Using Qualitative Research

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Using Qualitative Research in Advertising

Author : Margaret A. Morrison
Publisher : SAGE
ISBN 13 : 1412987245
Total Pages : 241 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Qualitative Research Methods

Author : Monique Hennink
Publisher : SAGE
ISBN 13 : 1446259560
Total Pages : 330 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Research Methods by : Monique Hennink

Download or read book Qualitative Research Methods written by Monique Hennink and published by SAGE. This book was released on 2010-11-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists.

A Practical Guide to Using Qualitative Research with Randomized Controlled Trials

Author : Alicia O'Cathain
Publisher : Oxford University Press
ISBN 13 : 0198802080
Total Pages : 225 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis A Practical Guide to Using Qualitative Research with Randomized Controlled Trials by : Alicia O'Cathain

Download or read book A Practical Guide to Using Qualitative Research with Randomized Controlled Trials written by Alicia O'Cathain and published by Oxford University Press. This book was released on 2018 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers measure the effectiveness of new interventions using randomized controlled trials (RCTs). They are increasingly using qualitative research with these RCTs to explain the results of RCTs or facilitate the viability and efficiency of RCTs. A Practical Guide to Using Qualitative Research with Randomized Controlled Trials is a "how-to" book about the use of qualitative research with RCTs. Divided into three parts, this book covers the process of using qualitative research with RCTs from start to finish. Section one outlines overarching issues such as the many contributions qualitative research can make to generating evidence of effectiveness, section two provides practical guidance from writing a proposal through to publishing qualitative research undertaken with RCTs, and the final section guides the reader on how to engage with relevant stakeholders. Each chapter focuses on the key steps of undertaking qualitative research in RCTs, giving examples of how to write a proposal, select research questions, integrate qualitative and quantitative components, and much more. A Practical Guide to Using Qualitative Research with Randomized Controlled Trials is ideal for researchers who are leading, undertaking, or planning to use qualitative research with RCTs. With its detailed explanations and inspiring examples, this book is also useful for postgraduate students wishing to conduct qualitative research in the context of an RCT.

Qualitative Research Using Social Media

Author : Gwen Bouvier
Publisher : Routledge
ISBN 13 : 1000555283
Total Pages : 237 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Qualitative Research Using Social Media by : Gwen Bouvier

Download or read book Qualitative Research Using Social Media written by Gwen Bouvier and published by Routledge. This book was released on 2022-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

Using Qualitative Methods in Action Research

Author : Douglas Cook
Publisher : Association of College & Research Libraries
ISBN 13 : 9780838985762
Total Pages : 0 pages
Book Rating : 4.9/5 (857 download)

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Book Synopsis Using Qualitative Methods in Action Research by : Douglas Cook

Download or read book Using Qualitative Methods in Action Research written by Douglas Cook and published by Association of College & Research Libraries. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index

Author : Lisa M. Given
Publisher : SAGE
ISBN 13 : 1412941636
Total Pages : 1073 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index by : Lisa M. Given

Download or read book The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index written by Lisa M. Given and published by SAGE. This book was released on 2008-08-21 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia about various methods of qualitative research.

Using Software in Qualitative Research

Author : Ann Lewins
Publisher : SAGE
ISBN 13 : 1446205169
Total Pages : 305 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Using Software in Qualitative Research by : Ann Lewins

Download or read book Using Software in Qualitative Research written by Ann Lewins and published by SAGE. This book was released on 2007-04-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS), helping the reader choose the most appropriate package for their needs and to get the most out of the software once they are using it. This step-by-step book considers a wide range of tasks and processes, bringing them together to demystify qualitative software and encourage flexible and critical choices and uses of software in supporting analysis. The book can be read as a whole or by chapters, building on one another to provide a holistic sense of the analytic journey without advocating a particular sequential process. Accessible and comprehensive, Using Software in Qualitative Research provides a practical but analytically-grounded guide to thinking about and using software and will be an essential companion for any qualitative researcher.

The Practice of Qualitative Research

Author : Sharlene Nagy Hesse-Biber
Publisher : SAGE Publications
ISBN 13 : 1483312801
Total Pages : 433 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Practice of Qualitative Research by : Sharlene Nagy Hesse-Biber

Download or read book The Practice of Qualitative Research written by Sharlene Nagy Hesse-Biber and published by SAGE Publications. This book was released on 2016-03-12 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Qualitative Research guides readers step by step through the process of collecting, analyzing, designing, and interpreting qualitative research. Written by Sharlene Nagy Hesse-Biber in an engaging style, this student-centered text offers invaluable insights into the practice of qualitative research, with coverage of in-depth interviewing, focus groups, ethnography, case study, and mixed methods research. The Third Edition features even more integrated attention to online research and implications of social media throughout all methods chapters; updates on qualitative analysis software; and significantly expanded coverage of ethics.

Doing Qualitative Research Using Your Computer

Author : Chris Hahn
Publisher : SAGE
ISBN 13 : 144620491X
Total Pages : 234 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Doing Qualitative Research Using Your Computer by : Chris Hahn

Download or read book Doing Qualitative Research Using Your Computer written by Chris Hahn and published by SAGE. This book was released on 2008-04-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′I find your straightforward writing style an absolute joy, such a breath of fresh air!′ - Angie Ash, PhD student ′...thank you very much for your accessible language, clear lay out and practical applied approach. I suspect that this book will never be far from my side over the next 4 years!!′ - Mayen Konarski, PhD student Using straight-forward language Doing Qualitative Research Using Your Computer walks readers through the process of managing and streamlining research projects using commonly available Microsoft software applications. Drawing on a wide range of examples to demonstrate how easy it is to use such software, this guide is full of useful hints and tips on how to manage research more efficiently and effectively, including: - Formatting transcripts for maximum coding efficiency in Microsoft Word - Using features of Word to organize the analysis of data and to facilitate efficient qualitative coding - Synchronizing codes, categories, and important concepts between Microsoft Word and Microsoft Access - Efficiently storing and analyzing the qualitative data in Microsoft Excel - Creating flexible analytic memos in Access that help lead the researcher to final conclusions Ideal for those students or researchers who don′t want to invest in expensive specialised software packages, this guide will be an invaluable companion for anyone embarking on their own research project.

Using Qualitative Methods in Organizational Research

Author : Thomas W. Lee
Publisher : SAGE
ISBN 13 : 9780761908074
Total Pages : 214 pages
Book Rating : 4.9/5 (8 download)

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Book Synopsis Using Qualitative Methods in Organizational Research by : Thomas W. Lee

Download or read book Using Qualitative Methods in Organizational Research written by Thomas W. Lee and published by SAGE. This book was released on 1999 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.

The How To of Qualitative Research

Author : Janice D. Aurini
Publisher : SAGE
ISBN 13 : 152976520X
Total Pages : 321 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The How To of Qualitative Research by : Janice D. Aurini

Download or read book The How To of Qualitative Research written by Janice D. Aurini and published by SAGE. This book was released on 2021-12-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will support you through each milestone of your research project with step-by-step instructions to doing qualitative research. Whatever type of data or data collection method you use, it will help you to navigate the nuts and bolts of qualitative research, from forming your research question to effectively writing up. Your roadmap and toolbox all in one, it helps you choose the best research tools for your project while managing any challenges you might encounter along the way. It includes: · Guidance on putting different research designs into practice, including using technology for interviews, data management, and unobtrusive research · Practical mapping tools, including checklists and quick tips · Online case studies and further reading to deepen your knowledge and expand your bibliography · Advice from experts on how to design and implement excellent qualitative research, including considerations of ethical issues. This book is the perfect companion for social sciences students carrying out their first qualitative research project.

Qualitative Research from Start to Finish, First Edition

Author : Robert K. Yin
Publisher : Guilford Press
ISBN 13 : 1606239783
Total Pages : 369 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Qualitative Research from Start to Finish, First Edition by : Robert K. Yin

Download or read book Qualitative Research from Start to Finish, First Edition written by Robert K. Yin and published by Guilford Press. This book was released on 2011-09-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.

Qualitative Research Methods

Author : Sarah J. Tracy
Publisher : John Wiley & Sons
ISBN 13 : 111837858X
Total Pages : 426 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Qualitative Research Methods by : Sarah J. Tracy

Download or read book Qualitative Research Methods written by Sarah J. Tracy and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Working with Time in Qualitative Research

Author : Keri Facer
Publisher : Routledge
ISBN 13 : 1000515958
Total Pages : 237 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Working with Time in Qualitative Research by : Keri Facer

Download or read book Working with Time in Qualitative Research written by Keri Facer and published by Routledge. This book was released on 2021-12-30 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together researchers and scholars from across the Arts, Humanities and Social Sciences who are actively exploring the many different ways in which time might be understood, imagined and used in qualitative research. Taken together, the contributions begin to trace the contours of what it might mean to work reflexively with time as an epistemologically constitutive element of research design. The book explores how the choice to work with pasts or futures, with speed or delay, with clocks or the time of the body, with utopias or failed futures (among other things) reframe how social and cultural phenomena are perceived and brought into existence in qualitative research. Drawing on fields as disparate as futures studies and history, literary analysis and urban design, utopian studies and science and technology studies, this collection serves as a resource for both new and experienced researchers in the humanities and social sciences. It is a critically important resource for beginning to explore the wide repertoire of theoretical and methodological tools for working with time in the research process. The book also draws attention to the way that institutional research timescapes – from university workload patterns to funding processes and project timescales – themselves shape how and what it is possible to know in and about the world. It concludes with a rousing manifesto for scholars and researchers, proposing 10 key attributes of temporally reflexive research.

UX Research

Author : Brad Nunnally
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491951265
Total Pages : 255 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis UX Research by : Brad Nunnally

Download or read book UX Research written by Brad Nunnally and published by "O'Reilly Media, Inc.". This book was released on 2016-11-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

How to Write Qualitative Research

Author : Marcus B. Weaver-Hightower
Publisher : Routledge
ISBN 13 : 1351659049
Total Pages : 274 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis How to Write Qualitative Research by : Marcus B. Weaver-Hightower

Download or read book How to Write Qualitative Research written by Marcus B. Weaver-Hightower and published by Routledge. This book was released on 2018-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative research has exploded in popularity in nearly every discipline from the social sciences to health fields to business. While many qualitative textbooks explain how to conduct an interview or analyze fieldnotes, rarely do they give more than a few scant pages to the skill many find most difficult: writing. That’s where How to Write Qualitative Research comes in. Using clear prose, helpful examples and lists, it breaks down and explains the most common writing tasks in qualitative research, and each chapter suggests step-by-step how-to approaches writers can use to tackle those tasks. Topics include: writing about and with qualitative data composing findings orginizing chapters and sections using grammar for powerful writing revising for clarity writing conclusions, methods sections, and theory creating and writing about visuals writing different types of qualitative research and different document types Each chapter features real-world examples from both professionals and students, hands-on practice activities, and template sentences that show qualitative writers how to get started. This text provides the perfect companion for writers of almost any skill level, from undergraduates to professionals. Whether you are writing a course paper, a dissertation, or your next book, How to Write Qualitative Research will help you write clearer, more effective qualitative research.

Qualitative Research

Author : Robert E. Stake
Publisher : Guilford Press
ISBN 13 : 1606235478
Total Pages : 244 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Qualitative Research by : Robert E. Stake

Download or read book Qualitative Research written by Robert E. Stake and published by Guilford Press. This book was released on 2010-03-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides invaluable guidance for thinking through and planning a qualitative study. Rather than offering recipes for specific techniques, master storyteller Robert Stake stimulates readers to discover "how things work" in organizations, programs, communities, and other systems. Topics range from identifying a research question to selecting methods, gathering data, interpreting and analyzing the results, and producing a well-thought-through written report. In-depth examples from actual studies emphasize the role of the researcher as instrument and interpreter, while boxed vignettes and learning projects encourage self-reflection and critical thinking. Other useful pedagogical features include quick-reference tables and charts, sample project management forms, and an end-of-book glossary. After reading this book, doctoral students and novice qualitative researchers will be able to plan a study from beginning to end.