Author : Wilfried Van Damme
Publisher : BRILL
ISBN 13 : 9789004106086
Total Pages : 442 pages
Book Rating : 4.1/5 (6 download)

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Book Synopsis Beauty in Context by : Wilfried Van Damme

Download or read book Beauty in Context written by Wilfried Van Damme and published by BRILL. This book was released on 1996 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: In surveying the field of the anthropology of aesthetics, the author argues that the phenomenon of cultural relativism in easthetic preference may be accounted for by demonstrating that culturally varying notions of beauty are inspired by culturally varying sociocultural ideals.

Handbook of Visual Communication

Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636524
Total Pages : 633 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Visual Communication by : Kenneth L. Smith

Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.