Urban Events Place Branding And Promotion

Download Urban Events Place Branding And Promotion full books in PDF, epub, and Kindle. Read online Urban Events Place Branding And Promotion ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Urban Events, Place Branding and Promotion

Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 0429756216
Total Pages : 208 pages
Book Rating : 4.4/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Urban Events, Place Branding and Promotion by : Waldemar Cudny

Download or read book Urban Events, Place Branding and Promotion written by Waldemar Cudny and published by Routledge. This book was released on 2019-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

Place Event Marketing in the Asia Pacific Region

Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 1000430472
Total Pages : 140 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Place Event Marketing in the Asia Pacific Region by : Waldemar Cudny

Download or read book Place Event Marketing in the Asia Pacific Region written by Waldemar Cudny and published by Routledge. This book was released on 2021-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.

City Branding and Promotion

Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 1351041924
Total Pages : 186 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis City Branding and Promotion by : Waldemar Cudny

Download or read book City Branding and Promotion written by Waldemar Cudny and published by Routledge. This book was released on 2019-04-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

A Research Agenda for Event Impacts

Author : Torre, André
Publisher : Edward Elgar Publishing
ISBN 13 : 1839109254
Total Pages : 320 pages
Book Rating : 4.8/5 (391 download)

DOWNLOAD NOW!

Book Synopsis A Research Agenda for Event Impacts by : Torre, André

Download or read book A Research Agenda for Event Impacts written by Torre, André and published by Edward Elgar Publishing. This book was released on 2022-01-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures.

Place Branding

Author : R. Govers
Publisher : Springer
ISBN 13 : 0230247024
Total Pages : 429 pages
Book Rating : 4.2/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Place Branding by : R. Govers

Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Rethinking Place Branding

Author : Mihalis Kavaratzis
Publisher : Springer
ISBN 13 : 3319124242
Total Pages : 248 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Rethinking Place Branding by : Mihalis Kavaratzis

Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

Postsocialist Shrinking Cities

Author : Chung-Tong Wu
Publisher : Routledge
ISBN 13 : 1000545563
Total Pages : 395 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Postsocialist Shrinking Cities by : Chung-Tong Wu

Download or read book Postsocialist Shrinking Cities written by Chung-Tong Wu and published by Routledge. This book was released on 2022-05-03 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South. While shrinking cities have received increased scholarly attention in the past decades, theoretical, and empirical research has remained predominantly centered on the Global North. This volume brings to the fore a range of new perspectives on urban shrinkage, identifying commonalities, differences, and policy experiences across a very diverse and vivid region with its various legacies and contemporary controversial developments. With chapters written by leading experts in the field, insider views assist in decolonizing urban theory. Specifically, the book includes chapters on shrinking cities in China, Russia, and postsocialist Europe, presenting comparative discussions within countries and crossnational cases on theoretical and policy implications. The book will be of interest to students and scholars researching urban studies, urban geography, urban planning, urban politics and policy, urban sociology, and urban development.

Event Studies

Author : Donald Getz
Publisher : Taylor & Francis
ISBN 13 : 100381414X
Total Pages : 705 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Event Studies by : Donald Getz

Download or read book Event Studies written by Donald Getz and published by Taylor & Francis. This book was released on 2024-01-24 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them. International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and issues, including impacts of the pandemic. All the major types of planned events are profiled, with emphasis on their forms, functions, experiential dimensions, meanings, and values. This book’s framework encompasses antecedents, planning and design, outcomes and impacts, and the various patterns and processes that influence the events sector, including policy. New and expanded topics in the fifth edition include: • Content has been substantially reorganised to give much more attention to establishing theoretical foundations and advocating principles for the core management functions. • New content on gender studies, human rights, crisis management and resilience, sustainability, and events as agents of change. • Expert opinion boxes cover major issues: educational philosophy; technology and its impacts; human rights and mega-events; virtual events and agile management; trends in corporate events; happiness and well-being; event portfolios management; civic dramaturgy; event design; trends in communications, including new media; dynamic crowd management; overtourism; and event-sector recovery. • Additional chapters on design, policy, management fundamentals, planning and operations, event tourism, and the inter-related management challenges of risk, security, health and safety, and environment. This insightful volume will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.

City Branding

Author : K. Dinnie
Publisher : Springer
ISBN 13 : 0230294790
Total Pages : 239 pages
Book Rating : 4.2/5 (32 download)

DOWNLOAD NOW!

Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Growth and Change in Post-socialist Cities of Central Europe

Author : Waldemar Cudny
Publisher : Taylor & Francis
ISBN 13 : 1000514625
Total Pages : 274 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Growth and Change in Post-socialist Cities of Central Europe by : Waldemar Cudny

Download or read book Growth and Change in Post-socialist Cities of Central Europe written by Waldemar Cudny and published by Taylor & Francis. This book was released on 2021-12-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. The analysis includes case studies from the Eastern part of Germany (Chemnitz, Leipzig), Poland (Łódź, Kielce, Katowice conurbation, and peripheral urban centres from Eastern Poland), Slovakia (Bratislava, Nitra), the Czech Republic (Olomouc, Brno), and from Hungary (Pécs). The analysed urban areas have undergone far-reaching political and socio-economic changes in the last 30 years. These changes began with the collapse of communism and the centrally planned economy system in the region of Central Europe. The beginning of this period, often referred to as post-socialist transformation, dates back to 1989. The consequence of the aforementioned political processes was the multifaceted socio-economic and demographic changes that significantly affected urban areas in Central Europe. This book presents an attempt to summarize the main long-term processes of changes taking place in these urban areas and to identify contemporary and future trends in their socio-economic development. The book will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interest in Central Europe.

Meaningful Pasts

Author : Russell Johnston
Publisher : University of Toronto Press
ISBN 13 : 1487528752
Total Pages : 226 pages
Book Rating : 4.4/5 (875 download)

DOWNLOAD NOW!

Book Synopsis Meaningful Pasts by : Russell Johnston

Download or read book Meaningful Pasts written by Russell Johnston and published by University of Toronto Press. This book was released on 2024-01-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Meaningful Pasts, Russell Johnston and Michael Ripmeester explore two strands of identity-making among residents of the Niagara region in Ontario, Canada. First, they describe the region’s official narratives, most of which celebrate the achievements of white settlers with a mix of storytelling, rituals, and monuments. Despite their presence in local lore and landmarks, these official narratives did not resonate with the nearly one thousand residents who participated in five surveys conducted over eleven years. Instead, participants drew on contemporary people, places, and events. Second, the authors explore the emergence of Niagara’s wine industry as a heritage narrative. The book shares how the survey participants embraced the industry as a local identifier and indicates how the industry’s efforts have rekindled the residents’ interest in agriculture as a significant element of regional heritage and local identities. Revealing how the profiles of local narratives and commemorations become entwined with social, cultural, economic, and political power, Meaningful Pasts illuminates the fact that local narratives retain their relevance only if residents find them meaningful in their day-to-day lives.

Global Place Branding Campaigns across Cities, Regions, and Nations

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505776
Total Pages : 368 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet

Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Urban Tourism in the Global South

Author : Christian M. Rogerson
Publisher : Springer Nature
ISBN 13 : 3030715477
Total Pages : 266 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Urban Tourism in the Global South by : Christian M. Rogerson

Download or read book Urban Tourism in the Global South written by Christian M. Rogerson and published by Springer Nature. This book was released on 2021-07-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and addresses the particular character of urban tourism occurring in the global South. It presents research essays on tourism in urban areas of South Africa, a country which is associated with big 5 nature tourism but where urban areas are also major tourism destinations. The book contextualizes urban tourism in South Africa as part of ‘the other half of urban tourism’, an overlooked but energetic scholarship which is emerging on urban places in the global South. The volume moves to present a collection of original material variously on national perspectives on urban tourism following by a cluster of city level perspectives. The last three contributions turn to the role of tourism in small towns, the bottom rung in the urban settlement system. Issues of concern include gastronomic tourism, VFR travel, airportscapes, climate change, AirBnb and creative tourism. Finally, as COVID-19 is potentially a defining historical moment for urban tourism, the volume incorporates historical research perspectives in order to address the overwhelming ‘present-mindedness’ of mainstream urban tourism writings. The book highlights the challenges and opportunities for tourism development in the environment of the urban global South and is relevant to scholars of both tourism and urban studies as well as researchers in development studies.

Common Culture and the Ideology of Difference in Medieval and Contemporary Poland

Author : Teresa Pac
Publisher : Rowman & Littlefield
ISBN 13 : 1793626928
Total Pages : 347 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!

Book Synopsis Common Culture and the Ideology of Difference in Medieval and Contemporary Poland by : Teresa Pac

Download or read book Common Culture and the Ideology of Difference in Medieval and Contemporary Poland written by Teresa Pac and published by Rowman & Littlefield. This book was released on 2022-02-10 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teresa Pac provides a much-needed contribution to the discussion on shared culture as foundational to societal survival. Through the examination of common culture as a process in medieval Kraków, Poznań, and Lublin, Pac challenges the ideology of difference—institutional, religious, ethnic, and nationalistic. Similarly, Pac maintains, twenty-first century Polish leaders utilize anachronistic approaches in the invention of Polish Catholic identity to counteract the country’s increasing ethnic and religious diversity. As in the medieval period, contemporary Polish political and social elites subscribe to the European Union’s ideology of difference, legitimized by a European Christian heritage, and its intended basis for discrimination against non-Christians and non-white individuals under the auspices of democratic values and minority rights, among which Muslims are a significant target.

Tourism Planning and Destination Marketing

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1804558885
Total Pages : 345 pages
Book Rating : 4.8/5 (45 download)

DOWNLOAD NOW!

Book Synopsis Tourism Planning and Destination Marketing by : Mark Anthony Camilleri

Download or read book Tourism Planning and Destination Marketing written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2024-01-16 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.

Arctic Tourism in Times of Change:: Dimensions of Urban Tourism

Author : Müller, Dieter K.
Publisher : Nordic Council of Ministers
ISBN 13 : 9289366958
Total Pages : 93 pages
Book Rating : 4.2/5 (893 download)

DOWNLOAD NOW!

Book Synopsis Arctic Tourism in Times of Change:: Dimensions of Urban Tourism by : Müller, Dieter K.

Download or read book Arctic Tourism in Times of Change:: Dimensions of Urban Tourism written by Müller, Dieter K. and published by Nordic Council of Ministers. This book was released on 2020-09-28 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available online: https://pub.norden.org/temanord2020-529/ Tourism has grown in many Arctic peripheries of northern Europe and North America, particularly among international markets interested in unique Arctic nature and culture-based assets. In this context, urban places have remained relatively neglected. The report brings together case studies from several northern peripheries to illustrate the diversity of urban Arctic tourism and to identify implications for sustainable tourism development across the North. The case studies indicate that the Arctic dimensions of urban tourism are not always self-evident and tourism has not developed in relation to the northern culture of these places. However, in a global competition for capital and people, urban places seem to be increasingly using the Arctic as a way to boost local economies and reimage their places in order to achieve individual, local, regional, and national development goals.

City Branding

Author : Alberto Vanolo
Publisher : Taylor & Francis
ISBN 13 : 131733776X
Total Pages : 208 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!

Book Synopsis City Branding by : Alberto Vanolo

Download or read book City Branding written by Alberto Vanolo and published by Taylor & Francis. This book was released on 2017-02-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.