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Using Psychology In Business
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Book Synopsis Using Psychology in Business by : Mark Parkinson
Download or read book Using Psychology in Business written by Mark Parkinson and published by Gower Publishing, Ltd.. This book was released on 1999 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Parkinson looks at an organization's most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling.
Book Synopsis Business Psychology and Organisational Behaviour by : Eugene F. McKenna
Download or read book Business Psychology and Organisational Behaviour written by Eugene F. McKenna and published by Psychology Press. This book was released on 2000 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory textbook about business psychology and organisational behaviour.
Book Synopsis Consumerology, New Edition by : Philip Graves
Download or read book Consumerology, New Edition written by Philip Graves and published by . This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Book Synopsis Top Business Psychology Models by : Stefan Cantore
Download or read book Top Business Psychology Models written by Stefan Cantore and published by Kogan Page Publishers. This book was released on 2012-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top Business Psychology Models is a quick, accessible overview to the fundamental theories and frameworks that will help you understand human behaviour, emotions and cognition at work. Each model is presented in a short and crisply written summary, which could be easily converted into materials for use in training or in coaching conversations. Clear, succinct and well-referenced chapters also offer routes into accessing further information. Free of academic jargon, Top Business Psychology Models explains all the main theories and models used by psychologists, giving you all the essential information to immediately implement business psychology techniques in your organization.
Book Synopsis Happy Customers Everywhere by : Bernd Schmitt
Download or read book Happy Customers Everywhere written by Bernd Schmitt and published by St. Martin's Press. This book was released on 2012-04-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Book Synopsis Business Psychology in Practice by : Pauline Grant
Download or read book Business Psychology in Practice written by Pauline Grant and published by John Wiley & Sons. This book was released on 2008-09-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations are communities. Increasingly the leaders of those communities are drawing on the services of psychologists to help them realise the potential of their “human capital”. What do these business psychologists do to assist in the identification, motivation and development of the talent that employees bring into their communities? The authors, all Principal Members of the Association of Business Psychologists, are experienced and qualified professionals who candidly share their experiences and learning derived from those experiences. They provide case studies and examples from real interventions, they ask provocative questions about conventional thinking and practice and they explain the models that help them make sense of the complex organisations in which they operate. Business Psychology in Practice takes us on an excursion behind the scenes in organisations. This book will be of interest to consultants, those who commission their services and anybody wrestling with ‘people issues’.
Book Synopsis The Inner Winner by : Simon Hazeldine
Download or read book The Inner Winner written by Simon Hazeldine and published by Book Shaker. This book was released on 2012-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Inner Winner" contains proven performance psychology tactics that can beused to enhance performance in sport, business, and life in general.
Book Synopsis Evolutionary Psychology in the Business Sciences by : Gad Saad
Download or read book Evolutionary Psychology in the Business Sciences written by Gad Saad and published by Springer Science & Business Media. This book was released on 2011-07-09 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Book Synopsis The Psychology of Selling by : Brian Tracy
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Book Synopsis Leader Effectiveness Training: L.E.T. (Revised) by : Thomas Gordon
Download or read book Leader Effectiveness Training: L.E.T. (Revised) written by Thomas Gordon and published by Penguin. This book was released on 2001-10-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: L.E.T. has changed countless corporations and private businesses-including many Fortune 500 companies-with its down-to-earth communication and conflict resolution skills. Now, this indispensable source has been newly revised with updated research and timely case studies.
Book Synopsis Positive Psychology in Business Ethics and Corporate Responsibility by : Robert A. Giacalone
Download or read book Positive Psychology in Business Ethics and Corporate Responsibility written by Robert A. Giacalone and published by IAP. This book was released on 2006-05-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this volume is to begin to create those critical linkages between positive psychological attributes and relevant research areas. Undoubtedly, there are many topics in positive psychology that could not be covered in just one volume, and many more topical linkages to business ethics and social responsibility that need to be made. While much research yet needs to be done in this nascent area, we hope that much as other volumes on positive psychology served as an impetus for research in social psychology (see Snyder & Lopez, 2002) and organizational behavior (Cameron, Dutton, & Quinn, 2003), this volume will ignite scientific interest in the role positive psychology plays in key areas such as ethics and social responsibility. As the study of positive psychology continues to emerge more fully, it may well help us to better comprehend the impact of this paradigm on predicting ethical decision making, organizational citizenship, and social responsibility toward the end of creating more positive and productive workplaces in general.
Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Book Synopsis Psychological Assessment in the Workplace by : Mark Cook
Download or read book Psychological Assessment in the Workplace written by Mark Cook and published by John Wiley & Sons. This book was released on 2005-06-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the assessment of people within the workplace. Written in jargon free language, it offers a guide to psychological assessment that can be used by managers in their everyday work. Each chapter will specifically cover an assessment practice and then explore the issues surrounding it, following this discussion with a case study. Ideas for test selection, guidance on assessment centre practice and illustrations of successfully worked exercises are also included.
Book Synopsis Using Psychology in Management Training by : David A. Statt
Download or read book Using Psychology in Management Training written by David A. Statt and published by Routledge. This book was released on 2002-09-26 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the fundamental principles of psychology form the basis for management training.Using Psychology in Management Training aims to give trainers and student trainers a grounding in the ideas and research findings which are most relevant to their work. Three major areas are explored from a management training perspective and illustrated with examples * the individual psychological processes of learning, personality and motivation which are at the heart of most management training courses * the social psychological processes of group dynamics, leadership and stress which all arise from the interaction of people at work * the psychology of the actual training experience including the crucial training skill of communication and what is needed to meet organisational training needs Using Psychology in Management Training has a clear and accessible format with a comprehensive glossary of unfamiliar terms and suggestions for further reading at the end of each chapter.
Book Synopsis Psychology in Business by : American Academy of Political and Social Science
Download or read book Psychology in Business written by American Academy of Political and Social Science and published by . This book was released on 1923 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applying Psychology in Business by : John Walter Jones
Download or read book Applying Psychology in Business written by John Walter Jones and published by Lexington Books. This book was released on 1991 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Book Synopsis The Paradox of Choice by : Barry Schwartz
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
