Use Of Political Marketing In Reinventing The Conservatives

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Use of Political Marketing in Reinventing the Conservatives

Author : Pavel Heczko
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783838361420
Total Pages : 108 pages
Book Rating : 4.3/5 (614 download)

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Book Synopsis Use of Political Marketing in Reinventing the Conservatives by : Pavel Heczko

Download or read book Use of Political Marketing in Reinventing the Conservatives written by Pavel Heczko and published by LAP Lambert Academic Publishing. This book was released on 2010-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The society has changed. Party identification and membership have declined dramatically. Instead, new political movements have emerged and electoral volatility has increased. Voters are acting as customers and politics is often seen as a product, which is evaluated on its merits. As a result, political parties have changed as well. They are embracing sophisticated marketing methods and techniques in order to achieve their goals: design the product, gain support, win election and ultimately stay in power. This book describes the rise of marketing in British politics at the beginning of the 90s and analyzes the use of political marketing by the Conservative Party. It follows the election defeat 1997 and the subsequent attempts to modernize the party as well as David Cameron s rebranding efforts up until September 2008. The book combines traditional marketing management science with the three level conceptual model by Lees- Marshment. The text should help shed some light on this new exciting phenomenon in both marketing and politics and should be useful for students and professionals hoping to gain a better understanding of political marketing.

Current Issues in Political Marketing

Author : Walter W. Wymer
Publisher : Psychology Press
ISBN 13 : 9780789024381
Total Pages : 340 pages
Book Rating : 4.0/5 (243 download)

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Book Synopsis Current Issues in Political Marketing by : Walter W. Wymer

Download or read book Current Issues in Political Marketing written by Walter W. Wymer and published by Psychology Press. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.

The Rise of Common-Sense Conservatism

Author : Antti Lepistö
Publisher : University of Chicago Press
ISBN 13 : 022677404X
Total Pages : 268 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The Rise of Common-Sense Conservatism by : Antti Lepistö

Download or read book The Rise of Common-Sense Conservatism written by Antti Lepistö and published by University of Chicago Press. This book was released on 2021-04-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In considering the lodestars of American neoconservative thought-among them Irving Kristol, Gertrude Himmelfarb, James Q. Wilson, and Francis Fukuyama-Antti Lepistö makes a compelling case for the centrality of their conception of "the common man" in accounting for the enduring power and influence of their thought. Lepistö locates the roots of this conception in the eighteenth-century Scottish Enlightenment. Subsequently, the neoconservatives weaponized the ideas of Adam Smith, Thomas Reid, and David Hume to denounce postwar liberal elites, educational authorities, and social reformers-ultimately giving rise to a defining force in American politics: the "common sense" of "the common man.""--

The Politics of Marketing the Labour Party

Author : D. Wring
Publisher : Springer
ISBN 13 : 0230597610
Total Pages : 271 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Politics of Marketing the Labour Party by : D. Wring

Download or read book The Politics of Marketing the Labour Party written by D. Wring and published by Springer. This book was released on 2004-11-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Political Communications Transformed

Author : John Bartle
Publisher : Springer
ISBN 13 : 0333977289
Total Pages : 224 pages
Book Rating : 4.3/5 (339 download)

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Book Synopsis Political Communications Transformed by : John Bartle

Download or read book Political Communications Transformed written by John Bartle and published by Springer. This book was released on 2001-03-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic changes in society, technology and culture have transformed the relationship between political parties, the media, and the individual voter over the last fifty years. The leading researchers gathered in this volume offer a comprehensive analysis of the evolution of British political communication since 1945. They explore the competition for coverage between political parties and media organizations, the ongoing rivalry between politicians and the press, and the implications for the quality of British democracy.

Reinventing the Right

Author : John Amble
Publisher : Booksurge Publishing
ISBN 13 : 9781439267356
Total Pages : 318 pages
Book Rating : 4.2/5 (673 download)

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Book Synopsis Reinventing the Right by : John Amble

Download or read book Reinventing the Right written by John Amble and published by Booksurge Publishing. This book was released on 2010-01-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Reinventing the Right," seventeen young Americans apply their nation's founding principles to the most important public policy challenges facing America today.

Compassionate Conservatism

Author : Marvin Olasky
Publisher : Simon and Schuster
ISBN 13 : 074320543X
Total Pages : 240 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Compassionate Conservatism by : Marvin Olasky

Download or read book Compassionate Conservatism written by Marvin Olasky and published by Simon and Schuster. This book was released on 2000-07-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compassionate conservatism is a new political force in the land, sweeping the grassroots of people of all faiths, races, and ethnicities. In its parts it offers solutions to many of our most intractable problems; in its whole it is nothing less than an innovative philosophy of government. No author is more qualified to explain its power and promise than Marvin Olasky, described by The New York Times as "the godfather of compassionate conservatism." Compassionate conservatism offers a new paradigm for how the government can and should intervene in the economy. It begins with a long-lost premise about human behavior: economics, by itself, is not what changes lives. Only faith, and deeply held beliefs, can do that. For decades government has focused only on material well-being, ignoring the passions and convictions that make life worth living. What is conservative about the new movement is that its leaders also know that government cannot instill these beliefs. What it can do is help them flourish. It can give aid, inspiration, and direction to America's natural "armies of compassion" that have been a hallmark of our history since the founding. Compassionate conservatism offers a way to transcend the root problems that currently oppress too many deserving Americans. It offers a unique vision of the triangular relationship between the state, our many churches, and our tens of thousands of charities. It is a true reinvention of welfare, a wholesale revolution in the welfare state, and a redefinition of the social safety net. In Compassionate Conservatism Marvin Olasky takes us on a road trip with his son, Daniel, across the country, showing exactly how the new movement is unfolding. Along the way, he offers a set of principles, and a brief tour through history to show that these are not so much radically new ideas as rediscoveries of long-lost wisdom. Read this book for a blueprint of the future of politics and welfare in America.

The Political Marketing Game

Author : J. Lees-Marshment
Publisher : Springer
ISBN 13 : 0230299512
Total Pages : 272 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis The Political Marketing Game by : J. Lees-Marshment

Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

The American Political Economy

Author : Jacob S. Hacker
Publisher : Cambridge University Press
ISBN 13 : 1316516369
Total Pages : 487 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis The American Political Economy by : Jacob S. Hacker

Download or read book The American Political Economy written by Jacob S. Hacker and published by Cambridge University Press. This book was released on 2021-11-11 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together leading scholars, the book provides a revealing new map of the US political economy in cross-national perspective.

Power, Neoliberalism, and the Reinvention of Politics

Author : Amy Allen
Publisher : Penn State Press
ISBN 13 : 0271093870
Total Pages : 205 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Power, Neoliberalism, and the Reinvention of Politics by : Amy Allen

Download or read book Power, Neoliberalism, and the Reinvention of Politics written by Amy Allen and published by Penn State Press. This book was released on 2022-08-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wendy Brown is one of the most prolific and influential political theorists of her generation. This collection of essays, designed for the undergraduate classroom, presents an introduction to and critical assessment of Brown’s substantial body of work, with a particular focus on her contributions to the tradition of critical theory. Coeditors Amy Allen and Eduardo Mendieta provide an overview of Brown’s work, situating her scholarship in relation to some of the major thinkers and methodologies of the Frankfurt School. Brown opens the discussion with a new essay expounding upon the meaning of freedom and the prospects for emancipation in our current political moment. Subsequent chapters address different aspects of Brown’s corpus, including her early feminist interpretation of the history of political theory, her influential critiques of identity politics and progressive philosophies of history, and her recent interrogation of the rise of neoliberalism and the resurgence of authoritarian politics. The volume concludes with Brown’s response to her critics, where she clarifies and expands upon the implications of her core ideas. In addition to Brown and the editors, the contributors to this volume include Robin Celikates, Loren Goldman, Asad Haider, Robyn Marasco, and Johanna Oksala.

Marketing the Populist Politician

Author : R. Busby
Publisher : Springer
ISBN 13 : 0230244289
Total Pages : 241 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Marketing the Populist Politician by : R. Busby

Download or read book Marketing the Populist Politician written by R. Busby and published by Springer. This book was released on 2009-08-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

Winning Elections with Political Marketing

Author : Philip J Davies
Publisher : Routledge
ISBN 13 : 1136450432
Total Pages : 256 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Winning Elections with Political Marketing by : Philip J Davies

Download or read book Winning Elections with Political Marketing written by Philip J Davies and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Political Consumerism

Author : Dietlind Stolle
Publisher : Cambridge University Press
ISBN 13 : 1107010098
Total Pages : 381 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Political Consumerism by : Dietlind Stolle

Download or read book Political Consumerism written by Dietlind Stolle and published by Cambridge University Press. This book was released on 2013-08-26 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.

How to Win Campaigns

Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1136563865
Total Pages : 256 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis How to Win Campaigns by : Chris Rose

Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

Hyperpolitics

Author : Mauro Calise
Publisher : University of Chicago Press
ISBN 13 : 0226091023
Total Pages : 267 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Hyperpolitics by : Mauro Calise

Download or read book Hyperpolitics written by Mauro Calise and published by University of Chicago Press. This book was released on 2010-10 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hyperpolitics is an appealing book in print format that is enhanced by an interactive Web version . Calise (Univ. of Naples Federico II) and Lowi (Cornell Univ.) define a hyperdictionary as a dictionary that uses a "method for unpacking a dense concept by separating out its components ... a method of concept analysis." Hyperpolitics provides an innovative way of defining political science topics. It is a dictionary, so readers can look up concepts that are organized in alphabetical order. Using the Web site, users can also, for instance, move from a definition to its "Sources"--"summaries from other dictionaries and online bibliographical sources." The 67 terms are divided into main concepts, short entries, and cross-entries. The 18 main subjects include terms like "citizen," "law," and "pluralism." The 17 short entries cover subjects such as "choice," "majority," and "participation." Finally, the 32 cross-entries feature concepts like "class," "conflict," and "democracy," with matrices linking them to other concepts. The book is very visual, which should appeal to students. However, the matrices lend themselves very naturally to the Web, where many readers will find additional value. The Web site includes a users' guide. Summing Up: Recommended. Lower-division undergraduates through researchers/faculty. Lower-division Undergraduates; Upper-division Undergraduates; Graduate Students; Researchers/Faculty. Reviewed by K. N. Djorup.

Reaganland

Author : Rick Perlstein
Publisher : Simon & Schuster
ISBN 13 : 1476793050
Total Pages : 1120 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Reaganland by : Rick Perlstein

Download or read book Reaganland written by Rick Perlstein and published by Simon & Schuster. This book was released on 2020-08-18 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK OF 2020 From the bestselling author of Nixonland and The Invisible Bridge comes the dramatic conclusion of how conservatism took control of American political power. Over two decades, Rick Perlstein has published three definitive works about the emerging dominance of conservatism in modern American politics. With the saga’s final installment, he has delivered yet another stunning literary and historical achievement. In late 1976, Ronald Reagan was dismissed as a man without a political future: defeated in his nomination bid against a sitting president of his own party, blamed for President Gerald Ford’s defeat, too old to make another run. His comeback was fueled by an extraordinary confluence: fundamentalist preachers and former segregationists reinventing themselves as militant crusaders against gay rights and feminism; business executives uniting against regulation in an era of economic decline; a cadre of secretive “New Right” organizers deploying state-of-the-art technology, bending political norms to the breaking point—and Reagan’s own unbending optimism, his ability to convey unshakable confidence in America as the world’s “shining city on a hill.” Meanwhile, a civil war broke out in the Democratic party. When President Jimmy Carter called Americans to a new ethic of austerity, Senator Ted Kennedy reacted with horror, challenging him for reelection. Carter’s Oval Office tenure was further imperiled by the Iranian hostage crisis, the Soviet invasion of Afghanistan, near-catastrophe at a Pennsylvania nuclear plant, aviation accidents, serial killers on the loose, and endless gas lines. Backed by a reenergized conservative Republican base, Reagan ran on the campaign slogan “Make America Great Again”—and prevailed. Reaganland is the story of how that happened, tracing conservatives’ cutthroat strategies to gain power and explaining why they endure four decades later.

Theory of the Hashtag

Author : Andreas Bernard
Publisher : John Wiley & Sons
ISBN 13 : 150953895X
Total Pages : 67 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Theory of the Hashtag by : Andreas Bernard

Download or read book Theory of the Hashtag written by Andreas Bernard and published by John Wiley & Sons. This book was released on 2019-08-05 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.