Visual Brand Language A Complete Guide 2020 Edition

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Identity Designed

Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Designing Brand Identity

Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Signage and Wayfinding Design

Author : Chris Calori
Publisher : John Wiley & Sons
ISBN 13 : 1118692993
Total Pages : 322 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Signage and Wayfinding Design by : Chris Calori

Download or read book Signage and Wayfinding Design written by Chris Calori and published by John Wiley & Sons. This book was released on 2015-06-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before. Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

Brand Thinking and Other Noble Pursuits

Author : Debbie Millman
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581158645
Total Pages : 337 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Brand Thinking and Other Noble Pursuits by : Debbie Millman

Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Skyhorse Publishing Inc.. This book was released on 2011-10-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.

The Complete Book of Colleges, 2020 Edition

Author : Princeton Review (COR)
Publisher : Princeton Review
ISBN 13 : 0525568115
Total Pages : 1154 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Complete Book of Colleges, 2020 Edition by : Princeton Review (COR)

Download or read book The Complete Book of Colleges, 2020 Edition written by Princeton Review (COR) and published by Princeton Review. This book was released on 2019-07-02 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one knows colleges better than The Princeton Review! Inside The Complete Book of Colleges, 2020 Edition, students will find meticulously researched information that will help them narrow their college search.

A Primer of Visual Literacy

Author : Donis A Dondis
Publisher : MIT Press
ISBN 13 : 9780262540292
Total Pages : 214 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis A Primer of Visual Literacy by : Donis A Dondis

Download or read book A Primer of Visual Literacy written by Donis A Dondis and published by MIT Press. This book was released on 1974-09-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

Lean Branding

Author : Laura Busche
Publisher : O'Reilly Media
ISBN 13 : 1492054178
Total Pages : 292 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean Branding by : Laura Busche

Download or read book Lean Branding written by Laura Busche and published by O'Reilly Media. This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Reference and Information Services

Author : Kay Ann Cassell
Publisher : American Library Association
ISBN 13 : 083893644X
Total Pages : 537 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Reference and Information Services by : Kay Ann Cassell

Download or read book Reference and Information Services written by Kay Ann Cassell and published by American Library Association. This book was released on 2023-01-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ongoing flood of misinformation to the swift changes occasioned by the pandemic, a myriad of factors is spurring our profession to rethink reference services. Luckily, this classic text is back in a newly overhauled edition that thoughtfully addresses the evolving reference landscape. Designed to complement every introductory library reference course, Cassell and Hiremath's book also serves as the perfect resource to guide current practitioners in their day-to-day work. It teaches failsafe methods for identifying important materials by matching specific types of questions to the best available sources, regardless of format. Guided by a national advisory board of educators and experts, this thoroughly updated text presents chapters covering fundamental concepts, major reference sources, and special topics while also offering fresh insights on timely issues, including a basic template for the skills required and expectations demanded of the reference librarian; the pandemic’s effect on reference services and how the ingenuity employed by libraries in providing remote and virtual reference is here to stay; a new chapter dedicated to health information, with a special focus on health equity and information sources; selecting and evaluating reference materials, with strategies for keeping up to date; a heightened emphasis on techniques for evaluating sources for misinformation and ways to give library users the tools to discern facts vs. “fake facts”; reference as programming, readers’ advisory services, developmentally appropriate material for children and young adults, and information literacy; evidence-based guidance on handling microaggressions in reference interactions, featuring discussions of cultural humility and competence alongside recommended resources on implicit bias; managing, assessing, and improving reference services; and the future of information and reference services, encapsulating existing models, materials, and services to project possible evolutions in the dynamic world of reference

Processing, second edition

Author : Casey Reas
Publisher : MIT Press
ISBN 13 : 0262321866
Total Pages : 662 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Processing, second edition by : Casey Reas

Download or read book Processing, second edition written by Casey Reas and published by MIT Press. This book was released on 2014-12-26 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of an introduction to computer programming within the context of the visual arts, using the open-source programming language Processing; thoroughly updated throughout. The visual arts are rapidly changing as media moves into the web, mobile devices, and architecture. When designers and artists learn the basics of writing software, they develop a new form of literacy that enables them to create new media for the present, and to imagine future media that are beyond the capacities of current software tools. This book introduces this new literacy by teaching computer programming within the context of the visual arts. It offers a comprehensive reference and text for Processing (www.processing.org), an open-source programming language that can be used by students, artists, designers, architects, researchers, and anyone who wants to program images, animation, and interactivity. Written by Processing's cofounders, the book offers a definitive reference for students and professionals. Tutorial chapters make up the bulk of the book; advanced professional projects from such domains as animation, performance, and installation are discussed in interviews with their creators. This second edition has been thoroughly updated. It is the first book to offer in-depth coverage of Processing 2.0 and 3.0, and all examples have been updated for the new syntax. Every chapter has been revised, and new chapters introduce new ways to work with data and geometry. New “synthesis” chapters offer discussion and worked examples of such topics as sketching with code, modularity, and algorithms. New interviews have been added that cover a wider range of projects. “Extension” chapters are now offered online so they can be updated to keep pace with technological developments in such fields as computer vision and electronics. Interviews SUE.C, Larry Cuba, Mark Hansen, Lynn Hershman Leeson, Jürg Lehni, LettError, Golan Levin and Zachary Lieberman, Benjamin Maus, Manfred Mohr, Ash Nehru, Josh On, Bob Sabiston, Jennifer Steinkamp, Jared Tarbell, Steph Thirion, Robert Winter

Profitability, Productivity, and Sustainability

Author : Dennis N. Onyama
Publisher : Routledge
ISBN 13 : 1000402797
Total Pages : 344 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Profitability, Productivity, and Sustainability by : Dennis N. Onyama

Download or read book Profitability, Productivity, and Sustainability written by Dennis N. Onyama and published by Routledge. This book was released on 2021-06-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivity, and sustainability (PPS). This is presented through an assessment of a triple combined therapy that studies the interplay between Organizational DNA, Strategic Alignments for Value, and their implications for Sustainability. Through this approach, this volume seeks to answer critical mind-searching questions and provide useful guides as to how some firms are able to sustainably create higher value or wealth, especially through corporate entrepreneurship, or via the creation of new business models than others. In tackling the three elements of profitability, productivity, and sustainability, this book also provides greater insight through an in-depth study of the pervasively unresolved and disturbing issues surrounding the prospects of increasing the chances of success for entrepreneurial start-off ventures, making it of value to researchers, academics, and students in the fields of organizational studies, strategy, and sustainability.

The Visual Narrative Reader

Author : Neil Cohn
Publisher : Bloomsbury Publishing
ISBN 13 : 1472577914
Total Pages : 377 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis The Visual Narrative Reader by : Neil Cohn

Download or read book The Visual Narrative Reader written by Neil Cohn and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sequential images are as natural at conveying narratives as verbal language, and have appeared throughout human history, from cave paintings and tapestries right through to modern comics. Contemporary research on this visual language of sequential images has been scattered across several fields: linguistics, psychology, anthropology, art education, comics studies, and others. Only recently has this disparate research begun to be incorporated into a coherent understanding. In The Visual Narrative Reader, Neil Cohn collects chapters that cross these disciplinary divides from many of the foremost international researchers who explore fundamental questions about visual narratives. How does the style of images impact their understanding? How are metaphors and complex meanings conveyed by images? How is meaning understood across sequential images? How do children produce and comprehend sequential images? Are visual narratives beneficial for education and literacy? Do visual narrative systems differ across cultures and historical time periods? This book provides a foundation of research for readers to engage in these fundamental questions and explore the most vital thinking about visual narrative. It collects important papers and introduces review chapters summarizing the literature on specific approaches to understanding visual narratives. The result is a comprehensive “reader” that can be used as a coursebook, a researcher resource and a broad overview of fascinating topics suitable for anyone interested in the growing field of the visual language of comics and visual narratives.

Killer Visual Strategies

Author : Amy Balliett
Publisher : John Wiley & Sons
ISBN 13 : 1119680220
Total Pages : 244 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Killer Visual Strategies by : Amy Balliett

Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

The VES Handbook of Visual Effects

Author : Susan Zwerman
Publisher : CRC Press
ISBN 13 : 1136136223
Total Pages : 1138 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The VES Handbook of Visual Effects by : Susan Zwerman

Download or read book The VES Handbook of Visual Effects written by Susan Zwerman and published by CRC Press. This book was released on 2014-07-11 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wisdom from the best and the brightest in the industry, this visual effects bible belongs on the shelf of anyone working in or aspiring to work in VFX. The book covers techniques and solutions all VFX artists/producers/supervisors need to know, from breaking down a script and initial bidding, to digital character creation and compositing of both live-action and CG elements. In-depth lessons on stereoscopic moviemaking, color management and digital intermediates are included, as well as chapters on interactive games and full animation authored by artists from EA and Dreamworks respectively. From predproduction to acquisition to postproduction, every aspect of the VFX production workflow is given prominent coverage. VFX legends such as John Knoll, Mike Fink, and John Erland provide you with invaluable insight and lessons from the set, equipping you with everything you need to know about the entire visual effects workflow. Simply a must-have book for anyone working in or wanting to work in the VFX industry.

The Logo Design Idea Book

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781786274120
Total Pages : 0 pages
Book Rating : 4.2/5 (741 download)

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Book Synopsis The Logo Design Idea Book by : Steven Heller

Download or read book The Logo Design Idea Book written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book

The Visual Language of Comics

Author : Neil Cohn
Publisher : A&C Black
ISBN 13 : 1441174516
Total Pages : 240 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis The Visual Language of Comics by : Neil Cohn

Download or read book The Visual Language of Comics written by Neil Cohn and published by A&C Black. This book was released on 2013-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now. This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguistics and cognitive psychology, it argues that comics are written in a visual language of sequential images that combines with text. Like spoken and signed languages, visual narratives use a lexicon of systematic patterns stored in memory, strategies for combining these patterns into meaningful units, and a hierarchic grammar governing the combination of sequential images into coherent expressions. Filled with examples and illustrations, this book details each of these levels of structure, explains how cross-cultural differences arise in diverse visual languages of the world, and describes what the newest neuroscience research reveals about the brain's comprehension of visual narratives. From this emerges the foundation for a new line of research within the linguistic and cognitive sciences, raising intriguing questions about the connections between language and the diversity of humans' expressive behaviours in the mind and brain.

The Visual Made Verbal

Author : Joel Snyder
Publisher : Æ Academic Publishing
ISBN 13 : 1683461940
Total Pages : 178 pages
Book Rating : 4.6/5 (834 download)

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Book Synopsis The Visual Made Verbal by : Joel Snyder

Download or read book The Visual Made Verbal written by Joel Snyder and published by Æ Academic Publishing. This book was released on 2020-10-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbal descriptions of life have been around for centuries, but the digital age has made access to those descriptions even more important. Dr. Joel Snyder, an audio description pioneer, has created a book and website offering the first overview of the field, including its history, application to a range of genres, description of training techniques, and list of resources. Audio description brings the visual world to life, making theater productions, television shows, films, visual art and events accessible to people who are blind or have low vision. Describers employ succinct, vivid, imaginative words to convey visual images those with sight take for granted. Although countries worldwide have taken up the cause, the United States has fallen short on research and institutions to study the field. Dr. Snyder’s book helps fill in some of those gaps. “For decades, Joel Snyder has combined his astonishing command of language with his keen attention to detail to create word pictures that stir the mind’s eye, especially for patrons of the arts whose physical eyes cannot see. [...] His book has been long-awaited, and no doubt will become the standard for prospective audio describers around the world.” -Kelsey Marshall, Founding Director of Accessibility, The John F. Kennedy Center for the Performing Arts, Washington, DC Dr. Joel Snyder is known internationally as one of the world’s first “audio describers,” a pioneer in the field of audio description, making theater events, museum exhibitions, and media accessible to people who are blind or have low vision. Since 1981, he has introduced audio description techniques in 36 states and D.C. and in 35 countries. He holds a PhD in accessibility audio description from the Universitat Autònoma de Barcelona. Dr. Snyder’s company, Audio Description Associates, LLC (www.audiodescribe.com) uses audio description to enhance a wide range of arts projects including video and film, museum exhibitions, and live events. As Director of Described Media for the National Captioning Institute, he supervised the production of descriptions for Sesame Street and dozens of feature films and nationally broadcast television; his descriptions can be heard at Smithsonian Institution exhibits, the Getty Museum, the Albright-Knox Gallery, and throughout the country at National Park Service visitor centers. As Director of the American Council of the Blind’s Audio Description Project (www.acb.org/adp), Dr. Snyder voiced description for network coverage of President Obama’s inauguration in 2009 and 2013, and recently produced the first-ever audio-described tour of The White House. The ADP website is the nation’s principal provider of information and resources on audio description.

Interior Design Visual Presentation

Author : Maureen Mitton
Publisher : John Wiley & Sons
ISBN 13 : 0471624071
Total Pages : 250 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Interior Design Visual Presentation by : Maureen Mitton

Download or read book Interior Design Visual Presentation written by Maureen Mitton and published by John Wiley & Sons. This book was released on 2007-04-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new, updated edition of the successful book on interior design Interior Design Visual Presentation, Second Edition is fully revised to include the latest material on CAD, digital portfolios, resume preparation, and Web page design. It remains the only comprehensive guide to address the visual design and presentation needs of the interior designer, with coverage of design graphics, models, and presentation techniques in one complete volume. Approaches to the planning, layout, and design of interior spaces are presented through highly visual, step-by-step instructions, supplemented with more than forty pages of full-color illustrations, exercises at the end of each chapter, and dozens of new projects. With the serious designer in mind, it includes a diverse range of sample work, from student designers as well as well-known design firms such as Ellerbee and Beckett Architects and MS Architects.