Qualitative Research Using Social Media

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Author :
Publisher : Routledge
ISBN 13 : 1000555283
Total Pages : 237 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Qualitative Research Using Social Media by : Gwen Bouvier

Download or read book Qualitative Research Using Social Media written by Gwen Bouvier and published by Routledge. This book was released on 2022-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

The SAGE Handbook of Social Media Research Methods

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Author :
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Using Qualitative Research in Advertising

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Publisher : SAGE
ISBN 13 : 1412987245
Total Pages : 241 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Netnography

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Publisher : SAGE
ISBN 13 : 1526482347
Total Pages : 494 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Netnography by : Robert V Kozinets

Download or read book Netnography written by Robert V Kozinets and published by SAGE. This book was released on 2019-10-14 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

Digital Qualitative Research in Sport and Physical Activity

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Publisher : Routledge
ISBN 13 : 1315304538
Total Pages : 178 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Digital Qualitative Research in Sport and Physical Activity by : Andrea Bundon

Download or read book Digital Qualitative Research in Sport and Physical Activity written by Andrea Bundon and published by Routledge. This book was released on 2017-10-23 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter, Facebook, online forums, blogs and websites – scholars are increasingly turning to digital sources to study sport and physical activity. These platforms have generated new digital content ripe for analysis and are making it possible to investigate communities that were previously inaccessible. However, they have also created theoretical, methodological, practical and ethical challenges. This book critically examines the opportunities open to qualitative researchers working in digital spaces and offers novel insights into how the rise of new technology is helping to shape sport studies. Showcasing original research on emerging themes, trends and issues such as digital sociology, media citizenship, online gaming, Big Data, fitness apps and online fan cultures, this collection leads the way in this fast-developing field of study. It not only considers the possibilities and limitations of using digital tools to conduct qualitative research into sport, but also provides innovative examples of how researchers can adapt successfully to ever-evolving technologies. Digital Qualitative Research in Sport and Physical Activity is essential reading for all students and scholars interested in the latest digital developments in sport studies and research methods.

Doing Qualitative Research in a Digital World

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Publisher : SAGE Publications
ISBN 13 : 1544321570
Total Pages : 325 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Doing Qualitative Research in a Digital World by : Trena M. Paulus

Download or read book Doing Qualitative Research in a Digital World written by Trena M. Paulus and published by SAGE Publications. This book was released on 2021-01-28 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: While some qualitative methods texts touch upon online communities as a potential data source, show how to conduct interviews and focus groups online, or select recording devices and analysis software, no book to date has guided readers in the creation of a comprehensive digital workflow for their research. By working through each chapter in this book, readers will be able to generate a unique digital workflow for designing and implementing their research. The book provides a deep exploration of the relationship between theories of technology, substantive theories, and methodological theory, and shows how together these inform the development of a quality research design. The authors include vignettes—narratives written by qualitative researchers describing cutting-edge use of digital tools and spaces—and also give examples of published studies, which together provide practical illustration of the content. Woven throughout is explicit attention to ethical challenges that are likely to be faced by researchers when adopting digital tools. The book invites readers to engage in a critical appraisal of the role of technology in qualitative research through reflection, conversation, and engagement with the larger community of researchers.

Using Social Media for Qualitative Research

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Publisher : Sage Publications
ISBN 13 : 9781452270999
Total Pages : 176 pages
Book Rating : 4.2/5 (79 download)

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Book Synopsis Using Social Media for Qualitative Research by : Randall F. Clemens

Download or read book Using Social Media for Qualitative Research written by Randall F. Clemens and published by Sage Publications. This book was released on 2015-06-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using social media in planning, data collection, analysis, and presentation of qualitative research, this book blends theoretical discussions with practical discussions of how to use social media as a research tool.

Qualitative Research for the Social Sciences

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Publisher : SAGE Publications
ISBN 13 : 1483320677
Total Pages : 449 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Qualitative Research for the Social Sciences by : Marilyn Lichtman

Download or read book Qualitative Research for the Social Sciences written by Marilyn Lichtman and published by SAGE Publications. This book was released on 2013-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the integral role of the researcher, Qualitative Research for the Social Sciences uses a conversational writing style that draws readers into the excitement of the research process. Lichtman offers a balanced and nuanced approach, covering the full range of qualitative methodologies and viewpoints about the field, including coverage of social media as a tool to facilitate research or as a venue for study. After presenting theoretical concepts and a historical overview, Lichtman guides readers, step by step, through the research process, addressing issues of analyzing data, presenting completed research, and evaluating research. Real-world examples from across the social sciences provide both practical and theoretical information, helping readers understand abstract ideas and apply them to their own research.

Qualitative Research Methods for Media Studies

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Author :
Publisher : Routledge
ISBN 13 : 1136200886
Total Pages : 249 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Qualitative Research Methods for Media Studies by : Bonnie Brennen

Download or read book Qualitative Research Methods for Media Studies written by Bonnie Brennen and published by Routledge. This book was released on 2012-11-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Qualitative Communication Research Methods

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Publisher : SAGE
ISBN 13 : 1412974720
Total Pages : 401 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Qualitative Communication Research Methods by : Thomas R. Lindlof

Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE. This book was released on 2011 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are not many textbooks available (if any) that can match [this book's] intelligence.

Netnography Unlimited

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Publisher : Routledge
ISBN 13 : 1000317773
Total Pages : 405 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Netnography Unlimited by : Robert V. Kozinets

Download or read book Netnography Unlimited written by Robert V. Kozinets and published by Routledge. This book was released on 2020-12-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

Critical Qualitative Research in Social Education

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Author :
Publisher : IAP
ISBN 13 : 1681230372
Total Pages : 243 pages
Book Rating : 4.6/5 (812 download)

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Book Synopsis Critical Qualitative Research in Social Education by : Cameron White

Download or read book Critical Qualitative Research in Social Education written by Cameron White and published by IAP. This book was released on 2015-03-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical qualitative research informs social education through a lens that ensures the investigation of issues in education tied to power and privilege, ultimately leading to advocacy and activism. The concept of critical is increasingly challenged in this age of neoliberal reform; nevertheless, critical implies questioning, investigating and challenging in terms of equity and social justice, leading to critical consciousness (Freire, 1970). While we resist defining social education, as hopefully these ideas / concepts are fluid, the idea stems from a continual analysis and synthesis of critical theory/ critical pedagogy, media and cultural studies, social reconstruction / social justice, and social studies education framed by culturally responsive pedagogy. A social education take on critical qualitative research thus suggests multiple truths and perspectives and focuses on questions rather than answers. While many have written on qualitative educational research and some have attempted to integrate critical pedagogy and qualitative research, few have explored the specific idea of social education and critical qualitative research. A major issue is that social education claims that there are no set procedures, scripted approaches, or narrow definitions as to the possibilities of research endeavors. Social education researchers make the process and investigation their own and adapt questions, procedures, methods, and strategies throughout the experience. This reflects an ever changing criticality in the bricolage of the research (Steinberg, 2011). Critical qualitative research and social education are vital for the world of the 21st century. The onslaught of neoliberalism, corporatization, standardization, testing, and the continuing attack on public schools and educators necessitate critical approaches to teaching and learning along with critical qualitative research in social education. Ongoing issues with equity and social justice tied to race, ethnicity, class, orientation, age, and ability linking to schooling, education, teaching and learning must be addressed. The struggle between unbridled capitalism and democracy warrant these investigations in the 21st century, hopefully leading to advocacy and activism.

Qualitative Social Research

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Publisher : SAGE
ISBN 13 : 147394435X
Total Pages : 209 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Qualitative Social Research by : Vivienne Waller

Download or read book Qualitative Social Research written by Vivienne Waller and published by SAGE. This book was released on 2015-11-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Social Research employs an accessible approach to present the multiple ways in which criticism enhances research practice. Packed full of relevant, ′real world′ examples, it showcases the strengths and pitfalls of each research method, integrating the philosophical groundings of qualitative research with thoughtful overviews of a range of commonly used methods. This book is ideal for students and prospective researchers and explains what makes qualitative sociological research practical, useful and ethical. It’s an essential guide to how to undertake research, use an appropriate research design and work with a range of qualitative data collection methods, and includes: detailed discussions of ethical issues references to new technologies in each chapter explanations of how to integrate online and visual methods with traditional data collection methods exercises to enhance learning The authors use their many years’ experience in using a range of qualitative methods to conduct and teach research to demonstrate the value of critical thinking skills at all stages of the research process.

Applied Qualitative Research Design

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Publisher : Guilford Publications
ISBN 13 : 1462519105
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Applied Qualitative Research Design by : Margaret R. Roller

Download or read book Applied Qualitative Research Design written by Margaret R. Roller and published by Guilford Publications. This book was released on 2015-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award

Qualitative Research

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Publisher : SAGE Publications
ISBN 13 : 1506305504
Total Pages : 404 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Qualitative Research by : Johnny Saldana

Download or read book Qualitative Research written by Johnny Saldana and published by SAGE Publications. This book was released on 2016-12-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research: Analyzing Life presents a fresh approach to teaching and learning qualitative methods for social inquiry—one that focuses on analysis from the very beginning of the text. By exploring qualitative research through a unique analytic lens, then cumulatively elaborating on methods in each successive chapter, this innovative work cultivates a skill set and literacy base that prepares readers to work strategically with empirical materials in their own fieldwork. Renowned authors Johnny Saldaña and Matt Omasta combine clear, accessible writing and analytic insight to show that analysis, in its broadest sense, is a process undertaken throughout the entire research experience.

Doing Excellent Social Research with Documents

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Publisher : Routledge
ISBN 13 : 1351709895
Total Pages : 194 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Doing Excellent Social Research with Documents by : Aimee Grant

Download or read book Doing Excellent Social Research with Documents written by Aimee Grant and published by Routledge. This book was released on 2018-09-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society we increasingly create and consume written content and images. This includes a range of sources, from social media posts to records held within organisations, and everything in between, including news articles, blogs, shopping lists and official government documents. Critically reading these ‘documents’ can help us to understand a huge amount about society. Doing Excellent Social Research with Documents includes guidance on how to ‘read between the lines’, and provides an overview of six research projects which use documents as data. The substantive chapters are organised in two sections, with each chapter focused on a specific type of data. Section one focuses on documents that are found in isolation from their authors, including official and historical documents, traditional media, diaries and online content. Section two focuses on using documents in addition to existing data from primary research, including the role of documents in ethnography and visual research methods. In each chapter, you will be guided through the process of: Developing research questions, and how this impacts on which documents are selected; Considering aspects of bias and quality within the documentary sources; Undertaking analysis using six different strategies including thematic analysis, framework analysis, content analysis, discourse analysis and narrative analysis. Drawing on research projects which reflect real world situations, you will be methodically guided through the research process in detail, enabling you to examine and understand the practices and value of a range of documentary analysis approaches. Doing Excellent Social Research with Documents is a practical how-to guide for students (final year undergraduates onwards) and researchers using documents as data.

The SAGE Handbook of Social Media Research Methods

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Publisher : SAGE
ISBN 13 : 1473987970
Total Pages : 931 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-28 with total page 931 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.