Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Value Co Creation In Sozialen Netzwerken
Download Value Co Creation In Sozialen Netzwerken full books in PDF, epub, and Kindle. Read online Value Co Creation In Sozialen Netzwerken ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Social and Psychological Determinants of Value Co-creation in the Digital Era by : Ricardo Martinez Cañas
Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Value-Co-Creation in sozialen Netzwerken by : Prof. Dr. Marco Heinrich Inderhees
Download or read book Value-Co-Creation in sozialen Netzwerken written by Prof. Dr. Marco Heinrich Inderhees and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Value Co-creation in Online Collaborative Innovation Communities by : Hande Müberra Akman
Download or read book Value Co-creation in Online Collaborative Innovation Communities written by Hande Müberra Akman and published by . This book was released on 2016 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online collaborative innovation communities are interactive platforms in which independent actors co-create value through resource integration. Despite fruitful research on collaborative innovation with customers, current understanding regarding how value is co-created in online platforms from an individual actor perspective remains limited. It remains unclear what drives individual actors to perform value co-creation activities and what value dimensions they derive as a result of the collaboration experience. Moreover, there is scarcity of knowledge regarding what activities independent actors perform in value co-creation. Only a handful of studies provide typologies of value co-creation activities, and none of these examine co-creation in an online collaborative innovation community context. This thesis aims to advance existing knowledge on drivers and outcomes of value co-creation activities, namely information sharing, providing feedback, helping, and rapport building, from the perspective of an individual member of a collaborative innovation community. To best capture the drivers of value co-creation activities, a comprehensive set of individual and social factors were employed in this research. Social factors included social interaction opportunities available in the collaboration community and social capital dimensions, namely trust, shared vision, and centrality. Individual factors were captured by applying the motivation, opportunity, and ability framework in the collaborative innovation context. Moreover, value dimensions, namely social, emotional, utilitarian and value for effort, were examined as outcome factors from the individual community member point of view. Literature on value co-creation was reviewed to uncover potential moderators and mediators of relationships between social and individual factors and value co-creation activities. Accordingly, learning activity was examined as a mediator between social and individual factors and value co-creation activities, while a flow state was analysed as a potential moderator of relationships between social and individual factors and learning and value co-creation activities, respectively. This research comprised an explanatory quantitative study. A self-administered online questionnaire was used to collect data from collaborative innovation community members yielding a total of 309 complete responses. Structural equation modelling was used to analyse data, employing variance-based SEM with partial least squares (PLS) path modelling in SmartPLS due to the nature of the study and concerns regarding heteroscedasticity and abnormality of the data. This research makes an important contribution to theory by confirming that independent individuals engage in different value co-creation activities for different social and individual reasons. Results indicated that information sharing is driven by community member centrality and leads to social and utilitarian value. Providing feedback, on the other hand, is driven by social interaction opportunities and individual motivation which generates emotional, utilitarian values, and value for effort. Similarly, helping is an activity driven by social interactions and motivation which leads to utilitarian value. Finally, rapport building is a value co-creation activity performed when community members perceive social interaction opportunities, centrality, have trust in other members, and are motivated. Performing rapport building in the collaborative innovation community generates social, emotional, utilitarian values, and value for effort. Furthermore, the important facilitator role of learning in co-creation of value experience was demonstrated. However, the proposed moderating effect of flow state was not confirmed. Finally, this research provided additional support of current knowledge on the determination and perception of value by demonstrating that different dimensions of value are uniquely and phenomenologically determined by the community members as main resource integrators who perform value co-creation activities in an online collaboration setting. This research also informs collaborative innovation community management about how to facilitate and understand factors that drive community members to perform value co-creation activities and how to contribute to co-creation of different value dimensions. Further research should continue to endeavour to establish a better understanding of how individual actors are engaged in value co-creation activities.
Book Synopsis Value-Co-Creation in sozialen Netzwerken by : Marco Heinrich Inderhees
Download or read book Value-Co-Creation in sozialen Netzwerken written by Marco Heinrich Inderhees and published by Springer VS. This book was released on 2023-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im Zuge der Globalisierung konkurrieren Unternehmen verstärkt untereinander und auch die Anzahl der Wettbewerber steigt dadurch an. Um wettbewerbsfähig zu bleiben, müssen Unternehmen Produkte und Dienstleistungen anbieten, die die Bedürfnisse der Kunden befriedigen. Unternehmen stehen vor der Herausforderung, wie sie Konsumenten und Interessenten als aktive Ideenlieferanten gewinnen können. Eine Möglichkeit ist die Einbeziehung und Integrierung von Nutzern auf Online-Plattformen, wobei auf die Produktideen von externen Personen zurückgegriffen wird, weshalb sich dieser Prozess durch die Crowd auslagern lässt. Nutzer, die an solchen Wettbewerben partizipieren wollen, werden gezielt als kollektive Wissensquelle für die Gewinnung von Produktideen im Innovationsprozess integriert; dieser Prozess wird als Value-Co-Creation bezeichnet. Value-Co-Creation wird sowohl in der Forschung als auch in der Managementpraxis eine hohe Bedeutung zugesprochen, da sie Unternehmen ermöglicht, potenzielle Kunden aktiv in Wertschöpfungsprozesse einzubeziehen. Für Forschung und Praxis wurden dafür ein Modell zur Aktivierung der Teilnahme an Value-Co-Creations in sozialen Netzwerken entwickelt. Hierbei wurden Co-Creators gebildet, unter Berücksichtigung der Incentivierung auf den verschiedenen sozialen Netzwerken und dem Einbezug der unterschiedlichen Arten von Value-Co-Creation-Aufgaben. Der Autor Prof. Dr. Marco Heinrich Inderhees ist derzeit Vertretungsprofessor für Medienmanagement an der Hochschule Macromedia in Frankfurt und als selbständiger Unternehmensberater im Bereich Marketing tätig.
Book Synopsis Social Computing and Social Media by : Adela Coman
Download or read book Social Computing and Social Media written by Adela Coman and published by Springer Nature. This book was released on with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Brand Communities by : Francisco J. Martínez-López
Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Book Synopsis Value Creation of Firm-Established Brand Communities by : Philipp Wiegandt
Download or read book Value Creation of Firm-Established Brand Communities written by Philipp Wiegandt and published by Gabler Verlag. This book was released on 2009-12-11 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both – the company and their customers.
Book Synopsis New Forms of Collaborative Innovation and Production on the Internet by : Volker Wittke
Download or read book New Forms of Collaborative Innovation and Production on the Internet written by Volker Wittke and published by Universitätsverlag Göttingen. This book was released on 2011 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and co-producers lead to new forms of production and innovation, as seen in Wikipedia, open source software development, in social networks or on user-generated content platforms as well as in many firm-driven Web 2.0 services. Large-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into the governance of economic action, the sources of innovation, the possibilities of collective action and the social, legal and technical preconditions for successful collaboration. Although contributions to the debate from various disciplines and fine-grained empirical studies already exist, there still is a lack of an interdisciplinary approach"--Publisher's description.
Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen
Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Download or read book Ripple Effect written by Martin Oetting and published by Springer Science & Business Media. This book was released on 2010-09-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Book Synopsis Social Media at Work by : Arthur L. Jue
Download or read book Social Media at Work written by Arthur L. Jue and published by John Wiley & Sons. This book was released on 2009-10-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis Social Customer Relationship Management by : Rainer Alt
Download or read book Social Customer Relationship Management written by Rainer Alt and published by Springer Nature. This book was released on 2019-08-29 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!
Book Synopsis United Breaks Guitars by : Dave Carroll
Download or read book United Breaks Guitars written by Dave Carroll and published by Hay House, Inc. This book was released on 2012-05-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched "United Breaks Guitars." United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that "efficient" but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers. "United Breaks Guitars" has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story. In this book, you’ll hear about how Dave developed the "just do it" philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings. Since "United Breaks Guitars" emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.
Book Synopsis Social Capital Theory by : Julia Häuberer
Download or read book Social Capital Theory written by Julia Häuberer and published by Springer Science & Business Media. This book was released on 2010-10-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of social capital still lacks a recognized general theory. Accordingly, various and sometimes inappropriate measurements are used for it. Julia Häuberer contributes to filling in this gap and provides progress towards the creation of a formalized social capital theory based on the founding concepts of social capital of Bourdieu (1983) and Coleman (1988), and current concepts of Putnam (2000), Burt (1992) and Lin (2001). The second part of the monograph focuses on the quality of measurements of the more general concept of social capital derived in the first part. Therefore, the telephone survey “Social Relationships among Czech Citizens” conducted as a test-retest experiment is analyzed. This book is valuable reading for academics in Sociology and Political Science.
Book Synopsis Forms of Collective Engagement in Youth Transitions by : Valentina Cuzzocrea
Download or read book Forms of Collective Engagement in Youth Transitions written by Valentina Cuzzocrea and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Forms of Collective Engagement in Youth Transitions, renowned and emerging sociologists analyse new phenomena of collectivity among young people around the globe.
