Value Co Creation In Sport Management

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Value co-creation in sport management

Author : Herbert Woratschek
Publisher : Routledge
ISBN 13 : 1317427106
Total Pages : 125 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Value co-creation in sport management by : Herbert Woratschek

Download or read book Value co-creation in sport management written by Herbert Woratschek and published by Routledge. This book was released on 2017-10-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. This book was published as a special issue of European Sport Management Quarterly.

A Research Agenda for Sport Management

Author : Shilbury, David
Publisher : Edward Elgar Publishing
ISBN 13 : 1800378327
Total Pages : 256 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis A Research Agenda for Sport Management by : Shilbury, David

Download or read book A Research Agenda for Sport Management written by Shilbury, David and published by Edward Elgar Publishing. This book was released on 2022-05-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Course Design and Assessment offers design strategies, educator-in-action perspectives, and real-world suggestions for engaged educators, creating inclusive and meaningful learning opportunities and developmental student growth. With a brief history situating engaged learning among educational models, the book shows the vital and practical connections between an educator’s overall learning philosophy and their pedagogical choices. The authors unpack the definitions and practices common to engaged learning, exploring the assumptions educators make about students, teaching, learning, and instructional contexts that underlie engaged educators’ pedagogical decisions. Ultimately a vehicle for inclusive learning and transparent design, the book outlines pre-course planning steps, suggestions for adjusting the course mid-stream, and a thorough discussion of assessment activities with planning and implementation steps.

Research Handbook on Major Sporting Events

Author : Harry A. Solberg
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885652
Total Pages : 875 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Research Handbook on Major Sporting Events by : Harry A. Solberg

Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Power of Co-Creation

Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

Social Media In Sport: Theory And Practice

Author : Gashaw Abeza
Publisher : World Scientific
ISBN 13 : 9811237670
Total Pages : 507 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Social and Psychological Determinants of Value Co-creation in the Digital Era

Author : Ricardo Martinez Cañas
Publisher : Frontiers Media SA
ISBN 13 : 288971067X
Total Pages : 157 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Social and Psychological Determinants of Value Co-creation in the Digital Era by : Ricardo Martinez Cañas

Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Sport Marketing

Author : David Shilbury
Publisher : Routledge
ISBN 13 : 1000247457
Total Pages : 547 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Sport Marketing by : David Shilbury

Download or read book Strategic Sport Marketing written by David Shilbury and published by Routledge. This book was released on 2020-07-25 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

Key Concepts in Sport Management

Author : Dr. Terri Byers
Publisher : SAGE
ISBN 13 : 1446268829
Total Pages : 225 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Sport Management by : Dr. Terri Byers

Download or read book Key Concepts in Sport Management written by Dr. Terri Byers and published by SAGE. This book was released on 2012-08-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An accessible and different guide for students and practitioners alike... I′m sure that it will become a standard reference text for sports management" - Peter Taylor, Sport Industry Research Centre, Sheffield Hallam University "A must have introductory reference guide for graduate and undergraduate sport management students" - Paul M. Pedersen, Indiana University "Provides students, practitioners and researchers in the field of sport management with a valuable compilation of sensitizing concepts, definitions and interesting references" - Michel van Slobbe, European Sport Management Quarterly Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management. The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport. The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context. Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear definitions Comprehensive examples Practical applications Effective research methods.

Sport Entrepreneurship

Author : Vanessa Ratten
Publisher : Emerald Group Publishing
ISBN 13 : 1839828382
Total Pages : 132 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis Sport Entrepreneurship by : Vanessa Ratten

Download or read book Sport Entrepreneurship written by Vanessa Ratten and published by Emerald Group Publishing. This book was released on 2020-08-25 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Co-Creation Paradigm

Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 356 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy

Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

The SAGE Handbook of Sport Management

Author : Russell Hoye
Publisher : SAGE
ISBN 13 : 1473959233
Total Pages : 595 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Sport Management by : Russell Hoye

Download or read book The SAGE Handbook of Sport Management written by Russell Hoye and published by SAGE. This book was released on 2016-11-15 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.

Sport as a Business

Author : H. Dolles
Publisher : Springer
ISBN 13 : 0230306632
Total Pages : 276 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Sport as a Business by : H. Dolles

Download or read book Sport as a Business written by H. Dolles and published by Springer. This book was released on 2011-05-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

Sport Entrepreneurship

Author : Vanessa Ratten
Publisher : Springer
ISBN 13 : 331973010X
Total Pages : 154 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Sport Entrepreneurship by : Vanessa Ratten

Download or read book Sport Entrepreneurship written by Vanessa Ratten and published by Springer. This book was released on 2018-02-05 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

Sports Innovation Management

Author : Vanessa Ratten
Publisher : Routledge
ISBN 13 : 1351712004
Total Pages : 234 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Sports Innovation Management by : Vanessa Ratten

Download or read book Sports Innovation Management written by Vanessa Ratten and published by Routledge. This book was released on 2017-08-23 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.