Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

51 Sales Tips

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Publisher : Raúl Sánchez Gilo
ISBN 13 : 8829513989
Total Pages : 189 pages
Book Rating : 4.8/5 (295 download)

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Book Synopsis 51 Sales Tips by : Raúl Sánchez Gilo

Download or read book 51 Sales Tips written by Raúl Sánchez Gilo and published by Raúl Sánchez Gilo. This book was released on 2018-09-22 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: 51 key advice and fundamental principles for selling more and succeed selling. If you sell or want to sell, this book is for you. Turn your sales into extraordinary with hundreds of priceless concepts and essential advice for selling more. A book 100% loaded with techniques for professional success and essential tips for selling, written from experience. The second book in the "Salesman’s Thoughts" series, a series of sales books - independent but complementary - about fundamental and timeless concepts that will help you sell more and understand the keys to succeed selling. Who this book is for: for new salespeople, entrepreneurs, start-ups, business owners, sales professionals needing a refresher, sales training, sales managers, sales teams, business students and anyone looking to increase their sales knowledge. If you are looking for simple tricks for closing sales, this is not your book. No tricks or gimmicks, but rather the fundamental elements that any seller needs to know. Among many other advice, it includes: The keys to modern selling, and how to help your client to buy. The keys and strategies to differentiate us from the competition. How to avoid competing only for price and sell for values. How to listen and ask your client better. How to sell more without lowering the price. How to overcome price objections. How to eliminate negative costs in the client's mind and go beyond price. How to optimize the customer and prospect experience. How to correctly qualify prospects and get quality clients. Keys to make advance your sales funnel. How to correctly develop your proposal. How to close more sales. Readers opinion (from the original edition): "A book that reminds us of the basics that have worked for so long." Fantastic and Essential. An essential reading to understand the complicated world of sales. Recommended whether you are a salesperson or not. A reading that captivates you from the first page to the last, told in a simple and enjoyable format." "A practical book to reflect on and deepen the sale, very well structured in commercial pills. People-based selling: relationship, trust and value." “A highly recommended book. The book summarizes in a practical and easy-to-read way how to apply sales techniques to your real world.” Each advice is a sales pill that will help you to sell more and better. Click the buy button and start selling more today!

Tendencias de la comunicación para el turismo

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Author :
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

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Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

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Author :
Publisher : jacin
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by jacin. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Preparar un plan de marketing

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Author :
Publisher : Profit Editorial
ISBN 13 : 8416583366
Total Pages : 176 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Preparar un plan de marketing by : John Westwood

Download or read book Preparar un plan de marketing written by John Westwood and published by Profit Editorial. This book was released on 2016-03-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.

Business

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Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Online Brand Communities

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Author :
Publisher : Springer
ISBN 13 : 331924826X
Total Pages : 256 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Online Brand Communities by : Francisco J. Martínez-López

Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

Ventas Ninja

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Author :
Publisher : Greenleaf Book Group
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.8/5 (864 download)

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Book Synopsis Ventas Ninja by : Larry Kendall

Download or read book Ventas Ninja written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2023-11-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ganador del premio Axiom Business Book Award 2018, medalla de oro ​Best seller de Amazon en ventas y comercialización y comportamiento del consumidor Deja de vender ¡Empieza a resolver! En Ventas Ninja, el autor Larry Kendall transforma la forma en que los lectores piensan sobre el vender. Destaca los problemas de los métodos de venta tradicionales y, en su lugar, ofrece un sistema de venta basado en la ciencia que ofrece resultados predecibles independientemente del tipo de personalidad. Ventas Ninja enseña a los lectores a cambiar su enfoque de perseguir clientes a atraer clientes. Los lectores aprenderán a dejar de vender y empezar a resolver haciendo las preguntas adecuadas y escuchando a sus clientes. Ventas Ninja es una valiosa guía paso a paso que muestra a los lectores cómo ser más eficaces en sus carreras de ventas y aumentar sus ingresos por hora, para que puedan llevar una vida plena. Ventas Ninja es tanto una plataforma de ventas como un camino hacia la maestría personal y un propósito de vida. Los seguidores del sistema de Ventas Ninja afirman que no sólo mejoró sus negocios y sus relaciones con los clientes, sino que también mejoró la calidad de sus vidas.

¿Aún no eres freelance?

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Author :
Publisher : Libros de Cabecera
ISBN 13 : 8494904167
Total Pages : 166 pages
Book Rating : 4.4/5 (949 download)

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Book Synopsis ¿Aún no eres freelance? by : José Antonio Calvo Martínez

Download or read book ¿Aún no eres freelance? written by José Antonio Calvo Martínez and published by Libros de Cabecera. This book was released on 2019 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Te sientes infravalorado en tu trabajo? ¿Lidias con jefes ineptos, desfasados y limitantes? ¿Quieres dar un giro a tu vida profesional? ¿Quieres progresar en tu carrera de forma rápida y eficiente? Si has respondido Sí a alguna de estas cuestiones, ha llegado la hora de plantearte algo nuevo. José Antonio Calvo tiene el don de contagiarte su pasión por el estilo de vida del freelance, por la seducción de gozar de libertad para decidir tu futuro y llevar las propias riendas de tu vida profesional. Y, en el caso de tengas un contrato laboral, te convencerá para hacer un cambio que te libere de la presión de los jefes y de la organización que coartan tus posibilidades. José Antonio es un freelance convencido y te cuenta todos los trucos para que puedas acceder a este colectivo evitando los errores que él cometió y, además, te detalla qué debes hacer para conseguir clientes y cómo gestionarlos, organizar bien tu trabajo para que te consolides y crezcas, llevar las cuentas para que tengas un negocio solvente, crecer a nivel personal, y preparar y gestionar la recta final de tu carrera profesional. Aquí están las respuestas que convertirán tus dudas en certezas. Aquí está el conocimiento que necesitas para desarrollar una carrera profesional de éxito y sin miedo. ¿Estás preparado? Ha llegado la hora de tomar el mando de tu vida. De alcanzar las metas y objetivos que realmente deseas. Ha llegado el momento de ser freelance.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

The Texture of Internet

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Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Texture of Internet by : Santiago Posteguillo

Download or read book The Texture of Internet written by Santiago Posteguillo and published by . This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet and Information and Communication Technologies represent the largest network of human online communication ever. Language is the material that enables communication to flow in this ever-growing digital world of emails, webs, blogs and SMS messages. And language, as always, transforms itself to meet the rapid demands of this virtual universe. As a result, a myriad of changes have occurred and are continuously occurring in the language of Internet users. The Texture of Internet explores the latest linguistic issues regarding these language transformations focusing on texting, email writing, website texture, new digital genres such as blogs, and the potential applications of Internet to specific linguistic professional settings (e.g. translation, linguistic research or language teaching). This book will become a key reference for anyone interested in unveiling the intricacies of language use in our technological environment. Santiago Posteguillo, MarÃ-a JosÃ(c) Esteve, and Lluïsa Gea-Valor have compiled an excellent set of contributions from Spain, United Kingdom, and Hong Kong on the analysis of language use in Internet and Information and Communication Technologies. They all are researchers and teachers of Languages for Specific Purposes and Linguistics at Universitat Jaume I in CastellÃ3, Spain. Their experience in Internet language analysis has produced a most valuable volume on the matter.

Principles of Operations Management

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Publisher : Pearson Educación
ISBN 13 : 9789702605256
Total Pages : 710 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Principles of Operations Management by : Jay H. Heizer

Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Emprendedor

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Publisher : Whitaker House
ISBN 13 : 195060411X
Total Pages : 370 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Emprendedor by : Victor Hugo Manzanilla

Download or read book Emprendedor written by Victor Hugo Manzanilla and published by Whitaker House. This book was released on 2021-07-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emprender es un juego en donde tienes todo en contra. Más del 90% de los emprendimientos fracasan. Solo un pequeño porcentaje de emprendedores tienen éxito. Aún después de convertirse en ese pequeño grupo de emprendedores con negocios exitosos, muchos terminan siendo esclavos de su negocio: estaban buscando la líbertad que promete el emprendimiento, y construyeron una operación que depende de ellos: se convirtieron en autoempreados. Una de las razones principales del fracaso de los negocios es la falta de conocimiento. Los emprendedores no han sido educados en los principios, modelos y sistemas para contruir negocios exitosos. En Emprendedor: Conquista el arte de los negocios, Victor Hugo Manzanilla, emprendedor en serie y ejecutivo de empresas Fortune 500, nos muestra los principios, modelos y sistemas para construir negocios con éxito. Desde cómo dar el salto del empleo al emprendimiento, hasta los principios para construir marcas exitosas, cómo leer estados financieros y dominar el arte de las ventas, este libro te estregará lo más importante para convertirte en un emprendedor sólido. Este es un libro para cualquier persona que tenga el sueño de crear algo para sí mismo, y que tenga la valentía y el compromiso de llevarlo a la realidad.

Changes, Conflicts and Ideologies in Contemporary Hispanic Culture

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443860662
Total Pages : 580 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Changes, Conflicts and Ideologies in Contemporary Hispanic Culture by : Teresa Fernandez Ulloa

Download or read book Changes, Conflicts and Ideologies in Contemporary Hispanic Culture written by Teresa Fernandez Ulloa and published by Cambridge Scholars Publishing. This book was released on 2014-06-02 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.

O Quarto Paradigma

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Author :
Publisher : Oficina de Textos
ISBN 13 : 8579750318
Total Pages : 257 pages
Book Rating : 4.5/5 (797 download)

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Book Synopsis O Quarto Paradigma by : Tony Hey

Download or read book O Quarto Paradigma written by Tony Hey and published by Oficina de Textos. This book was released on with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicado em parceria com a Microsoft Research, este livro apresenta pela primeira vez as pesquisas para a formulação do chamado Quarto Paradigma - uma nova metodologia de desenvolver ciência, baseada no uso intensivo de dados e na utilização de computação avançada para interpretar essas informações e criar novo conhecimento. Ao avaliar os novos campos de colaboração entre tecnologia e ciência, esta obra procura apontar tendências, além de inspirar uma nova geração de cientistas.

Beginners' Spanish: food and drink

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Author :
Publisher : The Open University
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Book Synopsis Beginners' Spanish: food and drink by : The Open University

Download or read book Beginners' Spanish: food and drink written by The Open University and published by The Open University. This book was released on 2014-01-23 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to improve your language skills and communicate more easily and effectively in Spanish? This free course, Beginners? Spanish: food and drink, focuses on buying and ordering food and drink at a restaurant or bar. You will be able to use some basic vocabulary relating to food, drinks, meals, quantities and measures. In this OpenLearn course you will listen to Spanish speakers in a variety of situations.

El sistema de trading de los profesionales

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Author :
Publisher : Eloy Villalon
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4./5 ( download)

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Book Synopsis El sistema de trading de los profesionales by : Eloy

Download or read book El sistema de trading de los profesionales written by Eloy and published by Eloy Villalon. This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ganar dinero de forma consistente en los mercados financieros no es tarea fácil, sobre todo si no sabes dónde te estás metiendo, este mundo está gobernado por un grupo amplio de operadores a los que conocemos como profesionales y más vulgarmente como tiburones. Para ellos ganar es fácil porque ven el mercado desde otro ángulo. En este manual quiero que entiendas cómo operan, como se comunican entre ellos, como testean el mercado para medir las fuerzas de oferta y demanda. Aquí encontrarás cómo debes operar en el mercado de una forma acertada, se explican dos setups de entrada en momentos en los que los tiburones están haciendo sus testeos, de esta forma las posibilidades de éxito son muy altas. Todo este plan de trading que te proporciono está elaborado atendiendo sólo la acción del precio y el volumen, nada de indicadores ni osciladores que lo único que hacen son cálculos de datos del pasado, no valen para nada, el volumen y el precio es lo único que funciona. Todo ello con muchos gráficos de ejemplo para que la compresión del método sea lo más sencilla posible. Ahora en video curso! https://www.udemy.com/trading-intradiario-basado-en-precio-y-volumen/?couponCode=web accede con un descuento del 50%