Using Social Marketing For Public Emergency Preparedness

Download Using Social Marketing For Public Emergency Preparedness full books in PDF, epub, and Kindle. Read online Using Social Marketing For Public Emergency Preparedness ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Social Media, Crisis Communication, and Emergency Management

Author : Connie M. White
Publisher : CRC Press
ISBN 13 : 1439853495
Total Pages : 336 pages
Book Rating : 4.4/5 (398 download)

DOWNLOAD NOW!

Book Synopsis Social Media, Crisis Communication, and Emergency Management by : Connie M. White

Download or read book Social Media, Crisis Communication, and Emergency Management written by Connie M. White and published by CRC Press. This book was released on 2011-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its true potential has yet to be unleashed. Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies teaches emergency management professionals how to use social media to improve emergency planning, preparedness, and response capabilities. It provides a set of guidelines and safe practices for using social media effectively across a range of emergency management applications. Explaining how emergency management agencies can take advantage of the extended reach these technologies offer, the book supplies cutting-edge methods for leveraging these technologies to manage information more efficiently, reduce information overload, inform the public, and ultimately save lives. Filled with real-world examples and case studies, it is an ideal self-study resource. Its easy-to-navigate structure and numerous exercises also make it suitable for courses at both the undergraduate and graduate levels. From crowdsourcing and digital volunteers to mapping and collective intelligence, Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies facilitates a clear understanding of the essential principles of social media. Each chapter includes an example of a local-level practitioner, organization, or agency using social media that demonstrates the transformative power of social media in the real world. The book also includes numerous exercises that supply readers with models for building their own social media sites and groups—making it a must-read for anyone who wants to learn more about the communication and information structures supported by social media. Visit the author’s homepage: http://sites.google.com/site/conniemwhite/Home

Using Social Marketing for Public Emergency Preparedness

Author : Nancy Meyer-Emerick
Publisher : Routledge
ISBN 13 : 1317420497
Total Pages : 132 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Using Social Marketing for Public Emergency Preparedness by : Nancy Meyer-Emerick

Download or read book Using Social Marketing for Public Emergency Preparedness written by Nancy Meyer-Emerick and published by Routledge. This book was released on 2015-08-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies. This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Social Marketing for Public Health

Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)

DOWNLOAD NOW!

Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Emergency Ethics

Author : Bruce Jennings
Publisher : Oxford University Press
ISBN 13 : 0190270748
Total Pages : 321 pages
Book Rating : 4.1/5 (92 download)

DOWNLOAD NOW!

Book Synopsis Emergency Ethics by : Bruce Jennings

Download or read book Emergency Ethics written by Bruce Jennings and published by Oxford University Press. This book was released on 2016 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholars in bioethics and public health ethics clarify the key values and norms of emergency planning and response and address ethical issues relating to the allocation of scarce resources, research in the context of emergencies, community participation in preparedness planning, the protection of those with special needs, and the duties public health professionals.

Disaster Resilience

Author : Douglas Paton
Publisher : Charles C Thomas Publisher
ISBN 13 : 0398091692
Total Pages : 439 pages
Book Rating : 4.3/5 (98 download)

DOWNLOAD NOW!

Book Synopsis Disaster Resilience by : Douglas Paton

Download or read book Disaster Resilience written by Douglas Paton and published by Charles C Thomas Publisher. This book was released on 2017-06-12 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events such as the 2004 Indian Ocean Tsunami, Hurricane Katrina in 2005 and the Japanese earthquakes and tsunamis in 2011 have provided unfortunate reminders of the susceptibility of many communities to devastating losses from natural hazards. These events provided graphic illustrations of how extreme hazard events adversely impact on people, affect communities and disrupt the community and societal mechanisms that serve to organize and sustain community capacities and functions. However, there is much that communities can do to mitigate their risk and manage disaster consequences. The construct that epitomizes how this is done is resilience. The contents of this volume provide valuable insights into how societal resilience can be developed and sustained. This considerably expanded new edition presents major topics of: Coexisting with Natural Hazards; Urban Resilience in Asia; Lifelines and Urban Resilience; Business Continuity in Disaster; Hazard Mitigation in Communities; Hazard Readiness and Resilience; Child Citizenship in Disaster Risk; Old Age and Resilience; Gender and Disaster Resilience; Impact of High Functionality on Resilience; Art and Resilience; Cross-Cultural Perspectives and Coping with Hazards; Religious Practices and Resilience; Living in Harmony with our Environment; Critical Incidence Response; Governance; Heat Wave Resilience; Wildfire Disaster Resilience; and Progress and Challenges to Disaster Risk Reduction and Resilience. This exceptional book brings together contributions from international experts in core areas and includes chapters that provide and overarching framework within which the need for interrelationships between levels to be developed is discussed. The book will be an outstanding resource for those researching or teaching courses in emergency management, disaster management, community development, environmental planning and urban development. In addition, it will serve law enforcement and emergency agencies, welfare agencies, and professionals in applied psychology.

Healthy, Resilient, and Sustainable Communities After Disasters

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309316227
Total Pages : 532 pages
Book Rating : 4.3/5 (93 download)

DOWNLOAD NOW!

Book Synopsis Healthy, Resilient, and Sustainable Communities After Disasters by : Institute of Medicine

Download or read book Healthy, Resilient, and Sustainable Communities After Disasters written by Institute of Medicine and published by National Academies Press. This book was released on 2015-09-10 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the devastation that follows a major disaster, there is a need for multiple sectors to unite and devote new resources to support the rebuilding of infrastructure, the provision of health and social services, the restoration of care delivery systems, and other critical recovery needs. In some cases, billions of dollars from public, private and charitable sources are invested to help communities recover. National rhetoric often characterizes these efforts as a "return to normal." But for many American communities, pre-disaster conditions are far from optimal. Large segments of the U.S. population suffer from preventable health problems, experience inequitable access to services, and rely on overburdened health systems. A return to pre-event conditions in such cases may be short-sighted given the high costs - both economic and social - of poor health. Instead, it is important to understand that the disaster recovery process offers a series of unique and valuable opportunities to improve on the status quo. Capitalizing on these opportunities can advance the long-term health, resilience, and sustainability of communities - thereby better preparing them for future challenges. Healthy, Resilient, and Sustainable Communities After Disasters identifies and recommends recovery practices and novel programs most likely to impact overall community public health and contribute to resiliency for future incidents. This book makes the case that disaster recovery should be guided by a healthy community vision, where health considerations are integrated into all aspects of recovery planning before and after a disaster, and funding streams are leveraged in a coordinated manner and applied to health improvement priorities in order to meet human recovery needs and create healthy built and natural environments. The conceptual framework presented in Healthy, Resilient, and Sustainable Communities After Disasters lays the groundwork to achieve this goal and provides operational guidance for multiple sectors involved in community planning and disaster recovery. Healthy, Resilient, and Sustainable Communities After Disasters calls for actions at multiple levels to facilitate recovery strategies that optimize community health. With a shared healthy community vision, strategic planning that prioritizes health, and coordinated implementation, disaster recovery can result in a communities that are healthier, more livable places for current and future generations to grow and thrive - communities that are better prepared for future adversities.

Public Response to Alerts and Warnings Using Social Media

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309290333
Total Pages : 93 pages
Book Rating : 4.3/5 (92 download)

DOWNLOAD NOW!

Book Synopsis Public Response to Alerts and Warnings Using Social Media by : National Research Council

Download or read book Public Response to Alerts and Warnings Using Social Media written by National Research Council and published by National Academies Press. This book was released on 2013-02-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.

Policymaking for Citizen Behavior Change

Author : Nancy R. Lee
Publisher : Routledge
ISBN 13 : 1315525631
Total Pages : 205 pages
Book Rating : 4.3/5 (155 download)

DOWNLOAD NOW!

Book Synopsis Policymaking for Citizen Behavior Change by : Nancy R. Lee

Download or read book Policymaking for Citizen Behavior Change written by Nancy R. Lee and published by Routledge. This book was released on 2017-08-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1071851608
Total Pages : 684 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!

Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2023-04-07 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

Digital Services in Crisis, Disaster, and Emergency Situations

Author : Oliveira, Lídia
Publisher : IGI Global
ISBN 13 : 1799867072
Total Pages : 411 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Digital Services in Crisis, Disaster, and Emergency Situations by : Oliveira, Lídia

Download or read book Digital Services in Crisis, Disaster, and Emergency Situations written by Oliveira, Lídia and published by IGI Global. This book was released on 2021-01-29 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. On the other hand, it is also a world with great challenges in terms of crisis, disaster, and emergency situations of various kinds. Thus, it is crucial to understand the role of digital platforms/services in the context of crisis, disaster, and emergency situations. Digital Services in Crisis, Disaster, and Emergency Situations presents recent studies on crisis, disaster, and emergency situations in which digital technologies are considered as a key mediator. Featuring multi- and interdisciplinary research findings, this comprehensive reference work highlights the relevance of society’s digitization and its usefulness and contribution to the different phases and types of risk scenarios. Thus, the book investigates the design of digital services that are specifically developed for use in crisis situations and examines services such as online social networks that can be used for communication purposes in emergency events. Highlighting themes that include crisis management communication, risk monitoring, digital crisis intervention, and smartphone applications, this book is of particular use to governments, institutions, corporations, and professionals who deal with crisis, disaster, and emergency scenarios, as well as researchers, academicians, and students working in fields such as communications, multimedia, sociology, political science, and engineering.

Social Marketing

Author : Philip Kotler
Publisher : SAGE
ISBN 13 : 1412956471
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!

Book Synopsis Social Marketing by : Philip Kotler

Download or read book Social Marketing written by Philip Kotler and published by SAGE. This book was released on 2008 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

Social Media and Crisis Communication

Author : Yan Jin
Publisher : Routledge
ISBN 13 : 1000542963
Total Pages : 454 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Social Media and Crisis Communication by : Yan Jin

Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2022-02-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

Introduction to International Disaster Management

Author : Damon Coppola
Publisher : Elsevier
ISBN 13 : 0080465730
Total Pages : 572 pages
Book Rating : 4.0/5 (84 download)

DOWNLOAD NOW!

Book Synopsis Introduction to International Disaster Management by : Damon Coppola

Download or read book Introduction to International Disaster Management written by Damon Coppola and published by Elsevier. This book was released on 2006-10-17 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a global perspective on risk, hazards, and disasters, Introduction to International Disaster Management provides practitioners, educators and students with a comprehensive overview of the players, processes and special issues involved in the management of large-scale natural and technological disasters. The book discusses special issues encountered in the management of international disasters, and explains the various private, non-governmental, national, and international agencies that assist in preparedness, mitigation, response and recovery during national and regional events. Concentrating on the four major phases of emergency management – mitigation, preparedness, response, and recovery – Introduction to International Disaster Management deals with such timely topics as Hurricane Katrina, the 2004 Asian tsunami, and SARS. It also serves as a reference to governmental and other agencies involved in international disaster management activities. This book is the first of its kind to take a global approach to the topic of international disaster management.* Serves as the first comprehensive resource dealing with the issues of international disaster management* Contains numerous case studies, examples of Best Practices in international disaster management, and a contact list of the governmental and nongovernmental agencies involved in international disaster management* Provides a global perspective on risk, hazards, and disasters that is written both for students within disaster management programs and for professionals entering the field

Emergency Alert and Warning Systems

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309467403
Total Pages : 143 pages
Book Rating : 4.3/5 (94 download)

DOWNLOAD NOW!

Book Synopsis Emergency Alert and Warning Systems by : National Academies of Sciences, Engineering, and Medicine

Download or read book Emergency Alert and Warning Systems written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-04-19 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following a series of natural disasters, including Hurricane Katrina, that revealed shortcomings in the nation's ability to effectively alert populations at risk, Congress passed the Warning, Alert, and Response Network (WARN) Act in 2006. Today, new technologies such as smart phones and social media platforms offer new ways to communicate with the public, and the information ecosystem is much broader, including additional official channels, such as government social media accounts, opt-in short message service (SMS)-based alerting systems, and reverse 911 systems; less official channels, such as main stream media outlets and weather applications on connected devices; and unofficial channels, such as first person reports via social media. Traditional media have also taken advantage of these new tools, including their own mobile applications to extend their reach of beyond broadcast radio, television, and cable. Furthermore, private companies have begun to take advantage of the large amounts of data about users they possess to detect events and provide alerts and warnings and other hazard-related information to their users. More than 60 years of research on the public response to alerts and warnings has yielded many insights about how people respond to information that they are at risk and the circumstances under which they are most likely to take appropriate protective action. Some, but not all, of these results have been used to inform the design and operation of alert and warning systems, and new insights continue to emerge. Emergency Alert and Warning Systems reviews the results of past research, considers new possibilities for realizing more effective alert and warning systems, explores how a more effective national alert and warning system might be created and some of the gaps in our present knowledge, and sets forth a research agenda to advance the nation's alert and warning capabilities.

Communicating in a Crisis

Author : Robert DeMartino
Publisher : DIANE Publishing
ISBN 13 : 1437903487
Total Pages : 96 pages
Book Rating : 4.4/5 (379 download)

DOWNLOAD NOW!

Book Synopsis Communicating in a Crisis by : Robert DeMartino

Download or read book Communicating in a Crisis written by Robert DeMartino and published by DIANE Publishing. This book was released on 2009-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.

Public Response to Alerts and Warnings on Mobile Devices

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309185130
Total Pages : 91 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Public Response to Alerts and Warnings on Mobile Devices by : National Research Council

Download or read book Public Response to Alerts and Warnings on Mobile Devices written by National Research Council and published by National Academies Press. This book was released on 2011-04-18 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a summary of the Workshop on Public Response to Alerts and Warnings on Mobile Devices: Current Knowledge and Research Gaps, held April 13 and 14, 2010, in Washington, D.C., under the auspices of the National Research Council's Committee on Public Response to Alerts and Warnings on Mobile Devices: Current Knowledge and Research Needs. The workshop was structured to gather inputs and insights from social science researchers, technologists, emergency management professionals, and other experts knowledgeable about how the public responds to alerts and warnings, focusing specifically on how the public responds to mobile alerting.

The Handbook of Persuasion and Social Marketing

Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440804052
Total Pages : 1028 pages
Book Rating : 4.4/5 (48 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Persuasion and Social Marketing by : David W. Stewart

Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.