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Using Qualitative Methods
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Book Synopsis Using Qualitative Methods in Organizational Research by : Thomas W. Lee
Download or read book Using Qualitative Methods in Organizational Research written by Thomas W. Lee and published by SAGE. This book was released on 1999 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.
Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Book Synopsis Qualitative Research Methods by : Monique Hennink
Download or read book Qualitative Research Methods written by Monique Hennink and published by SAGE. This book was released on 2010-11-30 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists.
Book Synopsis The SAGE Encyclopedia of Qualitative Research Methods by : Lisa M. Given
Download or read book The SAGE Encyclopedia of Qualitative Research Methods written by Lisa M. Given and published by SAGE Publications. This book was released on 2008-08-19 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience the world. Qualitative approaches are typically used to explore new phenomena and to capture individuals′ thoughts, feelings, or interpretations of meaning and process. Such methods are central to research conducted in education, nursing, sociology, anthropology, information studies, and other disciplines in the humanities, social sciences, and health sciences. Qualitative research projects are informed by a wide range of methodologies and theoretical frameworks. The SAGE Encyclopedia of Qualitative Research Methods presents current and complete information as well as ready-to-use techniques, facts, and examples from the field of qualitative research in a very accessible style. In taking an interdisciplinary approach, these two volumes target a broad audience and fill a gap in the existing reference literature for a general guide to the core concepts that inform qualitative research practices. The entries cover every major facet of qualitative methods, including access to research participants, data coding, research ethics, the role of theory in qualitative research, and much more—all without overwhelming the informed reader. Key Features Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research Offers many entries that point to substantive debates among qualitative researchers regarding how concepts are labeled and the implications of such labels for how qualitative research is valued Guides readers through the complex landscape of the language of qualitative inquiry Includes contributors from various countries and disciplines that reflect a diverse spectrum of research approaches from more traditional, positivist approaches, through postmodern, constructionist ones Presents some entries written in first-person voice and others in third-person voice to reflect the diversity of approaches that define qualitative work Key Themes Approaches and Methodologies Arts-Based Research, Ties to Computer Software Data Analysis Data Collection Data Types and Characteristics Dissemination History of Qualitative Research Participants Quantitative Research, Ties to Research Ethics Rigor Textual Analysis, Ties to Theoretical and Philosophical Frameworks The SAGE Encyclopedia of Qualitative Research Methods is designed to appeal to undergraduate and graduate students, practitioners, researchers, consultants, and consumers of information across the social sciences, humanities, and health sciences, making it a welcome addition to any academic or public library.
Book Synopsis Qualitative Methods in Business Research by : Päivi Eriksson
Download or read book Qualitative Methods in Business Research written by Päivi Eriksson and published by SAGE. This book was released on 2008-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Book Synopsis SAGE Qualitative Research Methods by : Paul Atkinson
Download or read book SAGE Qualitative Research Methods written by Paul Atkinson and published by SAGE. This book was released on 2010-11-17 with total page 1617 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the ′empirical′ journals such as Social Studies of Science. Delving into SAGE′s deep backlist of qualitative research methods journals, Paul Atkinson and Sara Delmont, editors of Qualitative Research, have selected over 70 articles to represent SAGE′s distinctive contribution to methods publishing in general and qualitative research in particular. This collection includes research from the past four decades and addresses key issues or controversies, such as: explanations and defences of qualitative methods; ethics; research questions and foreshadowed problems; access; first days in the field; field roles and rapport; practicalities of data collection and recording; data analysis; writing and (re) presentation; the rise of auto-ethnography; life history, narrative and autobiography; CA and DA; and alternatives to the logocentric (such as visual methods).
Book Synopsis Qualitative Methods for Health Research by : Judith Green
Download or read book Qualitative Methods for Health Research written by Judith Green and published by SAGE. This book was released on 2009-03-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The new edition of Green and Thorogood's Qualitative Methods for Health Research presents a great choice for professors teaching courses across the health care spectrum due to its authors' ability to give students a diverse buffet designed to whet appetites and increase hunger for more qualitative research nourishment' - The Weekly Qualitative Report Suitable for researchers and students in the fields of public health, health services research, nursing and health promotion, Qualitative Methods for Health Research provides a thorough and practical introduction to designing, conducting and appraising qualitative research. Qualitative Methods for Health Research is full of easy-to-follow guidance on how to apply core research skills to health research. Drawing on over twenty years experience of teaching methodology, Green and Thorogood cover the essentials of the theory and principles of applied research in an accessible way. Using examples from a range of settings, this book introduces readers to the key debates in qualitative methodology; issues in designing ethical, feasible and rigorous projects; the main ways of collecting and analysing qualitative data and ways of appraising and writing qualitative research. This new, Second Edition covers developments in systematic reviews of qualitative research and analysis, and includes a chapter focusing on practical issues of qualitative work within applied health research programmes. Key features include: - Case studies - Chapter summaries and key points - Glossary Qualitative Methods for Health Research is an invaluable introduction for both health professionals and students with little prior knowledge of social theory. Judith Green is a Reader in Sociology of Health at the London School of Hygiene & Tropical Medicine Nicki Thorogood is a Senior Lecturer in Sociology at the London School of Hygiene & Tropical Medicine
Book Synopsis Studying Elites Using Qualitative Methods by : Rosanna Hertz
Download or read book Studying Elites Using Qualitative Methods written by Rosanna Hertz and published by SAGE. This book was released on 1995-08-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few social researchers study elites because elites, by their nature, are very difficult to access. The contributors to this volume provide valuable insights on how researchers can successfully penetrate elite settings. As the authors reflect on their experiences, they provide constructive advice as well as cautionary tales about how they learned to maneuver and become accepted in a world that is often closed to them. This book's coverage includes three broad research domains: business elites, professional elites, and community and political elites. Although the studies focus on qualitative methodology, even researchers who emphasize more quantitative methods will benefit from this volume's thoughtful observations on how researchers gather data, construct interview strategies, write about their subjects, and experience the research process. A wide range of researchers in organizational studies, sociology, political science, and many other fields will find this volume to be an important guide to the many subtle and elusive features of conducting successful research with these groups.
Download or read book Using Qualitative Methods written by and published by Assoc of Cllge & Rsrch Libr. This book was released on with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Using Qualitative Methods in Psychology by : Mary Kopala
Download or read book Using Qualitative Methods in Psychology written by Mary Kopala and published by SAGE Publications. This book was released on 1999-04-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of psychology has been characterized by an interesting schism in the area of research methods. The promotion of the scientific method and the emphasis on experimental methodology helped give psychology an identity as a hard science and legitimacy as a discipline. Yet from the beginning, observations of behavior formed the very basis of the field of psychology. Psychologists such as Freud and Piaget used observational qualitative methods to form their theories –which continue to be major cornerstones of contemporary psychology. Editors Mary Kopala and Lisa A. Suzuki have collected a series of essays that help to consider the philosophical foundations for conducting qualitative research in psychological settings, as well as illustrating the application of those methods. Broad-based and inclusive, Using Qualitative Methods in Psychology examines such topics as multicultural issues, supervision, program evaluation, teaching qualitative research, ethics, and therapeutic settings. Using Qualitative Methods in Psychology will be a crucial addition to the libraries of teachers and researchers interested in psychological research methods writ large, and especially to those interested in qualitative research methods.
Book Synopsis Using Qualitative Methods to Answer Your Research Question by : Paul Oliver
Download or read book Using Qualitative Methods to Answer Your Research Question written by Paul Oliver and published by McGraw-Hill Education (UK). This book was released on 2021-07-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods to Answer Your Research Question provides an accessible and detailed guide to using qualitative methods in social science research. This book places your research question at the centre of your choice of methodology and helps you to identify the strongest qualitative approach to maximize your success. The book provides detailed guidance on: •Types of research questions best suited to investigation using qualitative approaches •Selecting a research question and applying the appropriate methodology •Relating the aims of a research question to the nature of the methodology chosen •The main approaches to the collection and analysis of qualitative data •Using qualitative methods in your research •The different levels of detail required of undergraduate and postgraduate writing This book is ideal for all students carrying out a research dissertation or planning the research for their thesis. “Oliver’s book is an interesting and engaging personal introduction to qualitative research and would be a useful text for first time researchers on undergraduate courses or as a pre-course suggested reading for those starting postgraduate research programmes.” Alaster Scott Douglas, Reader in Education and Professional Practice, University of Roehampton, London, UK “Accessible, clear and with the needs of the researcher in mind, this book ensures the fundamentals of qualitative research are explored through enthusiasm for the subject matter, an appreciation of the conceptual and philosophical underpinnings, as well as the practicalities of planning and conducting research.” Dr. Yunis Alam, Senior Lecturer in Sociology, University of Bradford, UK Paul Oliver is a former Principal Lecturer in the School of Education and Professional Development, at the University of Huddersfield, UK. He was course leader for the Doctor of Education programme, and also taught widely on the master's programme in education.
Book Synopsis Handbook of Research Methods in Public Administration by : Sondra Brandler
Download or read book Handbook of Research Methods in Public Administration written by Sondra Brandler and published by CRC Press. This book was released on 2007-11-14 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describing new techniques and novel applications, Handbook of Research Methods in Public Administration, Second Edition demonstrates the use of tools designed to meet the increased complexity of problems in government and non-profit organizations with ever-more rigorous and systematic research. It presents detailed information on conceptuali
Book Synopsis The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index by : Lisa M. Given
Download or read book The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index written by Lisa M. Given and published by SAGE. This book was released on 2008-08-21 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia about various methods of qualitative research.
Book Synopsis The Oxford Handbook of Qualitative Research by : Patricia Leavy PhD
Download or read book The Oxford Handbook of Qualitative Research written by Patricia Leavy PhD and published by Oxford University Press. This book was released on 2014-04-07 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Qualitative Research presents a comprehensive overview of the field of qualitative research. It is intended for students of all levels, faculty, and researchers across the social sciences. The contributors represent some of the most influential and innovative researchers in the field as well as emerging scholars. This handbook provides a broad introduction to the field of qualitative research to those with little to no background in the subject, while simultaneously providing substantive contributions to the field that will be of interest to even the most experienced researchers. It serves as a user-friendly teaching tool suitable for a range of undergraduate or graduate courses, as well as individuals working on their thesis or other research projects. With a focus on methodological instruction, this volume offers both a retrospective and prospective view of the field. The first two sections explore the history of the field, ethics, and philosophical/theoretical approaches. The next three sections focus on the major methods of qualitative practice as well as newer approaches (such as arts-based research and internet research); area studies often excluded (such as museum studies and disaster studies); and mixed methods and participatory methods (such as community-based research). The next section covers key issues including data analysis, interpretation, writing and assessment. The final section offers a commentary about politics and research and the move towards public scholarship.
Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Book Synopsis The SAGE Handbook of Qualitative Research in Psychology by : Carla Willig
Download or read book The SAGE Handbook of Qualitative Research in Psychology written by Carla Willig and published by SAGE. This book was released on 2017-03-31 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of our bestselling handbooks, The SAGE Handbook of Qualitative Research in Psychology, is back for a second edition. Since the first edition qualitative research in psychology has been transformed. Responding to this, existing chapters have been updated, and three new chapters introduced on Thematic Analysis, Interpretation and Netnography. With a focus on methodological progress throughout, the chapters are organised into three sections: Section One: Methods Section Two: Perspectives and Techniques Section Three: Applications In the field of psychology and beyond, this handbook will constitute a valuable resource for both experienced qualitative researchers and novices for many years to come.
Book Synopsis The SAGE Handbook of Qualitative Research by : Norman K. Denzin (ed)
Download or read book The SAGE Handbook of Qualitative Research written by Norman K. Denzin (ed) and published by SAGE. This book was released on 2005 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly revised & updated edition, this volume includes new chapters on auto-ethnography, critical race theory, queer theory, & testimonies.
